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Overview: The Triumph 1300 was a **pivotal model** for Triumph, marking a significant shift in the company's engineering approach. Introduced in **1965**, it was Triumph's **first front-wheel-drive (FWD) car**, designed to compete with BMC's successful Austin 1100. The **Michelotti-designed** body gave it a stylish resemblance to the larger Triumph 2000.

Beyond its sleek design, the **1300 was a bold engineering statement**. Triumph opted for a **longitudinal engine layout** rather than BMC’s transverse setup, which resulted in a taller engine profile but allowed for separate transmission oil. The car featured **advanced suspension**—double wishbones at the front and semi-trailing arms at the rear—giving it a refined ride.

Despite its innovation, the **FWD experiment was short-lived**. The Triumph 1300 was later re-engineered into the **rear-wheel-drive Toledo and Dolomite**, which became more successful – The firm’s shortlved FWD challengers](https://www.aronline.co.uk/cars/triumph/1300-1500/ajax-development-story/). The **1300’s legacy** lies in its role as a stepping stone for Triumph’s future compact saloons, influencing the brand’s direction in the 1970s.

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Production Total: 113,008 

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Price New: The original price of a 1965 Triumph 1300 was approximately £909. This price could vary slightly depending on optional extras and specific configurations. 

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Historical Pricing Comparison

The **historical pricing** of the Triumph 1300 varies depending on factors like **year, condition, mileage, and market trends**. Here are some insights:

- **Average Prices & Mileage**: CarSite provides a **used Triumph 1300 price guide**, showing average prices based on the year of registration.

- **Classic Car Valuation**: Hagerty UK offers a **valuation tool** for classic Triumph 1300 models, allowing users to check historical values by year.

- **Buyer’s Guide**: Classic & Sports Car provides a **detailed buyer’s guide**, discussing pricing trends and factors affecting the value of Triumph 1300, 1500, and Toledo models.

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Rivals: The **Triumph 1300** competed with several key rivals in the **compact saloon market** of the late 1960s. Here’s a look at their approximate **new prices at the time**:

- **Austin 1100** – Around **£700-£800**, depending on trim level.

- **Ford Cortina Mk2** – Entry-level models started at **£750**, with higher trims reaching **£1,000+**.

- **Hillman Hunter** – Priced around **£850-£950**, offering a larger alternative.

- **Vauxhall Viva HB** – Typically **£650-£850**, making it a budget-friendly competitor.

- **Morris 1300** – Similar to the Austin 1100, priced around **£700-£850**.

These prices varied based on **specifications, optional extras, and dealer pricing**. The Triumph 1300 positioned itself as a **premium small saloon**, often costing slightly more than the Austin 1100 but offering **better interior quality and refinement**.

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Historical Advertisements & Marketing Strategy

The **Triumph 1300** was marketed as a **premium compact saloon**, emphasizing its **modern front-wheel-drive layout**, **Michelotti styling**, and **refined interior**. Triumph positioned it as a **step up from mainstream rivals** like the Austin 1100, appealing to buyers who wanted **comfort and sophistication** in a small car.

**Marketing Strategy**

- **Motor Show Debut**: Triumph showcased the 1300 at major **motor shows**, highlighting its **advanced engineering** and **luxurious interior** “Premiered at the motor show..”](https://autohistorypreservationsociety.org/document/1966-triumph-1300-ad-british-premiered-at-the-motor-show/).

- **Print Advertisements**: Ads emphasized its **smooth ride, handling, and premium features**, often comparing it to larger Triumph models “Premiered at the motor show..”](https://autohistorypreservationsociety.org/document/1966-triumph-1300-ad-british-premiered-at-the-motor-show/).

- **Magazine Reviews**: Publications like **Motor Sport Magazine** praised its **technical innovations**, helping Triumph build credibility.

- **Brand Positioning**: Triumph marketed the 1300 as a **high-quality alternative** to mass-market small cars, targeting **middle-class professionals**.

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Rarity & Collector Appeal

The **Triumph 1300** is considered a **rare and intriguing classic**, especially in the UK. Here’s why it holds **collector appeal**:

**Rarity**

- Only **27 Triumph 1300 TC models** are currently registered on UK roads.

- As Triumph’s **only front-wheel-drive car**, it stands out in the brand’s history.

- Many examples have **disappeared over time**, making surviving models increasingly valuable.

**Collector Appeal**

- The **Michelotti styling** and **wood-trimmed interior** give it a premium feel.

- Enthusiasts appreciate its **historical significance** as a stepping stone to the Triumph Dolomite.

- Prices for **“unexceptional” classics** like the Triumph 1300 have been **rising fast**, with values increasing by **20.4%** between 2020 and 2021.

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Recorded in UK 2025

As of **2025**, the Triumph 1300 remains a **rare classic** in the UK. While exact registration numbers aren't widely published, enthusiasts estimate that **only a few dozen** remain on the road. The model is celebrating its **60th anniversary**, with special events planned to bring together surviving examples.

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Target Age Group:

The **Triumph 1300** was primarily targeted at **middle-class professionals and families** in the **mid-to-late 1960s**. It was designed as a **compact, stylish, and well-appointed saloon**, offering a more refined alternative to the popular **Austin 1100**. With its **Michelotti-designed body**, **wood-trimmed interior**, and **comfortable ride**, it appealed to buyers looking for a **premium small car** without stepping into the luxury segment.

Its **front-wheel-drive layout** was innovative for Triumph, making it a **modern choice** for urban drivers who wanted **good handling and practicality**. The **1300TC variant**, introduced later, added more power, catering to those who wanted a bit more performance.

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Influence of Target Age Group

The **target age group** for the Triumph 1300—primarily **middle-class professionals and families** in the **mid-to-late 1960s**—had a significant influence on its **design, marketing, and legacy**.

### **Influence on Design**

- Buyers in this demographic sought **comfort and refinement**, leading Triumph to include **wood-trimmed interiors**, **plush seating**, and **advanced suspension** for a smooth ride.

- The **Michelotti styling** gave it a **premium look**, appealing to those who wanted a stylish yet practical car.

- The **front-wheel-drive layout** was chosen to improve handling and space efficiency, catering to urban drivers.

**Influence on Marketing**

- Triumph positioned the 1300 as a **step up from mass-market rivals**, emphasizing its **quality and sophistication**.

- Advertisements highlighted its **luxurious interior**, **smooth ride**, and **modern engineering** to attract professionals who valued prestige.

- The **1300TC variant** was introduced later, offering more power for buyers who wanted a sportier experience.

**Long-Term Impact**

- The Triumph 1300’s **target audience shaped its evolution**, leading to the **rear-wheel-drive Toledo and Dolomite**, which retained the premium feel but improved performance.

- Its **legacy lives on** in classic car circles, where enthusiasts appreciate its **historical significance** and **collector appeal**.

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Overview: The **Triumph 2.5 PI Mark 2** was a **key model** in Triumph’s lineup from **1969 to 1977**, representing a significant step forward in **performance and technology**.

**Significance to Triumph**

- **Fuel Injection Innovation**: The **Lucas mechanical fuel injection system** gave the 2.5 PI a **132bhp output**, making it one of the first British saloons to feature fuel injection.

- **Competitive Edge**: It was Triumph’s response to the **Rover 2000TC**, offering more power and refinement.

- **Luxury & Performance Blend**: The **Michelotti-designed body** combined executive styling with a powerful **2.5L straight-six engine**, appealing to buyers who wanted both comfort and speed.

- **Influence on Future Models**: The **fuel-injected engine** paved the way for Triumph’s later performance-oriented models, including the **Triumph Stag**.

Despite its **technical advancements**, the **Lucas fuel injection system** was known for reliability issues, leading Triumph to introduce **carbureted versions** in later models.

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Total Production: 316,000 

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Price New: The Triumph 2500 PI had a starting price of approximately £1,500 in 1969. This price could vary slightly depending on optional extras and specific configurations. 

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Historical Pricing Comparisons

The **historical pricing** of the **Triumph 2.5 PI Mark 2 (1969-77)** varied based on **condition, rarity, and market trends**. Here’s a general comparison:

**New Prices (1969-77)**

- The **Triumph 2.5 PI Mk2** was priced around **£1,500-£2,000** when new.

- Competing models like the **Rover 2000TC** and **Ford Granada** had similar pricing.

**Classic Car Market (2020s)**

- **Restored examples** can fetch **£8,000-£12,000**, depending on originality.

- **Project cars** or unrestored models may sell for **£3,000-£5,000**.

- **Rare fuel-injected versions** tend to be more valuable due to their historical significance.

For a detailed buyer’s guide, you can check out [Classic & Sports Car](https://www.classicandsportscar.com/features/buyers-guide-triumph-2000250025) or [Ate Up With Motor](https://ateupwithmotor.com/model-histories/triumph-2000-2500-mk2/2/).

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Rivals: The **Triumph 2.5 PI Mk2 (1969-77)** competed with several notable executive saloons in the **1970s**, each offering a blend of **performance, comfort, and prestige**. Here’s a look at their approximate **new prices at the time**:

- **Rover P6 3500S** – Around **£2,000-£2,500**, featuring a **Buick-derived V8** for strong performance.

- **Ford Granada Mk1** – Entry-level models started at **£1,800**, with higher trims reaching **£2,500+**.

- **Vauxhall Victor FD 2300** – Typically **£1,500-£2,000**, making it a more affordable alternative.

- **BMW 2500** – Priced around **£3,000-£3,500**, positioning it as a premium European rival.

- **Jaguar XJ6 (Series 1)** – Around **£3,500-£4,000**, offering luxury and refinement.

These prices varied based on **specifications, optional extras, and dealer pricing**. The Triumph 2.5 PI positioned itself as a **performance-oriented executive saloon**, often costing slightly less than the Jaguar XJ6 but offering **fuel injection technology** for added appeal.

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Historical Advertisements & Marketing Strategy 

The **Triumph 2.5 PI Mk2** was marketed as a **performance-oriented executive saloon**, emphasizing its **fuel injection technology**, **smooth ride**, and **Michelotti styling**. Triumph positioned it as a **modern alternative** to traditional British luxury cars, targeting professionals who wanted **power and refinement**.

**Marketing Strategy**

- **Performance Focus**: Triumph highlighted the **132bhp fuel-injected engine**, showcasing its advantage over carbureted rivals.

- **Print Advertisements**: Ads emphasized its **speed, handling, and executive appeal**, often comparing it to Rover and Jaguar models.

- **Motorsport Influence**: Triumph leveraged its **rally success** to boost credibility, reinforcing the 2.5 PI’s sporting pedigree.

- **Luxury Positioning**: The **wood-trimmed interior** and **smooth six-cylinder engine** were key selling points for buyers seeking comfort.

For a deeper dive into Triumph’s marketing approach, you can explore [The Triumph 2000 Story](https://triumph2000register.co.uk/the-cars/history/the-triumph-2000-story-joining-the-power-elite-the-2-5pi/) and [Mk2 Model Development](https://triumph2000register.co.uk/the-triumph-2000-story-gilding-the-lily-mk2-models-1969-1974/).

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Rarity & Collector Appeal

The **Triumph 2.5 PI Mk2** holds a **strong collector appeal**, particularly among enthusiasts of British executive saloons. Here’s why:

**Rarity**

- The **fuel-injected 2.5 PI models** are rarer than their carbureted counterparts, making them more desirable.

- Surviving examples in **original condition** are increasingly scarce, with many having undergone modifications or restorations.

- Some **auction results** show well-preserved models fetching **£12,000+**, indicating growing interest.

**Collector Appeal**

- The **Lucas fuel injection system** was groundbreaking but had reliability issues, making well-maintained examples highly sought after.

- The **Michelotti styling** and **wood-trimmed interior** give it a premium feel, attracting classic car collectors.

- Its **motorsport heritage**, including rally participation, adds to its desirability among performance-focused collectors.

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Recorded in UK 2025

As of **2025**, the Triumph **2.5 PI Mk2** remains a **rare classic** in the UK, with only a **limited number of registered examples** still on the road. While exact figures aren't widely published, enthusiasts estimate that **fewer than 1,000** remain in running condition, with many either in storage or undergoing restoration.

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Target Age Group

The **Triumph 2.5 PI Mk2** was primarily aimed at **middle-class professionals and executives** in the **late 1960s and 1970s**. It was designed as a **performance-oriented executive saloon**, offering a blend of **luxury, power, and innovation**.

**Target Audience Influence**

- **Business Professionals**: The **fuel-injected 2.5L straight-six engine** provided strong performance, making it appealing to those who wanted a **fast yet refined car**.

- **Motorsport Enthusiasts**: Triumph leveraged its **rally success** to attract buyers who appreciated **sporting pedigree**.

- **Luxury Seekers**: The **wood-trimmed interior**, **comfortable ride**, and **Michelotti styling** positioned it as a **premium alternative** to mainstream executive saloons.

Its **target audience shaped its marketing**, with Triumph emphasizing **performance, prestige, and innovation** to differentiate it from rivals like the **Rover P6 3500S** and **Jaguar XJ6**.

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Influence of Target Age Group

The **Triumph 2.5 PI Mk2** was designed with **middle-class professionals and executives** in mind, and this target audience significantly influenced its **engineering, marketing, and long-term legacy**.

**Influence on Design**

- Buyers in this demographic sought **performance and prestige**, leading Triumph to equip the 2.5 PI with **fuel injection technology** for increased power.

- The **Michelotti styling** gave it a **sleek, executive look**, appealing to professionals who wanted a car that reflected their status.

- The **wood-trimmed interior** and **comfortable ride** ensured it remained competitive with luxury rivals like the **Rover P6 3500S**.

**Influence on Marketing**

- Triumph positioned the 2.5 PI as a **high-performance executive saloon**, emphasizing its **132bhp output** and **smooth six-cylinder engine**.

- Advertisements highlighted its **rally success**, reinforcing its appeal to buyers who valued **sporting pedigree**.

- The **fuel injection system** was marketed as a technological leap forward, though reliability concerns later led Triumph to introduce carbureted versions.

### **Long-Term Impact**

- The **target audience shaped Triumph’s future models**, influencing the development of the **Triumph Stag** and later **Dolomite Sprint**.

- The **2.5 PI’s reputation for performance** helped Triumph maintain its image as a brand that blended **luxury with driving excitement**.

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Overview:  The **Triumph Dolomite** was a **crucial model** for Triumph, serving as the **culmination of the brand’s compact saloon development** and playing a key role in its **final years** under British Leyland.

**Significance to Triumph**

- **Evolution from the 1300**: The Dolomite was the **ultimate refinement** of Triumph’s small-car range, evolving from the **front-wheel-drive 1300** into a **rear-wheel-drive performance saloon**.

- **Premium Compact Saloon**: Positioned as a **luxury compact**, it competed with the **BMW 2002** and **Ford Cortina GXL**, offering a **high level of standard equipment**.

- **Performance Variants**: The **Dolomite Sprint**, introduced in **1973**, featured a **16-valve engine**, making it one of the first mass-produced cars with such technology.

- **British Leyland Strategy**: Triumph was tasked with producing **aspirational smaller saloons**, and the Dolomite was a key part of this plan.

- **End of an Era**: The Dolomite was Triumph’s **last true saloon**, marking the **end of Triumph’s independent identity** before the brand was phased out.

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Total Production: 204,003 

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Price New: The **Triumph Dolomite**, introduced in **1972**, was positioned as a **premium compact saloon**, offering a blend of **luxury and performance**. At launch, its **new price in the UK** was approximately **£1,150-£1,300**, depending on the trim level and optional extras](https://www.autoexpress.co.uk/classic-cars/104982/triumph-dolomite-buying-guide-and-review-1972-1980). 

This placed it in direct competition with models like the **Ford Cortina GXL** and **BMW 2002**, offering a more refined alternative to mainstream saloons. The **Dolomite Sprint**, introduced in **1973**, was priced higher due to its **16-valve engine and sportier features**.

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Historical Pricing Comparisons

The **historical pricing** of the **Triumph Dolomite** has varied over time, influenced by factors like **condition, rarity, and market trends**.

**Classic Car Market Trends**

- **Lowest recorded price**: **£4,650** since 2020.

- **Median price**: **£4,716** since 2020.

- **Highest recorded price**: **£4,781** since 2020.

- **Sell-through rate**: **100%**, indicating strong demand.

**Valuation Resources**

- **Hagerty UK** provides a **valuation tool** for classic Triumph Dolomite models, allowing users to check historical values.

- **The Classic Valuer** tracks pricing trends and auction results for Triumph Dolomite models.

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Rivals: The **Triumph Dolomite**, introduced in **1972**, competed with several notable compact and executive saloons. Here’s a look at their approximate **new prices at the time**:

- **Ford Cortina GXL** – Around **£1,200-£1,400**, offering a balance of affordability and refinement.

- **BMW 2002** – Priced at **£1,500-£1,800**, positioned as a premium European rival.

- **Saab 99** – Typically **£1,400-£1,600**, featuring advanced engineering and safety.

- **Vauxhall Victor FD** – Around **£1,100-£1,300**, making it a budget-friendly alternative.

- **Alfa Romeo Alfetta** – Priced at **£1,600-£1,900**, offering Italian styling and performance.

The **Dolomite** positioned itself as a **luxury compact saloon**, often costing slightly more than mainstream British rivals but offering **better interior quality and performance**.

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Historical Advertisements & Marketing Strategy

The **Triumph Dolomite** was marketed as a **premium compact saloon**, emphasizing its **luxury, performance, and European styling**. Triumph positioned it as a **high-quality alternative** to mainstream British saloons, targeting buyers who wanted **comfort and prestige**.

**Marketing Strategy**

- **Print Advertisements**: Triumph used striking visuals, including a famous **1978 brochure** featuring Dolomite models set against the **Italian Dolomite mountains**.

- **Performance Messaging**: Ads for the **Dolomite Sprint** highlighted its **16-valve engine**, boasting it was the **fastest four-door saloon under £2,250**.

- **Value Proposition**: Triumph emphasized that the Sprint was **£1,000 cheaper** than comparable BMW, Lancia, and Alfa Romeo models while offering similar performance.

- **Luxury Positioning**: The **wood-trimmed interior** and **refined ride** were key selling points, appealing to professionals who wanted a stylish yet practical car.

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Rarity & Collector Appeal

The **Triumph Dolomite** holds a unique place in classic car circles, blending **rarity with enthusiast appeal**.

**Rarity**

- The Dolomite, particularly the **Sprint variant**, is considered **scarce** today, with only a **limited number of roadworthy examples** remaining.

- Many Dolomites have **disappeared over time**, making well-preserved models increasingly valuable.

- The **Dolomite Sprint’s 16-valve engine** was groundbreaking, adding to its desirability among collectors.

**Collector Appeal**

- The **Michelotti styling** and **wood-trimmed interior** give it a premium feel.

- Enthusiasts appreciate its **historical significance** as one of Triumph’s last great saloons.

- Prices for **classic Dolomites** have been rising, with well-maintained examples fetching **strong values** in auctions.

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Recorded in UK 2025

As of **2025**, there are approximately **157 Triumph Dolomite models** still **licensed** for road use in the UK, with an additional **94 registered as SORN (Statutory Off Road Notification)**. This means fewer than **300 examples** remain officially recorded, making it a **rare classic**.

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Target Age Group: The **Triumph Dolomite**, introduced in **1972**, was aimed at **middle-class professionals and enthusiasts** who wanted a **compact yet refined saloon**. It was designed to bridge the gap between **mainstream family cars** and **premium European sports saloons**.

**Target Audience Influence**

- **Business Professionals**: The Dolomite’s **luxurious interior** and **Michelotti styling** made it appealing to those who wanted a car that reflected their status.

- **Motorsport Enthusiasts**: The **Dolomite Sprint**, with its **16-valve engine**, attracted buyers who valued **performance and innovation**.

- **Luxury Seekers**: Triumph positioned the Dolomite as a **premium alternative** to rivals like the **Ford Cortina GXL**, offering **better refinement and handling**.

Its **target audience shaped its marketing**, with Triumph emphasizing **comfort, prestige, and performance** to differentiate it from competitors like the **BMW 2002** and **Saab 99**.

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Influence of Target Age Group

The **Triumph Dolomite** was designed with **middle-class professionals and enthusiasts** in mind, and this target audience significantly influenced its **engineering, marketing, and long-term legacy**.

### **Influence on Design**

- Buyers in this demographic sought **comfort and prestige**, leading Triumph to equip the Dolomite with **wood-trimmed interiors**, **plush seating**, and **Michelotti styling** for a refined look.

- The **Dolomite Sprint**, with its **16-valve engine**, was introduced to attract performance-oriented buyers who wanted a **compact yet powerful saloon**.

- The **rear-wheel-drive layout** ensured **sporty handling**, catering to drivers who valued **driving dynamics** over front-wheel-drive practicality.

**Influence on Marketing**

- Triumph positioned the Dolomite as a **premium alternative** to mainstream British saloons, emphasizing its **luxury and performance**.

- Advertisements highlighted its **European styling**, comparing it to rivals like the **BMW 2002** and **Saab 99**.

- The **Dolomite Sprint’s motorsport success** reinforced its appeal to buyers who valued **sporting pedigree**.

**Long-Term Impact**

- The **target audience shaped Triumph’s future models**, influencing the development of the **Triumph Acclaim**, which carried forward the brand’s compact executive saloon legacy.

- The Dolomite’s **blend of luxury and performance** helped Triumph maintain its image as a brand that combined **refinement with driving excitement**.

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Overview: The **Triumph GT6 Mk2** (1969-70) was a **pivotal model** for Triumph, refining the original GT6 concept and reinforcing the brand’s reputation for **affordable British sports cars**.

**Significance to Triumph**

- **Improved Handling**: The Mk2 addressed the **Mk1’s rear suspension issues**, introducing a **swing-spring setup** that significantly improved stability and cornering.

- **Performance Boost**: Powered by a **2.0L inline-six**, it delivered **104bhp**, making it a strong competitor against the **MGB GT**.

- **Michelotti Styling**: The sleek **fastback design**, inspired by Triumph’s **Le Mans racing Spitfires**, gave it a distinctive and aerodynamic look.

- **Market Positioning**: Triumph positioned the GT6 Mk2 as a **budget-friendly alternative** to more expensive six-cylinder coupes like the **Jaguar E-Type**.

- **Foundation for the Mk3**: The Mk2’s refinements laid the groundwork for the **GT6 Mk3**, which introduced further styling and mechanical improvements.

Despite its **short production run**, the GT6 Mk2 was a **critical step** in Triumph’s sports car evolution, proving that the brand could **compete with larger, more established rivals**.

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Production Total: 1100 (UK ONLY) 

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Overview: The **Triumph GT6 Mk3** (1970-73) was a **refined evolution** of Triumph’s six-cylinder sports coupe, marking the final chapter in the GT6’s production run. It played a crucial role in Triumph’s lineup by improving **handling, styling, and overall drivability**.

**Significance to Triumph**

- **Improved Handling**: The Mk3 featured **suspension refinements**, addressing earlier models’ tendency for **rear-end instability**.

- **Modernized Styling**: Triumph gave the Mk3 a **sleeker front-end design**, aligning it with the **Triumph Spitfire Mk4**.

- **Performance Refinements**: Powered by a **2.0L inline-six**, it delivered **104bhp**, offering a strong balance of **power and agility**.

- **Competitive Positioning**: Triumph positioned the GT6 Mk3 as a **budget-friendly alternative** to the **Jaguar E-Type**, while competing directly with the **MGB GT**.

- **End of an Era**: The Mk3 was the **final GT6 model**, as Triumph shifted focus to the **TR6 and later TR7**, marking the end of its six-cylinder coupe lineage.

Despite its **short production run**, the GT6 Mk3 remains a **highly regarded classic**, appreciated for its **blend of style, performance, and affordability** - Still Motoring](https://www.stillmotoring.com/triumph-gt6-1966-to-1973/).

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Total Production: The **Triumph GT6 Mk3** was produced from **1970 to 1973**, marking the final iteration of Triumph’s six-cylinder sports coupe. Across its production run, approximately **13,000 units** were built. 

This model refined the GT6 formula with **improved suspension**, **modernized styling**, and **better handling**, making it a sought-after classic today. 

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Overview: The **Triumph Herald (1959-71)** was a **pivotal model** for Triumph, marking a shift towards **modern styling and modular construction**. It played a crucial role in shaping Triumph’s future lineup and was a **commercial success**, selling over **half a million units**.

**Significance to Triumph**

- **Innovative Design**: Styled by **Giovanni Michelotti**, the Herald introduced a **bolt-together body**, allowing easy panel replacement and multiple body styles.

- **Versatile Platform**: The Herald’s **separate chassis** was used as the foundation for later models like the **Triumph Vitesse, Spitfire, and GT6**.

- **Market Expansion**: Triumph positioned the Herald as a **small family car**, competing with the **Ford Anglia and Morris Minor**, helping Triumph gain a broader customer base.

- **Export Success**: The Herald was assembled in **multiple countries**, including **India, Australia, and South Africa**, strengthening Triumph’s global presence.

- **Engineering Influence**: Its **rack-and-pinion steering** and **independent rear suspension** set new standards for handling in small British cars.

The **Herald’s success** helped Triumph establish itself as a **leader in stylish, affordable British cars**, paving the way for later models like the **Dolomite and Stag**.

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Production Total: The **Triumph Herald** was a **hugely successful model** for Triumph, with total production exceeding **500,000 units** between **1959 and 1971**. This made it one of Triumph’s **best-selling cars**, helping to establish the brand’s reputation for **stylish, practical, and affordable British cars**.

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Overview: The **Triumph Herald 13/60** (1967-71) was the **final evolution** of the Herald series, marking the **last major update** before Triumph phased out the model. It played a crucial role in **modernizing the Herald** while maintaining its **affordable, stylish, and practical appeal**.

**Significance to Triumph**

- **Performance Upgrade**: The 13/60 featured a **1296cc engine**, shared with the **Triumph 1300**, delivering **25% more power** than the previous **1200 model**.

- **Refined Styling**: It adopted a **Vitesse-style bonnet** with **single 7-inch headlamps**, giving it a more **modern and aggressive look**.

- **Comfort & Practicality**: The **redesigned seats** and **revised dashboard** improved driver comfort, while the **saloon variant** offered **more legroom**.

- **Final Herald Variant**: The 13/60 was Triumph’s **last attempt** to keep the Herald competitive before shifting focus to the **Dolomite and Toledo**.

- **Classic Appeal**: Today, the 13/60 is considered the **most driveable** of the Herald range, making it a popular **starter classic**.

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Production Total: The **Triumph Herald 13/60** was produced between **1967 and 1971**, with a total of **82,650 units** built. This made it one of the more successful variants of the Herald range, offering improved performance and styling over earlier models.

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Overview: The **Triumph Spitfire Mk1**, launched in **1962**, was a **game-changer** for Triumph, marking the brand’s entry into the **affordable sports car market**. It was designed to compete with the **Austin-Healey Sprite**, offering a **sleek, stylish alternative** with **Michelotti-designed bodywork**.

**Significance to Triumph**

- **Affordable Sports Car**: The Spitfire Mk1 allowed Triumph to **expand its customer base**, offering a **budget-friendly roadster** with a **sporty driving experience**.

- **Michelotti Styling**: Designed by **Giovanni Michelotti**, the Spitfire featured **wind-down windows** and a **forward-hinged bonnet**, setting it apart from rivals.

- **Herald-Based Engineering**: Built on a **shortened Triumph Herald chassis**, it shared many components, making it **cost-effective to produce**.

- **Export Success**: The Spitfire became a **global hit**, particularly in the **United States**, strengthening Triumph’s presence in the **sports car market**.

- **Foundation for Future Models**: The Mk1 paved the way for **five generations** of Spitfire models, culminating in the **Spitfire 1500** in 1980.

The **Spitfire Mk1’s success** helped Triumph establish itself as a **leader in British sports cars**, influencing later models like the **GT6 and TR6**.

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Production Totals: The **Triumph Spitfire Mk1** was produced between **1962 and 1964**, with a total of **45,753 units** built. This model laid the foundation for the **Spitfire’s success**, evolving through five generations until **1980**.

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Overview: The **Triumph Stag** (1970-77) was a **bold attempt** by Triumph to enter the **luxury sports tourer market**, competing directly with the **Mercedes-Benz SL**. It was envisioned as a **high-end convertible** that blended **performance, comfort, and style**, but its legacy is a mix of **innovation and missed potential**.

**Significance to Triumph**

- **Luxury Grand Tourer**: The Stag was Triumph’s **first true luxury sports tourer**, designed to offer **four-seat comfort** with **convertible styling**.

- **Michelotti Design**: Styled by **Giovanni Michelotti**, it featured a **distinctive T-bar roof**, which added **structural rigidity** while meeting **US safety regulations**.

- **Triumph V8 Engine**: The Stag introduced Triumph’s **3.0L V8**, intended to be part of a modular engine family, but **reliability issues** plagued its reputation.

- **Missed Opportunity**: Despite its **strong concept**, the Stag suffered from **cooling system failures** and **poor build quality**, limiting its success.

- **Collector’s Classic**: Today, the Stag is **highly sought after**, with enthusiasts overcoming its original flaws through **modern upgrades**.

The Stag had the potential to be **Triumph’s flagship grand tourer**, but **engineering setbacks** prevented it from reaching its full potential. However, it remains a **beloved classic**, appreciated for its **style, V8 soundtrack, and open-top driving experience**.

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Production Total: The **Triumph Stag** was produced between **1970 and 1977**, with a total of **25,939 units** built. This stylish **grand tourer** was Triumph’s attempt to compete with the **Mercedes-Benz SL**, offering a **luxurious convertible experience** with a **distinctive V8 engine**.

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Total Production: TR2=8,500/ TR3A=28,000/ TR6=94,619 Recorded in UK 2024 TR2 Licensed=426 SORN=75 TR3 Licensed=991 SORN=184 TR4 Licensed=948 SORN=213 TR4A Licensed=1018 SORN=206 TR5 Licensed=474 SORN=95 TR6 Licensed=3967 SORN=1020

Overview: The **Triumph TR3** (1955-62) was a **milestone** for Triumph, solidifying its reputation as a **maker of affordable, high-performance British sports cars**. It was an evolution of the **TR2**, offering **more power, improved braking, and greater refinement**.

**Significance to Triumph**

- **First British Production Car with Disc Brakes**: The TR3 was the **first British series-production car** to feature **front disc brakes**, setting a new standard for sports car performance.

- **Global Success**: Triumph exported the TR3 worldwide, particularly to the **United States**, where it became a favorite among **sports car enthusiasts and racers**.

- **Motorsport Pedigree**: The TR3 competed in **rallies and endurance races**, proving its durability and performance.

- **Foundation for Future TR Models**: The TR3’s success paved the way for the **TR4, TR5, and TR6**, shaping Triumph’s sports car lineage.

With approximately **74,800 units sold**, the TR3 was Triumph’s **third-best-selling TR model**, behind the **TR7 and TR6**. It remains a **highly regarded classic**, appreciated for its **rugged charm and driving experience**.

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Production Total: 74,800 

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Price New: The original price of a 1955 Triumph TR3 was approximately £950. This was for the basic model, and optional extras like overdrive, wire wheels, and a hardtop could increase the price. 

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Overview: The **Triumph TR4** (1961-65) was a **major leap forward** for Triumph, modernizing its sports car lineup and reinforcing its reputation for **affordable, high-performance British roadsters**.

**Significance to Triumph**

- **Michelotti Styling**: The TR4 introduced a **bold new design** by **Giovanni Michelotti**, replacing the **curved lines** of the TR3 with a more **angular, modern look**.

- **Improved Comfort**: It was the **first TR model** to feature **wind-up windows**, replacing the **side curtains** of earlier models.

- **More Powerful Engine**: The TR4 was equipped with a **2.1L inline-four**, delivering **105bhp**, offering **stronger performance** than its predecessor.

- **Surrey Top Innovation**: Triumph introduced the **Surrey Top**, a **removable roof panel** with a fixed rear window—an early version of the **Targa top** concept.

- **Global Success**: The TR4 was **hugely popular**, especially in the **United States**, where it became a favorite among **sports car enthusiasts**.

- **Foundation for Future TR Models**: The TR4’s success paved the way for the **TR4A, TR5, and TR6**, shaping Triumph’s sports car lineage.

With over **40,000 units sold**, the TR4 was a **key model** in Triumph’s history, blending **style, performance, and practicality** in a way that set the standard for future TR models.

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Production Total: 40,253 

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Price New: The original price of a Triumph TR4 in 1961 was approximately £1,095. This price could vary slightly depending on optional extras and specific configurations. 

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Overview: The **Triumph TR6** (1968-76) was a **crucial model** for Triumph, marking the **final evolution** of its traditional **body-on-frame sports cars** before the shift to more modern designs like the **TR7**.

**Significance to Triumph**

- **Best-Selling TR Model**: With **91,850 units produced**, the TR6 became the **most successful TR model** until the TR7.

- **Global Appeal**: The TR6 was **hugely popular in the United States**, with **over 83,000 units exported**, reinforcing Triumph’s presence in the **American sports car market**.

- **Karmann Styling**: While based on the **TR5 chassis**, Triumph enlisted **German design house Karmann** to modernize the styling, giving the TR6 a **more aggressive, squared-off look**.

- **Performance & Handling**: Powered by a **2.5L straight-six**, the TR6 delivered **strong performance**, with **fuel-injected versions producing up to 150bhp**.

- **Last of the Traditional British Sports Cars**: The TR6 was one of the **final British roadsters** to retain a **separate chassis**, making it a **true classic**.

The TR6 remains a **highly regarded classic**, appreciated for its **raw driving experience, muscular styling, and strong enthusiast following**.

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Production Total: 91,850

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Overview: The **Triumph TR7** (1974-81) was a **bold departure** from Triumph’s traditional sports car design, marking a shift towards **modern styling and mass-market appeal**. It was the **first TR model** to feature a **fixed-roof coupe** at launch, reflecting concerns over potential US regulations banning convertibles.

**Significance to Triumph**

- **Radical Design Shift**: Styled by **Harris Mann**, the TR7 introduced the **wedge-shaped design**, a stark contrast to the **classic roadster look** of previous TR models.

- **Mass Production Strategy**: Triumph aimed to **increase sales volume**, making the TR7 more accessible than earlier TR models.

- **US Market Focus**: The TR7 was **initially launched in the United States**, delaying its UK debut due to high American demand.

- **Convertible Introduction**: In **1979**, Triumph introduced a **soft-top version**, responding to market demand for open-top sports cars.

- **TR8 Evolution**: The TR7 laid the foundation for the **TR8**, which featured a **3.5L Rover V8**, offering the performance enthusiasts had hoped for.

Despite **mixed reception** due to **quality control issues**, the TR7 was **one of Triumph’s best-selling sports cars**, with over **112,000 units produced**. It remains a **distinctive classic**, appreciated for its **unique styling and affordability**.

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Production Total: 112,368 

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Overview: The **Triumph Toledo** (1970-76) played a crucial role in Triumph’s lineup, serving as an **affordable, compact saloon** that helped the company **streamline production** while maintaining a presence in the **small car market**.

**Significance to Triumph**

- **Cost-Effective Engineering**: The Toledo was developed as a **simplified, rear-wheel-drive version** of the Triumph 1300, reducing production costs while maintaining Triumph’s reputation for **quality and refinement**.

- **Entry-Level Model**: Positioned below the **Triumph Dolomite**, the Toledo provided an **accessible option** for buyers who wanted a **stylish, well-built British saloon** without the premium price tag.

- **Market Expansion**: The Toledo helped Triumph **compete with mainstream rivals** like the **Ford Escort and Hillman Avenger**, ensuring the brand remained relevant in the **affordable saloon segment**.

- **Foundation for the Dolomite**: The Toledo’s **rear-wheel-drive layout** and **compact body** were later adapted into the **Triumph Dolomite**, which became Triumph’s **flagship small saloon**.

Despite being **overshadowed by the Dolomite**, the Toledo was a **key transitional model**, helping Triumph **modernize its lineup** while maintaining a presence in the **budget-friendly saloon market**.

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Production Total: The **Triumph Toledo** was produced between **1970 and 1976**, with a total of **113,294 units** of the **1300cc variant** and **5,888 units** of the **1500cc variant**. This compact saloon played a key role in Triumph’s lineup, bridging the gap between the **Herald and Dolomite**.

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