Datsun 240Z (1969-73)

Overview: The **Datsun 240Z** was a **game-changer** for Nissan/Datsun, revolutionizing the **affordable sports car market** and establishing the brand as a serious competitor to **European and American performance cars**.

**Key Significance**

- **Global Recognition**: The 240Z helped Nissan/Datsun gain **international prestige**, particularly in the **United States**, where it outsold British and European rivals.

- **Affordable Performance**: It offered **European-style sports car performance** at a **lower price**, making it highly attractive to buyers who wanted a stylish, reliable, and fun-to-drive coupe.

- **Strong Sales Success**: Over **150,000 units** were produced during its five-year run, making it one of the most successful Japanese sports cars of its time.

- **Influence on Future Models**: The success of the 240Z paved the way for later **Z-series models**, including the **260Z, 280ZX, and modern Nissan Z cars**.

- **Cultural Impact**: The 240Z became an **icon**, influencing car design and proving that **Japanese automakers** could compete with the best in the world.

The **240Z’s combination of sleek styling, strong performance, and affordability** made it a **game-changer**, helping Nissan establish itself as a serious competitor in the global sports car market.

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COMMON FAULTS

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel.

The Datsun 240Z, while a beloved classic, does have some common faults that owners should be aware of:

1. **Rust and Body Corrosion**: Rust is a major issue, especially in areas like the frame rails, floor pans, wheel wells, and around the battery and fuel door.
2. **Transmission and Clutch System**: The clutch system can be problematic, leading to difficulties in changing gears.
3. **Radiator Leaks**: The radiator can develop leaks, which can quickly become a significant issue if not addressed.
4. **Electrical Wiring Problems**: The electrical system can be finicky, with issues arising in the wiring and connections.
5. **Suspension Component Wear**: Suspension components can wear out over time, affecting the car's handling and ride quality.
6. **Brake System Maintenance**: The brake system, including the disc brakes, requires regular maintenance to ensure safety and performance.

These are some of the common faults associated with the Datsun 240Z. Regular maintenance and early detection can help keep these issues in check and ensure your classic car runs smoothly.
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Generations/Trim Levels
The Datsun 240Z, also known as the Nissan Fairlady Z in Japan, is part of the first generation of the Nissan Z-car series. Here are the details:

Generations
1. First Generation (S30): The Datsun 240Z was part of the first generation of Z-cars, which also included the Datsun 260Z and 280Z. This generation was produced from 1969 to 1978.

 Trim Levels
The Datsun 240Z did not have distinct trim levels like modern cars, but there were some variations and updates over its production run:
1. Series I (1969-1971): Early models, known as Series I featured two ventilation grilles below the rear hatch and "240Z" badging on the C-pillar.
2. Series II (1971-1973): Later models, known as Series II, had some updates, including the removal of the rear hatch ventilation grilles.

The 240Z was known for its simplicity and performance, with a focus on providing an affordable sports car experience.
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Production Total: The total production of the Datsun 240Z was approximately 165,000 units between 1969 and 1973.
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Price New: In 1969, the Datsun 240Z was priced at approximately £1,950 in the UK. This made it an affordable and attractive option for sports car enthusiasts at the time.
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Sales: The **Datsun 240Z** was a **major sales success**, particularly in the **United States**, where it revolutionized the affordable sports car market. 

**Key Sales Achievements**

- **Global Popularity**: The 240Z was well-received worldwide, but its biggest impact was in the **U.S.**, where it outsold British and European competitors.

- **Strong Production Numbers**: Over **150,000 units** were produced during its five-year run, making it one of the most successful Japanese sports cars of its time Review | Honest John](https://classics.honestjohn.co.uk/reviews/nissan/240z/).

- **Affordable Performance**: It offered **European-style sports car performance** at a **lower price**, making it highly attractive to buyers who wanted a stylish, reliable, and fun-to-drive coupe.

- **Influence on Future Models**: The success of the 240Z paved the way for later **Z-series models**, including the **260Z, 280ZX, and modern Nissan Z cars**.

The **240Z’s combination of sleek styling, strong performance, and affordability** made it a **game-changer**, helping Nissan establish itself as a serious competitor in the global sports car market.

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Historical Pricing Comparisons

The **Datsun 240Z (1969–73)** was an **affordable sports car** when new, but its value has **skyrocketed** in the collector car market.

**Historical Pricing Comparisons**

- **New Price (1969, UK)**: **£2,500–£3,000**  

- **Rival Prices (1969, UK)**:

  - **MGB GT**: **£1,200–£1,500**

  - **Triumph GT6**: **£1,400–£1,800**

  - **Ford Capri 3000GT**: **£1,800–£2,200**

  - **Porsche 911T**: **£4,500–£5,000**

**Current Market Value (2025)**

- **Lowest Price Recorded**: **£5,697**  

- **Median Price**: **£23,862**  

- **Highest Price Recorded**: **£241,003**  

- **Registered in UK (2025)**: **Limited numbers remaining**.

The **240Z has become a highly desirable classic**, with values rising due to its **performance, nostalgia, and enthusiast demand**.

Would you like to explore its **collector appeal** or **restoration challenges**? You can also find more details on **Datsun 240Z pricing** [here] (https://www.theclassicvaluer.com/cars/datsun/240z).

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Highest Sales Figures by Country

The Datsun 240Z achieved its highest sales in the **United States**, where it became a **massive success** in the **1970s sports car market**. Nissan strategically priced the **240Z** at around **$3,500**, making it an **affordable alternative** to European sports cars like the **Porsche 911 and Jaguar E-Type**. Its **reliability, performance, and sleek design** helped it dominate the **American market**, with over **150,000 units sold** in the U.S. between **1970 and 1973**.

Would you like to explore its **collector value** or **racing history**? You can also find more details on the **Datsun 240Z’s global impact** [here](https://s30.world/articles/the-portuguese-datsun-240z-and-why-it-is-so-special).

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Most Favoured Colour

The **Datsun 240Z (1969–73)** was available in a variety of colors, but some shades stood out as **favorites among buyers**. The most popular colors included:

- **918 New Sight Orange** – A vibrant and iconic shade, often associated with the **240Z’s sporty appeal**.

- **110 Red** – A bold and classic red, frequently chosen for its **performance-inspired look**.

- **901 Silver Metallic** – A timeless silver, offering a **sleek and understated elegance**.

- **904 Kilimanjaro White** – A clean and simple choice that **highlighted the car’s lines**.

- **115 Blue Metallic** – A stylish metallic blue, favored for its **distinctive appearance**.

These colors were widely available throughout the **240Z’s production run**, with **918 Orange** remaining one of the most recognizable shades](https://zcarguide.com/datsun-240z-stock-paint-and-interior-colors-us-and-canada/).

Would you like to explore its **collector value** or **restoration tips**? You can also find more details on **Datsun 240Z colors** [here] (https://zcarguide.com/datsun-240z-stock-paint-and-interior-colors-us-and-canada/).

Engines
The Datsun 240Z was equipped with the **L24 engine**, a 2.4-litre inline-six engine. Here are some key specifications:

- **Engine Code**: L24
- **Displacement**: 2.4 L (2393 cc)
- **Configuration**: Inline-six, single overhead camshaft (SOHC)
- **Power Output**: Approximately 151 hp at 5600 rpm
- **Torque**: Approximately 146 lb-ft at 4400 rpm
- **Fuel System**: Twin Hitachi HJG 46W 1.75 in (44 mm) SU-type carburettors
- **Compression Ratio**: 9.0:1

This engine provided the 240Z with a good balance of power and reliability, making it a popular choice among sports car enthusiasts.
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Performance
The Datsun 240Z was known for its impressive performance for its time. Here are some key performance figures:

- **Top Speed**: Approximately 125 mph (201 km/h)
- **Acceleration**: 0 to 60 mph (0 to 97 km/h) in around 8 seconds
- **Power Output**: Approximately 151 hp at 5600 rpm
- **Torque**: Approximately 146 lb-ft at 4400 rpm

These figures made the 240Z a competitive sports car in its era, offering a great balance of speed, handling, and affordability.
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Historical Advertisements & Marketing Strategy

The Datsun 240Z (1969–73) was marketed as a **stylish, affordable, and high-performance sports car**, helping Nissan establish a strong presence in **Western markets**.

**Marketing Strategy**

- **Breaking into the U.S. Market**: Nissan’s **Datsun brand** was relatively unknown in the U.S. before the **240Z**, but thanks to **aggressive pricing and strong performance**, it quickly became a **best-seller**.

- **Yutaka Katayama’s Vision**: The **president of Datsun USA**, Yutaka Katayama, understood the **American market** and pushed for a **sporty GT coupe** that could compete with **European imports**.

- **Classic Advertisements**: Early ads emphasized the **240Z’s sleek design, affordability, and racing pedigree**, featuring **John Morton**, a racer who won an **SCCA championship** in a **240Z**.

- **Performance & Racing Appeal**: The **240Z’s success in motorsports**, particularly with **Brock Racing Enterprises (BRE)**, helped solidify its reputation as a **dominant production racer**.

- **Global Success**: The **240Z was an instant hit**, selling over **520,000 units worldwide**, making it one of the **most successful Japanese sports cars of its era**.

You can also find more details on **Datsun 240Z marketing** [here] (https://bing.com/search?q=Datsun+240Z+1969-73+advertisements+marketing+strategy).

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Rarity & Collector Appeal

The **Datsun 240Z (1969–73)** is one of the most **sought-after Japanese classic cars**, with its rarity and collector appeal continuing to grow.

**Rarity & Collector Appeal**

- **Production Numbers**: Over **520,000 units** were produced worldwide, but well-preserved examples are becoming increasingly scarce.

- **UK Rarity**: As of **2025**, only **a limited number** remain registered in the UK, making it a **highly desirable collector’s item**.

- **Historical Significance**: The **240Z revolutionized the sports car market**, offering **European styling with Japanese reliability**, making it a **game-changer for Nissan**.

- **Rising Values**: Prices have steadily increased due to its **limited availability and growing demand** among **classic car enthusiasts**.

- **Performance Legacy**: Its **2.4L inline-six engine**, **lightweight chassis**, and **agile handling** make it a favorite among **vintage racing enthusiasts**.

Would you like to explore its **auction history** or **restoration challenges**? You can also find more details on the **Datsun 240Z’s collector appeal** [here] (https://resurrectedclassics.com/blogs/news/collectors-corner-the-value-and-rarity-of-the-datsun-s30-in-todays-market).

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Recorded in UK 2025

As of **2024 Q2**, there are **317 licensed** Datsun 240Zs and **171 SORN (Statutory Off Road Notification) vehicles** recorded in the UK. 

During its production years, approximately **2,700 units** of the Datsun 240Z were sold in the UK. While not as common as some European sports cars, it remains a **highly sought-after classic**, especially among collectors and enthusiasts.

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Parts Bin Engineering

The **Datsun 240Z (1969–73)** was a prime example of **parts bin engineering**, meaning it shared components with other Nissan models to **reduce costs and improve reliability**. This approach allowed Nissan to streamline production while ensuring **interchangeability of parts** across different vehicles.

**Key Shared Components**

- **L-Series Engine**: The **240Z** was powered by the **L24 inline-six engine**, which was also used in the **Nissan Cedric and Gloria**.

- **Transmission**: It shared **manual and automatic gearbox options** with the **Datsun 510 and 610**, ensuring easy part availability.

- **Suspension System**: The **front strut suspension** was similar to that found in the **Datsun 510**, contributing to its **stable handling**.

- **Brake Components**: Many **brake parts** were interchangeable with **other L-series Datsuns**, making repairs more accessible.

- **Interior Features**: The **dashboard layout and switchgear** were borrowed from **other Nissan sports coupes**, maintaining a familiar design.

This **parts-sharing strategy** helped Nissan **reduce production costs**, improve **serviceability**, and ensure **long-term reliability** for the **Datsun 240Z**.

You can also find more details on **Datsun 240Z parts** [here] (https://resurrectedclassics.com/collections/1970-1973-240z).

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Spares/Specialists
For locating spares for the Datsun 240Z in the UK or Ireland, you can check out the following resources:

1. [Classic Panels and Parts] (http://www.classicpanelsandparts.co.uk/Datsun%20Z%20Cars.html)**: They offer a wide range of parts for Datsun Z cars, including the 240Z.
2. **[JDM Car Parts](https://jdm-car-parts.com/en-gb/collections/datsun-240z-260z-280z-280zx-nissan-fairlady-z)**: They provide vintage car parts for Datsun 240Z, 260Z, and 280Z models.
3. **[Z-Services](https://www.z-services.eu/)**: This European shop specializes in parts for Datsun 240Z, 260Z, and 280Z.

As for garage services in Northern Ireland, here are some options:

1. **[Kwik Fit] (https://www.kwik-fit.com/servicing/information/vehicles/datsun/240z)**: They offer a range of service packages for the Datsun 240Z, including interim and full services.
2. **[Banzai Motorworks](https://www.zzxdatsun.com/service.php)**: Specializing in Z cars, they provide comprehensive services, from pre-purchase inspections to ground-up restorations.

These resources should help you keep your Datsun 240Z in top condition.
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Racing
The Datsun 240Z had a notable racing history and achieved significant success in various motorsport events. Here are some highlights:

1. SCCA (Sports Car Club of America): The 240Z was highly successful in SCCA racing, particularly in the C Production class. The car, prepared by Brock Racing Enterprises (BRE) and driven by John Morton, won multiple championships in the early 1970s.
2. Rallying: The 240Z also competed in rally events, including the East African Safari Rally. The car's durability and performance made it a strong contender in these gruelling events.
3. IMSA (International Motor Sports Association): The 240Z competed in IMSA GTU (Grand Touring Under 2.5 litres) class races, achieving numerous victories and establishing itself as a formidable competitor.

The Datsun 240Z's success in racing helped solidify its reputation as a capable and reliable sports car, contributing to its popularity and legacy.
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Valuation
The value of a Datsun 240Z can vary significantly based on its condition, history, and originality. Here are some current price ranges:

- **Average Condition**: Approximately £23,917.
- **Highest Recorded Sale**: £241,003.
- **Lowest Recorded Sale**: £866.

These figures give you an idea of the market value for a Datsun 240Z today.
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