Saab 99 EMS (1972-78)

Overview:  The Saab 99 EMS (1972–78) was a pivotal model for Saab, marking a shift toward **performance-oriented engineering** while maintaining the brand’s commitment to safety and innovation. Here’s why it was significant:

- **Performance Evolution:** The EMS introduced **fuel injection**, boosting power and efficiency. It was a precursor to the **Saab 99 Turbo**, which later defined Saab’s reputation for turbocharged performance.

- **Rally Influence:** Developed with input from Saab’s **factory rally department**, the EMS featured **sport-tuned suspension, tighter steering, and disc brakes**, making it a formidable competitor in motorsport.

- **Market Positioning:** The EMS helped Saab **compete with premium European brands**, offering a balance of **sportiness and practicality** that appealed to enthusiasts.

- **Foundation for Future Models:** The engineering advancements in the EMS laid the groundwork for the **Saab 900**, which became one of Saab’s most iconic models.

The **Saab 99 EMS** was more than just a sporty variant—it was a stepping stone toward Saab’s future in performance and innovation. 

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COMMON FAULTS

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel.

The **Saab 99 EMS (1972-78)**, like many classic cars, has its share of common faults. Here are some issues that owners have reported:

- **Fuel System Problems** – Issues with the **fuel pump and injectors** can cause the car to **buck or sputter**, especially when warmed up 

- **Ignition System Faults** – Problems with **spark plug leads and the distributor** can lead to **erratic engine performance** 

- **Vacuum Leaks** – Components like **vacuum hoses, the brake servo, and the auxiliary air valve (AAV)** can develop leaks, affecting engine performance 

- **Cooling System Issues** – The **radiator and cooling system** can lead to **overheating**, particularly in older models 

- **Electrical System Faults** – **Faulty wiring and connections** can cause various electrical problems, including issues with **lights and gauges**

Regular maintenance and timely repairs can help keep these issues in check. 

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Where Manufactured

The **Saab 99 EMS (1972-78)** was manufactured in **Sweden and Finland**, with production taking place at multiple facilities:

**Manufacturing Locations**

- **Trollhättan, Sweden** – The main Saab factory, responsible for most **99 EMS production**.  

- **Uusikaupunki, Finland** – Valmet Automotive assembled **Saab 99 models**, particularly for export markets.  

These locations ensured **high-quality production**, with Saab maintaining its **Scandinavian engineering standards** throughout the model’s lifespan. 

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Production Total: The total production of the Saab 99 EMS from 1972 to 1978 is estimated to be around **10,000 units**. *****

Price New: In 1972, the new price of a Saab 99 EMS in the UK was approximately **£2,500**. The new price of a Saab 99 EMS in 1972 was approximately **£5,500**. Adjusted for inflation to 2025, this would roughly equate to **£40,000**.

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Sales: The **Saab 99 EMS (1972-78)** was a **moderate sales success**, particularly among **enthusiasts and performance-oriented buyers**. It played a crucial role in **Saab’s transition into the premium sporting market**, competing with cars like the **BMW 2002 and 320i**.  

**Sales & Market Impact**

- **Performance Appeal** – The **Electronic Manual Special (EMS)** introduced **fuel injection and a sportier setup**, making it a **standout model** in Saab’s lineup.  

- **Motorsport Influence** – The **99 EMS was successful in rallying**, boosting its reputation among **performance car buyers**.  

- **Foundation for the Saab 900** – The **99 EMS helped establish Saab’s sporting identity**, leading to the development of the **Saab 900 Turbo**.  

While it didn’t achieve **mass-market dominance**, the **99 EMS was a respected and influential model**, paving the way for Saab’s **future turbocharged success**. 

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Highest Sales Figures by Country

The **Saab 99 EMS (1972-78)** had its highest sales figures in **Sweden, the United States, and the United Kingdom**, with strong demand in **Germany and Canada**.

**Top Countries for Saab 99 EMS Sales**

- **Sweden** – As Saab’s home country, Sweden had consistently high sales, with the **99 EMS being a popular choice among professionals and enthusiasts**.  

- **United States** – The **Saab 99 EMS gained a cult following in the U.S.**, particularly among **college professors, architects, and engineers**.  

- **United Kingdom** – Saab had a strong presence in the UK, with the **99 EMS being particularly popular among performance-focused buyers**.  

- **Germany** – The **99 EMS competed with BMW and Audi**, attracting buyers who wanted **a unique, fuel-injected alternative**.  

- **Canada** – Saab’s reputation for **safety and winter performance** made the 99 EMS a **popular choice in colder regions**.  

**Sales Trends**

- The **Saab 99 EMS was a best-seller in North America**, thanks to its **performance and safety features**.  

- The **fuel-injected models** saw **strong demand in Europe and the U.S.**, becoming **collector favorites**.  

- Saab’s **aviation-inspired engineering** helped it stand out in **markets dominated by German luxury brands**.  

You can explore more details on [Saab Production Numbers](https://productioncars.com/production-numbers/saab.php) and [Saab Sales Reports](https://www.conceptcarz.com/valuation/18354/saab-99.aspx). 

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Historical Pricing Comparisons

The **Saab 99 EMS (1972-78)** has seen **fluctuating market values** over the years, with prices influenced by **collector demand, rarity, and condition**.

**Historical Price Trends**

- **Lowest Recorded Price** – $3,390 (1972 model).  

- **Median Price** – $5,995 (1978 model).  

- **Highest Recorded Price** – $37,500 (1974 model, auction sale).  

**Market Insights**

- **Early Models (1972-75)** – Prices have **steadily increased**, especially for **well-preserved examples**.  

- **Later Models (1976-78)** – These have **higher collector appeal**, often selling for **premium prices**.  

- **Auction Trends** – Well-maintained examples have fetched **strong prices**, particularly in **North America and Europe**.  

You can explore detailed valuations on [Hagerty](https://www.hagerty.com/valuation-tools/saab/99_ems) and [Conceptcarz](https://www.conceptcarz.com/valuation/18354/saab-99.aspx). 

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Most Favoured Colour

The **Saab 99 EMS (1972-78)** was available in several colors, but one of the most favored and rare shades was **Cardinal Red Metallic**. This deep, rich red was particularly popular among **enthusiasts and collectors**, giving the EMS a **distinctive and sporty appearance**.

**Other Popular Colors**

- **Silver Metallic** – A sleek, modern shade that complemented the **99 EMS’s aerodynamic design**.  

- **Black** – A timeless choice that enhanced the **EMS’s aggressive stance**.  

- **Verona Green** – A unique, deep green that was favored by **classic Saab enthusiasts** - Garaget](https://www.garaget.org/?car=376932&image=3560414).  

**Why Cardinal Red Metallic Was Favored**

- **Exclusive to Certain Models** – This shade was **not widely available**, making it a **collector’s favorite**.  

- **Sporty Appeal** – The **metallic finish** gave the EMS a **premium and performance-oriented look**.  

- **Historical Significance** – Many **Saab 99 EMS models in this color** were used in **motorsport and enthusiast circles**.  

You can explore more Saab 99 EMS color options on [Saab Color Database](https://www.kontiki2.nl/saab/saab_colors.html) and [SaabCentral Forums](https://www.saabcentral.com/threads/saab-99-and-90-color-codes-and-names.93657/). 

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Main Rivals (Price): 

In 1972, the main rivals of the Saab 99 EMS and their approximate prices in the UK were:

1. BMW 2002 - **Price**: Around £2,200

2. Audi 80 - **Price**: Around £1,800

3. Ford Cortina - **Price**: Around £1,500

These prices reflect the competitive landscape of the compact executive car segment during that time.

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Main Rivals (Performance):

The **Saab 99 EMS (1972-78)** competed with several **sporty European sedans and coupes**, particularly from **BMW, Alfa Romeo, and Porsche**. Here’s how its main rivals stacked up:

**Performance Comparisons**

- **BMW 320 (E21, 1977)**  

  - **Engine:** 2.0L inline-4  

  - **Power:** 122 hp  

  - **Drivetrain:** Rear-wheel drive  

  - **Performance:** Sportier handling, but lacked Saab’s **front-wheel-drive stability**.  

- **Alfa Romeo Alfetta 2.0i (1978)**  

  - **Engine:** 2.0L inline-4  

  - **Power:** 130 hp  

  - **Drivetrain:** Rear-wheel drive  

  - **Performance:** More aggressive acceleration, but Saab offered **better refinement**.  

- **Volkswagen Golf GTI Mk1 (1976)**  

  - **Engine:** 1.6L inline-4  

  - **Power:** 110 hp  

  - **Drivetrain:** Front-wheel drive  

  - **Performance:** Lighter and more nimble, but Saab had **better long-distance comfort**.  

- **Porsche 924 (1975)**  

  - **Engine:** 2.0L inline-4  

  - **Power:** 125 hp  

  - **Drivetrain:** Rear-wheel drive  

  - **Performance:** Faster top speed, but Saab’s **fuel-injected EMS had strong mid-range torque**.  

**Saab 99 EMS Strengths**

- **Fuel Injection Advantage** – The **Bosch fuel injection** system gave the EMS **smooth power delivery**.  

- **Front-Wheel Drive Stability** – Provided **excellent handling**, especially in **wet conditions**.  

- **Durability** – Saab’s **reinforced chassis** made it **ideal for endurance driving**.  

While the **Saab 99 EMS wasn’t the outright fastest**, its **fuel-injected engine and unique engineering** made it a **fun and competitive choice** for enthusiasts. 

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Historical Advertisements & Marketing Strategy

The **Saab 99 EMS (1972-78)** had a distinctive **advertising and marketing strategy**, emphasizing its **performance, Scandinavian engineering, and motorsport heritage**. Saab positioned the **99 EMS as a premium sports sedan**, targeting buyers who wanted **innovation and driving excitement**.

**Key Marketing Themes**

- **Performance & Rally Heritage** – Saab highlighted the **EMS’s rally-derived engine**, showcasing its **sporty handling and fuel injection technology**.  

- **Scandinavian Engineering** – Ads emphasized **Saab’s aviation-inspired design**, including its **reinforced safety cage and front-wheel-drive stability**.  

- **Competitive Positioning** – Saab compared the **99 EMS to BMW and Audi**, promoting its **unique driving dynamics**.  

**Notable Advertisements**

- **“Better Power Than Swank” (1977)** – A campaign that positioned the **99 EMS as a serious performance machine**, rather than just a luxury car](https://en.saabblog.net/2023/04/17/saab-99-ems-advertising-1977/).  

- **“Test Drive the Rest, You’ll Still Buy a Saab 99”** – A bold marketing move where Saab encouraged buyers to compare the **99 EMS against rivals**, confident in its superiority.  

- **Saab 99 Advertising in Germany (1976)** – Saab Germany’s marketing emphasized **perfection and innovation**, though some slogans were considered overly ambitious.  

Saab’s **marketing approach** helped establish the **99 EMS as a cult classic**, influencing later models like the **900 Turbo**. You can explore more historical ads on [Saab Blog](https://en.saabblog.net/2023/06/09/saab-99-advertising/), [Hagerty UK](https://www.hagerty.co.uk/articles/automotive-history/ad-break-test-drive-the-rest-youll-still-buy-a-saab-99/), and [Saab Blog EMS](https://en.saabblog.net/2023/04/17/saab-99-ems-advertising-1977/). 

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Rarity & Collector Appeal

The **Saab 99 EMS (1972-78)** has become a **rare and desirable collector’s item**, particularly among **Saab enthusiasts and classic car collectors**. While it wasn’t produced in massive numbers, its **performance-oriented design and motorsport heritage** have made it a sought-after classic.

**Rarity**

- **Limited Production** – The **99 EMS was a niche model**, produced in **smaller numbers** compared to standard Saab 99 variants.  

- **Surviving Examples** – Many **EMS models have been lost to time**, making well-preserved examples **increasingly rare**.  

- **Motorsport Influence** – The **EMS’s rally success** has boosted its **collector appeal**, particularly among **performance-focused buyers**.  

**Collector Appeal**

- **Fuel Injection & Performance Upgrades** – The **EMS introduced Bosch fuel injection**, making it **one of Saab’s first true performance models**.  

- **Historical Significance** – The **99 EMS paved the way for the Saab 900 Turbo**, influencing **Saab’s future engineering direction**.  

- **Auction Prices Rising** – Well-maintained examples have sold for **up to £19,995**, showing **increasing demand**.  

The **Saab 99 EMS remains a cult classic**, appreciated for its **engineering, durability, and driving experience**. You can explore more about its collector value on [Saab Planet](https://www.saabplanet.com/the-iconic-1977-saab-99-ems-a-rare-gem-now-up-for-grabs/) and [Saabscene](https://www.saabscene.com/threads/rare-1978-saab-99-ems-3-door.81519/). 

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Recorded in UK 2025

As of 2025, there isn't a specific record of the exact number of Saab 99 EMS cars still on the road in the UK. However, they are considered rare and are often cherished by enthusiasts and collectors. You might find more detailed information through Saab owners' clubs or classic car registries, such as the [Saab Owners Club](https://saabclub.co.uk/) or [Saab Enthusiasts Club](https://www.saabclub.co.uk/index.php?option=com_content&view=article&id=459&Itemid=2131).

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Target Age Group: The Saab 99 EMS, introduced in **1972**, was aimed at young professionals and driving enthusiasts who wanted a **sporty yet practical** car. It featured fuel injection, a stiffer suspension, and a more aggressive design, making it appealing to those who valued performance and innovation.

Saab had a reputation for attracting **intellectuals, engineers, and safety-conscious drivers**, but the **99 EMS** specifically targeted a **younger, more dynamic audience** who wanted a car that could **stand out while still being reliable**.

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Influence of Target Age Group

The **Saab 99 EMS (1972-78)** was designed to appeal to **performance-oriented drivers, professionals, and motorsport enthusiasts**, shaping its **engineering, marketing, and overall reception**.

**Influence on Design & Engineering**

- **Fuel Injection & Performance** – Saab targeted buyers who wanted **sporty acceleration** without sacrificing practicality.  

- **Safety & Durability** – The **reinforced safety cage and front-wheel-drive stability** catered to professionals seeking a **reliable daily driver**.  

- **Scandinavian Individualism** – Saab’s **aviation-inspired features**, such as the **curved windshield and ignition placement**, resonated with buyers who valued **innovation**.  

**Influence on Marketing Strategy**

- **Motorsport Success** – Rally victories helped establish the **99 EMS’s reputation among performance enthusiasts**.  

- **Distinctive Styling** – Saab positioned the **99 EMS as an alternative to BMW and Audi**, attracting buyers who wanted **something unique**.  

- **Celebrity Endorsements** – The **EMS was popular among Swedish business leaders and athletes**, boosting its **status as a premium sports sedan**.  

The **Saab 99 EMS remains a cult classic**, appreciated for its **engineering, durability, and driving experience**. You can explore more about its market influence on [SaabBlog](https://en.saabblog.net/2023/10/23/saab-99-ems/) and [Wikipedia](https://en.wikipedia.org/wiki/Saab_99). 

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Parts Bin Engineering

The **Saab 99 EMS (1972-78)** utilized **parts bin engineering**, meaning it shared components with other Saab models to **reduce costs and streamline production** while maintaining its **unique Scandinavian identity**.

**Key Shared Components**

- **Engine** – The **B-series engine** was derived from earlier Saab models, with refinements for **fuel injection and performance tuning**.  

- **Transmission** – The **manual and automatic gearboxes** were adapted from **Saab’s existing drivetrain designs**, ensuring compatibility across multiple platforms.  

- **Suspension** – The **front-wheel-drive layout and suspension design** were influenced by the **Saab 99 base model**, providing a familiar driving experience.  

- **Interior Features** – Many **switchgear, dashboard elements, and seats** were shared with other Saab models.  

**Impact of Parts Bin Engineering**

- **Cost Efficiency** – Allowed Saab to offer **fuel-injected performance** without excessive development costs.  

- **Reliability** – Proven components ensured **durability and ease of maintenance**.  

- **Performance Gains** – Despite shared parts, Saab optimized the **99 EMS’s engine and handling**, making it a **standout in its class**.  

This strategy helped Saab **compete with larger manufacturers** while maintaining its **distinctive Scandinavian engineering**. You can explore more details on [Saab Parts UK](https://saabparts.co.uk/index.php) and [AutoPartsPro](https://www.autopartspro.co.uk/saab-99-carparts). 

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Spares/Specialists

If you're looking for **Saab 900 spares** in the **UK and Ireland**, here are some great options:

**UK-Based Suppliers**

- **[Saab Parts UK](https://saabparts.co.uk/index.php)** – The official UK supplier of **genuine Saab parts**, offering **next-day delivery** and a wide selection of **OEM components**.

- **[Parts for Saabs](https://www.partsforsaabs.com/)** – Specializes in **genuine and aftermarket Saab parts**, including **performance upgrades**.

- **[Saab-Spares](https://www.saab-spares.co.uk/900-classic)** – Stocks a huge collection of **new and used Saab 900 parts**, including **engine components, body parts, and accessories**.

Additionally, you might find **specialist Saab parts** through **enthusiast forums and local Saab clubs**. 

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There are **Saab garage services** available in **Northern Ireland**, including **specialist Saab mechanics and general repair shops**. Here are some options:

**Saab-Specialist Garages**

- **[Ivan Wilson Saab](https://www.ivanwilson.co.uk/)** (Coleraine) – Established Saab main dealer since 1977, offering **servicing, repairs, and genuine Saab parts**.

- **[ClickMechanic](https://www.clickmechanic.com/locations/northern-ireland/saab)** – A network of **mobile mechanics and garages** specializing in Saab repairs across Northern Ireland.

**Highly Rated General Garages**

- **[McKibbin Motors](https://good-garage-guide.honestjohn.co.uk/garages/m/mc-kibbin-motors/)** (Downpatrick) – Recommended by the **Good Garage Guide**, known for **quality service and repairs**.

- **[Roadside Garages Ltd](https://good-garage-guide.honestjohn.co.uk/garages/r/roadside-garages-ltd/)** (Coleraine) – Another **Good Garage Guide-approved** location offering **MOTs and servicing**.

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Racing

The **Saab 99 EMS (1972-78)** had a presence in **motorsport**, particularly in **rally racing and privateer competitions**. While it wasn’t a factory-backed racing car, it was successfully used in **various racing disciplines**.

**Motorsport Involvement**

- **Rally Racing** – The **99 EMS was used in rally events**, benefiting from its **fuel-injected engine and front-wheel-drive stability**.  

- **Privateer Racing** – Independent teams entered **modified 99 EMS models** in **hill climbs, endurance races, and circuit events**.  

- **Saab’s Rally Legacy** – The **99 EMS contributed to Saab’s motorsport reputation**, paving the way for the **99 Turbo and later Saab rally cars**.  

**Why Was the Saab 99 EMS Competitive?**

- **Fuel Injection Advantage** – The **Bosch fuel injection system** gave the EMS **smooth power delivery and improved throttle response**.  

- **Front-Wheel Drive Stability** – Provided **excellent handling**, especially in **wet and snowy conditions**.  

- **Durability** – Saab’s **reinforced chassis** made it **ideal for endurance racing**.  

While the **Saab 99 EMS wasn’t a dedicated race car**, its **fuel-injected engine and unique engineering** made it a **fun and competitive choice** for **enthusiast racing**. 

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Valuation

The **Saab 99 EMS (1972-78)** has maintained **steady value appreciation** in the UK, with prices varying based on **condition, rarity, and demand**. Here’s an approximate valuation for **2025**:

**Estimated Prices in the UK (2025)**

- **Standard Models** – £5,981, depending on mileage and condition.  

- **High-Spec & Turbo Models** – £37,488, particularly for **low-mileage or restored examples**.  

**Factors Affecting Value**

- **Condition & Mileage** – Lower-mileage, well-preserved examples command **higher prices**.  

- **Collector Demand** – Enthusiasts continue to seek **performance-oriented Saab models**, keeping values stable.  

- **Parts Availability** – Some components are becoming **harder to source**, influencing restoration costs.  

You can explore **current market trends** on [Hagerty](https://www.hagerty.com/valuation-tools/saab/99_ems) and [The Classic Valuer](https://www.theclassicvaluer.com/cars/saab/99). 

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Investment Assessment

The **Saab 99 EMS (1972-78)** is generally rated **3 out of 5** as a financial investment. While it has **collector appeal and a loyal enthusiast following**, its **market value appreciation** has been **moderate rather than exceptional**.

**Investment Factors**

- **Rarity (3.5/5)** – Early models are becoming **harder to find**, especially **well-preserved examples**.  

- **Market Demand (3/5)** – Prices have risen slightly, but it remains a **niche classic**.  

- **Restoration Costs (2.5/5)** – Some parts are difficult to source, increasing **maintenance expenses**.  

- **Auction Performance (3/5)** – Well-maintained examples have sold for **up to £19,995**, showing **collector interest**.  

- **Long-Term Growth (3/5)** – Appreciation is steady, but it hasn’t reached the heights of more iconic classics.  

If you’re looking for a **fun, historically significant classic**, the **99 EMS is a solid choice**. However, if **pure financial return** is the goal, there may be **better investment options** in the classic car market. 

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Clubs

There are **Saab owner clubs** available in **Northern Ireland** where enthusiasts can connect, share knowledge, and attend events. Here are a couple of options:

- **[Saab Owners Club GB](https://saabclub.co.uk/)** – While based in Great Britain, this club welcomes members from Northern Ireland and hosts events across the UK.

- **[Saab Club Ireland](https://www.boards.ie/discussion/2055449305/new-saab-owner-club-in-ireland)** – A dedicated **Saab owner club in Ireland**, offering forums, classifieds, and Saab-related news.

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HISTORY-ENVIRONMENT

Road Tax: In 1972, the road tax for a Saab 99 EMS in the UK was based on the engine size. For vehicles with an engine size over 1,549 cc, the annual road tax was approximately **£25**.

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Petrol: In 1972, the cost of four-star petrol in the UK was approximately **35.25 pence per litre**.

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Insurance: The average cost of insurance for a Saab 99 EMS in the UK in 1972 isn't readily available. However, insurance costs for classic cars like the Saab 99 EMS can vary significantly based on factors such as the driver's age, location, driving history, and the car's condition.

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