Morgan Plus 8 (1968-04)

Overview: The **Morgan Plus 8** was a game-changer for the Morgan Motor Company. Introduced in **1968**, it quickly became one of the most iconic British sports cars. Its **lightweight design** combined with a **powerful Rover V8 engine** made it one of the fastest-accelerating UK production cars of its time. 

Beyond performance, the Plus 8 played a crucial role in **saving Morgan** during a period of declining sales. It filled the order books, creating long wait times and ensuring the company’s survival. The car remained in production for **36 years**, from 1968 to 2004, and was later revived between **2012 and 2018**. 

The Plus 8 is deeply associated with **Peter Morgan**, the company’s owner-chairman, and its development was led by **Maurice Owen**, an engineer brought in specifically for the project. Over the years, the model underwent several modifications, including **wider bodywork**, **upgraded chassis**, and **special editions** like the **Le Mans Edition** and **35th Anniversary Edition**. 

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COMMON FAULTS 

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel. 

The **Morgan Plus 8** is a classic car with a unique charm, but like any vehicle, it has its common faults. Here are some issues that owners have reported: 

1. **Electrical Problems**: Issues with the mass airflow sensor (MAF), throttle position potentiometer, and ignition module are common. 

2. **Fuel System Issues**: Problems with the fuel pump and fuel pump relay can cause the engine to stutter or stop. 

3. **Headlamp Efficiency**: Some owners have reported issues with the main beam of their headlamps failing to turn on, often due to a faulty relay switch or alternator problem – Motor & Wheels](https://motorandwheels.com/problems-with-morgan-cars/). 

4. **Seat Belt Warning Alarm**: There have been reports of inaccurate seat belt warnings, where the alarm beeps even when there is no one on the affected seat – Motor & Wheels](https://motorandwheels.com/problems-with-morgan-cars/). These issues can often be resolved with proper maintenance and by addressing the specific faulty components. 

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Generations/Trim Levels 

The **Morgan Plus 8** has gone through two main generations: 

1. **First Generation (1968-2004)**: This generation featured the classic design with a Rover V8 engine. 

2. **Second Generation (2012-2018)**: This generation introduced a modernized version with a BMW V8 engine and an aluminum chassis. 

**Trim Levels Offered:**

 - **Standard**: The base model with essential features. 

- **Le Mans Edition**: A special edition inspired by the 1960s Plus 4 Le Mans winner. 

- **35th Anniversary Edition**: Celebrating 35 years of the Plus 8 with unique features like a walnut dashboard and mesh behind the grille bars. 

- **Speedster**: A more stripped-down, performance-focused version introduced in 2014. The Plus 8's timeless design and powerful performance have made it a beloved classic among car enthusiasts - autoevolution](https://www.autoevolution.com/morgan/plus-8/). 

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Designer/Dimensions 

The **Morgan Plus 8** was designed by **Peter Morgan**, the owner-chairman of the Morgan Motor Company, with the development led by engineer **Maurice Owen**. 

**Dimensions:** - **Length**: 3,708 mm (146 in) - **Width**: 1,460-1,702 mm (57.5-67.0 in) - **Height**: 1,321 mm (52 in) - **Wheelbase**: 2,489 mm (98 in) - **Curb Weight**: Approximately 851 kg (1,876 lbs) The Plus 8's classic design and dimensions contribute to its timeless appeal and driving enjoyment. 

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Production Total: The **Morgan Plus 8** had a total production of approximately **6,000 units** from 1968 to 2004. The model was reintroduced in 2012 and continued until 2018, adding to its legacy. 

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Price New: The new price of a **Morgan Plus 8** in the UK in 1968 was approximately **£1,477**. 

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Sales: The **Morgan Plus 8** was a significant sales success for the Morgan Motor Company. When it was introduced in **1968**, Morgan was facing declining sales, but the Plus 8 quickly filled the order books, leading to long wait times for customers. 

Over its production run from **1968 to 2004**, more than **6,000 units** were built. Its combination of **classic styling, lightweight construction, and powerful Rover V8 engine** made it one of the fastest-accelerating British sports cars of its time. The model was so popular that Morgan revived it between **2012 and 2018**, using a BMW V8 engine. 

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Historical Pricing Comparisons: The **Morgan Plus 8** has maintained strong value over the years, with prices reflecting its desirability as a classic British sports car. Here’s a general breakdown of its historical pricing:

- **Lowest recorded price:** £7,418 (since 2020)  

- **Median price:** £32,134 (since 2020)  

- **Highest recorded price:** £81,875 (since 2020)  

Morgan cars tend to hold their value well due to their **hand-built craftsmanship**, **limited production numbers**, and **enthusiast demand**. Unlike many classic cars that experience depreciation, Morgans often remain stable in value, with special editions commanding a premium of up to **25%**.

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Rivals: In 1968, the main rivals of the **Morgan Plus 8** included the **Triumph TR5** and the **Jaguar E-Type**. Here are their approximate new prices: - 

**Triumph TR5**: Around **£1,260** - 

**Jaguar E-Type**: Around **£2,196** 

These prices reflect the competitive landscape for sports cars in the UK market at that time. 

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The **Morgan Plus 8** had several notable rivals, each offering their own unique performance characteristics. Here are some of the main competitors and their performance specifications: 

1. **Triumph TR8** - **Engine**: 3.5L V8 - **Power Output**: 133 HP / 135 PS / 99 kW @ 5000 rpm - **Torque**: 251 Nm / 185 lb-ft @ 3000 rpm - **Top Speed**: Approximately **125 mph (201 km/h)** - **Acceleration (0-60 mph)**: Around **8.4 seconds** 

2. **TVR 350i** - **Engine**: 3.5L V8 - **Power Output**: 190 HP / 193 PS / 142 kW @ 5500 rpm - **Torque**: 270 Nm / 199 lb-ft @ 4000 rpm - **Top Speed**: Approximately **135 mph (217 km/h)** - **Acceleration (0-60 mph)**: Around **6.3 seconds** 

3. **Marcos Mantula** - **Engine**: 3.5L V8 - **Power Output**: 155 HP / 157 PS / 116 kW @ 5000 rpm - **Torque**: 260 Nm / 192 lb-ft @ 3000 rpm - **Top Speed**: Approximately **130 mph (209 km/h)** - **Acceleration (0-60 mph)**: Around **6.5 seconds** 

These cars offered a mix of performance, style, and driving pleasure, making them strong rivals to the Morgan Plus 8. 

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Engine

 The **Morgan Plus 8** was equipped with different engines over its production years. Here are the specifications for two of the most notable engines: **3.5L V8 (1968-2004)** 

- **Engine Size**: 3.5L (3528 cc) - **Power Output**: 153 HP / 155 PS / 114 kW @ 5250 rpm - **Torque**: 270 Nm / 199 lb-ft @ 2500 rpm **4.6L V8 (1998-2001)** 

- **Engine Size**: 4.6L (4552 cc) - **Power Output**: 220 HP / 223 PS / 164 kW @ 5000 rpm - **Torque**: 353 Nm / 260 lb-ft @ 3600 rpm 

These engines contributed to the Plus 8's reputation for powerful performance and exhilarating driving experience. 

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Performance

 The **Morgan Plus 8** offers impressive performance, thanks to its powerful V8 engines. Here are the key performance specifications for two notable versions: 

• **3.5L V8 (1968-2004)** - **Power Output**: 153 HP / 155 PS / 114 kW @ 5250 rpm - **Torque**: 270 Nm / 199 lb-ft @ 2500 rpm - **Top Speed**: Approximately **124 mph (200 km/h)** - **Acceleration (0-60 mph)**: Around **6.0 seconds** 

• **4.6L V8 (1998-2001)** - **Power Output**: 220 HP / 223 PS / 164 kW @ 5000 rpm - **Torque**: 353 Nm / 260 lb-ft @ 3600 rpm - **Top Speed**: Approximately **135 mph (217 km/h)** - **Acceleration (0-60 mph)**: Around **5.5 seconds** 

The Plus 8 is known for its exhilarating driving experience, combining classic design with modern performance. 

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Historical Advertisements & Marketing Strategy: Morgan’s marketing strategy for the **Plus 8** was deeply rooted in its heritage, craftsmanship, and exclusivity. Unlike mass-market brands, Morgan relied on a **low-volume, high-demand** approach, emphasizing the car’s **hand-built nature** and **classic British styling**. 

**Key Marketing Strategies**

- **Heritage & Tradition:** Morgan positioned the Plus 8 as a continuation of its legacy, appealing to enthusiasts who valued craftsmanship over modern mass production.

- **Performance & Exclusivity:** The Plus 8 was marketed as one of the fastest-accelerating British production cars, reinforcing its appeal among driving purists.

- **Limited Production:** Morgan maintained long waiting lists, creating a sense of exclusivity and desirability.

- **Motorsport Success:** The Plus 8’s victories in **Production Sports Car Championships** helped solidify its reputation as a serious performance machine.

- **Special Editions:** Models like the **Le Mans Edition** and **35th Anniversary Edition** were introduced to celebrate milestones and attract collectors.

**Historical Advertisements**

Morgan’s advertisements were often **minimalist**, focusing on the car’s **classic design** and **driving experience** rather than flashy marketing. Ads frequently highlighted:

- The **hand-built** nature of the car.

- The **thrill of driving** a lightweight V8-powered roadster.

- The **heritage** of Morgan as an independent British manufacturer.

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Rarity & Collector Appeal: The **Morgan Plus 8** holds strong **collector appeal** due to its **limited production**, **classic design**, and **performance heritage**. Here’s why it remains a sought-after classic:

**Rarity**

- Produced from **1968 to 2004**, with a revival from **2012 to 2018**.

- Approximately **6,000 units** built during its original run.

- Special editions, such as the **Le Mans 62** and **35th Anniversary Edition**, command a premium of up to **25%**.

**Collector Appeal**

- **Hand-built craftsmanship** ensures each car is unique.

- **Motorsport success**, including victories in **Production Sports Car Championships**, adds to its prestige.

- **Strong value retention**—Morgan cars rarely depreciate, making them a solid investment.

- **Classic British roadster styling** combined with a **powerful V8 engine** makes it a thrilling drive.

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Recorded in UK 2025 

As of 2025, there are approximately **1,200** Morgan Plus 8s recorded as licensed vehicles in the UK, with an additional **800** recorded as SORN (Statutory Off Road Notification). 

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Target Age Group: The **Morgan Plus 8** has traditionally appealed to a **wide age range**, but its strongest following tends to be among **enthusiasts aged 40 and above**. Here’s why:

**Primary Target Audience**

- **Classic Car Enthusiasts (40+)** – Many buyers are drawn to the Plus 8 for its **heritage, craftsmanship, and driving experience**.

- **Collectors & Investors** – Given its **limited production** and **strong value retention**, it attracts those looking for a **long-term automotive investment**.

- **Motorsport Fans** – The Plus 8’s **racing pedigree** and **performance-oriented design** make it popular among those who appreciate **raw driving dynamics**.

**Secondary Audience**

- **Younger Enthusiasts (30-40)** – Some younger buyers are drawn to the Plus 8 for its **retro styling** and **thrilling V8 power**, though affordability can be a barrier.

- **Weekend Drivers & Road Trip Lovers** – Those who enjoy **open-top motoring** and **scenic drives** find the Plus 8 an appealing choice.

Morgan’s **hand-built craftsmanship**, **classic British roadster appeal**, and **exclusivity** ensure that it remains desirable across generations. 

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Influence of Target Age Group: The **target age group** for the **Morgan Plus 8** has played a significant role in shaping its **design, marketing, and collector appeal**. Here's how:

**Influence on Design & Features**

- **Classic Styling:** The Plus 8 retained its **traditional roadster look**, appealing to older enthusiasts who value heritage.

- **Performance Focus:** The **V8 engine** and **lightweight chassis** catered to driving purists, many of whom were experienced motorists.

- **Limited Production:** Morgan maintained exclusivity, knowing that its buyers preferred **hand-built craftsmanship** over mass production.

**Impact on Marketing Strategy**

- **Heritage-Driven Advertising:** Morgan emphasized its **British craftsmanship**, targeting buyers who appreciate tradition.

- **Collector Appeal:** Special editions like the **Le Mans 62** and **35th Anniversary Edition** were designed to attract long-term investors.

- **Motorsport Legacy:** Racing success reinforced the Plus 8’s appeal among enthusiasts who valued **performance history**.

**Collector & Resale Value**

- **Strong Value Retention:** Older buyers often view the Plus 8 as an **investment**, keeping demand high.

- **Generational Appeal:** While younger drivers admire its **retro charm**, affordability remains a challenge, keeping ownership largely within the **40+ age group**.

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Parts Bin Engineering 

The **Morgan Plus 8** was a prime example of **parts bin engineering**, borrowing components from various manufacturers while maintaining its distinct identity. Here are some of the key parts sourced externally: 

• **Engine & Drivetrain** - **Rover V8 Engine** – The heart of the Plus 8 was the **3.5L, 3.9L, 4.6L, and later 4.8L V8** engines from Rover. - 

• **Gearbox** – Early models used a **four-speed manual gearbox** from Rover, while later versions adopted a **five-speed unit from Land Rover**. - 

• **Differential** – The rear differential was sourced from **Jaguar**, ensuring durability and performance. 

• **Suspension & Brakes** - **Brakes** – Components from **Ford and Girling** were used for braking systems. - **Shock Absorbers** – Some models featured **Bilstein or Koni shock absorbers**, improving ride quality. 

• **Interior & Miscellaneous** - **Switchgear & Gauges** – Many interior components, including switches and dials, were borrowed from **British Leyland vehicles**. - 

• **Seats** – Some models featured **Triumph-sourced seats**, adding to the mix of British automotive heritage. Morgan’s ability to blend **off-the-shelf components** with its **hand-built craftsmanship** helped keep costs manageable while delivering a unique driving experience. 

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Spares

If you're looking for **Morgan Plus 8 (1968–2004) spares** in the **UK and Ireland**, here are some great sources:

**United Kingdom**

- [MogParts](https://mogparts.net/) – One of the largest Morgan parts suppliers, offering factory parts and restoration components.

- [EU-Spares](https://www.euspares.co.uk/original-parts/morgan/plus/plus-eight) – A comprehensive catalogue of Morgan Plus 8 parts, including engine components, filters, and brake systems.

**Ireland**

- [Car-Parts.ie](https://www.car-parts.ie/car-brands/morgan/plus-eight-parts) – An online shop specializing in Morgan Plus 8 spare parts, covering various models and years.

- [AutoDoc.ie](https://www.auto-doc.ie/spares/morgan/plus/plus-eight) – A reliable source for affordable Morgan Plus 8 parts, including suspension, brakes, and accessories.

You can also check the **Morgan Motor Company** directly for official parts and restoration services [here](https://morgan-motor.com/). 

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Specialists NI

If you're looking for **specialist garage services** for a **Morgan Plus 8** in **Northern Ireland**, here are some options:

**Morgan-Specific Services**

- **Morgan Motor Engineering** ([Website](http://www.mmeni.com/contact.html)) – Located in **Portaferry**, this garage specializes in servicing various car models, including Morgans.  

- **Morgan Cars** ([Website](https://morgancars.net/)) – Based between **Warrenpoint and Newry**, they specialize in top marque models, including Morgans.

**General Classic & Performance Car Specialists**

- **Specialist Auto Centre** ([Website](https://www.specialistautocentre.com/)) – Located in **Carrickfergus**, they service performance and executive cars, including classic models.  

- **Commons Brae Garage** ([Website](https://www.bing.com/search?q=Commons%20Brae%20Garage&filters=local_ypid%3a%22YN1029x10449044347235568160%22)) – A trusted repair shop in **Belfast**, known for working on classic cars.  

- **Magowan Tyres** ([Website](https://www.magowantyres.co.uk/)) – Based in **Newtownabbey**, they offer servicing and tyre fitting for various vehicles.

You can also check **Morgan Works Servicing** ([Website](https://morgan-motor.com/ownership/morgan-works-servicing/)), the official Morgan service center in the UK, for factory-trained technicians and genuine parts.

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Racing

The **Morgan Plus 8** was actively involved in **racing**, particularly in **club-level motorsport** and endurance events. Thanks to its **lightweight chassis** and **powerful Rover V8 engine**, it was a competitive force in various racing categories.

**Notable Racing History**

- **Club Racing & Hill Climbs** – The Plus 8 was a favorite among private racers in British club racing and hill climb events, where its agility and acceleration made it a strong contender.

- **Historic Racing** – Many Plus 8s continue to compete in historic racing series, showcasing their enduring performance.

- **Le Mans Connection – In 2002, Morgan created a Le Mans Edition of the Plus 8, inspired by the 1960s Plus 4 Le Mans winner.

- **Fastest UK Production Car** – During the **1960s–1980s**, the Plus 8 was frequently the fastest-accelerating UK production car, making it a popular choice for competitive driving.

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Valuation 

The value of a **1968 Morgan Plus 8** in the UK in 2025 can vary significantly depending on its condition, originality, and provenance. Generally, prices range from **£32,480 to £81,875** for well-maintained examples. 

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Clubs 

There are Morgan car owners clubs in Northern Ireland. The **Morgan Sports Car Club** (MSCC) has a network of local centres across the UK, including Northern Ireland. You can find more information about their regional centres and activities on their [website](https://www.morgansportscarclub.com/regional-centres/list). 

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