Morgan Plus 4 (1950-2020)

Overview: The **Morgan Plus 4** was one of the most significant models in Morgan’s history, serving as the company’s **most popular car** from its launch in **1950** until it was replaced by the **Plus Four** in **2020**. 

**Key Contributions to Morgan**

- **Core Model for Seven Decades** – The Plus 4 was a staple of Morgan’s lineup, offering a balance between **performance and economy**.

- **Versatile Driving Experience** – It was equally comfortable for **long-distance touring** and **spirited driving**, making it a favorite among enthusiasts.

- **Evolution & Modernization** – The final iteration (2014-2020) featured a **2.0L Ford GDI engine**, blending traditional craftsmanship with modern engineering.

- **Collector & Enthusiast Appeal** – The Plus 4 remained a **go-to choice** for Morgan owners, embodying the brand’s philosophy of **hand-built, lightweight sports cars** Review - Honest John](https://www.honestjohn.co.uk/morgan/plus-4/).

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COMMON FAULTS 

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel. 

The Morgan Plus 4, like any classic car, has its quirks and common issues. Here are some of the most frequently reported faults: 

1. **Electrical Issues**: Problems with the dashboard lights and indicators are common. These can often be traced back to connection issues or faulty wiring. 

2. **Engine Problems**: Due to under-use, engines can suffer from sediment accumulation and dried-out seals. 

3. **Chassis and Body**: The traditional chassis can be prone to rust, especially if the car is not stored properly. 

4. **Suspension**: The suspension components can wear out over time, leading to a less comfortable ride. 

Despite these issues, many owners find the charm and driving experience of the Morgan Plus 4 to be well worth the occasional maintenance. 

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Generations/Trim Levels 

The Morgan Plus 4 has seen several generations and trim levels over its production history: Generations: 

1. **First Generation (1950-1969)**: The original Plus 4, featuring a range of engines from Standard Vanguard to Triumph TR engines. 

2. **Second Generation (1985-2000)**: Reintroduced with modern updates but retaining the classic design. 

3. **Third Generation (2005-2020)**: Continued the legacy with further refinements and modern technology. 

4. **Fourth Generation (2020-present)**: Known as the Morgan Plus Four, this generation features a BMW-sourced 2.0-litre turbocharged engine and modern chassis technology. 

Trim Levels: 

The trim levels have varied over the years, but some notable ones include: - 

**Standard**: The base model with essential features. - 

**Sport**: Enhanced with sportier aesthetics and performance tweaks. - 

**Touring**: Focused on comfort and long-distance driving. - 

**Special Editions**: Various limited editions with unique features and finishes. Each generation and trim level has its own charm and appeal, catering to different tastes and driving experiences. 

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Designer/Dimensions 

The **Morgan Plus 4** was designed by **H.F.S. Morgan**, the founder of the Morgan Motor Company. The Plus 4 has been a staple in Morgan's lineup since its introduction in 1950. 

Here are the dimensions of the Morgan Plus 4: - **Length**: 3960 mm (155.9 in) - **Width**: 1630 mm (64.2 in) - **Height**: 1290 mm (50.8 in) - **Wheelbase**: 2490 mm (98 in) The Plus 4's classic design and dimensions contribute to its timeless appeal and driving enjoyment. 

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Production Total: The Morgan Plus 4 had several production runs over the years. 

Here are the details: - 

**1950-1969**: Approximately 4,584 units were produced. - 

**1985-2000**: Production resumed, but specific numbers for this period are not readily available. - 

**2005-2020**: The Plus 4 was produced again until it was replaced by the Morgan Plus Four. The new Morgan Plus Four, introduced in 2020, continues to be manufactured. 

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Price New: The new price of a **Morgan Plus 4** in the UK in 1950 was approximately **£722.13.10**, which included **£565** for the car and **£157.13.10** for the Purchase Tax. 

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Sales: The **Morgan Plus 4** was a sales success, maintaining strong demand throughout its **70-year production run** from **1950 to 2020**. It was Morgan’s **best-selling model**, offering a balance of **classic styling, performance, and affordability** compared to the more powerful Plus 8. 

The Plus 4’s appeal was reinforced by its **heritage**, **hand-built craftsmanship**, and **collector value**, making it a favorite among enthusiasts. It also benefited from **multiple engine updates**, including **Standard, Triumph, Rover, and Ford powerplants**, ensuring it remained competitive over the decades. 

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Historical Pricing Comparisons: The **Morgan Plus 4** has seen a wide range of prices over the years, reflecting its desirability as a classic British roadster. Here’s a general breakdown of its historical pricing:

- **Lowest recorded price:** £3,709  

- **Median price:** £23,490  

- **Highest recorded price:** £142,573  

Morgan cars tend to hold their value well due to their **hand-built craftsmanship**, **limited production numbers**, and **enthusiast demand**. Unlike many classic cars that experience depreciation, Morgans often remain stable in value, with special editions commanding a premium.

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Rivals: In 1950, the main rivals of the **Morgan Plus 4** included the **MG TD** and the **Triumph Roadster**. Here are their approximate new prices: - 

**MG TD**: Around **£825** - 

**Triumph Roadster**: Around **£1,100** 

These prices reflect the competitive landscape for sports cars in the UK market at that time. 

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In 1950, the main rivals of the **Morgan Plus 4** included the **MG TD** and the **Triumph Roadster**. Here are their approximate performance specifications: 

1. **MG TD** - **Engine**: 1.3L inline-4 - **Power Output**: 58 HP / 57.5 bhp / 43 kW @ 5500 rpm - **Torque**: 98 Nm / 72 lb-ft @ 2600 rpm - **Top Speed**: Approximately **77 mph (124 km/h)** - **Acceleration (0-60 mph)**: Around **22.7 seconds** 

2. **Triumph Roadster** - **Engine**: 2.1L inline-4 - **Power Output**: 71 HP / 72 bhp / 53 kW @ 4200 rpm - **Torque**: 127 Nm / 94 lb-ft @ 3000 rpm - **Top Speed**: Approximately **80 mph (129 km/h)** - **Acceleration (0-60 mph)**: Around **17.4 seconds** drophead coupé (convertible coupé ...](https://carspector.com/car/triumph/012946/) 

These cars were popular choices in the sports car segment, offering a mix of performance and style. 

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Engines 

The Morgan Plus 4 has had a variety of engines over its production history: 

1. **1950-1969**: - **2088 cc Standard Vanguard OHV I4** - **1991 cc Triumph TR2 OHV I4** - **2138 cc Triumph TR4 OHV I4** 

2. **1985-2000**: - **1994 cc Rover M16i DOHC I4** - **1994 cc Rover T16 DOHC I4** 

3. **2005-2020**: - **1999 cc Ford Duratec 20 DOHC I4** 

4. **2020-present**: - **1998 cc BMW B48 TwinPower Turbo I4** 

Each engine brought its own unique characteristics to the Plus 4, enhancing its performance and driving experience. 

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Performance The performance of the Morgan Plus 4 has evolved over its various generations. Here's a breakdown of the expected performance for each version: 

• First Generation (1950-1969) - **Engine**: 2088 cc Standard Vanguard OHV I4, 1991 cc Triumph TR2 OHV I4, 2138 cc Triumph TR4 OHV I4 - **Power**: Approximately 68-105 bhp - **Top Speed**: Around 90-100 mph - **0-60 mph**: Approximately 10-12 seconds 

• Second Generation (1985-2000) - **Engine**: 1994 cc Rover M16i DOHC I4, 1994 cc Rover T16 DOHC I4 - **Power**: Approximately 114-136 bhp - **Top Speed**: Around 110-115 mph - **0-60 mph**: Approximately 8-9 seconds 

• Third Generation (2005-2020) - **Engine**: 1999 cc Ford Duratec 20 DOHC I4 - **Power**: Approximately 154 bhp - **Top Speed**: Around 118 mph - **0-60 mph**: Approximately 7.5 seconds 

• Fourth Generation (2020-present) - **Engine**: 1998 cc BMW B48 TwinPower Turbo I4 - **Power**: Approximately 255 bhp - **Top Speed**: Around 149 mph - **0-60 mph**: Approximately 4.8 seconds 

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Historical Advertisements & Marketing Strategy: Morgan’s marketing strategy for the **Plus 4** was deeply rooted in its heritage, craftsmanship, and exclusivity. Unlike mass-market brands, Morgan relied on a **low-volume, high-demand** approach, emphasizing the car’s **hand-built nature** and **classic British styling**.

**Key Marketing Strategies**

- **Heritage & Tradition:** Morgan positioned the Plus 4 as a continuation of its legacy, appealing to enthusiasts who valued craftsmanship over modern mass production.

- **Performance & Exclusivity:** The Plus 4 was marketed as a **driver’s car**, offering a balance of **sportiness and usability**.

- **Limited Production:** Morgan maintained long waiting lists, creating a sense of exclusivity and desirability.

- **Motorsport Success:** The Plus 4’s involvement in **club racing and endurance events** reinforced its reputation as a serious performance machine.

- **Special Editions:** Models like the **70th Anniversary Edition** were introduced to celebrate milestones and attract collectors.

**Historical Advertisements**

Morgan’s advertisements were often **minimalist**, focusing on the car’s **classic design** and **driving experience** rather than flashy marketing. Ads frequently highlighted:

- The **hand-built** nature of the car.

- The **thrill of driving** a lightweight roadster.

- The **heritage** of Morgan as an independent British manufacturer.

You can explore more details about the **Morgan Plus 4’s history and marketing** [here](https://www.hemmings.com/stories/malverns-masterpiece-1950-1969-morgan-plus-4/) and [here](https://www.classicandsportscar.com/features/seven-decades-separation-morgan-plus-4-70). 

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Rarity & Collector Appeal: The **Morgan Plus 4** holds strong **collector appeal** due to its **limited production**, **classic design**, and **performance heritage**. Here’s why it remains a sought-after classic:

**Rarity**

- Produced from **1950 to 2020**, making it one of Morgan’s longest-running models.

- Various special editions, such as the **70th Anniversary Edition**, add exclusivity.

- The **Drophead Coupe** variant is particularly rare, with fewer examples built.

**Collector Appeal**

- **Hand-built craftsmanship** ensures each car is unique.

- **Motorsport success**, including club racing and endurance events, adds to its prestige.

- **Strong value retention**—Morgan cars rarely depreciate, making them a solid investment.

- **Classic British roadster styling** combined with a **balanced performance** makes it a thrilling drive.

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Recorded in UK 2025 The value of a **1950 Morgan Plus 4** in the UK in 2025 can vary significantly depending on its condition, originality, and provenance. Generally, prices range from **£30,000 to £50,000** for well-maintained examples. *****

Target Age Group: The **Morgan Plus 4** has traditionally appealed to a **wide age range**, but its strongest following tends to be among **enthusiasts aged 40 and above**. Here’s why:

**Primary Target Audience**

- **Classic Car Enthusiasts (40+)** – Many buyers are drawn to the Plus 4 for its **heritage, craftsmanship, and driving experience**.

- **Collectors & Investors** – Given its **limited production** and **strong value retention**, it attracts those looking for a **long-term automotive investment**.

- **Motorsport Fans** – The Plus 4’s **racing pedigree** and **performance-oriented design** make it popular among those who appreciate **raw driving dynamics**.

**Secondary Audience**

- **Younger Enthusiasts (30-40)** – Some younger buyers are drawn to the Plus 4 for its **retro styling** and **thrilling driving experience**, though affordability can be a barrier.

- **Weekend Drivers & Road Trip Lovers** – Those who enjoy **open-top motoring** and **scenic drives** find the Plus 4 an appealing choice.

Morgan’s **hand-built craftsmanship**, **classic British roadster appeal**, and **exclusivity** ensure that it remains desirable across generations. 

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Influence of Target Age Group: The **target age group** for the **Morgan Plus 4** has significantly shaped its **design, marketing, and collector appeal** over the decades. Here’s how:

**Influence on Design & Features**

- **Classic Styling:** The Plus 4 retained its **traditional roadster look**, appealing to older enthusiasts who value heritage.

- **Balanced Performance:** Unlike the more powerful Plus 8, the Plus 4 was designed for **spirited yet accessible driving**, making it attractive to a broader audience.

- **Limited Production:** Morgan maintained exclusivity, knowing that its buyers preferred **hand-built craftsmanship** over mass production.

**Impact on Marketing Strategy**

- **Heritage-Driven Advertising:** Morgan emphasized its **British craftsmanship**, targeting buyers who appreciate tradition.

- **Collector Appeal:** Special editions like the **70th Anniversary Edition** were designed to attract long-term investors.

- **Motorsport Legacy:** Racing success reinforced the Plus 4’s appeal among enthusiasts who valued **performance history**.

**Collector & Resale Value**

- **Strong Value Retention:** Older buyers often view the Plus 4 as an **investment**, keeping demand high.

- **Generational Appeal:** While younger drivers admire its **retro charm**, affordability remains a challenge, keeping ownership largely within the **40+ age group**.

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Parts Bin Engineering 

The **Morgan Plus 4** (1950-2020) incorporated various components from other manufacturers, following Morgan’s tradition of **parts bin engineering**. Here are some key examples: 

**Engine & Drivetrain** 

- **Standard Vanguard Engine** – Early models (1950s) used a **2088cc inline-four** from Standard Motor Company. 

- **Triumph TR Engines** – Later models (1960s-70s) featured **TR2, TR3, and TR4 engines**, offering improved performance.

 - **Rover & Ford Engines** – In the 1980s-2000s, Morgan transitioned to **Rover and Ford-sourced powerplants**, including the **Ford GDI 2.0L engine** in later versions. 

**Gearbox** – Various transmissions were sourced from **Triumph, Rover, and Ford**, depending on the era. **Suspension & Brakes** - **Brakes** – Components from **Girling and Lockheed** were used in different generations. - **Shock Absorbers** – Some models featured **Bilstein or Koni shock absorbers**, improving ride quality. **Interior & 

Miscellaneous** 

- **Switchgear & Gauges** – Many interior components, including switches and dials, were borrowed from **British Leyland vehicles**. 

- **Seats** – Some models featured **Triumph-sourced seats**, adding to the mix of British automotive heritage. Morgan’s ability to blend **off-the-shelf components** with its **hand-built craftsmanship** helped keep costs manageable while delivering a unique driving experience. 

You can explore more details about **Morgan Plus 4 parts** [here](https://mogparts.net/shop/plus-four-and-plus-six) and [here](https://www.mevspares.co.uk/Morgan-car-parts/). 

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Spares/Specialists NI 

For Morgan Plus 4 spares in the UK, you have several options: 

1. **MogParts**: They offer a wide range of Morgan car parts and spares, including those for the Plus 4. 

2. **Melvyn Rutter Ltd**: Known for having the largest Morgan car parts store outside the Morgan factory. 

3. **MEV Spares**: They provide spare parts for various Morgan models, including the Plus 4. 

As for garage services in Northern Ireland, you can consider: 

1. **Morgan Works Servicing**: Although based in the historic home of Morgan in Pickersleigh Road, they offer comprehensive servicing and maintenance for all Morgan models. 

2. **Kwik Fit**: They provide a range of service packages for the Morgan Plus 4, including interim and full services. 

3. **Allon White Sports Cars**: They offer servicing, tuning, and repairs for Morgan cars, with a team of factory-trained technicians. These options should help you keep your Morgan Plus 4 in top condition. 

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Racing 

The Morgan Plus 4 has a rich history in racing. It has competed in various motorsport events since its introduction. Here are some highlights: 

1. **Early Competitions**: The Morgan Plus 4 was involved in racing from its early days. It participated in numerous club races and hill climbs. 

2. **1962 24 Hours of Le Mans**: Chris Lawrence and Richard Shepherd-Barron won the 1601-2000cc GT class driving a Morgan Plus 4. 

3. **Lawrence Tune Super Sports**: In the late 1950s and early 1960s, Chris Lawrence and his Lawrence Tune team developed the Plus 4 for racing. This led to the creation of the Morgan Plus 4 Super Sports, which achieved significant success in international GT racing. 

4. **Historic Racing**: The Morgan Plus 4 continues to be a popular choice in historic racing events, including the Le Mans Classic and Goodwood Revival. 

The Morgan Plus 4's combination of lightweight construction and powerful engines made it a formidable competitor on the track. 

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Valuation 

The value of a Morgan Plus 4 can vary significantly based on its condition, age, and specific model. Here's a general overview of the current market values for different versions: 

First Generation (1950-1969) - **Condition**: Excellent - **Value**: £40,000 - £70,000 

Second Generation (1985-2000) - **Condition**: Excellent - **Value**: £30,000 - £50,000 

Third Generation (2005-2020) - **Condition**: Excellent - **Value**: £40,000 - £60,000 

 Fourth Generation (2020-present) - **Condition**: New - **Value**: £70,000 - £90,000 

These values can fluctuate based on the car's history, mileage, and any unique features or modifications. If you're looking to buy or sell a Morgan Plus 4, it's always a good idea to get a professional appraisal. 

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Clubs 

There are Morgan car owners clubs in Northern Ireland. The **Morgan Sports Car Club** (MSCC) has a network of local centres across the UK, including Northern Ireland. You can find more information about their regional centres and activities on their [website](https://www.morgansportscarclub.com/regional-centres/list). 

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