Citroen DS (1966-74)
The Citroën DS (1966–74) represents the second phase of one of the most revolutionary cars ever built—refined, modernized, and increasingly powerful, yet still rooted in the original 1955 DS’s radical vision. By the mid-1960s, Citroën sought to update the DS to meet evolving market expectations while preserving its avant-garde identity.
🎯 Strategic Intent
Modernization Drive: The 1966–74 DS models were introduced to refresh the aging design and address criticisms around performance and complexity.
Power and Prestige: Citroën added larger engines (DS20, DS21, DS23) to match the car’s futuristic looks with more capable performance.
Luxury Evolution: The DS Pallas trim elevated the car’s executive appeal, with plush interiors, sound insulation, and refined detailing.
🧠 Engineering Enhancements
Hydropneumatic Suspension: Still central to the DS’s identity, now more reliable and refined—offering unmatched ride comfort and self-leveling capability.
Directional Headlights (1967): Swiveling lamps linked to steering input improved night-time visibility—a world-first in mass production.
Semi-Automatic Transmission: A clutchless gearshift system added sophistication, though it required acclimatization.
🧪 Design Evolution
Sharknose Facelift (1967): Designed by Robert Opron, this update gave the DS a sleeker, more aerodynamic front end with faired-in headlights.
Interior Refinement: Later models featured more ergonomic dashboards, improved materials, and better soundproofing.
Fibreglass Roof: Reduced weight and lowered the centre of gravity—enhancing handling and comfort.
📈 Market Positioning
Executive Class: The DS competed with Mercedes-Benz, Rover, and Jaguar, offering a distinctly French alternative focused on comfort and innovation.
Global Reach: Produced in France, the UK (Slough), Australia, and other markets—tailored to local tastes and regulations.
Cultural Symbol: Driven by presidents, artists, and intellectuals, the DS became a design icon and political statement.
🧩 Legacy and Impact
DS23 Injection (1973): With 141 bhp, it finally delivered performance to match its looks—becoming the ultimate evolution of the DS line.
Influence on CX: Many innovations carried forward into the Citroën CX (1974–91), including hydropneumatics and aerodynamic styling.
Design Recognition: Voted Most Beautiful Car of All Time by Classic & Sports Car magazine, and placed third in the Car of the Century poll.
The 1966–74 DS wasn’t just a facelift—it was Citroën doubling down on its original moonshot, refining the formula while staying defiantly unconventional.
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Comprehensive Vehicle Information Overview
Overview
The Citroen DS, produced between 1966 and 1974, was a revolutionary executive saloon known for its futuristic design and advanced technology. It was aimed at professionals and executives, offering a blend of comfort, innovation, and performance. The DS was highly regarded for its hydropneumatic suspension system, which provided an exceptionally smooth ride.
Common Faults
Mechanical Issues: Common problems included engine and transmission issues, particularly with the manual gearbox.
Bodywork: The DS was prone to rust, especially in the wheel arches and underbody.
Electrical Failures: Electrical gremlins were not uncommon, affecting various systems including the dashboard and lighting.
Recalls: There were several manufacturer advisories and recalls, mainly related to the suspension and braking systems.
Manufacturing Details
First Manufactured: The Citroen DS was first manufactured in 1966.
Location: It was produced in Citroen's factory in Paris, France.
Production Run: The production of the DS continued until 1974.
Generations and Trim Levels
Generations: The DS went through several updates during its production run, with notable changes in styling and technology.
Trim Levels: Various trim levels were available, each offering different features and equipment levels.
Designer and Dimensions
Lead Designer: The DS was designed by Flaminio Bertoni.
Exterior Dimensions: Length - 4,825 mm, Width - 1,800 mm, Height - 1,470 mm, Wheelbase - 3,125 mm.
Interior Space: The boot capacity was generous, and the seating configuration was designed for comfort.
Favoured Colour
Popular Colours: The DS was often seen in metallic silver, black, and white, which were popular among collectors and enthusiasts.
Sales Success
Production and Sales Figures: The DS saw significant success, with total production numbers reaching over 1.4 million units.
Milestones: It received several awards for its innovative design and engineering.
Historical Pricing Comparisons
Launch Price: The original launch price was competitive for its segment.
Price Changes: Prices varied across generations, with later models being more expensive due to additional features.
Comparison to Rivals: At launch, the DS was priced similarly to its main competitors but offered unique features like the hydropneumatic suspension.
Market Rivals: New Price and Performance
Competitors: Main rivals included the Mercedes-Benz W108 and Jaguar XJ.
Performance Comparison: The DS offered competitive acceleration and top speed figures, with a focus on comfort and handling.
Engine Specifications
Engine Types: The DS was equipped with a range of engines, including a 2.0L and 2.3L inline-four engine.
Power and Torque: It produced between 83 hp and 141 hp, depending on the engine variant.
Technical Highlights: The engine featured advanced technology for its time, including fuel injection in later models.
Performance
Acceleration: 0-60 mph in approximately 12 seconds.
Top Speed: Around 115 mph.
Fuel Economy: Official figures were respectable, though real-world consumption was higher.
Handling: The hydropneumatic suspension provided excellent handling and ride comfort.
Historical Advertisements & Marketing Strategy
Advertising Campaigns: The DS was marketed as a blend of luxury and innovation.
Key Messages: Emphasized its advanced suspension and futuristic design.
Promotional Events: Featured in various motor shows and promotional events.
Rarity & Collector’s Appeal
Surviving Examples: A significant number of DS models remain, making it a popular classic.
Factors Contributing to Rarity: High production numbers and strong collector interest.
Collector Interest: High, with strong auction results for well-preserved examples.
Number Recorded in the UK in 2025
Registration Statistics: Specific numbers for the UK are limited, but it remains a common sight among classic car enthusiasts.
Target Age Group
Demographic: Initially targeted at professionals and executives, with interest from classic car enthusiasts growing over time.
Changes Over Time: The target market has shifted to collectors and enthusiasts.
Influence of the Target Age Group
Buyer Preferences: Influenced design and marketing strategies, focusing on comfort and innovation.
Community and Culture: A strong community of DS owners and enthusiasts has developed.
Production Bin Engineering
Innovations: The DS featured several manufacturing innovations, including its unique suspension system.
Shared Components: Shared some components with other Citroen models.
Key Suppliers: Collaborated with various suppliers for parts and technology.
Where to Locate Spares
OEM Parts Suppliers: Original parts are available from specialist suppliers.
Specialist Breakers: Enthusiast groups and online forums are good sources for parts.
Online Forums: Active communities provide support and advice.
Racing History
Motorsport Participation: The DS had limited involvement in motorsport but was respected for its performance.
Special Editions: Some special editions were produced for homologation purposes.
Value in the UK in 2025
Current Price Range: Prices vary depending on condition and provenance.
Factors Influencing Value: Rarity, condition, and historical significance.
Investment Assessment
Value Growth: The DS has seen steady growth in value over time.
Future Trends: Experts predict continued interest and value appreciation.
Maintenance Costs: Running costs can be high due to the complexity of the suspension system.
Owners Clubs in Northern Ireland
Relevant Clubs: Several clubs exist, providing a community for owners.
Contact Information: Available through enthusiast websites and forums.
Community Events: Regular rallies and shows are organized.