Mazda RX-3 / 808/ 818 (1971-78)

Overview: The **Mazda RX-3 (1971-78)** was a landmark model for Mazda, playing a crucial role in establishing the company’s reputation for **rotary engine technology**. It was marketed as the **Mazda Savanna** in Japan, while export versions carried the **RX-3** name for rotary-powered models and **Mazda 808/818** for conventional piston-engine variants.

**Significance to Mazda**

- **Rotary Engine Expansion**: The RX-3 helped Mazda solidify its commitment to **rotary engines**, following the success of the **Cosmo 110S** and **RX-2**.

- **Global Success**: With **286,757 RX-3s produced**, it became Mazda’s **second-best-selling rotary model** after the RX-7.

- **Motorsport Achievements**: The RX-3 was a **dominant force in racing**, particularly in **touring car championships**, where it competed against traditional piston-engine rivals.

- **Versatile Body Styles**: Offered as a **coupe, sedan, and estate**, it was the **first Mazda rotary estate car**, broadening its appeal.

- **Piston-Engine Variants**: The **Mazda 808/818** versions allowed Mazda to reach a wider audience, offering affordability alongside the rotary-powered RX-3.

The RX-3’s success paved the way for the **RX-7**, which became Mazda’s most iconic rotary-powered sports car. 

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COMMON FAULTS 

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel. 

The Mazda RX-3, a classic car from the 1970s, is known for its unique rotary engine. However, like any vehicle, it has its share of common faults: 

1. Engine Issues: The rotary engine, while innovative, can suffer from apex seal wear, leading to loss of compression and power. This is a common issue with older rotary engines. 

2. Cooling System Problems: The RX-3’s cooling system can be prone to overheating, especially if not maintained properly. 

3. Oil Consumption: Rotary engines are known for higher oil consumption compared to piston engines. Regular oil checks and top-ups are essential. 

4. Electrical Issues: Older models may experience electrical problems, such as faulty wiring or issues with the alternator. 

5. Rust: Like many cars from the 1970s, the RX-3 can be prone to rust, particularly in the wheel arches, sills, and underbody. Despite these issues, the RX-3 remains a beloved classic for many car enthusiasts. 

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Generations/Trim Levels 

Generations and trim levels of vehicles often vary between countries as manufacturers tailor models to meet the preferences and requirements of specific markets. For example, a trim level designated as “GL” in the UK might be labelled as “XS” in another country. Due to these regional differences, the information provided on this site pertains exclusively to UK-specific products. 

The Mazda RX-3 was produced in two generations. The first generation was introduced in 1971 and continued until 1973, while the second generation was produced from 1973 to 1978. 

** Body Styles The Mazda 818, also known as the Mazda Grand Familia, was available in three body styles: 

1. **2-Door Coupé** (RX-3) 

2. **4-Door Sedan** 

3. **5-Door Station Wagon** 

These options provided a range of choices for buyers, from sporty to practical. 

** Trim Levels The **Mazda RX-3**, produced between 1971 and 1978, was a significant step forward for Mazda in terms of rotary engine technology. Here's what you need to know about its trim levels: 

1. **Body Styles**: - The RX-3 was available in three body styles: - **Coupe**: The sportiest version, aimed at capturing the hearts of enthusiasts. - **Sedan**: Designed for practicality and comfort. - **Station Wagon**: Yes, they even made a wagon! Perfect for those rotary-loving families who needed extra space. 

2. **Trim Levels**: - **GR**: Available for wagons, this trim level was all about practicality. - **RX**: The standard trim for sedans, offering a balance of sportiness and comfort. - **GRII**: Another sedan trim, slightly upgraded from the RX. - **GS**: The base trim for coupes. - **GSII**: A step up from the base, adding a bit more flair. - **GT**: The top-tier coupe trim, with extra performance features. 

3. **Engine**: - The RX-3 was powered by a 1.2-liter Wankel rotary engine. It produced 90 horsepower, which was quite impressive for its time. However, its fuel efficiency wasn't stellar compared to other cars on the market. 

4. **Performance Specs**: - Top Speed: 115 mph (185 km/h) - Acceleration (0-62 mph / 0-100 km/h): 10.8 seconds 

5. **Dimensions**: - Length: 160 inches (4064 mm) - Width: 63 inches (1600 mm) - Height: 54 inches (1372 mm) - Wheelbase: 90 inches (2286 mm) 

6. **Brakes**: - Front: Disc brakes - Rear: Disc brakes 

7. **Transmission**: - Rear-wheel drive - Manual gearbox with 4 speeds 

8. **Tires**: - Tire Size: 155/80-R13 

9. **Weight**: - Unladen Weight: 1949 lbs (884 kg) 

10. **Fun Fact**: - The RX-3 had a distinctive badge on its three-spoke steering wheel, shaped like a Wankel rotary engine piston. A subtle nod to its unique powerplant! 

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Designer/Dimensions 

The **Mazda RX-3** was designed by **Matasaburo Maeda**, who played a significant role in Mazda's design history. His son, **Ikuo Maeda**, also contributed to Mazda's design legacy, including the RX-8. Here are the dimensions of the Mazda RX-3: - **Length**: 4075 mm - **Width**: 1595 mm - **Height**: 1350 mm - **Wheelbase**: 2420 mm The RX-3's design and dimensions contributed to its sporty and agile handling, making it a favorite among driving enthusiasts. 

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Production Total: The **total production** of the **Mazda RX-3** from **1971 to 1978** was approximately **286,757 units**. 

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Price New: I couldn't find the exact new price for the **Mazda RX-3** in the UK for 1971. However, it was generally priced in the range of **£2,000 to £2,500**. 

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Sales: The **Mazda RX-3 (1971-78)** was a **sales success**, playing a crucial role in establishing Mazda’s reputation for **rotary-powered performance**. 

Sales Performance

- **Strong Global Sales**: By the end of production in **1978**, Mazda had sold **286,757 RX-3s**, making it the **best-selling rotary model outside of the RX-7**.

- **Export Success**: The RX-3 helped Mazda expand internationally, particularly in **Europe, the United States, and Australia**.

- **Racing Pedigree**: Its victories in **Japanese touring car racing** and events like the **Bathurst 1000** boosted its popularity.

- **Multiple Body Styles**: The RX-3 was available as a **coupe, saloon, and estate**, making it the **first Mazda rotary estate car**.

Despite being overshadowed by the later **RX-7**, the RX-3 remains a **highly sought-after classic**, appreciated for its **aggressive styling, lightweight chassis, and rotary engine**.

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Historical Pricing Comparisons

The Mazda RX-3 (1971-78) was positioned as an affordable yet sporty coupe, offering rotary engine performance at a competitive price. Here’s a historical pricing comparison:

Estimated UK Pricing (1971-78)

- New Price (1971-78): £3,000–£4,150, depending on trim and options.

- Used Price (2025): Varies significantly, with well-preserved examples fetching five-figure sums due to rarity.

Comparison with Rivals

| Model | New Price (1971-78) | Used Price (2025) |

|-------|----------------------|------------------|

| **Mazda RX-3** | £3,000–£4,150 | Highly valuable |

| **Ford Capri** | £2,500–£3,800 | £8,000–£25,000 |

| **Toyota Celica** | £2,800–£4,000 | £10,000–£30,000 |

| **Datsun 240Z** | £3,500–£5,000 | £20,000–£50,000 |

The RX-3 was marketed as a high-performance yet accessible coupe, competing with models like the Ford Capri and Toyota Celica. Today, its rarity and rotary engine heritage make it a highly sought-after collector’s car.

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Rivals: 

In 1971, the main rivals of the **Mazda RX-3** included the **Toyota Celica** and the **Ford Capri**. Here are their approximate new car prices: - 

**Toyota Celica**: Around **£2,500** - 

**Ford Capri**: Around **£2,300** 

These cars were popular choices in the sports car segment, offering a mix of performance and style. 

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In 1971, the main rivals of the **Mazda RX-3** included the **Toyota Celica** and the **Ford Capri**. Here are their approximate performance specifications: 

**Toyota Celica** - **Engine**: 1.6L inline-4 - **Power Output**: 104 HP / 105 PS / 77 kW @ 6000 rpm - **Torque**: 134 Nm / 98 lb-ft @ 3600 rpm - **Top Speed**: Approximately **110 mph (177 km/h)** - **Acceleration (0-60 mph)**: Around **10.5 seconds** 

**Ford Capri** - **Engine**: 2.0L inline-4 - **Power Output**: 98 HP / 100 PS / 73 kW @ 5500 rpm - **Torque**: 145 Nm / 107 lb-ft @ 3000 rpm - **Top Speed**: Approximately **110 mph (177 km/h)** - **Acceleration (0-60 mph)**: Around **11.0 seconds**

These cars were popular choices in the sports car segment, offering a mix of performance and style. 

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Engine/s 

The Mazda 818 (also known as the Mazda Grand Familia) and the Mazda RX-3 had different engine options: Mazda 818: 1. 1.3L Inline-4: Known as the 1300 engine, this was a common option in the early models. 

2. 1.6L Inline-4: Known as the 1600 engine, this was available in later models. 

Mazda RX-3: 

1. 10A Rotary Engine: The initial models of the RX-3 were equipped with this engine. 

2. 12A Rotary Engine: Later models, especially those in the US, were fitted with the larger 12A rotary engine. These engines contributed to the distinct driving experiences of the 818 and RX-3, with the RX-3’s rotary engines being particularly notable for their performance and unique characteristics. 

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Performance 

The **Mazda RX-3** (1971-1978) offered the following performance specifications: - 

**Engine**: 1.3L Wankel rotary engine - **Power Output**: 109 HP / 110 PS / 81 kW @ 7000 rpm - **Torque**: 135 Nm / 100 lb-ft / 14.7 kgm @ 4000 rpm - **Top Speed**: Approximately **108 mph (174 km/h)** - **Acceleration (0-60 mph)**: Around **10.8 seconds** - **Fuel Consumption**: About **17 MPG (6.8 L/100 km)** combined The RX-3 was known for its sporty performance and unique rotary engine, making it a popular choice among driving enthusiasts of its time. 

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Historical Advertisements & Marketing Strategy

The **Mazda RX-3 (1971-78)** was a pivotal model in Mazda’s history, helping to establish the brand’s association with **rotary engines** and performance-oriented vehicles. Mazda’s marketing strategy emphasized **sportiness, innovation, and racing success**, making the RX-3 a standout in the 1970s coupe market.

**Marketing Strategy**

- **Rotary Power Promotion**: Mazda heavily marketed the RX-3’s **Wankel rotary engine**, positioning it as a **high-performance alternative** to conventional piston engines.

- **Racing Success**: The RX-3’s victories in **Japanese touring car racing** and events like the **Bathurst 1000** were leveraged in advertising to highlight its **speed and reliability**.

- **Muscle Car Styling**: Mazda designed the RX-3 with **aggressive styling**, appealing to buyers who wanted a **sporty yet affordable coupe**.

- **Global Branding**: In Japan, the RX-3 was known as the **Mazda Savanna**, while export versions carried the **RX-3** name.

**Historical Advertisements**

- **Print & Magazine Ads**: Mazda promoted the RX-3 as a **stylish and powerful coupe**, often comparing it to European and American rivals.

- **TV Commercials**: Ads showcased the RX-3’s **racing pedigree and rotary engine**, reinforcing its **performance credentials**.

- **Dealer Promotions**: Mazda dealerships highlighted the RX-3’s **affordability and reliability**, making it an attractive option for young buyers.

The RX-3 was a **sales success**, with over **286,757 units produced**, making it the **second-best-selling Mazda rotary model** after the RX-7. 

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Rarity & Collector Appeal

The **Mazda RX-3 (1971-78)** has become a highly sought-after classic, particularly among rotary engine enthusiasts. While it was overshadowed by the later **RX-7**, the RX-3 played a crucial role in establishing Mazda’s reputation for **rotary-powered performance**.

**Rarity & Collector Appeal**

- **Surviving Numbers**: The RX-3 is now **extremely rare**, with only a handful of well-preserved examples remaining in the UK.

- **Historical Significance**: It was a **pioneering rotary model**, achieving success in **Japanese touring car racing** and events like the **Bathurst 1000**.

- **Collector Interest**: Enthusiasts appreciate its **aggressive styling, lightweight chassis, and rotary engine**, making it a desirable classic.

- **Market Value**: Prices for well-maintained RX-3s have **skyrocketed**, with some examples fetching **six-figure sums** due to their rarity and historical importance - Retro Rides](https://retrorides.com.au/buyers-guides/top-tips-for-buying-a-used-mazda-rx-3-1973-77/).

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Recorded in UK 2025 

Fewer than 50 Mazda RX-3 units are recorded in the UK as of 2025, including both roadworthy examples and those declared off-road under SORN status. 

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Target Age Group:

The **Mazda RX-3 (1971-78)** was designed to appeal to a broad range of buyers, particularly those looking for a **sporty yet affordable coupe**.

**Target Audience**

- **Young Enthusiasts**: Those seeking a **lightweight, rotary-powered sports car** with **aggressive styling**.

- **Performance-Oriented Drivers**: Buyers who valued **high-revving rotary power** and a **nimble driving experience**.

- **Weekend Racers**: The RX-3’s success in **Japanese touring car racing** and events like the **Bathurst 1000** made it popular among amateur racers.

- **Classic Car Fans**: The RX-3’s **muscle car-inspired design** and **rotary engine innovation** attracted buyers who appreciated unique engineering.

Mazda positioned the **RX-3** as a **high-performance yet accessible coupe**, offering a balance of **style, speed, and affordability**.

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Influence of Target Age Group

The **Mazda RX-3 (1971-78)** was designed to appeal to a youthful, performance-driven audience, and this influenced several aspects of its **design, marketing, and sales strategy**.

**Influence on Design & Features**

- **Muscle Car Styling**: Mazda gave the RX-3 a **bold, aggressive look**, making it attractive to **young enthusiasts** who admired American muscle cars.

- **Rotary Engine Performance**: The **high-revving rotary engine** provided a unique driving experience, catering to buyers who valued **speed and innovation**.

- **Affordable Sports Coupe**: Positioned as a **cost-effective alternative** to European and American performance cars, making it accessible to a wider audience.

**Influence on Marketing Strategy**

- **Racing Pedigree**: Mazda leveraged the RX-3’s **success in Japanese touring car racing** and events like the **Bathurst 1000** to appeal to performance-oriented drivers.

- **Target Audience Appeal**: Ads often highlighted features like the **rotary engine and lightweight chassis**, which resonated with buyers who wanted a **fast yet practical coupe**.

- **Showroom Appeal**: Mazda expected the RX-3 to attract buyers who wanted a **weekend racer or stylish daily driver**, reinforcing its **affordable yet high-performance image**.

Despite its **strong enthusiast following**, the RX-3 was eventually overshadowed by the **RX-7**, which became Mazda’s flagship rotary sports car. 

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Parts Bin Engineering

The **Mazda RX-3 (1971-78)** was primarily built using **Mazda-designed components**, but like many manufacturers, Mazda sourced certain parts from **third-party suppliers** and shared some elements with other brands.

**Possible Shared Components**

- **Engine & Transmission**: Mazda developed its own **rotary engines**, but some components may have been sourced from **Japanese suppliers** like **Nippon Denso** (electrical systems) and **Aisin** (transmissions).

- **Suspension & Brakes**: Mazda likely used **Tokico** or **KYB** suspension components, which were common among Japanese automakers.

- **Electrical & Fuel Systems**: Parts such as **alternators, starters, and carburetors** may have been supplied by **Hitachi** or **Mikuni**, which also provided components for brands like **Toyota and Nissan**.

- **Body & Trim**: Some **interior and exterior fittings** may have been sourced from **third-party suppliers** that also worked with **Honda and Mitsubishi**.

Additionally, aftermarket parts for the RX-3, such as **clutch pressure plates, water pumps, and batteries**, were supplied by brands like **Bosch, Yuasa, Exide, and Motaquip** | Classic Engine Parts](https://www.classicengineparts.co.uk/vehicles/mazda-rx3-1971-to-1978).

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Spares/Specialists NI 

You can find spares for your Mazda RX-3 at several places in the UK and Ireland: 

1. **Mister-Auto**: They offer a wide range of parts for the Mazda RX-3, including engine components, electrical parts, and more. 

2. **Car-parts.ie**: This site provides a comprehensive catalogue of Mazda parts, including those for the RX-3. 

3. **Morepartz.co.uk**: They specialize in car parts and accessories for various Mazda models, including the RX-3. 

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Specialists NI 

If you're in Northern Ireland and need a skilled **Mazda RX-3 mechanic** or a reliable garage for repairs, here are some options for you. 

1. **Mazdabits**: - **Location**: 201A Quarry Heights, Newtownards BT23 7SZ - **Services**: Mazdabits is a trusted car repair establishment in Newtownards. They offer high-quality services and expertise specifically for Mazda owners. Whether it's routine maintenance or more complex repairs, they've got you covered. You can reach them at **028 9181 8131**. - **Hours**: Monday to Friday, 9:00 AM to 5:00 PM. - **Website**: [Mazdabits](https://mazdabits.com/) 

2. **Shaws Mazda**: - **Location**: Carriageway Green Road, Newtownards BT23 7PZ - **Services**: Shaws Mazda is a Mazda dealer in Newtownards. While they primarily focus on new and used Mazda cars, they likely have experienced technicians who can handle repairs as well. Give them a call at **028 9147 2277** to discuss your RX-3 needs. - **Hours**: Same as above—Monday to Friday, 9:00 AM to 5:00 PM. - **Website**: [Shaws Mazda](https://www.cardealerscentral.co.uk/dealer/539221/shaws-mazda) 

3. **Ballyrobert Mazda**: - **Location**: 1 Mallusk Road, Newtownabbey, Antrim BT36 4XS - **Services**: Ballyrobert is a family-owned dealership with locations in Bangor and Mallusk. While they primarily deal with new Mazdas, they might be able to assist with repairs or recommend a trusted mechanic. You can reach them at **028 9034 2221**. - **Hours**: Monday to Friday, 9:00 AM to 6:00 PM, and Saturday from 9:00 AM to 1:00 PM. - **Website**: [Ballyrobert Mazda](https://www.ballyrobert.co.uk/) 

4. **Motability Scheme at Roadside Motors Lisburn Mazda**: - **Location**: 22 Market Place, Lisburn BT28 1AN - **Services**: While they specialize in the Motability Scheme, they might still be able to assist with general repairs. Call them at **028 9267 7412** to inquire. - **Hours**: Monday to Friday, 8:30 AM to 5:30 PM. - **Website**: [Motability Scheme at Roadside Motors Lisburn Mazda](https://findadealer.motability.co.uk/cars/northern-ireland/lisburn/22-market-place-53927) Remember to give them a call beforehand to discuss your specific needs and ensure they can accommodate your RX-3. 

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Racing 

The **Mazda RX-3** wasn't just a stylish little coupe; it was also a fierce competitor on the racetrack. Let's rev up the rotary engines and dive into its racing legacy! 

1. **Fuji Tourist Trophy Triumph**: - In December 1971, shortly after its release, the RX-3 made its mark by claiming its **first victory** at the **Fuji Tourist Trophy** meeting. That's right—the RX-3 wasted no time showing off its racing chops! - But wait, there's more! In May 1972, a trio of RX-3s pulled off a historic **1-2-3 finish** in the **Fuji Touring Car Grand Prix**. Imagine the rotary symphony echoing across the track as they crossed the finish line. 

2. **Global Racing Success**: - The RX-3 wasn't content with dominating just Japanese circuits. It spread its wings (or should I say rotors?) and competed around the world: - **USA**: Over in the land of muscle cars and wide-open highways, the RX-3 left its mark on American tracks. - **Europe**: From the Nürburgring to Spa, the RX-3 took on the twisty European circuits with gusto. - **Australia**: Down under, it danced with kangaroos (not literally) and proved its mettle. - The RX-3 became a **popular and successful race car**, showcasing Mazda's commitment to rotary power globally. 

3. **Sales Success, Too!**: - Globally, the RX-3 was a hit. Between 1971 and 1978, Mazda sold a whopping **286,757 units** of this rotary gem. That makes it the **second best-selling rotary car** of all time, trailing only the venerable RX-7. Talk about leaving a rotary legacy! 

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Valuation 

The value of a **Mazda RX-3** in the UK in 2025 can vary depending on its condition, mileage, and original features. Generally, prices range from **£3,000 to £7,000** for well-maintained examples. 

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Clubs 

There are Mazda owners clubs operating in Northern Ireland! One notable club is the **Mazda Car Club of Northern Ireland**, which organizes events, meets, and activities for Mazda enthusiasts. They provide a great community for owners to connect, share experiences, and enjoy their cars together. 

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