DeLorean
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DeLorean (1981-82)
Overview: The **DeLorean DMC-12 (1981-82)** was the **first and only production car** from the **DeLorean Motor Company (DMC)**, making it a defining moment for the brand. It was meant to be a **luxury sports car** that combined **futuristic styling, innovative materials, and exclusivity**, but it ultimately became more famous for its **controversial history** than its performance.
Key Significance:
- **Company’s Flagship Model**: The DMC-12 was **John DeLorean’s vision** for a high-end, stainless-steel sports car with **gull-wing doors**, designed by **Giorgetto Giugiaro**.
- **Northern Ireland Production**: The car was built in **Dunmurry, Northern Ireland**, with financial backing from the **UK government**, making it a rare example of a **British-built American car**.
- **Financial Struggles**: Despite its striking design, the DMC-12 suffered from **underwhelming performance** and **quality control issues**, leading to **slow sales** and financial difficulties for the company.
- **Company Collapse**: By **1982**, DeLorean Motor Company was in **serious trouble**, and John DeLorean’s **legal issues** further accelerated its downfall. Production ended after **around 9,000 units** were built.
- **Pop Culture Icon**: Though the car was a commercial failure, it became **legendary** after starring as the **time machine** in the *Back to the Future* films, securing its place in automotive history.
Despite its **short-lived production**, the DeLorean DMC-12 remains one of the most **recognizable and iconic cars** ever made.
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Production Total: The DeLorean DMC-12 had a total production run of approximately **8,987 to 9,080 units**. The exact number remains somewhat uncertain due to incomplete factory records.
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Price New: In 1981, the DeLorean DMC-12 was priced at around **£18,500** in the UK. This made it a relatively expensive car for its time, but its unique design and features justified the price for many enthusiasts offered for £63,340!
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Target Age Group: The **DeLorean DMC-12 (1981-82)** was primarily targeted at **affluent professionals and car enthusiasts** who wanted a **futuristic, exclusive sports car**. It was positioned as a **luxury performance vehicle**, appealing to buyers who valued **style and innovation** over outright speed.
Target Audience:
- **Affluent professionals** – Those looking for a **high-end, unique car** that stood out from conventional sports cars.
- **Car enthusiasts** – Fans of **cutting-edge design**, drawn to its **stainless-steel body and gull-wing doors**.
- **Hollywood & pop culture fans** – Though not originally intended, the car gained a cult following after its role in *Back to the Future*.
Despite its **bold styling**, the DMC-12 struggled to compete with traditional sports cars due to its **underwhelming performance**. However, it remains an **iconic collector’s car**, cherished by enthusiasts worldwide.
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Rivals: In 1981, the DeLorean DMC-12 faced competition from several notable models. Here's a comparison of their new prices at that time:
**Porsche 911 SC**: Approximately £18,000
**Chevrolet Corvette**: Around £12,000
**Ferrari 308 GTS**: Approximately £22,000
**Lotus Esprit**: Around £15,000
These prices made the DeLorean DMC-12 a competitive option in the market, especially considering its unique design and features.
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Recorded in UK 2025
As of 2025, there are approximately **6,500 DeLorean DMC-12** cars registered in the UK EuroTec Forum • Index page • De Lorean technical ...](http://www.deloreaneurotec.uk/). This makes it a rare and cherished classic among car enthusiasts.
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