History-Subaru

Early Beginnings

Subaru’s roots trace back to 1915 when it started as an aircraft research company named Fuji Heavy Industries (FHI). After World War II, FHI diversified into various fields, including motor scooters and buses.

First Car and Initial Growth

In 1953, FHI decided to enter the automobile market and created the Subaru brand1. The first car, the Subaru 1500, was produced in 1954. Although only 20 units were made due to supply issues, it marked the beginning of Subaru’s journey in car manufacturing.

Innovations and Expansion (1960s – 1980s)

Subaru introduced the Subaru 360 in 1958, a tiny air-cooled car that became quite popular in Japan1. The Subaru 1000, launched in 1966, was the first car to feature Subaru’s now-famous boxer engine1. In 1972, Subaru introduced the Symmetrical All-Wheel Drive system, which became a hallmark of their vehicles.

Global Market and Era of Innovations (1980s – 1990s)

During the 1980s and 1990s, Subaru expanded its presence in global markets. The company introduced several successful models, including the Legacy and the Impreza1. The WRX and WRX STI variants of the Impreza gained a strong following among performance enthusiasts.

Modern Era and Future Directions (2000s – Present)

In the 2000s, Subaru continued to innovate with models like the Forester and the Outback, which combined rugged capability with everyday practicality. The company also ventured into hybrid and electric vehicles, with the introduction of the Subaru Crosstrek Hybrid and the Subaru Solterra, their first all-electric SUV.

Subaru’s Impact and Legacy

Subaru has built a reputation for reliability, safety, and innovative engineering. Their vehicles are known for their boxer engines, all-wheel drive systems, and a strong focus on safety. Subaru continues to be a significant player in the automotive industry, with a loyal customer base and a commitment to sustainability and innovation.

POPULAR MODELS BY DECADE

1950-59 The most popular Subaru model between 1955 and 1959 was the Subaru 360. Introduced in 1958, the Subaru 360 was a small, lightweight car that quickly gained popularity in Japan due to its affordability and fuel efficiency. It was often referred to as the “ladybug” because of its distinctive shape.           

1960-69 The most popular Subaru model between 1960 and 1969 was the Subaru 360. This model continued to be a favorite due to its affordability and practicality. Additionally, the Subaru 1000, introduced in 1966, gained popularity as it was the first Subaru to feature the now-famous boxer engine.           

1970-79 The most popular Subaru model between 1970 and 1979 was the Subaru Leone. Introduced in 1971, the Leone was available in various body styles, including a coupe, sedan, and station wagon. It was known for its reliability and the introduction of the 4WD (four-wheel drive) system in the station wagon variant, which became a significant selling point.

Another notable model from this era was the Subaru BRAT (Bi-Drive Recreational All-Terrain Transporter), introduced in 1977. The BRAT was a small utility vehicle that gained popularity for its unique design and versatility.           

1980-89 The most popular Subaru model between 1980 and 1989 was the Subaru Leone. The Leone continued to be a strong seller throughout the 1980s, especially with the introduction of the 4WD (four-wheel drive) system. Another notable model from this era was the Subaru XT Coupe, released in 1986, which was known for its advanced technology and unique design.           

1990-99 The most popular Subaru model between 1990 and 1999 was the Subaru Legacy. The Legacy was introduced in 1989 and quickly became a favorite due to its reliability, performance, and the introduction of the all-wheel drive system. Another notable model from this era was the Subaru Impreza, launched in 1992, which gained popularity for its sporty design and performance.