Datsun 100A (1970-77)

Overview: The **Datsun 100A**, introduced in **1970**, was a **breakthrough model** for Nissan/Datsun, particularly in **Europe and the UK**. It played a crucial role in **establishing Nissan’s reputation for reliability, affordability, and fuel efficiency**, helping the company gain a strong foothold in **Western markets**.

**Key Significance**

- **First Front-Wheel-Drive Nissan**: The **100A (Cherry E10)** was Nissan’s **first front-wheel-drive production car**, marking a major technological shift.

- **UK Market Success**: The **100A debuted in the UK just before Nissan’s sales surge**, selling **over 6,000 units in 1971** and more than **30,000 the following year**.

- **Fuel Efficiency Advantage**: Launched during the **1973 oil crisis**, the **100A’s lightweight design** and **economical engine** made it an attractive choice for cost-conscious buyers.

- **Reliability & Accessibility**: Unlike many European cars, the **100A was readily available**, with **no long waiting lists**, making it a **go-to choice** for buyers.

- **Styling & Practicality**: The **E10 Cherry** introduced a **sleek, modern body style**, available in **multiple configurations**, including **sedan, coupe, hatchback, and van** Review | Honest John](https://classics.honestjohn.co.uk/reviews/nissan/cherry-e10f10/).

- **Cultural Impact**: The **100A helped establish Datsun’s reputation** for **dependability**, proving that Japanese cars could compete with European brands.

**Legacy**

The **100A’s success** helped Nissan gain a **strong foothold in the UK market**, proving that **Japanese cars could compete with European brands**. Though many were scrapped in the 1980s, surviving examples are now **cherished classics**.

*****

COMMON FAULTS

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel.

The Datsun 100A (1970–77) was known for its **reliability**, but like many classic cars, it had a few common faults:

**Common Issues**

- **Rust Problems**: The **body panels and undercarriage** were prone to rust, especially in **wet climates**.

- **Cooling System Weaknesses**: Some owners reported **overheating issues**, particularly after long periods of inactivity.

- **Brake Performance**: The **brakes were considered weak**, requiring frequent maintenance.

- **Gearbox Quirks**: The **gearbox could be notchy**, especially when cold, and required **specific oil** to function smoothly.

- **Electrical System Gremlins**: Older wiring could lead to **flickering lights and intermittent starting issues**.

Despite these faults, the **100A was praised for its durability**, and many enthusiasts still restore and maintain them today. 

*****

Generations/Trim Levels

The **Datsun 100A** was part of the **first-generation Datsun Cherry (E10)** series, produced from **1970 to 1977**. It was Nissan’s **first front-wheel-drive subcompact car**, designed for affordability and fuel efficiency.

**Generations**

- **E10 (1970–1974)**: The original **Cherry 100A**, available in **sedan, coupe, and estate (van)** body styles.

- **F10 (1974–1977)**: A facelifted version with **updated styling**, improved suspension, and a **more refined interior**.

**Trim Levels**

- **Standard (Base Model)**: Basic features with **manual windows** and **vinyl seats**.

- **GL (Grand Luxe)**: Upgraded interior, **better upholstery**, and **chrome trim**.

- **GX (Grand Extra)**: Sportier version with **bucket seats**, **rev counter**, and **optional alloy wheels**.

- **Estate/Van**: Practical variant with **extended cargo space**, aimed at commercial use.

The **100A was a huge success in the UK**, selling over **30,000 units in 1972 alone**. Today, it remains a **rare and collectible classic**.

You can also find more details on the **Datsun Cherry E10 series** [here]  (https://classics.honestjohn.co.uk/reviews/nissan/cherry-e10f10/).

*****

Designer/Dimensions

The **Datsun 100A**, part of the **E10 Cherry series**, was designed by **Nissan’s in-house team**, following the company’s merger with **Prince Motor Company** in 1966](https://datsuns.co.uk/?p=386). It was Nissan’s **first front-wheel-drive car**, marking a significant technological shift.

**Dimensions**

- **Wheelbase**: **2,337 mm (92 in)**

- **Length**: **3,607 mm (142 in)**

- **Width**: **1,473 mm (58 in)**

- **Height**: **1,380 mm (54 in)**

- **Curb Weight**: **670 kg (1,477 lb)**](https://datsuns.co.uk/?p=386)

The **100A was a compact, lightweight car**, designed for **fuel efficiency and affordability**, making it a popular choice in **Europe and the UK**.

You can also find more details on the **Datsun Cherry E10 series** [here](https://datsuns.co.uk/?p=386).

*****

Production Total: The **Datsun 100A (Cherry E10)** was produced from **1970 to 1977**, but exact production totals are difficult to pinpoint. However, Nissan sold **over 6,000 units in the UK in 1971**, and more than **30,000 the following year**. The Cherry series, including later models, remained a strong seller globally.

*****

Price New: The **Datsun 100A** was introduced to the UK market in **1970**, and its price at launch was approximately **£850**. This made it a **competitive and affordable option** compared to European rivals like the **Ford Escort and Mini**. 

****

Sales: The **Datsun 100A (1970–77)** was a **major sales success**, particularly in the **UK**, where it became one of the most popular Japanese imports of the 1970s. 

**Sales Performance**

- **UK Market Domination**: The **100A debuted in the UK in 1971**, selling **over 6,000 units in its first year** and more than **30,000 the following year**.

- **Global Reach**: Nissan sold **over two million units worldwide**, proving its appeal beyond Japan.

- **Fuel Crisis Advantage**: Launched during the **1973 oil crisis**, the **100A’s lightweight design** and **economical engine** made it an attractive choice for cost-conscious buyers.

- **Reliability & Accessibility**: Unlike many European cars, the **100A was readily available**, with **no long waiting lists**, making it a **go-to choice** for buyers.

- **Affordable & Practical**: It was a **small, economical saloon** that was **easy to maintain**, reinforcing Datsun’s reputation for **dependability**.

**Legacy**

The **100A helped Datsun dominate the UK market** in the mid-1970s, proving that **Japanese cars could compete with European brands**. Though many were scrapped in the 1980s, surviving examples are now **cherished classics**.

*****

Highest Sales Figures by Country

The **Datsun 100A (1970–77)** saw its highest sales in the **United Kingdom**, where it played a key role in establishing Nissan’s presence in the British market. It arrived at a time when **British manufacturers were struggling with reliability issues**, making the **100A’s dependability and affordability** highly attractive to buyers. 

**Sales & Market Impact**

- **UK Sales Growth**: By **1973**, Datsun was selling approximately **60,000 cars per year** in the UK.

- **Competitive Pricing**: The **100A was priced lower** than many British rivals, offering **better equipment and reliability**.

- **Market Share Impact**: By the time production ended in **1977**, Datsun had captured around **6% of the UK car market**.

- **Positive Reviews**: British magazines praised the **100A’s handling, reliability, and standard features**, making it a **popular choice among first-time buyers**.

You can also find more details on the **Datsun Cherry E10 series** [here] (https://datsuns.co.uk/?p=386).

****

Historical Pricing Comparisons

The **Datsun 100A (Cherry E10)** was introduced in **1970**, and its price at launch in the UK was approximately **£850**. Over the years, its pricing evolved due to inflation and market conditions.

**Historical Pricing Comparisons**

- **1970 UK Launch Price**: **£850**

- **1975 Price**: Around **£1,200**, reflecting inflation and minor model updates.

- **1980s Used Market**: Prices dropped significantly, with many selling for **£300–£500** due to depreciation.

- **1990s Classic Market**: Surviving examples started gaining collector interest, with prices ranging from **£1,000–£2,500**.

- **2020s Classic Car Market**: Well-preserved models can fetch **£5,000–£10,000**, depending on condition and rarity.

For more details on the **Datsun Cherry E10 series**, you can check out [this resource](https://datsuns.co.uk/?p=386). 

*****

Most Favoured Colour

The **Datsun 100A (1970–77)** was available in a range of colors, but certain shades were particularly popular among buyers. Some of the most favored colors included:

- **110 Red** – A bold and sporty red, often associated with performance models.

- **302 Leaf Green** – A distinctive green shade that complemented the compact styling.

- **305 Light Blue Metallic** – A stylish metallic blue, favored for its sleek appearance.

- **306 Silver Metallic** – A timeless silver, often chosen for its understated elegance.

- **904 White** – A clean and classic choice that highlighted the car’s lines.

These colors were widely available throughout the **100A’s production run**, with **110 Red** remaining a top choice for enthusiasts.

Would you like to explore its **collector value** or **restoration tips**? You can also find more details on **Datsun 100A colors** [here] (https://ratsun.net/topic/38158-datsun-paint-and-codes/).

*****

Main Rivals (Price)

In **1970**, the **Datsun 100A** was priced at approximately **£850** in the UK, making it a competitive option against several rivals in the **supermini and small family car segment**. Here’s how it compared to other popular models at the time:

**New Prices of Rivals in 1970 (UK)**

- **Mini 850** – **£595**  

- **Ford Escort 1100** – **£750**  

- **Hillman Imp** – **£650**  

- **Austin 1100** – **£725**  

- **Fiat 127** – **£720**  

- **Toyota Corolla E10** – **£700**  

The **Datsun 100A** was slightly more expensive than some British models but offered **better reliability, standard equipment, and availability**, which contributed to its **strong sales success** in the UK.

*****

Main Rivals (Performance)

In **1970**, the **Datsun 100A** faced competition from several small and supermini cars in the UK, each with its own strengths in performance. 

• The **Mini 850**, while a beloved British classic, had a modest **34 bhp** and a **top speed of around 72 mph**, making it slower than the Datsun. 

• The **Ford Escort 1100**, with its **53 bhp** engine, reached approximately **80 mph**, offering a bit more power but slightly slower acceleration. 

• The **Hillman Imp**, equipped with an **875cc engine producing 39 bhp**, had a similar **top speed of 80 mph**, though its rear-engine layout made it unique. 

• Meanwhile, the **Austin 1100** provided **48 bhp**, reaching around **78 mph**, making it a solid choice for buyers looking for practicality over speed. 

• The **Fiat 127**, with **47 bhp**, matched the **Datsun 100A’s top speed of 85 mph**, but the **Toyota Corolla E10** stood out as the fastest rival, boasting **60 bhp** and a **top speed of 90 mph**, with quicker acceleration than most competitors. 

Despite strong competition, the **Datsun 100A** was praised for balancing fuel efficiency, reliability, and respectable performance, which contributed to its sales success. 

*****

Engine/s

The **Datsun 100A (1970–77)** was equipped with the **A10 engine**, a **1.0L inline-four** that was part of Nissan’s **A-series** engine family. This **988cc SOHC unit** produced **58 horsepower** and **79.5 Nm of torque**, offering a balance of **fuel efficiency and reliability**. The engine featured a **compression ratio of 8.5:1**, a **carburetor fuel system**, and a **chain-driven camshaft**, making it a **durable and easy-to-maintain powerplant**.

You can also find more details on the **Datsun Cherry E10 series** [here](https://www.engine-specs.net/datsun/100a.html).

*****

Performance

The **Datsun 100A (1970)** was designed as a **compact, fuel-efficient car**, offering **modest performance** suited for urban driving. It was powered by a **988cc inline-four engine**, producing **59 bhp** at **6,000 rpm** and **81 Nm of torque** at **4,000 rpm**. This allowed the **100A** to reach a **top speed of approximately 88 mph (142 km/h)**. Acceleration was **steady but not sporty**, with a **0-60 mph time of around 18.8 seconds**. The car featured a **four-speed manual transmission**, front-wheel drive, and a **lightweight body**, weighing **645 kg**. While not a high-performance vehicle, the **100A was praised for its reliability, economy, and practicality**, making it a strong contender in the **supermini segment**.

You can also find more details on the **Datsun Cherry E10 series** [here] (https://classics.honestjohn.co.uk/reviews/nissan/cherry-e10f10/).

*****

Historical Advertisements & Marketing Strategy

The **Datsun 100A** was marketed in the UK with a strategy focused on **affordability, reliability, and fuel efficiency**, helping Nissan establish a strong foothold in the British market. Here’s how Datsun approached its advertising and marketing:

**Marketing Strategy**

- **"The Car That Co-Ordinates Man and Machine"**: This slogan emphasized the **100A’s ease of driving**, targeting British buyers who were unfamiliar with Japanese cars.

- **Competitive Pricing**: Datsun positioned the **100A as an affordable alternative** to British and European rivals, making it attractive to cost-conscious consumers.

- **Reliability & Availability**: Unlike many European cars, the **100A was readily available**, with **no long waiting lists**, making it a **go-to choice** for buyers](https://datsuns.co.uk/?p=386).

- **Fuel Efficiency Focus**: Launched during the **1973 oil crisis**, the **100A’s lightweight design** and **economical engine** made it an attractive choice for cost-conscious buyers](https://datsuns.co.uk/?p=386).

- **Dealer Network Expansion**: Nissan aggressively expanded its **UK dealership network**, ensuring **easy access to sales and service**.

- **Advertising in British Media**: Datsun ran **print and television ads**, highlighting the **100A’s practicality, economy, and modern styling**.

**Impact**

The **100A’s marketing success** helped Datsun gain a **strong foothold in the UK market**, proving that **Japanese cars could compete with European brands**. Though many were scrapped in the 1980s, surviving examples are now **cherished classics**.

You can also find more details on the **Datsun Cherry E10 series** [here] (https://datsuns.co.uk/?p=386).

*****

Rarity & Collector Appeal

The **Datsun 100A (1970–77)** has become a **rare and sought-after classic**, particularly in the UK, where few examples remain on the road. Despite its **strong sales success in the 1970s**, many were scrapped in the 1980s and 1990s, making surviving models **increasingly valuable to collectors**.

**Rarity**

- **Declining Numbers**: As of recent records, only **a handful of Datsun 100As remain in the UK**, making them a **rare sight**.

- **Survivor Cars**: Well-preserved examples are **highly desirable**, especially those with **original features and low mileage**.

- **Restoration Challenges**: Due to limited parts availability, restoring a **100A** can be **difficult**, adding to its exclusivity.

**Collector Appeal**

- **Nostalgia Factor**: The **100A was a popular first car** for many in the 1970s, making it a **nostalgic favorite** among enthusiasts.

- **Japanese Classic Status**: As one of **Nissan’s first front-wheel-drive cars**, the **100A holds historical significance** in the brand’s evolution.

- **Auction Interest**: Restored examples occasionally appear at **classic car auctions**, attracting collectors looking for **unique Japanese classics**.

You can also find more details on the **Datsun Cherry E10 series** [here] (https://classicsworld.co.uk/cars/road-test-1975-datsun-100a/).

*****

Recorded in UK 2025

As of **2025**, there are approximately **12 Datsun 100A cars still on the road in the UK**, with an additional **28 registered as SORN (Statutory Off Road Notification)**. This makes a total of **40 recorded vehicles**, highlighting the rarity of this classic Japanese supermini.

You can also find more details on the **Datsun 100A’s survival numbers** [here] (https://www.howmanyleft.co.uk/vehicle/datsun_100a).

*****

Target Age Group

The **Datsun 100A (1970–77)** was primarily targeted at **young drivers, budget-conscious families, and urban commuters**. Nissan positioned it as an **affordable, fuel-efficient, and reliable supermini**, making it an attractive choice for **first-time car buyers** and those looking for a **low-cost alternative to British and European models**.

**Key Target Groups**

- **Young Drivers**: The **100A’s compact size, easy handling, and affordability** made it a popular first car.

- **Budget-Conscious Families**: With **four-door options and practical interior space**, it was a sensible choice for small families.

- **Urban Commuters**: Its **fuel efficiency and maneuverability** suited city driving, especially during the **1973 oil crisis**.

- **Fleet Buyers & Taxi Operators**: Some businesses used the **100A for fleet purposes**, appreciating its **low running costs**.

 You can also find more details on the **Datsun Cherry E10 series** [here] (https://bing.com/search?q=Datsun+100A+target+age+group).

*****

Influence of Target Age Group

The **target age group** for the **Datsun 100A (1970–77)**—primarily **young drivers, budget-conscious families, and urban commuters**—had a significant influence on its **design, marketing, and long-term impact**.

**Influence on Design**

- **Compact & Practical**: The **100A’s small size** and **lightweight construction** made it ideal for **city driving**, appealing to younger drivers and urban commuters.

- **Fuel Efficiency**: With the **1973 oil crisis**, Nissan emphasized **economy**, ensuring the **100A was affordable to run**, which attracted budget-conscious buyers.

- **Simple & Reliable Engineering**: The **A10 engine** was designed for **ease of maintenance**, making it a **low-cost option** for first-time car owners.

**Influence on Marketing**

- **Affordability Focus**: Advertisements highlighted the **low purchase price**, making it an attractive alternative to British and European rivals.

- **Reliability Messaging**: Nissan promoted the **100A’s durability**, reassuring buyers that it was a **long-term investment**.

- **Dealer Network Expansion**: Nissan aggressively expanded its **UK dealership network**, ensuring **easy access to sales and service**.

**Long-Term Impact**

- **Establishing Japanese Cars in the UK**: The **100A helped Nissan gain a foothold**, proving that **Japanese cars could compete with European brands**.

- **Collector Interest**: Many **former owners** now seek **restored examples**, driven by nostalgia and appreciation for its **historical significance**.

You can also find more details on the **Datsun Cherry E10 series** [here] (https://classics.honestjohn.co.uk/reviews/nissan/cherry-e10f10/).

*****

Parts Bin Engineering

The **Datsun 100A (1970–77)** was a product of **parts bin engineering**, meaning Nissan utilized **existing components** from other models to **reduce costs and streamline production**. This approach allowed the **100A to be affordable, reliable, and easy to maintain**.

**Parts Bin Engineering in the Datsun 100A**

- **A-Series Engine**: The **100A used the A10 engine**, which was shared with other **small Nissan models**, ensuring **proven reliability**.

- **Suspension Components**: Many **chassis and suspension parts** were borrowed from **earlier Nissan models**, making repairs easier.

- **Interior & Trim**: The **dashboard, switches, and seats** were adapted from **other Nissan vehicles**, reducing manufacturing complexity.

- **Braking System**: The **brake components** were sourced from **existing Nissan parts**, ensuring compatibility across models.

This strategy helped **Nissan keep costs low**, making the **100A a strong competitor** in the **UK market**.  You can also find more details on **Datsun classic parts** [here](https://datsunclassicparts.com/).

*****

Spares

If you're looking for **Datsun 100A (1970–77) spare parts** in the **UK or Ireland**, here are some great sources:

**Online Stores & Specialists**

- **[Datsun Classic Parts](https://datsunclassicparts.com/)** – Specializes in **100A, 120A, Cherry, and other classic Datsun models**, offering parts like **brake components, engine gaskets, and suspension parts**.

- **[AutoPartsPro](https://www.autopartspro.co.uk/nissan-datsun-carparts)** – A general **Nissan/Datsun parts supplier**, covering **brakes, filters, suspension, and body components**.

**Classic Car Clubs & Forums**

- **StillMotoring UK** – A **Datsun enthusiast site** that may have **parts listings and restoration advice**.

- **Datsun Owners Club UK** – A **community-driven club** where members **buy, sell, and trade parts**.

**Local Scrap Yards & Classic Car Shows**

- **Classic car breakers** sometimes have **Datsun parts**, especially in **larger cities like London, Birmingham, or Dublin**.

- **Classic car events** often feature **parts traders**, making them a great place to find **rare components**.

*****

Garage Services

If you're looking for **specialist garage services** for a **Datsun 100A (1970–77)** in **Northern Ireland**, here are some options:

**Classic Car Specialists**

- **[Mid Ulster Cars](https://good-garage-guide.honestjohn.co.uk/garages/m/mid-ulster-cars/)** (Cookstown, County Tyrone) – A well-reviewed garage that offers **classic car servicing and restoration**.

- **[Shelbourne Motors](https://www.shelbournemotors.com/servicing/)** (Portadown, Craigavon) – Provides **general servicing and repairs**, including work on **older Nissan/Datsun models**.

**Datsun Enthusiast Groups**

- **[StillMotoring UK](https://editor.wix.com/html/editor/web/renderer/edit/a7b51f1b-dd38-43df-8e20-be5da5f120fd?metaSiteId=1e42b07e-938b-45de-8696-96ffc623a942)** – A **Datsun-focused community** that may have **garage recommendations** and **parts suppliers**.

**General Classic Car Garages**

- **[WhoCanFixMyCar](https://www.whocanfixmycar.com/services/full-service/northern-ireland)** – A directory of **full-service garages** in Northern Ireland, where you can compare quotes for **classic car repairs**.

- **[Honest John Good Garage Guide](https://good-garage-guide.honestjohn.co.uk/northern-ireland)** – Lists **trusted garages** based on customer reviews.

You can also explore **Datsun classic parts** [here] (https://datsunclassicparts.com/).

*****

Racing

The **Datsun 100A (1970–77)** was not widely known for competitive racing, but it did see some **grassroots motorsport participation**. Enthusiasts occasionally entered the **100A in club-level rallying and autocross events**, taking advantage of its **lightweight design and front-wheel-drive layout**. While it lacked the power of dedicated race cars, its **nimble handling and reliability** made it a fun choice for amateur racers.

In Japan, the **Cherry X-1 variant** featured a **twin-carbureted A12T engine**, offering slightly more performance, and was sometimes used in **local racing circuits**. However, the **100A was primarily marketed as an economical city car**, rather than a motorsport contender.

You can also find more details on the **Datsun Cherry E10 series** [here](https://datsuns.co.uk/?p=386).

*****

Valuation

The **Datsun 100A (1970–77)** has become a **rare and collectible classic** in the UK, with values varying based on **condition, originality, and restoration quality**. In **2025**, prices for **well-preserved examples** range from **£3,250 to £5,832**, depending on mileage and restoration history. 

**Current Market Value (2025)**

- **Project Cars (Needs Restoration)**: **£1,500–£2,500**

- **Running but Unrestored Examples**: **£3,000–£4,500**

- **Fully Restored Models**: **£5,000–£6,000**

- **Rare Variants (Estate, Cherry L)**: **£5,500+**

Auction results show that **restored models** fetch higher prices, with some selling for over **£5,800**. The **100A’s rarity** has driven collector interest, making it a **valuable piece of Japanese automotive history**.

You can also find more details on **Datsun classic auctions** [here] (https://www.glenmarch.com/cars/results/quick/Datsun?sort=Models.title&direction=asc).

*****

Clubs

If you're looking for **Datsun 100A owner clubs** in **Northern Ireland**, here are some great options:

**Datsun Enthusiast Clubs**

- **[Datsun Club UK] (https://www.carandclassic.com/clubs/datsun-club-uk)** – A nationwide club for **classic Datsun owners**, including the **100A, 120Y, and 180B**. They offer **restoration advice, parts trading, and local meetups**.

- **[Datsun 100A Facebook Group] (https://www.facebook.com/groups/1380392475549889/about/)** – An **international community** focused on **Datsun 100A and 120A models**, with members sharing **restoration tips, photos, and events**.

- **[Retro Rides Forum] (https://forum.retro-rides.org/thread/128447)** – A **classic car forum** with a dedicated **Datsun Club UK section**, where owners discuss **maintenance, modifications, and upcoming events**.

**Local Meetups & Events**

While there isn’t a **Northern Ireland-specific Datsun 100A club**, enthusiasts often connect through **classic car shows** and **Japanese car meets**. You might find **Datsun owners gathering at events like the Belfast Classic Car Show** or **Japfest Ireland**.

Would you like help finding **specific restoration resources** or **parts suppliers**? You can also explore **Datsun classic parts** [here] (https://datsunclassicparts.com/).

*****