
Nissan GT-R (2007-Present)
The 2007 Nissan GT-R (R35) was conceived as a bold reinvention of the GT-R legacy—no longer a Skyline derivative, but a standalone supercar designed to challenge the world’s best. Nissan’s intention was clear: create a technologically advanced, high-performance vehicle that could rival Porsche and Ferrari, yet remain accessible in price and usability.
Here’s how that vision took shape:
🧠 Strategic Purpose
Brand Revival: Part of the Nissan Revival Plan led by CEO Carlos Ghosn, the GT-R was meant to reignite global excitement around the brand.
Global Reach: Unlike its predecessors, the R35 was designed for international markets, shedding the “Skyline” name and embracing left-hand drive configurations.
Technological Showcase: It served as a halo car, demonstrating Nissan’s engineering prowess—from drivetrain to aerodynamics.
🚗 Design Philosophy
Distinctly Japanese: Chief designer Shiro Nakamura emphasized a muscular, mechanical aesthetic—“masculine beauty” rather than elegant curves.
Functional Form: Every design element, from the deep flanks to the rear pillar kink, was engineered for aerodynamic efficiency and ease of use.
Heritage Cues: Four round taillights and boxy proportions paid homage to earlier GT-Rs like the PGC10 and R34.
⚙️ Engineering Intent
All-New Platform: Built on the Premium Midship (PM) platform, it featured a rear-mounted transaxle and all-wheel drive—unprecedented in production cars.
VR38DETT Engine: A twin-turbo 3.8L V6 developed for optimal weight distribution and performance.
User-Friendly Supercar: Mizuno Kazutoshi, the chief engineer, aimed for a car that could hit 300 km/h while still allowing a calm conversation inside.
🎮 Cultural Impact
Video Game Collaboration: The multi-function display was co-designed with Polyphony Digital, creators of Gran Turismo, reinforcing its digital-era appeal.
Godzilla Reborn: The R35 inherited the nickname “Godzilla,” symbolizing its monstrous performance and Japanese roots.
In essence, the 2007 GT-R wasn’t just a car—it was Nissan’s declaration that performance, precision, and practicality could coexist in a supercar built for the real world.
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Global Popularity
It was a global phenomenon. 🌍
The 2007 Nissan GT-R (R35) didn’t just make waves in Japan; it carved out a serious presence across North America, Europe, and beyond, thanks to its supercar-slaying performance and relatively attainable price point.
📈 Sales & Market Reach
United States: Strong initial sales with 1,730 units in 2008, peaking again in 2014 with 1,436 units. Even in later years, it maintained a loyal following.
Europe: After a modest start in 2008, sales surged to nearly 2,000 units in 2009. It remained popular through the mid-2010s, with consistent annual sales in the hundreds.
Canada: Though a smaller market, it saw steady interest, especially between 2012 and 2017.
Japan & Asia: While exact figures vary, the GT-R was a domestic icon and a staple in motorsport and enthusiast circles.
🌟 Why It Resonated Globally
Performance vs. Price: It offered Ferrari-level speed for a fraction of the cost.
Cultural Impact: Featured in Fast & Furious, Gran Turismo, and countless YouTube builds—it became a symbol of attainable performance.
Engineering Credibility: Its hand-built engine, advanced AWD system, and constant updates kept it competitive for over a decade.
The GT-R didn’t just sell—it inspired. It built a cult following and earned respect from purists and newcomers alike.
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