Rover 600 Series (1993-99)
The Rover 600 Series (1993–1999) was conceived as a **strategic collaboration between Rover and Honda**, designed to elevate Rover’s presence in the mid-size executive saloon market while minimizing development costs. It was a calculated move to blend **British design sensibilities** with **Japanese engineering reliability**, targeting buyers who wanted understated elegance without the premium price tag of German rivals.
🎯 Concept and Strategic Intent
- **Montego Replacement**: The 600 was intended to replace the aging Austin Montego saloon, but with a more upmarket focus. It aimed to bridge the gap between the mainstream and executive segments.
- **Joint Venture with Honda**: Built on the fifth-generation Honda Accord platform, the 600 was part of a long-standing partnership. Honda provided the core engineering, while Rover was responsible for exterior styling and interior trim.
- **Market Positioning**: Rover pitched the 600 as a refined, premium-feeling saloon that undercut the likes of the BMW 3 Series and Audi A4 on price, while offering more character than mainstream rivals like the Ford Mondeo or Vauxhall Vectra.
🛠️ Engineering and Design Philosophy
- **Platform Sharing**: The 600 shared its chassis, suspension, and most petrol engines with the Honda Accord, ensuring reliability and smooth performance.
- **Distinctive Rover Styling**: Richard Woolley’s design gave the 600 a curvier, more elegant look than its Honda sibling, with a traditional Rover grille, chrome accents, and a wood-trimmed interior that evoked classic British luxury.
- **Engine Strategy**:
- *Honda-sourced petrol engines*: 1.8L, 2.0L, and 2.3L units known for refinement.
- *Rover-developed engines*: The 2.0L T-Series turbo (620ti) and L-Series diesel added performance and economy options.
- **No Estate or Hatchback**: Unlike the Montego, the 600 was only offered as a four-door saloon, reinforcing its executive image.
📈 Manufacturing and Market Goals
- **Built at Cowley, Oxford**: Production took place alongside the Honda Accord, streamlining logistics and quality control.
- **Fleet and Private Buyers**: The 600 was tailored to appeal to both company car drivers and private owners seeking understated prestige.
- **Export Limitations**: Honda restricted Rover from selling the 600 in the U.S., limiting its global reach. However, it found modest success in Europe and Commonwealth markets.
🏁 Legacy and Impact
The Rover 600 was praised for its **refinement, reliability, and elegant design**, and it became one of the most dependable Rovers of its era. While it didn’t revolutionize the segment, it **restored credibility** to the Rover badge and laid the groundwork for the more ambitious Rover 75.
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Popularity
The Rover 600 Series (1993–1999) was **not globally popular**, though it enjoyed moderate success in select markets.
🌍 **Where It Found Some Success**
- **United Kingdom**: Its strongest market by far. With over 117,000 units sold, it was well-regarded for its refinement and reliability—especially among fleet buyers.
- **Continental Europe**: It had a modest presence in countries like Germany, Italy, and the Netherlands, often appealing to buyers who appreciated its understated styling and Honda-derived reliability.
- **Commonwealth Markets**: Some limited success in places like New Zealand and Ireland, though it never achieved widespread recognition.
🚫 **Where It Fell Short**
- **United States**: The 600 was *not sold* in the U.S. due to Honda’s restrictions on export markets, which significantly limited its global exposure.
- **Asia and Emerging Markets**: It was largely absent from these regions, where either Honda’s own models or local brands dominated.
- **Brand Recognition**: Outside the UK, Rover lacked the prestige of BMW, Audi, or even Volvo, making it a tough sell in the executive segment.
⚖️ **Why It Didn’t Go Global**
- **Export Restrictions**: Honda’s licensing terms prevented Rover from selling the 600 in key markets like North America.
- **Limited Body Styles**: Only offered as a saloon, which restricted its appeal in markets that favored estates or hatchbacks.
- **Dealer Network**: Rover’s international distribution was patchy, limiting aftersales support and visibility.
So while the Rover 600 was a **quiet success story in the UK**, it never became a global player. That said, its blend of British charm and Japanese engineering has earned it a loyal following among enthusiasts today.
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Overview: The **Rover 600** was a crucial model for Rover, introduced in **1993** as a **compact executive car** to compete with the likes of the BMW 3 Series and Audi A4. It was developed in collaboration with **Honda**, based on the **Honda Accord**, but featured distinct Rover styling and interior refinements.
Why was it significant?
- **Upmarket Positioning**: The 600 was a step up from the **Montego**, offering a more refined and premium experience.
- **Honda Partnership**: It showcased Rover’s continued collaboration with Honda, using Honda petrol engines while incorporating Rover’s own **turbocharged T-series** and **L-series diesel engines**.
- **Fleet Market Success**: It was popular among **business users and fleet buyers**, helping Rover maintain a strong presence in the executive car segment.
- **Styling & Comfort**: Designed by **Richard Woolley**, the 600 had a sleek, understated look with **wood and chrome interior trim**, making it feel more luxurious than its Honda counterpart.
- **Transition to BMW Era**: The 600 remained in production until **1999**, when it was replaced by the **Rover 75**, marking Rover’s shift under **BMW ownership**.
It was a well-regarded car, though it lacked a **sportier driving experience**, which some buyers expected in the segment. *****
COMMON FAULTS
Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel.
Common faults with the Rover 600 series include:
1. **Failing Front Window Regulators**: These can cause issues with the driver's window mechanism. If you need to access or repair it, check out this guide on [how to access/repair the front window mechanism](http://www.rovertech.net/forum/viewtopic.php?f=7&t=127816).
2. **Sticky Rear Calipers**: The rear calipers can sometimes become sticky, affecting braking performance.
3. **Body Corrosion**: Like many older cars, the Rover 600 is susceptible to rust and corrosion. Regular inspections and rust prevention measures are essential.
4. **Rusty Brake Pipes**: Over time, brake pipes can corrode. Inspect them for signs of rust and replace if necessary. Additionally, some specific issues reported by owners include:
- **Speedometer Not Working and D4 Flashing**: If you're experiencing a flashing D4 and frozen speedometer, it might be related to a faulty speed sensor. Check for part number TXJ 100100.
- **Poor Handbrake Effort**: Adjusting the handbrake cable may help improve handbrake performance. Remember that regular maintenance and addressing issues promptly can help keep your Rover 600 running smoothly!
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Generations
The Rover 600 Series had **one generation**, produced from **1993 to 1999**. It replaced the Montego saloon in the Rover range and shared its platform with the European Honda Accord. The 600 featured Honda engines (1.8, 2.0, and 2.3 liters) and a 2.0-liter Rover turbocharged diesel engine. Unlike the Montego, there was no estate version of the 600 Series.
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Body Styles/Variants
The Rover 600 Series was available only in a **4-door saloon** body style¹. Unlike the Montego, there was never an estate version of the 600 Series. Spares If you're looking for **ROVER 600** spares in the United Kingdom or Ireland, here are some options:
1. **EU-SPARES**: You can explore the **EU-SPARES** online shop, which offers a **catalogue of original parts** for the **ROVER 600**. They have various components like bulbs, brake fluid, spark plugs, and more. For instance: - **Bulb, indicator (12V, P21W)**: £0.83 per item. - **Oil filter**: £3.45 per item. - **Wiper blade (Front, 500mm)**: £2.53 per item.
2. **BuyCarParts.co.uk**: This online store also provides **ROVER 600** parts and accessories.
3. **Breakeryard**: You can find guaranteed **ROVER 600** parts ready for delivery or collection at up to 85% of dealer prices.
4. **Autopartspro.co.uk**: They offer a wide selection of **ROVER 600** car parts at competitive prices.
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Production Total: The **total production** of the **Rover 600** (1993-1999) was approximately **270,988 units**.
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Price New: In 1993, the **new price** for a **Rover 620Si** in the UK was approximately **£18,675**.
Using the Bank of England's inflation calculator, **£18,675** in 1993 would be approximately **£41,000** in 2025 due to inflation over the years.
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Sales: The **Rover 600** was a moderate sales success, but it faced challenges that limited its full potential. It was well-received for its **refined styling, comfortable ride, and Honda-engineered reliability**, making it a strong competitor in the executive car market. However, its success was somewhat overshadowed by **political and corporate events**, including Rover’s transition to BMW ownership in 1994 development story - AROnline](https://www.aronline.co.uk/cars/rover/600/sk1-development-story/).
**Key Sales Factors**
- **Fleet Market Appeal**: The 600 was popular among **company car buyers**, thanks to its **low running costs and premium feel**.
- **Limited Market Reach**: Honda restricted Rover from selling the 600 in the **United States**, which reduced its global impact development story - AROnline](https://www.aronline.co.uk/cars/rover/600/sk1-development-story/).
- **Strong UK Sales**: Over **117,000 units** were sold in the UK, but numbers have dwindled, with fewer than **3,500** still on the road today.
- **Underrated Classic**: Despite its initial success, the 600 is often overlooked compared to other Rover models, though enthusiasts appreciate its **blend of British styling and Honda reliability**.
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Historical Pricing Comparisons
The **Rover 600** has remained an affordable classic, with prices reflecting its status as a well-built but often overlooked executive car. Here’s a general breakdown of its historical pricing trends:
- **Low-end prices**: Some well-used examples have been available for as little as **£695**, making it an accessible entry into classic Rover ownership.
- **Typical market value**: Prices for well-maintained models tend to range between **£1,500 and £3,500**, depending on condition and mileage.
- **High-end examples**: Pristine, low-mileage versions or rare trims can fetch upwards of **£5,000**, though they remain relatively uncommon.
The Rover 600 offers **great value for money**, especially for enthusiasts looking for a comfortable, stylish, and reliable classic.
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Main Rivals (Price): In 1993, the main rivals of the **Rover 620Si** included the **BMW 318i** and the **Mercedes-Benz 190E 2.3**. Here are their approximate new car prices: -
**BMW 318i**: Around **£18,000** -
**Mercedes-Benz 190E 2.3**: Around **£17,500**
These cars were popular choices in the compact executive segment, offering a mix of performance and luxury.
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Engine/s
The Rover 600 (1993–1999) featured a mix of **Honda-sourced petrol engines** and **Rover-developed units**, offering a broad spectrum of performance and refinement across the range.
🔧 **Petrol Engines (Honda-derived)**
- **1.8L SOHC (F18A)** – *618i*: 116 bhp
- **2.0L SOHC (F20Z1)** – *620i / 620Si / 620SLi*: 116–132 bhp
- **2.3L DOHC (H23A3)** – *623Si / 623GSi*: 158 bhp
- **2.0L DOHC Turbo (T-Series)** – *620ti*: 197 bhp
- Rover’s own turbocharged unit, offering hot-saloon performance with a 0–60 mph time around 7 seconds.
🛠️ **Diesel Engine (Rover-developed)**
- **2.0L L-Series Turbo Diesel** – *620Di / 620SDi*: 105 bhp
- Known for its durability and economy, though not the quietest or most refined.
⚙️ Transmission Options
- **5-speed manual** and **4-speed automatic** were available across most variants, with the 620ti offered only with a manual gearbox.
This blend of Honda reliability and Rover character gave the 600 a unique appeal—especially in the UK fleet market.
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Performance
The Rover 600 Series (1993–1999) offered a surprisingly broad range of performance, from refined cruisers to a genuinely quick sports saloon. Here's how the lineup stacked up:
🚗 **Petrol Models (Honda-sourced engines)**
- **618i (1.8L SOHC, 116 bhp)**
- *0–60 mph*: ~10.5 sec
- *Top speed*: ~118 mph
- Smooth and economical, ideal for fleet buyers.
- **620i / 620Si / 620SLi (2.0L SOHC, 116–132 bhp)**
- *0–60 mph*: ~9.8–10.2 sec
- *Top speed*: ~124 mph
- A balanced performer with decent mid-range torque.
- **623Si / 623GSi (2.3L DOHC, 158 bhp)**
- *0–60 mph*: ~8.5 sec
- *Top speed*: ~130 mph
- The most refined of the naturally aspirated range, with strong high-rev performance.
🚀 **Performance Model (Rover T-Series Engine)**
- **620ti (2.0L Turbo, 197 bhp)**
- *0–60 mph*: 7.0 sec
- *Top speed*: 143 mph
- A true Q-car: understated looks with hot-hatch pace. It featured a Garrett turbocharger and sports suspension, making it the enthusiast’s choice.
🛠️ **Diesel Models (Rover L-Series Engine)**
- **620Di / 620SDi (2.0L Turbo Diesel, 105 bhp)**
- *0–60 mph*: ~12.5 sec
- *Top speed*: ~112 mph
- Known for durability and economy, though not the most refined.
The 600 Series wasn’t designed to be a sports saloon (except the ti), but it delivered a composed ride, especially post-1997 when suspension tweaks improved handling. If you’re eyeing one today, the **620ti** is the standout for performance, while the **623GSi** offers a silky, Honda-style drive.
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Historical Advertisements & Marketing Strategy
The **Rover 600** was marketed as a **premium compact executive car**, emphasizing its **refinement, comfort, and Honda-engineered reliability**. Rover positioned it as a **stylish alternative** to German rivals like the BMW 3 Series, targeting professionals who wanted a blend of **British luxury and Japanese engineering**.
**Marketing Strategy**
- **Luxury & Prestige**: Advertisements highlighted the **wood-trimmed interior, leather seats, and smooth ride**, reinforcing its upmarket appeal.
- **Performance & Reliability**: Rover leveraged its **Honda partnership**, promoting the car’s **efficient petrol engines** and **turbocharged diesel options**.
- **Controversial Advertising**: One of the most famous ads—the **1997 "Hostage" commercial**—was banned after receiving **134 complaints**, but it generated significant media attention.
**Historical Advertisements**
- A **classic Rover 600 TV commercial** can be found [here](https://www.youtube.com/watch?v=aMFMANF9jhc), showcasing its sleek design and executive appeal.
- The **banned "Hostage" ad** stirred controversy but also boosted brand awareness.
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Rarity & Collector Appeal
The **Rover 600** is becoming increasingly rare, with fewer than **3,500** still on UK roads. While it was once a common sight, many have succumbed to **rust issues**, particularly around the **rear wheel arches and sills**.
**Collector Appeal**
- **Underrated Classic**: The 600 is often overlooked compared to other Rover models, but enthusiasts appreciate its **blend of British styling and Honda reliability**.
- **Turbocharged 620ti**: The **620ti** variant, with its **197bhp turbocharged engine**, is particularly sought after by collectors.
- **Survivor Cars**: Well-maintained examples with **low mileage and original features** are becoming harder to find, making them more desirable.
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Recorded in UK 2025
As of 2025, there are approximately **73 Rover 620Si** cars still on the road in the UK.
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Target Age Group: The **Rover 600** was primarily aimed at **middle-class professionals and executives** who wanted a **refined, comfortable, and reliable** compact executive car. Rover positioned it as a **premium alternative** to mainstream saloons, targeting buyers who sought **prestige without the high costs** of German rivals like the BMW 3 Series.
**Key Target Groups**
- **Business & Fleet Buyers**: The 600 was popular among **company car users**, thanks to its **low running costs and upmarket appeal**.
- **Young Professionals**: Those looking for a **stylish yet understated executive car** found the 600 appealing.
- **Motoring Enthusiasts**: The **620ti turbocharged variant** attracted drivers who wanted **performance without sacrificing comfort**.
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Influence of Target Age Group: The **target age group** for the Rover 600—primarily **middle-class professionals and fleet buyers**—had a significant impact on its **design, marketing, and long-term reputation**. Rover positioned the 600 as a **premium alternative** to mainstream saloons, targeting buyers who wanted **prestige without the high costs** of German rivals like the BMW 3 Series.
**Key Influences**
- **Design & Features**: The 600 was styled to appeal to professionals, with **wood-trimmed interiors, leather seats, and a refined ride**.
- **Marketing Strategy**: Advertisements emphasized **comfort, reliability, and understated luxury**, making it attractive to business users.
- **Fleet Market Success**: A large percentage of sales went to **company car fleets**, reinforcing its reputation as a dependable executive vehicle.
- **Collector Appeal**: As these buyers aged, many retained fond memories of the 600, contributing to its **classic car status** today.
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