Saab Automobile was founded in 1945 in Sweden as a division of Saab AB, originally an aerospace company. The first production car, the Saab 92, was launched in 1949, featuring an aerodynamic design inspired by aircraft engineering.
Over the decades, Saab became known for its turbocharged engines, safety innovations, and distinctive Scandinavian styling. Iconic models like the Saab 900 and Saab 99 Turbo helped establish the brand’s reputation for performance and reliability.
In 1989, Saab’s automotive division became Saab Automobile AB, with General Motors (GM) acquiring a stake and later full ownership in 2000. Despite efforts to modernize, Saab struggled financially, leading to its sale to Spyker Cars in 2010. However, the company declared bankruptcy in 2011, and its assets were later acquired by National Electric Vehicle Sweden (NEVS), which attempted to revive the brand with electric vehicles.
*****
Get The Complete Picture. If you are interested enough to read about classic cars you will be interested in the environment in which they were created.
Check out our Cost of Living pages indicated below to better understand the limitations of the period in which classic cars evolved.
Saab 99 Turbo (1978-81)
When the **Saab 99 Turbo** was introduced in **1978**, its purpose was to revolutionize performance in mainstream cars by making **turbocharging accessible** to a wider audience. Saab aimed to blend **power, efficiency, and reliability**, offering a practical yet exhilarating driving experience.
Expectations were high, as the 99 Turbo featured a **Garrett T3 turbocharger**, boosting the **2.0L engine** to **135 horsepower**—a significant leap for the time. It was designed to compete with European sports sedans while maintaining Saab’s reputation for **safety and durability**. The model quickly gained recognition for its **smooth turbo power delivery**, setting the foundation for Saab’s future turbocharged vehicles.
*****
Popularity: The **Saab 99 Turbo (1978-81)** was a **groundbreaking model** that helped establish **turbocharging in mainstream cars**, making it a **cult favorite among enthusiasts**. While it wasn’t a **high-volume global success**, it was **widely respected** for its **performance, durability, and innovation**.
Popularity & Market Impact:
- **Europe** – The 99 Turbo was **especially popular in Sweden and the UK**, where Saab had a strong following.
- **North America** – It gained traction in the **United States and Canada**, though it faced stiff competition from **German and American rivals**.
- **Motorsport Influence** – The 99 Turbo’s success in **rally racing** helped boost its reputation, particularly in **Scandinavia**.
- **Legacy** – It paved the way for **future turbocharged Saabs**, including the **900 Turbo**, which became an even bigger success.
Despite its **limited production numbers**, the **Saab 99 Turbo remains a highly sought-after classic**, appreciated for its **unique design, turbocharged performance, and Saab’s aviation-inspired engineering**. You can explore more about its impact on [Saab Planet](https://www.saabplanet.com/a-drive-down-memory-lane-celebrating-the-saab-99-turbo/) and [Honest John Classics](https://classics.honestjohn.co.uk/reviews/saab/99-turbo/).
*****
Get The Complete Picture. If you are interested enough to read about classic cars you will be interested in the environment in which they were created.
Check out our Cost of Living pages indicated below to better understand the limitations of the period in which classic cars evolved.
Saab 9-3 (1998-03)
When it was first launched, the purpose of the Saab 9-3 was to refine and modernize the **Saab 900**, offering improved **safety, performance, and comfort** while maintaining Saab’s distinctive design and engineering philosophy.
Expectations were high, as the 9-3 introduced **over 1,100 improvements** compared to its predecessor, including **enhanced suspension, better handling, and the innovative Saab Active Head Restraint (SAHR) system** to improve occupant safety. Saab aimed to compete with **BMW and Audi** in the compact executive car segment while retaining its **turbocharged performance and Scandinavian practicality**.
*****
Popularity: The **Saab 9-3 (1998-2003)** was a **moderate success globally**, particularly in **Europe and North America**. It was introduced as a **compact executive car**, replacing the **Saab 900**, and was known for its **turbocharged engines, safety features, and Scandinavian design**.
Sales & Popularity:
- **Europe** – The 9-3 was well-received, with **peak sales in 1999 (44,165 units) and 2000 (44,289 units)**.
- **United States** – Sales peaked in **2003 with 34,075 units**, but declined steadily afterward.
- **Global Reach** – While it had a loyal following, it struggled against **German rivals like BMW and Mercedes**.
Despite its **unique styling and innovative features**, the **Saab 9-3’s popularity declined** due to **Saab’s financial troubles**, leading to its discontinuation in **2012**.
*****
Get The Complete Picture. If you are interested enough to read about classic cars you will be interested in the environment in which they were created.
Check out our Cost of Living pages indicated below to better understand the limitations of the period in which classic cars evolved.
Saab 900 (1978-98)
When the Saab 900 was introduced in **1978**, its purpose was to build on the success of the **Saab 99** while offering improved **safety, performance, and practicality**. Saab aimed to create a vehicle that combined **innovative engineering** with **distinctive Scandinavian design**, appealing to both everyday drivers and enthusiasts.
Expectations were high, as the 900 featured a **longer front end** to meet U.S. crash regulations, a **wraparound windshield** for better visibility, and a **turbocharged engine** that reinforced Saab’s reputation for performance. The model was expected to compete with European executive cars while maintaining Saab’s focus on **durability and individuality**.
Over its **20-year production run**, the 900 exceeded expectations, becoming one of Saab’s most iconic models and paving the way for the **Saab 9-3**.
*****
Popularity: The **Saab 900 (1978-98)** was a **highly regarded model**, particularly in **Europe and North America**. It gained a strong following due to its **unique design, safety features, and turbocharged performance**.
Popularity & Market Impact:
- **Europe** – The 900 was especially popular in **Sweden, the UK, and Germany**, where Saab had a loyal customer base.
- **North America** – It found success in the **United States and Canada**, particularly among buyers looking for a distinctive alternative to German and American sedans.
- **Turbocharged Legacy** – The **900 Turbo** helped establish Saab’s reputation for **performance-oriented turbocharged cars**, influencing later models.
- **Convertible Appeal** – The **900 Cabriolet**, introduced in 1986, became one of Saab’s most iconic models, boosting global sales.
*****
Despite its **quirky engineering and unconventional styling**, the **Saab 900 remains a cult classic**, appreciated for its **durability, safety, and driving experience**. You can explore more about its history on [Wikipedia](https://en.wikipedia.org/wiki/Saab_900) and [Cars-Directory](https://www.cars-directory.net/history/saab/900/). Would you like insights on its **collector value or reliability**? 🚗💨
Get The Complete Picture. If you are interested enough to read about classic cars you will be interested in the environment in which they were created.
Check out our Cost of Living pages indicated below to better understand the limitations of the period in which classic cars evolved.
Saab 99 EMS (1972-78)
The Saab 99 EMS, introduced in 1972, was a significant model for Saab, designed to offer a sportier, performance-focused version of the standard Saab 99.
The EMS (Electronic Management System) variant featured fuel injection, a stiffer suspension, and upgraded brakes, making it a more dynamic and responsive vehicle. Expectations were high, as Saab aimed to compete with European sports sedans while maintaining its reputation for safety and reliability. The 99 EMS also played a crucial role in paving the way for the Saab 99 Turbo, which later became an iconic performance model.
*****
Popularity: The **Saab 99 EMS (1972-78)** was a **well-regarded sports sedan**, particularly in **Sweden and the UK**, where Saab had a strong following. It was introduced as the **Electronic Manual Special (EMS)**, featuring **fuel injection, a sportier suspension, and a more powerful engine**, making it a **performance-oriented version of the Saab 99**.
Popularity & Market Impact:
- **Sweden** – The EMS was popular among **business professionals and celebrities**, even attracting attention from the **Swedish royal family**.
- **United Kingdom** – It gained traction among **enthusiasts who appreciated its rally-inspired engineering**.
- **Motorsport Influence** – The EMS played a role in **Saab’s rally success**, helping establish the brand’s reputation for **durability and performance**.
- **Legacy** – It paved the way for the **Saab 99 Turbo**, which became an even bigger success.
While it wasn’t a **high-volume global success**, the **Saab 99 EMS remains a cult classic**, appreciated for its **unique Scandinavian design and driving dynamics**.
*****
Get The Complete Picture. If you are interested enough to read about classic cars you will be interested in the environment in which they were created.
Check out our Cost of Living pages indicated below to better understand the limitations of the period in which classic cars evolved.
Saab 900 Turbo (1979-1993)
The Saab 900 Turbo, introduced in **1979**, was designed to elevate Saab’s reputation by combining **performance, innovation, and practicality**. It was one of the first mainstream cars to feature **turbocharging**, a bold move that set it apart from competitors.
Expectations were high, as Saab aimed to deliver a vehicle that balanced **power and reliability** while maintaining the brand’s signature **safety and aerodynamic design**. The **2.0L turbocharged engine** boosted performance significantly, making the 900 Turbo a favorite among enthusiasts and rally drivers.
Its success helped Saab establish itself as a **leader in turbo technology**, influencing future models and solidifying its place in automotive history.
*****
Popularity: The **Saab 900 Turbo** was a **major success**, particularly in **Europe and North America**, and played a crucial role in popularizing **turbocharged engines in mainstream cars**.
Popularity & Market Impact:
- **Europe** – The 900 Turbo was especially popular in **Sweden, the UK, and Germany**, where Saab had a loyal customer base.
- **North America** – It found success in the **United States and Canada**, particularly among buyers looking for a distinctive alternative to German and American sedans.
- **Turbocharged Legacy** – The **900 Turbo helped establish Saab’s reputation for performance-oriented turbocharged cars**, influencing later models.
- **Convertible Appeal** – The **900 Cabriolet**, introduced in 1986, became one of Saab’s most iconic models, boosting global sales.
Despite its **quirky engineering and unconventional styling**, the **Saab 900 Turbo remains a cult classic**, appreciated for its **durability, safety, and driving experience** - Hagerty UK](https://www.hagerty.co.uk/articles/buying-guides/buying-guide-saab-900-turbo-1979-1993/) Review | Honest John - Honest John Classics](https://classics.honestjohn.co.uk/reviews/saab/900-turbo/history/).
*****
Get The Complete Picture. If you are interested enough to read about classic cars you will be interested in the environment in which they were created.
Check out our Cost of Living pages indicated below to better understand the limitations of the period in which classic cars evolved.
Saab 95 (1998-10)
The Saab 9-5, introduced in **1997** for the **1998 model year**, was designed to replace the **Saab 9000** and serve as the brand’s flagship executive sedan. Saab aimed to blend **performance, safety, and Scandinavian luxury**, appealing to buyers seeking a premium yet practical vehicle.
Expectations were high, as the 9-5 introduced **advanced safety features**, including Saab’s pioneering **Active Head Restraints (SAHR)** to reduce whiplash injuries. It also featured **turbocharged engines**, reinforcing Saab’s reputation for sporty yet efficient performance. The model was expected to compete with **BMW, Audi, and Volvo**, offering a distinct alternative with its **front-wheel-drive layout** and **innovative design**.
Over its production run until **2010**, the 9-5 evolved with **facelifts, engine upgrades, and a second-generation model in 2010**, before Saab’s financial struggles led to its discontinuation.
*****
Popularity: The **Saab 9-5 (1998-2010)** was a **moderate success globally**, particularly in **Europe and North America**. It was introduced as a **mid-size executive car**, replacing the **Saab 9000**, and was known for its **safety features, turbocharged engines, and distinctive Scandinavian design**.
Sales & Popularity:
- **Europe** – The 9-5 was well-received, with **peak sales in 1999 (36,229 units) and 2000 (35,495 units)**.
- **United States** – Sales peaked in **2002 with 17,306 units**, but declined steadily afterward.
- **Global Reach** – While it had a loyal following, it struggled against **German rivals like BMW and Mercedes**.
Despite its **unique styling and innovative features**, the **Saab 9-5’s popularity declined** due to **Saab’s financial troubles**, leading to its discontinuation in **2010**.
*****
Get The Complete Picture. If you are interested enough to read about classic cars you will be interested in the environment in which they were created.
Check out our Cost of Living pages indicated below to better understand the limitations of the period in which classic cars evolved.
Saab 96 (1960-80)
When the **Saab 96** was introduced in **1960**, its purpose was to build on the success of its predecessor, the **Saab 93**, while offering improved performance, comfort, and practicality. Saab aimed to expand its market reach, particularly in **Europe and North America**, by delivering a reliable, aerodynamic, and fuel-efficient vehicle.
Expectations for the 96 were high, as it featured a **three-cylinder two-stroke engine**, later upgraded to a **Ford V4** in 1967, enhancing power and durability. The model quickly gained recognition in **rally racing**, boosting Saab’s reputation for engineering excellence. Over its **20-year production run**, the 96 exceeded expectations, selling over **547,000 units** and solidifying Saab’s position as a respected automaker.
*****
Popularity
The **Saab 96** was quite popular worldwide, especially in **Europe** and **North America**. Produced from **1960 to 1980**, it was a **compact, aerodynamic** car that gained a strong following due to its **durability, reliability, and rally success**.
Some key reasons for its popularity:
- **Rally Success**: The Saab 96 was a dominant force in rally racing, with legendary driver **Erik Carlsson** winning multiple **Monte Carlo and RAC rallies** in the early 1960s.
- **Innovative Design**: It featured a **two-stroke engine** initially, later replaced by a **V4 engine**, improving performance and appeal.
- **Longevity**: Over **547,000 units** were produced, and many are still cherished by enthusiasts today.
- **Global Reach**: While primarily sold in **Sweden**, it was also assembled in **Finland, Belgium, and exported worldwide**.
Even decades after production ended, the **Saab 96 remains a beloved classic**, with thousands of enthusiasts keeping them on the road.
*****