Gilbern

Overview: The **Gilbern 1800 GT** was a pivotal model for the Gilbern company, marking its transition from a small-scale operation to a recognized manufacturer of Welsh sports cars. Initially built in a shed behind a butcher’s shop, the GT was the first car produced by Gilbern, and its success led to the establishment of a dedicated factory in **Llantwit Fardre**. 

The GT was well-regarded for its **fiberglass body** and **Austin-derived mechanical components**, making it a lightweight and agile vehicle. It was available with various engines, including the **1800cc MGB unit**, which provided a balance of performance and reliability. The model gained popularity among enthusiasts and even saw modifications for racing, further enhancing Gilbern’s reputation. 

Although production of the GT ended in **1967**, it laid the foundation for later models like the **Gilbern Genie** and **Gilbern Invader**, which continued the company’s legacy of producing stylish and performance-oriented cars. The GT’s success demonstrated that a small Welsh manufacturer could compete in the British sports car market, solidifying Gilbern’s place in automotive history.

Production Total: The Gilbern 1800 GT had a total production run of 280 cars. 

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Price New: The exact new price of the **Gilbern 1800 GT** in the UK in **1959** isn't widely documented, but given its niche status as a handcrafted sports car, it was likely priced competitively against similar British models of the era. If you're looking for precise figures, classic car valuation sites or the **Gilbern Owners Club** might have historical records that could help! 

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Sales: The **Gilbern 1800 GT** was a modest success, but it was never a high-volume seller. With only **280 units produced**, it was a niche vehicle aimed at enthusiasts rather than the mass market. The company started small, producing just **one car per month** initially, before ramping up to **four per month** by 1965. 

While the GT helped establish **Gilbern** as a respected name in British sports car manufacturing, it wasn’t a financial powerhouse. The company struggled with profitability and was eventually sold in **1968**. However, the GT’s legacy lived on, influencing later models like the **Genie** and **Invader**, which continued Gilbern’s tradition of stylish, performance-oriented cars. 

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Historical Pricing Comparisons: The **Gilbern 1800 GT** has seen a range of prices over the years, reflecting its rarity and appeal among classic car enthusiasts. Based on recent valuation sources:

- The **lowest recorded sale price** since 2020 is **£12,567**.

- The **highest recorded sale price** since 2020 is **£23,310**.

- The **median price** for a Gilbern GT in average condition is **£17,939**.

These figures indicate that the Gilbern 1800 GT remains a sought-after classic, with values fluctuating based on condition, provenance, and market demand. If you're looking for a more detailed valuation or historical trends, platforms like **Hagerty UK** and **The Classic Valuer** provide insights into pricing comparisons over time.

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Rivals: The **Gilbern 1800 GT** competed with several British sports cars in the **1960s**, each with its own pricing strategy. Here’s a look at some of its main rivals and their approximate new prices in the UK at the time:

- **MG B GT (1965–1980)** – Around **£950** when launched.

- **Lotus Elan (1962–1975)** – Approximately **£1,500** for early models.

- **Triumph TR4 (1961–1965)** – Around **£850** new.

- **TVR Grantura Mk III (1962–1966)** – Estimated at **£1,200**.

- **Austin-Healey Sprite Mk II (1961–1964)** – Roughly **£650**.

These prices varied based on specifications, optional extras, and dealer pricing. The **Gilbern 1800 GT**, being a low-volume, hand-built car, was priced competitively within this range, though exact figures for its new price remain elusive.

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Historical Advertisements & Marketing Strategy

The **Gilbern 1800 GT** was marketed as a stylish, hand-built sports car with a unique Welsh heritage. Unlike mass-produced rivals, Gilbern emphasized craftsmanship and exclusivity in its advertising. Here are some key aspects of its marketing strategy:

- **Target Audience**: The GT was aimed at enthusiasts who wanted a lightweight, performance-oriented car with a fiberglass body and Austin-derived mechanicals.

- **Advertising Approach**: Gilbern relied on **word-of-mouth**, **motorsport exposure**, and **enthusiast publications** rather than large-scale advertising campaigns.

- **Motorsport Influence**: Racing driver **Peter Cotterell** played a role in promoting the GT, modifying several for competition, which helped boost its reputation.

- **Limited Production Appeal**: The company highlighted the car’s exclusivity, producing only **one per month initially**, increasing to **four per month** by 1965.

- **Magazine Features**: Publications like **Motor Sport Magazine** covered the GT, providing road tests and factory insights.

Gilbern’s marketing strategy leaned heavily on its **Welsh identity**, craftsmanship, and motorsport connections rather than traditional advertising. 

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Rarity & Collector Appeal: The **Gilbern 1800 GT** is a rare and highly collectible classic car, with only **280 units** ever produced. Its hand-built nature, Welsh heritage, and fiberglass construction make it stand out among British sports cars of the era. 

**Rarity**

- **Limited Production**: With just **280 cars** built, the GT is significantly rarer than mainstream British sports cars like the **MG B GT** or **Triumph TR4**.

- **Survival Rate**: A substantial number of GTs have survived, thanks to their fiberglass bodies, but exact numbers are difficult to verify.

- **Club Support**: The **Gilbern Owners Club** actively tracks remaining cars and provides restoration support.

**Collector Appeal**

- **Unique Design**: The GT’s styling, influenced by Italian and British sports cars, gives it a distinctive presence.

- **Motorsport Connection**: Some GTs were modified for racing, adding to their desirability among enthusiasts.

- **Market Value**: Prices have fluctuated, with recent sales ranging from **£12,567 to £23,310**.

- **Historical Significance**: As Wales’ only post-war car manufacturer, Gilbern holds a special place in British automotive history.

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Recorded in UK 2025 

The exact number of **Gilbern 1800 GT** cars recorded in the UK in 2025 isn't readily available. However, sources indicate that the total production run of the model was **280 cars**. The **Gilbern Owners Club** maintains records of many individual cars and provides support for enthusiasts, so they might have more detailed information on how many remain in the UK. If you're looking for specifics, reaching out to them could be a great option!

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Target Age Group: The **Gilbern 1800 GT** was primarily targeted at **enthusiasts and sports car buyers** in the **1960s**, particularly those looking for a stylish, lightweight, and hand-built alternative to mass-produced British sports cars. 

**Target Age Group**

- **Young Professionals (25–40 years old)** – Those seeking a unique, performance-oriented car with a fiberglass body and Austin-derived mechanicals.

- **Motorsport Enthusiasts** – Some GTs were modified for racing, attracting drivers interested in competitive performance.

- **Classic Car Collectors** – Today, the GT appeals to collectors who appreciate its rarity and Welsh heritage.

- **Restoration Hobbyists** – Many surviving GTs require restoration, making them popular among DIY mechanics and classic car restorers.

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Influence of Target Age Group

The **target age group** for the **Gilbern 1800 GT**—primarily **young professionals and motorsport enthusiasts**—played a significant role in shaping its design, marketing, and long-term appeal.

**Influence on Design & Features**

- The GT was built with a **fiberglass body**, making it lightweight and agile—ideal for younger drivers seeking performance.

- Its **Austin-derived mechanicals** ensured affordability and ease of maintenance, appealing to those who wanted a stylish yet practical sports car.

- The option for **racing modifications** attracted motorsport enthusiasts, reinforcing its reputation in competitive circles.

**Impact on Marketing Strategy**

- Gilbern relied on **word-of-mouth** and **motorsport exposure** rather than large-scale advertising, targeting enthusiasts who valued exclusivity.

- The car was featured in **enthusiast magazines**, helping it gain traction among younger buyers.

- The **kit car loophole**, allowing buyers to avoid purchase tax, made it more accessible to budget-conscious drivers.

**Legacy & Collector Appeal**

- Many original buyers were **young professionals**, and today, the GT is sought after by **classic car collectors** who appreciate its rarity.

- The **Gilbern Owners Club** continues to attract enthusiasts, many of whom restore and preserve surviving models.

- The GT’s influence extended to later models like the **Genie** and **Invader**, which carried forward its performance-oriented ethos.

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Overview: The **Gilbern Invader Mk 3** was the final model produced by **Gilbern Cars**, marking the end of Wales’ only post-war car manufacturer. Introduced in **1972**, the Mk 3 refined the Invader formula with **Cortina-derived front suspension**, a **wider and lower body**, and a more polished design. 

**Significance to Gilbern**

- **Last Production Model**: The Mk 3 was the last car Gilbern built before ceasing operations in **1974**, making it historically significant.

- **Improved Engineering**: It incorporated more **Ford components**, enhancing reliability and making servicing easier.

- **Estate Version**: Gilbern introduced an estate variant to compete with the **Reliant Scimitar GTE**, broadening its appeal.

- **Limited Production**: Only **112 Mk 3s** were built, making it one of the rarest Gilbern models.

- **Collector’s Item**: Today, the Mk 3 is highly sought after by enthusiasts, with restored examples commanding strong prices.

Despite its improvements, Gilbern struggled financially, and the Mk 3 couldn’t save the company from closure. However, it remains a **symbol of Welsh automotive craftsmanship** and a cherished classic among collectors. 

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Production Total: The Gilbern Invader Mk III had a total production run of **112 cars**. 

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Price New: The **Gilbern Invader Mk 3**, introduced in **1972**, was priced at approximately **£2,500** when new in the UK. This positioned it as a premium offering among British sports cars of the era, competing with models like the **Reliant Scimitar GTE** and **Ford Capri**.

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Historical Pricing Comparisons: The **Gilbern Invader Mk 3** has seen fluctuating values over the years, reflecting its rarity and appeal among classic car enthusiasts. Based on recent valuation sources:

- **Lowest recorded sale price** since 2020: **£8,100**.

- **Highest recorded sale price** since 2020: **£11,209**.

- **Median price** for an Invader Mk 3 in average condition: **£9,655**.

These figures indicate that the Invader Mk 3 remains a sought-after classic, with values influenced by condition, provenance, and market demand. If you're looking for a more detailed valuation or historical trends, platforms like **Hagerty UK** and **The Classic Valuer** provide insights into pricing comparisons over time.

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Sales: The **Gilbern Invader Mk 3** was not a major sales success, but it did maintain the company’s reputation for producing stylish, performance-oriented cars. With only **112 units** built, it was a niche vehicle aimed at enthusiasts rather than the mass market. 

Despite its improvements—such as **Cortina-derived front suspension** and a **wider, lower body**—Gilbern struggled financially, and production ceased in **1974**. The Mk 3 was well-engineered, but the company couldn’t compete with larger manufacturers, leading to its closure. 

Today, the Mk 3 is a **rare collector’s item**, with restored examples fetching strong prices. 

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Rivals: The **Gilbern Invader Mk 3** competed with several British sports cars in the early **1970s**, each with its own pricing strategy. Here’s a look at some of its main rivals and their approximate new prices in the UK at the time:

- **Reliant Scimitar GTE (1970–1986)** – Around **£2,500** when launched.

- **Ford Capri Mk 1 (1969–1974)** – Approximately **£1,100** for base models.

- **Triumph Stag (1970–1977)** – Around **£2,000** new.

- **TVR 2500M (1972–1977)** – Estimated at **£2,300**.

- **Lotus Elan +2 (1967–1975)** – Roughly **£2,700**.

These prices varied based on specifications, optional extras, and dealer pricing. The **Gilbern Invader Mk 3**, being a low-volume, hand-built car, was priced competitively within this range at approximately **£2,500**.

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Historical Advertisements & Marketing Strategy: The **Gilbern Invader Mk 3** was marketed as a **hand-built, performance-oriented sports car**, emphasizing exclusivity and craftsmanship rather than mass-market appeal. Here’s how Gilbern approached its advertising and marketing strategy:

**Marketing Strategy**

- **Target Audience**: The Invader Mk 3 was aimed at **enthusiasts and professionals** looking for a stylish, high-performance car with a fiberglass body.

- **Limited Production Appeal**: Gilbern highlighted the car’s **low-volume production**, making it a rare and desirable alternative to mainstream British sports cars.

- **Motorsport Influence**: Racing connections helped boost the Invader’s reputation, with some models modified for competition.

- **Word-of-Mouth & Enthusiast Publications**: Instead of large-scale advertising, Gilbern relied on **enthusiast magazines** and **motorsport exposure** to attract buyers.

- **Welsh Identity**: The company proudly marketed itself as **Wales’ only post-war car manufacturer**, adding to its uniqueness.

**Historical Advertisements**

- **Magazine Features**: The Invader Mk 3 was featured in publications like **Classic & Sports Car**, showcasing its performance and craftsmanship.

- **Dealer Promotions**: Some UK dealerships promoted the Invader as a **luxurious yet affordable alternative** to mainstream GT cars.

- **Motorsport Coverage**: Racing driver **Peter Cottrell** played a role in promoting Gilbern models, further enhancing their appeal.

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Rarity & Collector Appeal: The **Gilbern Invader Mk 3** is a rare and highly collectible classic car, being the final model produced by **Gilbern Cars** before the company ceased operations in **1974**. With only **112 units** built, it holds a special place in British automotive history.

**Rarity**

- **Limited Production**: The Mk 3 was produced in small numbers, making it significantly rarer than mainstream British sports cars of the era.

- **Survival Rate**: Many Mk 3s have survived, thanks to their **fiberglass bodies**, but exact numbers are difficult to verify.

- **Club Support**: The **Gilbern Owners Club** actively tracks remaining cars and provides restoration support.

**Collector Appeal**

- **Unique Design**: The Mk 3 featured a **wider and lower body**, improving its stance and handling.

- **Ford Components**: It incorporated **Cortina-derived front suspension** and a **Ford Essex V6 engine**, enhancing reliability.

- **Market Value**: Prices have fluctuated, with recent sales ranging from **£8,100 to £11,209**.

- **Historical Significance**: As Wales’ only post-war car manufacturer, Gilbern holds a unique place in British automotive history.

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Recorded in UK 2025

The exact number of **Gilbern Invader Mk 3** cars recorded in the UK in **2025** isn't readily available. However, sources indicate that the total production run of the model was **112 cars**. The **Gilbern Owners Club** maintains records of many individual cars and provides support for enthusiasts, so they might have more detailed information on how many remain in the UK. 

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Target Age Group: The **Gilbern Invader Mk 3** was primarily targeted at **enthusiasts and professionals** in the early **1970s**, particularly those looking for a stylish, performance-oriented car with a fiberglass body and Ford-derived mechanicals.

**Target Age Group**

- **Young Professionals (25–40 years old)** – Those seeking a unique, hand-built sports car with exclusivity and performance.

- **Motorsport Enthusiasts** – Some Invaders were modified for racing, attracting drivers interested in competitive performance.

- **Classic Car Collectors** – Today, the Mk 3 appeals to collectors who appreciate its rarity and Welsh heritage.

- **Restoration Hobbyists** – Many surviving Invaders require restoration, making them popular among DIY mechanics and classic car restorers.

Would you like to explore how the Mk 3 compares to its rivals in terms of appeal today? You can also check out a [buyer's guide](https://www.practicalclassics.co.uk/articles/buying/buyers-brief-gilbern-invader-1969-1973/) for more insights!

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Influence of Target Age Group: The **target age group** for the **Gilbern Invader Mk 3**—primarily **young professionals and motorsport enthusiasts**—played a significant role in shaping its design, marketing, and long-term appeal.

**Influence on Design & Features**

- The Mk 3 was built with a **fiberglass body**, making it lightweight and agile—ideal for younger drivers seeking performance.

- Its **Ford Essex V6 engine** provided strong power, appealing to enthusiasts who wanted a balance of speed and reliability.

- The option for **racing modifications** attracted motorsport enthusiasts, reinforcing its reputation in competitive circles.

**Impact on Marketing Strategy**

- Gilbern relied on **word-of-mouth** and **motorsport exposure** rather than large-scale advertising, targeting enthusiasts who valued exclusivity.

- The car was featured in **enthusiast magazines**, helping it gain traction among younger buyers.

- The **low-volume production** made it desirable for those seeking a unique, handcrafted sports car.

**Legacy & Collector Appeal**

- Many original buyers were **young professionals**, and today, the Mk 3 is sought after by **classic car collectors** who appreciate its rarity.

- The **Gilbern Owners Club** continues to attract enthusiasts, many of whom restore and preserve surviving models.

- The Mk 3’s influence extended to later models, reinforcing Gilbern’s tradition of performance-oriented cars.

Would you like to explore how the Mk 3 compares to its rivals in terms of collector value today? You can also check out a [buyer's guide](https://www.practicalclassics.co.uk/articles/buying/buyers-brief-gilbern-invader-1969-1973/) for more insights!

Overview: The **Gilbern Invader Mk 2** was a crucial model for **Gilbern Cars**, representing an evolution of the original Invader while refining the company’s approach to performance and design. Introduced in **1970**, the Mk 2 featured several improvements that made it more competitive in the British sports car market.

**Significance to Gilbern**

- **Refined Engineering**: The Mk 2 retained the **Ford Essex V6 engine** but introduced **Cortina-derived front suspension**, improving handling and ride quality.

- **Increased Production**: Gilbern ramped up production, making the Mk 2 more widely available than earlier models.

- **Luxury & Performance Balance**: The Mk 2 was positioned as a **high-performance grand tourer**, offering a blend of speed and comfort.

- **Market Expansion**: The model helped Gilbern reach a broader audience, competing with cars like the **Reliant Scimitar GTE** and **Triumph Stag**.

- **Foundation for the Mk 3**: The Mk 2’s refinements paved the way for the **Invader Mk 3**, which became Gilbern’s final production model.

Despite its improvements, Gilbern continued to face financial challenges, and the Mk 2 couldn’t secure the company’s long-term survival. However, it remains a **highly collectible classic**, appreciated for its rarity and Welsh heritage.

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Production Total: The Gilbern Invader Mk II had a total production run of 212 cars. 

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Price New: The **Gilbern Invader Mk 2**, introduced in **1970**, was priced at approximately **£2,450** when new in the UK. This positioned it as a premium offering among British sports cars of the era, competing with models like the **Reliant Scimitar GTE** and **Triumph Stag**.

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Sales: The **Gilbern Invader Mk 2** had a modest level of success but was never a high-volume seller. With just over **600 units** produced between **1970 and 1972**, it remained a niche vehicle aimed at enthusiasts rather than the mass market. 

While the Mk 2 refined the Invader formula with **Cortina-derived front suspension** and a **Ford Essex V6 engine**, Gilbern struggled financially, and production remained limited. The company’s small-scale operation meant it couldn’t compete with larger manufacturers, leading to its eventual closure in **1974**. 

Today, the Mk 2 is a **rare collector’s item**, appreciated for its **Welsh heritage** and **hand-built craftsmanship**. 

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Rivals: The **Gilbern Invader Mk 2** competed with several British sports cars in the early **1970s**, each with its own pricing strategy. Here’s a look at some of its main rivals and their approximate new prices in the UK at the time:

- **Reliant Scimitar GTE (1970–1986)** – Around **£2,500** when launched.

- **Ford Capri Mk 1 (1969–1974)** – Approximately **£1,100** for base models.

- **Triumph Stag (1970–1977)** – Around **£2,000** new.

- **TVR 2500M (1972–1977)** – Estimated at **£2,300**.

- **Lotus Elan +2 (1967–1975)** – Roughly **£2,700**.

These prices varied based on specifications, optional extras, and dealer pricing. The **Gilbern Invader Mk 2**, being a low-volume, hand-built car, was priced competitively within this range at approximately **£2,450**.

Would you like to explore how these cars compare in terms of performance and rarity today? You can also check out a [price guide](https://www.theclassicvaluer.com/cars/gilbern/invader) for more insights!

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Historical Advertisements & Marketing Strategy: The **Gilbern Invader Mk 2** was marketed as a **hand-built, performance-oriented sports car**, emphasizing exclusivity and craftsmanship rather than mass-market appeal. Here’s how Gilbern approached its advertising and marketing strategy:

**Marketing Strategy**

- **Target Audience**: The Invader Mk 2 was aimed at **enthusiasts and professionals** looking for a stylish, high-performance car with a fiberglass body.

- **Limited Production Appeal**: Gilbern highlighted the car’s **low-volume production**, making it a rare and desirable alternative to mainstream British sports cars.

- **Motorsport Influence**: Racing connections helped boost the Invader’s reputation, with some models modified for competition.

- **Word-of-Mouth & Enthusiast Publications**: Instead of large-scale advertising, Gilbern relied on **enthusiast magazines** and **motorsport exposure** to attract buyers.

- **Welsh Identity**: The company proudly marketed itself as **Wales’ only post-war car manufacturer**, adding to its uniqueness.

**Historical Advertisements**

- **Magazine Features**: The Invader Mk 2 was featured in publications like **Classic & Sports Car**, showcasing its performance and craftsmanship.

- **Dealer Promotions**: Some UK dealerships promoted the Invader as a **luxurious yet affordable alternative** to mainstream GT cars.

- **Motorsport Coverage**: Racing driver **Peter Cottrell** played a role in promoting Gilbern models, further enhancing their appeal.

Would you like to see examples of period advertisements or explore how its rivals marketed their cars? You can also check out a [buyer's guide](https://www.practicalclassics.co.uk/articles/buying/buyers-brief-gilbern-invader-1969-1973/) for more insights!

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Rarity & Collector Appeal: The **Gilbern Invader Mk 2** is a rare and highly collectible classic car, being one of the last models produced by **Gilbern Cars** before the company ceased operations in **1974**. With just over **600 units** built, it holds a special place in British automotive history.

**Rarity**

- **Limited Production**: The Mk 2 was produced in small numbers, making it significantly rarer than mainstream British sports cars of the era.

- **Survival Rate**: Many Mk 2s have survived, thanks to their **fiberglass bodies**, but exact numbers are difficult to verify.

- **Club Support**: The **Gilbern Owners Club** actively tracks remaining cars and provides restoration support.

**Collector Appeal**

- **Unique Design**: The Mk 2 featured a **refined body shape**, improving its stance and handling.

- **Ford Components**: It incorporated **Cortina-derived front suspension** and a **Ford Essex V6 engine**, enhancing reliability.

- **Market Value**: Prices have fluctuated, with recent sales ranging from **£8,100 to £11,209**.

- **Historical Significance**: As Wales’ only post-war car manufacturer, Gilbern holds a unique place in British automotive history.

Would you like to explore auction results or restoration projects for this model? You can also check out a [buyer's guide](https://www.practicalclassics.co.uk/articles/buying/buyers-brief-gilbern-invader-1969-1973/) for more insights!

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Recorded in UK 2025

The exact number of **Gilbern Invader Mk 2** cars recorded in the UK in **2025** isn't readily available. However, sources indicate that the total production run of the model was **212 cars**. The **Gilbern Owners Club** maintains records of many individual cars and provides support for enthusiasts, so they might have more detailed information on how many remain in the UK. 

***** 

Target Age Group: The **Gilbern Invader Mk 2** was primarily targeted at **enthusiasts and professionals** in the early **1970s**, particularly those looking for a stylish, performance-oriented car with a fiberglass body and Ford-derived mechanicals.

**Target Age Group**

- **Young Professionals (25–40 years old)** – Those seeking a unique, hand-built sports car with exclusivity and performance.

- **Motorsport Enthusiasts** – Some Invaders were modified for racing, attracting drivers interested in competitive performance.

- **Classic Car Collectors** – Today, the Mk 2 appeals to collectors who appreciate its rarity and Welsh heritage.

- **Restoration Hobbyists** – Many surviving Invaders require restoration, making them popular among DIY mechanics and classic car restorers.

Would you like to explore how the Mk 2 compares to its rivals in terms of appeal today? You can also check out a [buyer's guide](https://www.practicalclassics.co.uk/articles/buying/buyers-brief-gilbern-invader-1969-1973/) for more insights!

***** 

Influence of Target Age Group: The **target age group** for the **Gilbern Invader Mk 2**—primarily **young professionals and motorsport enthusiasts**—played a significant role in shaping its design, marketing, and long-term appeal.

**Influence on Design & Features**

- The Mk 2 was built with a **fiberglass body**, making it lightweight and agile—ideal for younger drivers seeking performance.

- Its **Ford Essex V6 engine** provided strong power, appealing to enthusiasts who wanted a balance of speed and reliability.

- The option for **racing modifications** attracted motorsport enthusiasts, reinforcing its reputation in competitive circles.

**Impact on Marketing Strategy**

- Gilbern relied on **word-of-mouth** and **motorsport exposure** rather than large-scale advertising, targeting enthusiasts who valued exclusivity.

- The car was featured in **enthusiast magazines**, helping it gain traction among younger buyers.

- The **low-volume production** made it desirable for those seeking a unique, handcrafted sports car.

**Legacy & Collector Appeal**

- Many original buyers were **young professionals**, and today, the Mk 2 is sought after by **classic car collectors** who appreciate its rarity.

- The **Gilbern Owners Club** continues to attract enthusiasts, many of whom restore and preserve surviving models.

- The Mk 2’s influence extended to later models, reinforcing Gilbern’s tradition of performance-oriented cars.

Would you like to explore how the Mk 2 compares to its rivals in terms of collector value today? You can also check out a [buyer's guide](https://www.practicalclassics.co.uk/articles/buying/buyers-brief-gilbern-invader-1969-1973/) for more insights!

Overview: The **Gilbern Genie** was a pivotal model for **Gilbern Cars**, marking a significant step forward in the company’s evolution. Introduced in **1966**, it was the second production car from Gilbern and played a crucial role in establishing the brand’s reputation.

**Significance to Gilbern**

- **Transition to Larger Engines**: The Genie was the first Gilbern model to feature the **Ford Essex V6 engine**, available in **2.5L and 3.0L variants**, providing a substantial performance boost.

- **Refined Design**: It introduced a more **upmarket, grand tourer-style body**, making it a more practical and comfortable sports car.

- **Market Expansion**: The Genie helped Gilbern compete with established British sports cars like the **Triumph TR5** and **Lotus Elan +2**.

- **Foundation for the Invader**: The Genie’s design and engineering improvements laid the groundwork for the later **Gilbern Invader**, which became the company’s final model.

- **Limited Production Appeal**: With only **197 units** built, the Genie remains a rare and collectible classic.

Despite its advancements, Gilbern remained a small-scale manufacturer, and financial challenges persisted. However, the Genie reinforced the company’s reputation for **hand-built craftsmanship** and **performance-oriented design**.

Would you like to explore how the Genie compares to its rivals in terms of collector value today? You can also check out more details [here](https://silodrome.com/gilbern-genie-car/).

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Production Total: The Gilbern Genie was produced in limited numbers, with a total of 197 units manufactured between 1966 and 1969 . 

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Price New: The **Gilbern Genie**, introduced in **1966**, was priced at approximately **£1,500** when new in the UK. This positioned it as a competitive option among British sports cars of the era, offering a blend of performance and exclusivity.

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Sales: The **Gilbern Genie**, introduced in **1966**, was priced at approximately **£1,500** when new in the UK. This positioned it as a competitive option among British sports cars of the era, offering a blend of performance and exclusivity.

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Historical Pricing Comparisons: The **Gilbern Genie** has seen fluctuating values over the years, reflecting its rarity and appeal among classic car enthusiasts. Based on recent valuation sources:

- **Lowest recorded sale price** since 2020: **£5,700**.

- **Highest recorded sale price** since 2020: **£9,072**.

- **Median price** for a Genie in average condition: **£6,438**.

These figures indicate that the Genie remains a sought-after classic, with values influenced by condition, provenance, and market demand. If you're looking for a more detailed valuation or historical trends, platforms like **Hagerty UK** and **The Classic Valuer** provide insights into pricing comparisons over time.

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Main Rivals: The **Gilbern Genie** competed with several British sports cars in the late **1960s**, each with its own pricing strategy. Here’s a look at some of its main rivals and their approximate new prices in the UK at the time:

- **Triumph TR5 (1967–1968)** – Around **£1,260** when launched.

- **Lotus Elan +2 (1967–1975)** – Roughly **£1,500**.

- **Reliant Scimitar SE4 (1964–1966)** – Estimated at **£1,400**.

- **TVR Vixen S2 (1968–1970)** – Approximately **£1,450**.

- **Ford Capri Mk 1 (1969–1974)** – Base models started at **£890**.

These prices varied based on specifications, optional extras, and dealer pricing. The **Gilbern Genie**, being a low-volume, hand-built car, was priced competitively within this range at approximately **£1,500**.

Would you like to explore how these cars compare in terms of performance and rarity today? You can also check out a [price guide](https://www.theclassicvaluer.com/cars/gilbern/genie) for more insights!

***** 

Historical Advertisements & Marketing Strategy: The **Gilbern Genie** was marketed as a **hand-built, performance-oriented sports car**, emphasizing exclusivity and craftsmanship rather than mass-market appeal. Here’s how Gilbern approached its advertising and marketing strategy:

**Marketing Strategy**

- **Target Audience**: The Genie was aimed at **enthusiasts and professionals** looking for a stylish, high-performance car with a fiberglass body.

- **Limited Production Appeal**: Gilbern highlighted the car’s **low-volume production**, making it a rare and desirable alternative to mainstream British sports cars.

- **Motorsport Influence**: Racing connections helped boost the Genie’s reputation, with some models modified for competition.

- **Word-of-Mouth & Enthusiast Publications**: Instead of large-scale advertising, Gilbern relied on **enthusiast magazines** and **motorsport exposure** to attract buyers.

- **Welsh Identity**: The company proudly marketed itself as **Wales’ only post-war car manufacturer**, adding to its uniqueness.

**Historical Advertisements**

- **Magazine Features**: The Genie was featured in publications like **Classic & Sports Car**, showcasing its performance and craftsmanship.

- **Dealer Promotions**: Some UK dealerships promoted the Genie as a **luxurious yet affordable alternative** to mainstream GT cars.

- **Motorsport Coverage**: Racing driver **Peter Cottrell** played a role in promoting Gilbern models, further enhancing their appeal.

Would you like to see examples of period advertisements or explore how its rivals marketed their cars? You can also check out more details [here](https://silodrome.com/gilbern-genie-car/).

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Rarity & Collector Appeal: The **Gilbern Genie** is a rare and highly collectible classic car, being one of the few models produced by **Gilbern Cars**, Wales’ only post-war car manufacturer. With just **197 units** built between **1966 and 1969**, it holds a special place in British automotive history.

**Rarity**

- **Limited Production**: The Genie was produced in small numbers, making it significantly rarer than mainstream British sports cars of the era.

- **Survival Rate**: Many Genies have survived, thanks to their **fiberglass bodies**, but exact numbers are difficult to verify.

- **Club Support**: The **Gilbern Owners Club** actively tracks remaining cars and provides restoration support.

**Collector Appeal**

- **Unique Design**: The Genie featured a **lightweight fiberglass body**, improving its stance and handling.

- **Ford Components**: It incorporated **Ford Essex V6 engines**, enhancing reliability.

- **Market Value**: Prices have fluctuated, with recent sales ranging from **£5,700 to £9,072**.

- **Historical Significance**: As Wales’ only post-war car manufacturer, Gilbern holds a unique place in British automotive history.

Would you like to explore auction results or restoration projects for this model? You can also check out more details [here](https://silodrome.com/gilbern-genie-car/).

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Recorded in UK 2025

The exact number of **Gilbern Genie** cars recorded in the UK in **2025** isn't readily available. However, sources indicate that the total production run of the model was **197 cars**. The **Gilbern Owners Club** maintains records of many individual cars and provides support for enthusiasts, so they might have more detailed information on how many remain in the UK. 

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Target Age Group: The **Gilbern Genie** was primarily targeted at **enthusiasts and professionals** in the late **1960s**, particularly those looking for a stylish, performance-oriented car with a fiberglass body and Ford-derived mechanicals.

**Target Age Group**

- **Young Professionals (25–40 years old)** – Those seeking a unique, hand-built sports car with exclusivity and performance.

- **Motorsport Enthusiasts** – Some Genies were modified for racing, attracting drivers interested in competitive performance.

- **Classic Car Collectors** – Today, the Genie appeals to collectors who appreciate its rarity and Welsh heritage.

- **Restoration Hobbyists** – Many surviving Genies require restoration, making them popular among DIY mechanics and classic car restorers.

Would you like to explore how the Genie compares to its rivals in terms of appeal today? You can also check out more details [here](https://silodrome.com/gilbern-genie-car/).

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Influence of Target Age Group: The **target age group** for the **Gilbern Genie**—primarily **young professionals and motorsport enthusiasts**—played a significant role in shaping its design, marketing, and long-term appeal.

**Influence on Design & Features**

- The Genie was built with a **fiberglass body**, making it lightweight and agile—ideal for younger drivers seeking performance.

- Its **Ford Essex V6 engine** provided strong power, appealing to enthusiasts who wanted a balance of speed and reliability.

- The option for **racing modifications** attracted motorsport enthusiasts, reinforcing its reputation in competitive circles.

**Impact on Marketing Strategy**

- Gilbern relied on **word-of-mouth** and **motorsport exposure** rather than large-scale advertising, targeting enthusiasts who valued exclusivity.

- The car was featured in **enthusiast magazines**, helping it gain traction among younger buyers.

- The **low-volume production** made it desirable for those seeking a unique, handcrafted sports car.

**Legacy & Collector Appeal**

- Many original buyers were **young professionals**, and today, the Genie is sought after by **classic car collectors** who appreciate its rarity.

- The **Gilbern Owners Club** continues to attract enthusiasts, many of whom restore and preserve surviving models.

- The Genie’s influence extended to later models, reinforcing Gilbern’s tradition of performance-oriented cars.

Would you like to explore how the Genie compares to its rivals in terms of collector value today? You can also check out more details [here](https://www.classicandsportscar.com/features/gilbern-genie-and-invader-welsh-warriors).

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