Datsun 1800 (1968-77)

Overview: The **Datsun 1800 (1968–77)** was an important model for Nissan/Datsun, as it helped the company establish a stronger presence in the **mid-size sedan market**, particularly in **export markets like the UK and Australia**. Here’s why it was significant:

**Key Significance**

- **Expanding Market Reach**: The Datsun 1800 was positioned as a **competitor to European and American mid-size sedans**, helping Nissan gain traction in **Western markets**.

- **Affordable & Practical**: It was priced at approximately **£1,000 in the UK in 1968**, making it a **competitive option** against rivals like the **Ford Cortina and Hillman Hunter**.

- **Reliable Engineering**: The **1.8L SOHC engine** delivered **105 bhp**, offering a balance of **performance and efficiency**.

- **Styling Evolution**: In **1970**, Nissan refreshed the **1800’s design**, introducing a **cleaner body style** and additional features like **twin-speed wipers and fog lights**, making it more appealing.

- **Cultural Impact**: The **Datsun brand** was gaining recognition in the UK, and the **1800 played a role in establishing Nissan’s reputation for reliability and value**.

**Legacy**

Although the **Datsun 1800** wasn’t a **high-profile model**, it contributed to **Nissan’s global expansion** and helped the brand **compete with established European manufacturers**. Today, it is considered a **rare classic**, with only a few remaining on UK roads.

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COMMON FAULTS
Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel.

The Datsun 1800 sedan, like many classic cars, had its share of common faults. Here are some issues that owners might encounter:

1. **Rust**: One of the most common problems with older Datsun models is rust, particularly in the body panels and undercarriage.
2. **Electrical Issues**: The electrical system can be prone to faults, including issues with the wiring and alternator.
3. **Cooling System**: Problems with the cooling system, such as radiator leaks and water pump failures, can occur.
4. **Carburettor Troubles**: The carburettor may require frequent adjustments and cleaning to maintain optimal performance.
5. **Suspension Wear**: The suspension components, including bushings and shock absorbers, can wear out over time, leading to a rough ride.
6. **Oil Leaks**: Engine oil leaks are common, particularly from the valve cover gasket and oil pan.
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Generations/Trim Levels
Please Note: Generations and Trim Levels Across Countries
Generations and trim levels of vehicles often vary between countries as manufacturers tailor models to meet the preferences and requirements of specific markets. For example, a trim level designated as “GL” in the UK might be labelled as “XS” in another country. Due to these regional differences, the information provided on this site pertains exclusively to UK-specific products.

The Datsun 1800 sedan, also known as the Datsun 510 in some markets, had several generations and trim levels during its production years from 1968 to 1977. Here are the details:

Generations:
1. First Generation (1968-1972):
- This generation featured a boxy design and was available in various body styles, including a 4-door sedan, 2-door coupe, and 5-door wagon.
- It was powered by a 1.6-litre engine initially, with the 1.8-liter engine introduced later.

2. Second Generation (1972-1977):
- The second generation saw a more rounded and modern design.
- It continued to offer the same body styles as the first generation.
- The 1.8-litre engine became standard across all models.

Trim Levels:
- **Standard**: The base model with essential features.
- **Deluxe**: Added more comfort and convenience features, such as upgraded interior materials and additional chrome trim.
- **GL (Grand Luxe)**: The top-of-the-line trim with premium features, including better upholstery, advanced audio systems, and more luxurious interior finishes.

These generations and trim levels made the Datsun 1800 a versatile and popular choice for many drivers during its production years.
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Designer/Dimensions
The Datsun 1800 sedan was designed by Shinichiro Sakurai. Here are its dimensions:

- **Length**: 4293 mm (169 inches)
- **Width**: 1607 mm (63.3 inches)
- **Height**: 1403 mm (55.2 inches)
- **Wheelbase**: 2623 mm (103.3 inches)
- **Track (Front)**: 1308 mm (51.5 inches)
- **Track (Rear)**: 1302 mm (51.3 inches)
- **Kerb Weight**: 966 kg (2130 lb)

These dimensions contributed to its balanced design and performance.
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Production Total: Unfortunately, I couldn't find the exact total production numbers for the Datsun 1800 sedan. However, it was a popular model during its production years from 1968 to 1977.
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Price New: The Datsun 1800 sedan was priced at approximately £1,000 in the UK in 1968. This made it an affordable and popular choice for many drivers at the time.
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Sales: The **Datsun 1800 (1968–77)** had a **moderate sales performance**, particularly in the **UK market**. While it was a **popular choice** due to its **affordability and reliability**, it faced **strong competition** from established European brands.

**Sales Performance**

- **Competitive Pricing**: In **1968**, the Datsun 1800 was priced at approximately **£1,000**, making it a **viable alternative** to rivals like the **Ford Cortina (£850)** and **Hillman Hunter (£900)**.

- **Market Challenges**: British buyers were still **hesitant** to adopt Japanese cars, as **European brands dominated fleet and executive markets**.

- **Limited Long-Term Presence**: While the **Datsun 1800 was available until 1977**, it didn’t achieve the same **widespread success** as models like the **Sunny 120Y**.

- **Rarity Today**: As of **2025**, only a **few Datsun 1800 sedans remain on UK roads**, reflecting its **limited long-term impact**.

**Legacy**

Although the **Datsun 1800** wasn’t a **high-profile model**, it contributed to **Nissan’s global expansion** and helped the brand **compete with established European manufacturers**. Today, it is considered a **rare classic**, with only a few remaining on UK roads.

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Historical Pricing Comparisons

The **Datsun 1800 (1968–77)** was positioned as a **mid-size saloon**, offering a balance of **affordability, reliability, and practicality**. Its pricing was competitive compared to British and European rivals.

**Historical Pricing Comparisons**

- **New Price (1968, UK)**: **£1,000**  

- **Rival Prices (1968, UK)**:

  - **Ford Cortina**: **£850**

  - **Vauxhall Viva**: **£700**

  - **Hillman Hunter**: **£900**

  - **Austin 1800**: **£950**

**Current Market Value (2025)**

- **Lowest Price Recorded**: **£3,500**  

- **Median Price**: **£7,800**  

- **Highest Price Recorded**: **£12,500**  

- **Registered in UK (2025)**: **Only a few units remaining**.

The **Datsun 1800 has become a rare classic**, with values rising due to its **limited availability and enthusiast demand**.

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Highest Sales Figures by Country

The **Datsun 1800 (1968–77)** saw its highest sales in **Japan**, where it was marketed as a **mid-size saloon**. Nissan positioned the **1800** as a **reliable and affordable alternative** to domestic competitors, making it a popular choice among Japanese buyers. 

Outside Japan, the **Datsun 1800** was sold in **Europe, Australia, and the UK**, but in **smaller numbers**. In the **UK**, it was introduced in **1968**, but sales remained **moderate**, partly due to competition from British models like the **Ford Cortina and Hillman Hunter**.

Would you like to explore its **collector value** or **technical specifications**? You can also find more details on the **Datsun 1800’s history** [here](https://www.stillmotoring.co.uk/items-48).

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Most Favoured Colour

The **Datsun 1800 (1968–77)** was available in a variety of colors, but some shades were particularly popular among buyers. Based on historical paint charts, the most favored colors included:

- **529 Datsun Beige** – A classic neutral tone, widely chosen for its understated elegance.

- **906 Datsun Brown** – A deep brown shade that complemented the car’s executive styling.

- **645 Datsun Blue** – A rich blue that was a favorite among enthusiasts.

- **130 Datsun Silver Metallic** – A timeless silver, often selected for its sleek appearance.

- **904 Datsun White** – A clean and simple choice that highlighted the car’s lines.

- **918 Datsun Orange** – A bold and vibrant shade, adding a sporty touch.

These colors were widely available throughout the **Datsun 1800’s production run**, with **Silver Metallic and Blue** remaining top choices for buyers.

Would you like to explore its **collector value** or **restoration tips**? You can also find more details on **Datsun 1800 colors** [here] (https://www.uniquecarsandparts.com.au/colour_swatch_datsun_1970).

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Main Rivals (Price) In 1968, the Datsun 1800 sedan faced competition from several other models in the UK market. Here are the approximate new prices of some of its main rivals:

- **Ford Cortina**: Around £850
- **Vauxhall Viva**: Around £700
- **Hillman Hunter**: Around £900
- **Austin 1800**: Around £950

These prices made the Datsun 1800 sedan, priced at approximately £1,000, a competitive option in its segment.
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Engines
The Datsun 1800 sedan came with a 1.8-liter, 4-cylinder engine. Here are some key specifications:

- **Engine Type**: Naturally aspirated petrol
- **Engine Capacity**: 1.8 litres (1816 cc)
- **Power Output**: 105 bhp (78 kW) at 5600 rpm
- **Torque**: 156 Nm (115 lb-ft) at 3600 rpm
- **Valve Gear**: Single overhead camshaft (SOHC) with 2 valves per cylinder.

This engine was known for its reliability and performance, making the Datsun 1800 a popular choice during its production years.
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Performance
The Datsun 1800 saloon offered respectable performance for its time. Here are some key performance figures:

- **Top Speed**: Approximately 100 mph (160 km/h)
- **0-60 mph (0-100 km/h) Acceleration**: Around 12-13 seconds
- **Fuel Economy**: Approximately 25-30 miles per gallon (mpg)

These figures made the Datsun 1800 a competitive option in its class, providing a good balance of speed, acceleration, and fuel efficiency.
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Historical Advertisements & Marketing Strategy

The **Datsun 1800 (1968–77)** was marketed as a **mid-size saloon**, emphasizing **affordability, reliability, and practicality**. Nissan positioned it as a **competitor to British and European models**, targeting buyers who wanted **dependability without sacrificing comfort**.

**Marketing Strategy**

- **Competitive Pricing**: Advertisements highlighted the **Datsun 1800’s affordability**, comparing it to rivals like the **Ford Cortina and Hillman Hunter**.

- **Reliability Focus**: Nissan promoted its **durability and low maintenance costs**, contrasting it with British cars that were often plagued by **mechanical issues**.

- **Global Expansion**: The **Datsun 1800** was marketed in **Japan, Europe, Australia, and the UK**, with regional ads emphasizing its **fuel efficiency and practicality**.

- **Styling & Comfort**: Ads showcased its **spacious interior, smooth ride, and refined design**, appealing to buyers looking for **executive-level comfort at an affordable price**.

- **Collector Interest**: Today, the **Datsun 1800 is a rare classic**, with enthusiasts appreciating its **historical significance and reliability**.

Would you like to explore its **advertising visuals** or **collector appeal**? You can also find more details on **Datsun 1800 marketing** [here] (https://bing.com/search?q=Datsun+1800+1968-77+advertisements+marketing+strategy).

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Rarity & Collector Appeal 

The **Datsun 1800 (1968–77)** has become a **rare classic**, particularly in the **UK**, where only a few remain on the roads.

**Rarity & Collector Appeal**

- **Production Numbers**: While exact figures are unavailable, the **Datsun 1800 was a popular model** during its production years.

- **UK Rarity**: As of **2025**, only **a handful of units** remain registered in the UK, making it a **scarce find**.

- **Competitive Pricing**: Originally priced at **£1,000 in 1968**, it was positioned against rivals like the **Ford Cortina and Hillman Hunter**.

- **Survival Rate**: Many **Datsun 1800 models were scrapped**, as their **engines outlasted their rust-prone bodies**.

- **Collector Interest**: Today, surviving examples are **highly sought after**, with enthusiasts appreciating their **historical significance and reliability**.

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Recorded in UK 2025
As of 2025, there are only a few Datsun 1800 sedans left on UK roads. According to the data, the number is quite low, reflecting the rarity of this classic car.
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Parts Bin Engineering

The **Datsun 1800 (1968–77)** utilized **parts bin engineering**, meaning it shared components with other Nissan models to **reduce costs and improve reliability**. This approach allowed Nissan to streamline production while ensuring **interchangeability of parts** across different vehicles.

**Key Shared Components**

- **L-Series Engine**: The **Datsun 1800** was powered by the **L18 inline-four engine**, which was also used in the **Datsun 610 and 510**.

- **Transmission**: It shared **manual and automatic gearbox options** with the **Datsun Bluebird and 200B**, ensuring easy part availability.

- **Suspension System**: The **front strut suspension** was similar to that found in the **Datsun 510**, contributing to its **stable handling**.

- **Brake Components**: Many **brake parts** were interchangeable with **other L-series Datsuns**, making repairs more accessible.

- **Interior Features**: The **dashboard layout and switchgear** were borrowed from **other Nissan sedans**, maintaining a familiar design.

This **parts-sharing strategy** helped Nissan **reduce production costs**, improve **serviceability**, and ensure **long-term reliability** for the **Datsun 1800**.

You can also find more details on **Datsun 1800 parts** [here] (https://www.classicengineparts.co.uk/vehicles/datsun-1800-1968-to-1973).

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Spares/Specialists
For locating spares for the Datsun 1800 sedan in the UK and Ireland, you can check out the following sources:

1. [EU-SPARES] (https://www.euspares.co.uk/original-parts/nissan/datsun/datsun-180-b-pl810): They offer a variety of parts for the Datsun 180B Saloon.
2. [Jonnie Jumble] (https://jonniejumble.co.uk/classic_car_parts/vehicle/Datsun.shtml): They have a range of classic Datsun parts in stock.
3. [Classic Engine Parts] (https://www.classicengineparts.co.uk/vehicles/datsun-1800-1968-to-1973): They provide parts for the Datsun 1800 from 1968 to 1973.

For garage services in Northern Ireland that can help maintain your Datsun 1800, here are a few options:

1. [MJS Garage Services Ltd.] (https://www.mjsgarageservices.com/?y_source=1_MTA5NDMwMTg1Mi00ODMtbG9jYXRpb24ud2Vic2l0ZQ%3D%3D): Located in Dungannon, they offer a range of services.
2. [Commons Brae Garage] (https://www.bing.com/search?q=Commons%20Brae%20Garage&filters=local_ypid%3a%22YN1029x10449044347235568160%22): Based in Belfast, they are a trusted car repair establishment.
3. [Burnside Garage Ltd.] (https://www.burnsidegarage.co.uk/): Located in Coleraine, they specialize in auto transmission repair and recovery services.

These resources should help you keep your Datsun 1800 in top shape!
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Racing
The Datsun 1800 saloon did compete in racing, particularly in rally events. One notable model was the Datsun 180B SSS, which had significant success in the 1970s. It was part of Datsun's factory-backed rally team and competed in various international rallies, including the East African Safari Rally. The 180B SSS was known for its ruggedness and performance, making it a popular choice among rally drivers.
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Valuation
The value of a Datsun 1800 sedan in the UK today can vary significantly based on its condition, mileage, and originality. Generally, a well-maintained and restored Datsun 1800 sedan can fetch anywhere from £5,000 to £15,000. However, prices can be higher for models in exceptional condition or with unique features.
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Clubs
There are clubs for Datsun owners in Northern Ireland and Ireland. Here are a few you might find interesting:

1. **[The Z Club of Great Britain] (https://zclub.net/)**: This club caters to all Datsun/Nissan Z cars and has a vibrant community with events and meet-ups.
2. **[Datsun Club UK] (https://www.carandclassic.com/clubs/datsun-club-uk)**: This club is for owners and enthusiasts of any classic Nissan car or commercial vehicle. They have an active online forum and arrange local meets.
3. **[Z Club Community] (https://zclub.net/community/index.php)**: This community offers support and organizes events for Datsun enthusiasts, including those in Ireland.

These clubs provide a great way to connect with other Datsun enthusiasts, share knowledge, and participate in events.

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