Audi 100 Coupe S (1969-76)
Overview: The **Audi 100 Coupé S (1969-1976)** was a significant model for Audi, marking the brand’s early foray into **sporty grand tourers** while reinforcing its engineering prowess. Here’s why it mattered:
- **Audi’s First Stylish Coupe**: The 100 Coupé S introduced a **fastback design**, setting the stage for future Audi coupes like the **Audi A5 and A7**.
- **Performance & Refinement**: It featured a **1.9-liter inline-four engine**, initially producing **115 hp**, later revised to **112 hp**.
- **Influence on Future Models**: Audi experimented with **prototype versions**, including the **V3 and V4**, which incorporated Porsche’s **928 running gear**.
- **Luxury & Innovation**: The Coupé S had a **wood-trimmed dashboard**, a **four-dial instrument cluster**, and a **well-appointed interior**, making it a refined grand tourer.
- **Foundation for Audi’s Coupe Lineup**: While not a high-performance model like later **RS variants**, it helped Audi establish a **sporty identity** that would evolve into models like the **Audi Coupe GT and Quattro** - autoevolution](https://www.autoevolution.com/audi/100-coupe/).
It wasn’t just a stylish coupe—it was a **statement of Audi’s ambition** in the premium sports car segment.
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Production Total: 30,687
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Price New: The new price of a 1969 Audi 100 Coupé S in the UK was approximately £2,000. This was a significant amount at the time, reflecting the car's advanced engineering and stylish design.
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Historical Pricing Comparisons
The **Audi 100 Coupe S (1969-1976)** was a stylish fastback coupe that offered a blend of **performance and elegance**, making it a sought-after classic today. Here’s a look at its historical pricing:
**Auction & Market Prices**
- **Recent Auction Sales** show a price range of **£9,200 to £10,750** for well-preserved examples.
- A **1976 Audi 100 Coupe S** was listed with a valuation between **$12,535 - $22,032**.
- The **Audi 100 C1 market** has seen **8 Coupe S models sold in the last five years**, indicating steady demand.
**Original Pricing (1970s)**
- When new, the **Audi 100 Coupe S** was priced competitively against rivals like the **BMW 2002 and Ford Capri**.
- Pricing varied by market, but it was positioned as a **premium coupe**, offering **luxury features and a refined driving experience**.
**Market Trends**
- The **Audi 100 Coupe S** has gained popularity among collectors due to its **unique design and rarity**.
- Prices have **steadily increased**, especially for **original and well-maintained examples**.
Would you say the **Audi 100 Coupe S** is an underrated classic? 🚗💨
You can explore more details [here](https://www.classic.com/veh/1976-audi-100-coupe-s-8151028070-47YbyEW/).
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Rivals: The 1969 Audi 100 Coupé S had several main rivals in the market. Here are the approximate new prices of some of its competitors at the time:
- **BMW 2000 CS**: Around £2,500
- **Ford Capri 3000 GT**: Around £1,300
- **Opel Commodore GS**: Around £1,800
- **Triumph GT6**: Around £1,200
These prices reflect the competitive landscape of the late 1960s and early 1970s, with each car offering its own unique blend of performance, style, and features.
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Historical Advertisements & Marketing Strategy
The **Audi 100 Coupe S (1969-1976)** was marketed as a stylish and performance-oriented fastback coupe, positioned between conventional mid-range coupes and high-end grand tourers. Here’s a look at its **advertising and marketing strategy**:
**Historical Advertisements**
- **Launch at the 1969 Frankfurt Motor Show**: Audi showcased the Coupe S alongside the Audi 100 sedan, drawing significant attention with its **Italian-inspired fastback design**.
- **Tagline & Messaging**: Early marketing emphasized its **sporty nature**, with slogans like *"For a new class of sports drivers"*.
- **Magazine & Print Ads**: Advertisements highlighted its **115 HP engine**, **sleek styling**, and **front-wheel-drive stability**, comparing it to rivals like the **BMW CS and Mercedes 250 C**.
- **Performance-Oriented Campaigns**: Some ads suggested its **Monte Carlo rally potential**, reinforcing Audi’s growing motorsport credibility.
**Marketing Strategy**
- **Brand Positioning**: Audi aimed to **bridge the gap** between mainstream coupes and luxury grand tourers, competing with **Ford, BMW, and Mercedes-Benz**.
- **Pricing Strategy**: The Coupe S was priced **25% higher than the Audi 100 sedan**, emphasizing its **premium appeal**.
- **Target Audience**: Audi marketed the Coupe S to **enthusiasts seeking a stylish, high-performance coupe** without the cost of an exotic sports car.
- **Legacy & Impact**: The Coupe S helped establish Audi’s **design and engineering credibility**, paving the way for future models like the **Audi Quattro and A5 Coupe**.
Would you say the **Audi 100 Coupe S** was ahead of its time in terms of marketing and positioning?
You can explore more details [here](https://www.marketingexplainers.com/audis-marketing-strategy-explained/).
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Rarity & Collector Appeal
The **Audi 100 Coupe S (1969-1976)** is a rare and highly sought-after classic, appreciated for its **distinctive fastback design, solid engineering, and historical significance**. Here’s why it holds strong **collector appeal**:
**Rarity & Production Numbers**
- Produced between **1969 and 1976**, the **Audi 100 Coupe S** was a **low-volume model**, making it rarer than many of its contemporaries.
- Fewer than **3,200 units** were sold in the **UK**, and today, fewer than **50 are believed to have survived**.
- Its **limited production** and **unique styling** make it a **highly desirable collector’s item**.
**Collector Appeal**
- **Timeless Design:** The Coupe S features **Italian-inspired styling**, often compared to **Maserati and Aston Martin designs**.
- **Historical Significance:** It was one of Audi’s **first true grand tourers**, helping establish the brand’s reputation for **luxury and performance**.
- **Investment Potential:** Prices have **steadily increased**, with well-preserved examples fetching **£9,200 to £10,750** at auctions.
- **Driving Experience:** The **1.9L engine** delivers **115 HP**, offering a **smooth and engaging ride**, making it a favorite among classic car enthusiasts.
Would you say the **Audi 100 Coupe S** is an underrated gem in the classic car world? 🚗💨
You can explore more details [here](https://www.hemmings.com/stories/1969-76-audi-100-coupe-s/).
Recorded in UK 2025
As of 2025, there are approximately **143 Audi 100 Coupé S** models left in the UK. This number includes vehicles that are still on the road and those that are registered as off the road (SORN).
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Target Age Group
The **Audi 100 Coupe S (1969-1976)** was marketed toward **enthusiasts seeking a stylish, performance-oriented grand tourer**. Its **target age group** primarily included:
**Original Buyers (1970s)**
- **Young professionals (25-40 years old)** looking for a **sporty yet practical coupe**.
- **Luxury-conscious drivers** who wanted an alternative to **BMW and Mercedes-Benz coupes**.
- **Motorsport fans** drawn to Audi’s growing reputation in **rallying and performance engineering**.
**Modern Collectors & Enthusiasts**
- **Classic car collectors (40-65 years old)** who appreciate **rare and stylish European coupes**.
- **Audi enthusiasts** interested in the brand’s **early grand touring models**.
- **Restoration hobbyists** who enjoy bringing **vintage Audis back to life**.
The **Audi 100 Coupe S** remains a **cult classic**, admired for its **Italian-inspired design and rarity**. Would you say it deserves more recognition among classic grand tourers? 🚗💨
You can explore more details [here](https://www.ultimatecarpage.com/car/25/Audi-100-Coupe-S.html).
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Influence of Target Age Group
The **target age group** for the **Audi 100 Coupe S (1969-1976)** played a significant role in shaping its **market appeal, design choices, and long-term legacy**. Here’s how different age demographics influenced the car:
**Influence on Design & Features**
- **Young professionals (25-40 years old)**
- Desired a **stylish yet practical coupe**, influencing Audi’s decision to create a **fastback design** with a **luxurious interior**.
- The **1.9L engine** provided a balance of **performance and efficiency**, catering to drivers who wanted a **sporty yet refined experience**.
- **Luxury-conscious buyers (40-55 years old)**
- Preferred **comfort and prestige**, leading Audi to equip the Coupe S with **high-quality materials and advanced features** for its time.
- The **pricing strategy** positioned it as a **premium alternative** to mainstream coupes, appealing to buyers who valued exclusivity.
**Impact on Marketing & Sales**
- Audi’s **advertising campaigns** targeted **aspirational buyers**, emphasizing the Coupe S’s **European styling and grand touring capabilities**.
- The car’s **limited production numbers** made it a **rare and desirable model**, increasing its appeal among **collectors and enthusiasts**.
**Modern Collector Influence**
- Today, the Coupe S is **highly sought after** by **classic car collectors (40-65 years old)** who appreciate its **unique design and rarity**.
- Enthusiasts restoring vintage Audis have helped **preserve its legacy**, ensuring it remains a **cult classic** in the automotive world.
Would you say the **Audi 100 Coupe S** was ahead of its time in terms of design and market positioning? 🚗💨
You can explore more details [here](https://en.wikipedia.org/wiki/Audi_100_Coup%C3%A9_S).
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COMMON FAULTS
Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel
The Audi 100 Coupé S (1969-1976) had a few common faults:
1. **Rust**: This was a significant issue, as rust affected many parts of the car, including the body panels and undercarriage¹.
2. **Electrical Problems**: Some owners reported issues with the electrical system, including faulty wiring and malfunctioning gauges¹.
3. **Cooling System**: There were occasional problems with the cooling system, leading to overheating¹.
Despite these faults, the Audi 100 Coupé S is still cherished by classic car enthusiasts for its design and engineering.
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Generations/Trim Levels
Please Note: Generations and Trim Levels Across Countries
Generations and trim levels of vehicles often vary between countries as manufacturers tailor models to meet the preferences and requirements of specific markets. For example, a trim level designated as “GL” in the UK might be labelled as “XS” in another country. Due to these regional differences, the information provided on this site pertains exclusively to UK-specific products.
The Audi 100 Coupé S, produced from 1969 to 1976, did not have multiple generations. It was a single model run with some updates and changes during its production period.
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Trim Levels
The Audi 100 Coupé S (1969-1976) did not have multiple trim levels. It was offered as a single model with some updates and changes during its production period.
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Parts Bin Engineering
Audi shares many components across its lineup, often pulling from the **Volkswagen Group parts bin**. This strategy helps maintain cost efficiency while ensuring high-quality engineering. Here are some notable examples:
**Shared Components**
- **Engines** – Many Audi models use **VW Group engines**, such as the **EA888 2.0 TFSI** found in Audi, Volkswagen, Skoda, and SEAT vehicles.
- **Transmissions** – Audi shares **DSG (Direct-Shift Gearbox) transmissions** with Volkswagen models.
- **Infotainment Systems** – MMI systems often incorporate **VW Group technology**, with similarities to Skoda and SEAT interfaces.
- **Chassis & Platforms** – Audi’s **MLB Evo platform** underpins models like the **A4, A6, Q5**, while the **MQB platform** is shared with Volkswagen and Skoda.
- **Interior Components** – Some switches, buttons, and climate control units are common across **VW, Audi, and Porsche** models.
**Notable Examples**
- The **Audi A3** shares many parts with the **VW Golf**.
- The **Audi Q7** and **Bentley Bentayga** use the same **MLB Evo platform**.
- The **Audi R8** shares components with the **Lamborghini Huracán**, including its **V10 engine**.
Audi’s ability to **blend shared components with premium refinement** is a key part of its success. Would you say this strategy enhances Audi’s appeal, or do you prefer more exclusivity in luxury brands? You can explore more about Audi’s parts-sharing approach [here](https://www.reddit.com/r/Audi/comments/qgvcwl/anytime_someone_brings_up_how_many_vw_parts_an/)*****
Engines
The Audi 100 Coupé S (1969-1976) was fitted with a single engine option throughout its production period:
- **1.9-litre inline-four engine**: Initially equipped with two carburettors, producing **115 hp**. In 1972, it was updated to a single carburettor, reducing the output slightly to **112 hp**.
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Performance
The Audi 100 Coupé S (1969-1976) offered respectable performance for its time. Here are some key performance figures:
- **Engine**: 1.9-litre inline-four
- **Power Output**: 112-115 hp
- **0-60 mph (0-100 km/h) Acceleration**: Approximately 10.8 seconds
- **Top Speed**: Around 115 mph (185 km/h)
- **Torque**: 118 lb-ft (160 Nm)
These figures made the Audi 100 Coupé S a capable and enjoyable grand tourer.
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Rivals
The **Audi 100 Coupe S (1969-1976)** was a stylish grand tourer with a **1.8L inline-four engine**, producing **110 HP** and reaching a **top speed of 114 mph**. In the UK, it faced competition from several notable rivals, each offering distinct performance characteristics:
**Main Rivals & Performance Comparisons**
- **Ford Capri 3.0 GT (1969-1976)**
- **Engine:** 3.0L V6
- **Power:** 138 HP
- **Top Speed:** ~120 mph
- **0-60 mph:** ~8.5 sec
- **Key Appeal:** Affordable performance with a muscular design.
- **BMW 2002 Tii (1971-1976)**
- **Engine:** 2.0L inline-four
- **Power:** 130 HP
- **Top Speed:** ~118 mph
- **0-60 mph:** ~9.0 sec
- **Key Appeal:** Precise handling and sporty driving dynamics.
- **Fiat 124 Sport Coupe (1967-1975)**
- **Engine:** 1.8L inline-four
- **Power:** 118 HP
- **Top Speed:** ~115 mph
- **0-60 mph:** ~9.5 sec
- **Key Appeal:** Italian styling with a rev-happy engine.
- **Opel Manta A (1970-1975)**
- **Engine:** 1.9L inline-four
- **Power:** 105 HP
- **Top Speed:** ~110 mph
- **0-60 mph:** ~10.5 sec
- **Key Appeal:** Sleek coupe styling with solid reliability.
The **Audi 100 Coupe S** stood out with its **sleek fastback design and refined German engineering**, offering a balance between **comfort and performance**. Would you say it deserved more recognition among classic coupes? You can explore more about its rivals [here](https://classics.honestjohn.co.uk/reviews/audi/100-coupe-s/).
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Designer/Dimensions
The 1970 Audi 100 Coupé S was designed by Ruprecht Neuner. As for its dimensions, here are the key details:
- **Length**: 4398 mm (173.1 inches)
- **Width**: 1750 mm (68.9 inches)
- **Height**: 1370 mm (53.9 inches)
- **Wheelbase**: 2560 mm (100.8 inches)
- **Curb Weight**: 1100 kg (2425 lbs)
It's a beautifully designed classic car with a sleek and elegant profile.
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Spares
You can find spare parts for the Audi 100 Coupé S (1969-1976) from several sources in the UK and Ireland:
1. **[AUTODOC UK](^1^)**: They offer a wide range of parts for various Audi models, including the 100 Coupé S.
2. **[AutoPartsPro](^2^)**: Another good option for finding parts for your Audi 100.
3. **[EU-SPARES](^3^)**: They have a catalogue specifically for the Audi 100 Coupé (C1).
4. **[Old Classic Car](^4^)**: This site lists parts and memorabilia being sold in the UK and internationally.
5. **[Autodoc](^5^)**: They also have a dedicated section for the Audi 100 Coupé (C1).
These sources should help you locate the parts you need to keep your classic car in top condition.
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Specialists
There are several garage services in Northern Ireland that can help with your Audi 100 Coupé S (1969-1976):
1. **[Portadown Audi](^2^)**: They offer full Audi mechanical and servicing provisions. Located at 7 Carn Court Road, Craigavon BT63 5YX.
2. **[Audi Specialist Repairs](^3^)**: Specialising in Audi servicing and repairs with Audi-trained technicians. Located at 21 Silverwood Industrial Area, Craigavon BT66 6LN.
3. **[Belfast Audi](^6^)**: Another official Audi dealership offering comprehensive servicing and maintenance. Located in Belfast.
These garages should be able to provide the expertise and care needed for your classic car.
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Racing
The Audi 100 Coupé S (1969-1976) did have some involvement in motorsport, although it wasn't a major player in racing. Here are a few notable points:
1. **Prototypes**: In 1973, Audi, in collaboration with Porsche, developed two prototypes based on the Audi 100 Coupé S. These prototypes, named "V3" and "V4," were equipped with powerful engines and wider tracks.
2. **Private Entries**: There were some private entries of the Audi 100 Coupé S in various races. For example, an Audi France car participated in the Spa 24 Hours in 1973, finishing in 12th place.
As mentioned above the Audi 100 Coupé S (1969-1976) did not participate extensively in any specific racing series or championships. However, there were some notable instances of its involvement in motorsport:
1. **Spa 24 Hours**: An Audi France car participated in the Spa 24 Hours in 1973, finishing in 12th place¹.
2. **Private Entries**: There were some private entries in various races, but the car was not a dominant force in any major racing series.
While it wasn't a major player in racing, the Audi 100 Coupé S did have its moments on the track.
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Valuation
The value of a 1970 Audi 100 Coupe S can vary depending on its condition. Here are some approximate values based on different conditions:
- **Fair Condition**: £10,100
- **Good Condition**: £15,400
- **Excellent Condition**: £18,900
- **Concours Condition**: £27,400
These values are just estimates and can fluctuate based on factors such as mileage, originality, and market demand. If you're considering buying or selling one, it's always a good idea to get a professional appraisal.
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Clubs
There are several **Audi owner clubs** in **Northern Ireland** where enthusiasts can connect, share experiences, and attend events. Here are a few notable ones:
**Northern Ireland Audi Owners Club (NIAOC)**
- **Website:** [Northern Ireland Audi Owners Club](https://niaoc.co.uk/)
- **Founded:** December 2017
- **Location:** Bangor, Co Down
- **Events:** Regular meetups, charity drives, and classic car shows
- **Contact:** Marc Edgar (Founder) – **+44 7928 432776**
**Audi TT Northern Ireland**
- **Facebook Group:** [Audi TT Northern Ireland](https://www.facebook.com/groups/AudiTTNorthernIreland/)
- **Location:** Belfast
- **Focus:** Audi TT owners and enthusiasts
**Audi Owners Club (UK) – Northern Ireland Section**
- **Forum:** [Audi Owners Club UK](https://www.audiownersclub.com/forums/topic/6186-new-in-northern-ireland/)
- **Community:** Discussions, meetups, and technical advice
If you're looking to join a club, **NIAOC** is one of the largest and most active Audi communities in Northern Ireland.
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HISTORY
The **Audi 100 Coupé S (1969-1976)** was Audi’s first attempt at a **grand touring coupe**, blending **elegant styling with solid performance**. Here’s a look at its history:
**Origins & Development**
- Introduced at the **1969 Frankfurt Motor Show**, the **100 Coupé S** was based on the **Audi 100 sedan** but featured a **sleek fastback design**.
- Designed by **Ruprecht Neuner**, it was Audi’s effort to **compete with European coupes** like the **BMW 2002 and Ford Capri**.
- Production ran from **1969 to 1976**, with **30,687 units built**.
**Technical Highlights**
- **Engine:** 1.9L inline-four, producing **112-115 HP**, depending on the carburetor setup.
- **Transmission:** 4-speed manual or 3-speed automatic.
- **Layout:** Front-engine, front-wheel drive.
- **Top Speed:** ~114 mph.
**Design & Influence**
- The **fastback styling** was inspired by **Italian and British coupes**, giving it a **distinctive, sporty look**.
- Audi experimented with **prototype versions**, including a **V8-powered wide-body variant** developed with **Porsche**.
- The **C-pillar vents** and **wood-trimmed dashboard** added a touch of luxury.
**Legacy & Impact**
- Though not a **high-performance sports car**, the **100 Coupé S** helped establish Audi’s **design language for future coupes**.
- It paved the way for models like the **Audi Coupe GT, Quattro, and A5**.
- Today, it’s a **rare collector’s item**, appreciated for its **classic styling and historical significance**.
Would you say the **Audi 100 Coupé S** deserves more recognition among classic coupes? You can explore more about its history [here](https://en.wikipedia.org/wiki/Audi_100_Coup%C3%A9_S).
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