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Saab Automobile was founded in 1945 in Sweden as a division of Saab AB, originally an aerospace company. The first car, the Saab 92, was launched in 1949, marking the brand’s entry into the automotive world.
Saab became known for its innovative engineering, pioneering turbocharging and front-wheel drive technology. Iconic models like the Saab 900 and Saab 9-3 cemented its reputation for quirky yet practical designs.
In 1989, General Motors (GM) acquired a stake in Saab, later taking full control in 2000. However, financial struggles led to Saab’s bankruptcy in 2011. The brand was briefly revived under National Electric Vehicle Sweden (NEVS), but production ceased in 2014.
Despite its demise, Saab remains a cult favourite, admired for its unique approach to automotive design.
Saab 900 Turbo (1978-98)
Overview: The **Saab 900 Turbo** was manufactured from **1978 to 1998**. It was introduced as a **high-performance version** of the Saab 900, featuring **turbocharged engines** that helped define Saab’s reputation for **turbo technology and innovation**.
The first-generation **900 Turbo** ran from **1978 to 1994**, while the second-generation **900 Turbo** was produced from **1994 to 1998**. It was available in **hatchback, sedan, and convertible** body styles, making it a versatile choice for enthusiasts who wanted both **performance and practicality**.
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Production Total: The **Saab 900 Turbo** was part of the broader **Saab 900 lineup**, which had a total production of **908,810 units**. While I couldn't find an exact breakdown for just the **Turbo models**, they were a significant part of Saab's production, especially in the **1980s and 1990s**, when turbocharging became a defining feature of the brand.
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Target Age Group: The **Saab 900 Turbo**, introduced in **1978**, was aimed at **professionals, intellectuals, and driving enthusiasts** who valued **performance, safety, and innovation**. Saab had a reputation for designing cars that appealed to **engineers, academics, and those who appreciated unconventional yet practical designs**.
The **900 Turbo** specifically targeted a **younger, performance-oriented audience** who wanted a car that was both **powerful and refined**. With its **turbocharged engine**, it attracted drivers looking for a **sporty yet reliable** vehicle that stood out from the competition.
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Price New: In **1998**, the **Saab 900 Turbo** had a price range that varied depending on the **trim level and options**. While I couldn't find an exact figure, Saab models from that era typically ranged between **£18,000 and £25,000**, with higher-end trims and **convertible versions** costing more.
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Rivals: In **1998**, the **Saab 900 Turbo** competed with cars like the **BMW 3 Series, Audi A4, and Volvo S40**. While exact pricing varied based on trim levels and options, here’s a general estimate of their new prices in the UK at the time:
1. BMW 3 Series (E36 328i Sport)** – Around **£25,000–£30,000**
2. Audi A4 1.8T Quattro** – Around **£22,000–£27,000**
3. Volvo S40 T4** – Around **£20,000–£25,000**
4. Saab 900 Turbo** – Estimated **£18,000–£25,000**
These prices depended on **specifications, optional extras, and dealer pricing**. If you're looking for precise figures, checking **archived brochures or dealer listings** from that time might help.
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Recorded in UK 2025
As of **2025**, there are **44 licensed Saab 900 Turbo models** on UK roads, with an additional **133 registered as SORN (Statutory Off Road Notification)**. This means that while some are still actively driven, many are stored or awaiting restoration.
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Saab 99 EMS (1972-78)
The **Saab 99 EMS (1972-1978)** was introduced as a **sportier, performance-oriented** version of the Saab 99, designed to enhance the brand’s reputation for **innovation and driving dynamics**. The **EMS (Electronic Manual Special)** featured **fuel injection**, a **stiffer suspension**, and a **more aggressive design**, making it a more engaging and capable vehicle.
Expectations were high—Saab aimed to position the EMS as a **driver’s car**, offering **better handling and responsiveness** while maintaining the brand’s focus on **safety and practicality**. It was also a stepping stone toward the **turbocharged revolution**, paving the way for the legendary **Saab 99 Turbo**.
The EMS successfully reinforced Saab’s **engineering prowess**, proving that the company could compete in the **performance car market** while staying true to its **Scandinavian design philosophy**.
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Saab 96 (1960-80)
Production Total: 547,221
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Price New: In 1960, the new price of a Saab 96 in the UK was approximately **£800**. The new price of a Saab 96 in 1960 was approximately **£800**.
Adjusted for inflation to 2025, this would roughly equate to **£20,000**.
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Target Age Group: The **Saab 96**, introduced in **1960**, was primarily aimed at **practical-minded drivers and families** who valued **reliability, safety, and efficiency**. Saab had a reputation for designing cars that appealed to **engineers, intellectuals, and safety-conscious individuals**, and the **96** was no exception.
Its **compact size, aerodynamic design, and front-wheel drive** made it particularly well-suited for **harsh Scandinavian winters**, attracting buyers who needed a dependable car for challenging road conditions. Additionally, its **two-stroke engine** (later replaced by a **V4 engine**) made it a favorite among **rally enthusiasts**, further broadening its appeal to **performance-oriented drivers**.
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Rivals: In 1960, the new prices of some of the main rivals to the Saab 96 in the UK were as follows: ### Austin A40 - **Starting Price**: Around £600
1. Morris Minor - **Starting Price**: Around £600
2. Ford Anglia - **Starting Price**: Around £600
These prices made the Saab 96, at approximately £900, a more premium option in the market.
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Recorded in UK 2025
As of 2025, there are approximately **136 licensed Saab 96 models** and **37 registered as SORN (Statutory Off Road Notification)** in the UK.
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PLEASE NOTE: The information provided below is given in averages across Northern Ireland at the date specified. Petrol reflect average prices for four star fuel in litres.
Road Tax: In 1960, the road tax for a Saab 96 in Northern Ireland was based on the engine size. For a car with an engine size over 1,550cc, the annual road tax was approximately **£15**.
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Petrol: In 1960, In 1960, the average cost of four-star petrol in the UK was approximately **12.3 pence per litre**.
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Insurance: In 1960, the average cost of insurance for a Saab 96 in the UK was approximately **£30 to £50** per year. This cost could vary based on factors such as the driver's age, driving history, and location.
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Saab 900 (1978-98)
Total Production: 908,000/ 50,000 were convertibles
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Price New: In 1978, the new price of a Saab 900 in the UK was approximately **£5,000**. The new price of a Saab 900 in 1978 was approximately **£5,500**.
Adjusted for inflation to 2025, this would roughly equate to **£25,000**.
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Target Age Group: The **Saab 900**, introduced in **1978**, was aimed at **professionals, intellectuals, and driving enthusiasts** who valued **safety, innovation, and performance**. Saab had a reputation for designing cars that appealed to **engineers, academics, and those who appreciated unconventional yet practical designs**.
The **900 Turbo**, introduced shortly after in **1979**, specifically targeted a **younger, performance-oriented audience** who wanted a car that was both **powerful and refined**. With its **turbocharged engine**, it attracted drivers looking for a **sporty yet reliable** vehicle that stood out from the competition.
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Rivals: In 1978, the new prices of some of the main rivals to the Saab 900 in the UK were as follows:
1. BMW 3 Series - **Starting Price**: Around £4,500
2. Audi 80 - **Starting Price**: Around £4,200
3. Ford Cortina - **Starting Price**: Around £3,800
These prices made the Saab 900 a competitive option in the market.
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Recorded in UK 2025
As of 2025, there are approximately **3 licensed Saab 900 models** and **18 Saab 900 models registered as SORN (Statutory Off Road Notification)** in the UK.
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PLEASE NOTE: The information provided below is given in averages across Northern Ireland at the date specified. Petrol reflect average prices for four star fuel in litres.
Road Tax: In 1978, the road tax for a Saab 900 in Northern Ireland was based on the engine size. For a car with an engine size over 1,550cc, the annual road tax was approximately **£40**.
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Petrol: In 1978, the average cost of four-star petrol in Northern Ireland was approximately **16.8 pence per litre**.
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Insurance: In 1978, the average cost of insurance for a Saab 900 in Northern Ireland was approximately **£50 to £80** per year. This cost could vary based on factors such as the driver's age, driving history, and location.
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Saab 9-3 (1998-03)
Total Production: 326,370
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Price New: In 1998, the new price of a Saab 9-3 S Coupe in the UK was approximately **£18,000** used prices - Parkers](https://www.parkers.co.uk/saab/9-3/coupe-1998/used-prices/).
Adjusted for inflation to 2025, this would roughly equate to **£30,000**.
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Target Age Group: The **Saab 9-3**, introduced in **1998**, was aimed at **professionals, intellectuals, and driving enthusiasts** who valued **safety, innovation, and performance** used car review - RAC](https://www.rac.co.uk/drive/car-reviews/saab/9-3/9-3-1998-2002/). Saab positioned the **9-3** as a competitor to the **BMW 3 Series** and **Audi A4**, meaning it was designed to attract buyers looking for a **quirky yet premium alternative** used car review - RAC](https://www.rac.co.uk/drive/car-reviews/saab/9-3/9-3-1998-2002/).
With its **three-door coupe, five-door saloon, and convertible options**, the **9-3** appealed to a broad audience, from **young professionals** seeking a stylish and practical car to **seasoned drivers** who appreciated Saab’s reputation for **engineering excellence and safety** used car review - RAC](https://www.rac.co.uk/drive/car-reviews/saab/9-3/9-3-1998-2002/). The **Viggen** variant, introduced later, specifically targeted **performance enthusiasts** who wanted a **powerful turbocharged experience** - Motor Car History](https://motor-car.net/concept/951-saab/11682-saab-9-3-1st-gen-1998-02).
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Rivals: In 1998, the new prices of some of the main rivals to the Saab 9-3 S Coupe in the UK were as follows:
1. BMW 3 Series - **Starting Price**: Around £18,000 used prices - Parkers](https://www.parkers.co.uk/bmw/3-series/saloon-1998/used-prices/)
2. Audi 80 - **Starting Price**: Around £17,000 For Sale - Car and Classic](https://www.carandclassic.com/list/108/80%20%28b3%29/)
3. Ford Mondeo - **Starting Price**: Around £13,464 These prices made the Saab 9-3 S Coupe a competitive option in the market.
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Recorded in UK 2025
As of 2025, there are approximately **95 licensed Saab 9-3 S Coupe models** and **167 registered as SORN (Statutory Off Road Notification)** in the UK.
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PLEASE NOTE: The information provided below is given in averages across Northern Ireland at the date specified. Petrol reflect average prices for four star fuel in litres.
Road Tax: In 1998, the annual road tax for the Saab 9-3 Coupe S in the UK was approximately **£255 to £415**, depending on the specific model and engine road tax - Parkers](https://www.parkers.co.uk/saab/9-3/coupe-1998/car-tax/). ******
Petrol: In 1998, the average cost of four-star petrol in Northern Ireland was approximately **54.5 pence per litre** - Citroen HY Online](https://www.citroenhyonline.co.uk/resources/AA%20Petrol_Prices_1896_2012_gallons.pdf).
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Insurance: In 1998, the average cost of insurance for a Saab 9-3 Coupe S in Northern Ireland was approximately **£500 to £700** per year. This cost could vary based on factors such as the driver's age, driving history, and location Insurance Groups - Parkers](https://www.parkers.co.uk/saab/9-3/coupe-1998/insurance-groups/).
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Saab 95 (1998-10)
Overview: The **Saab 9-5**, introduced in **1997** for the **1998 model year**, was a significant step forward for Saab. It replaced the **Saab 9000** and became the brand’s flagship executive car. Some key aspects that made it stand out in **1998** included:
- **Safety Innovations**: The **9-5** was the first production car to offer **ventilated seats**, improving comfort for long drives. It also introduced **asymmetrical turbocharging** in its **3.0L V6 engine**, a unique approach to performance.
- **Night Panel Feature**: Saab carried over its **“Black Panel”** concept from earlier models, allowing drivers to turn off all dashboard lights except the speedometer at night to reduce distractions.
- **Split Rear Axle**: The **9-5** featured a **unique split rear axle**, improving ride comfort and handling.
- **Executive-Class Refinement**: Compared to the **Saab 9-3**, the **9-5** offered **more space, better ride comfort, and a premium feel**, making it a strong competitor to **BMW, Audi, and Mercedes-Benz**.
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Total Production: 110,527
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Price New: In 1998, the new price of a Saab 9-5 Estate in the UK was approximately **£22,000**. The new price of a Saab 95 in 1998 was approximately **£17,000**.
Adjusted for inflation to 2025, this would roughly equate to **£30,000** - Ref: 14051 from classiccars.co.uk](http://www.classiccars.co.uk/saab/95/advert/14051).
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Target Age Group: Introduced in **1997** for the **1998 model year**. The **9-5** was aimed at **professionals, executives, and families** who wanted a **safe, comfortable, and premium** vehicle. Saab positioned it as a competitor to the **BMW 5 Series, Audi A6, and Mercedes-Benz E-Class**, meaning it was designed to attract buyers looking for a **quirky yet refined alternative**.
With its **sedan and wagon body styles**, the **9-5** appealed to a broad audience, from **business professionals** seeking a stylish and practical car to **families** who appreciated Saab’s reputation for **safety and reliability**. The **Aero version**, with its **powerful turbocharged engine**, specifically targeted **performance enthusiasts** who wanted a **sporty yet sophisticated driving experience**.
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Rivals: In 1998, the new prices of some of the main rivals to the Saab 9-5 Estate in the UK were as follows:
1. BMW 5 Series Touring - **Starting Price**: Around £25,000
2. Audi A6 Avant - **Starting Price**: Around £24,000
3. Volvo V70 - **Starting Price**: Around £23,000
These prices made the Saab 9-5 Estate a competitive option in the market.
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Recorded in UK 2025
As of 2025, there are approximately **30 Saab 9-5 Estate models** still licensed on the roads in the UK - AutoUncle](https://www.autouncle.co.uk/en-gb/used-cars/Saab/9-5).
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PLEASE NOTE: The information provided below is given in averages across Northern Ireland at the date specified. Petrol reflect average prices for four star fuel in litres.
Road Tax: In 1998, the annual road tax for a Saab 9-5 in the UK was approximately **£305 to £415**, depending on the specific model and engine.
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Petrol: In 1998, the average cost of four-star petrol in Northern Ireland was approximately **54.5 pence per litre**.
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Insurance: In 1998, the average cost of insurance for a Saab 9-5 in the UK was approximately **£500 to £700** per year. This cost could vary based on factors such as the driver's age, driving history, and location.
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