Aston Martin Lagonda (1974-90)

Overview: The **Aston Martin Lagonda** (1974–90) was a **bold and unconventional** model that played a crucial role in Aston Martin’s history. It was a **luxury four-door saloon**, designed to attract a new customer base and generate much-needed revenue for the company.

**Key Significance of the Aston Martin Lagonda**

- **Financial Lifeline**: Aston Martin was facing financial difficulties in the **mid-1970s**, and the Lagonda’s introduction helped secure deposits and boost cash reserves.

- **Radical Design**: The **Series 2 Lagonda**, introduced in **1976**, featured a **wedge-shaped body** designed by **William Towns**, making it one of the most striking cars of its era.

- **Advanced Technology**: It was the **first production car** to use a **digital instrument panel**, though early versions were notoriously unreliable.

- **Luxury & Exclusivity**: The Lagonda was among the **most expensive luxury saloons** in the world, competing with **Rolls-Royce and Bentley**.

- **Middle Eastern Market Success**: The Lagonda was particularly popular in the **Middle East**, where its futuristic styling and exclusivity made it highly desirable | Aston Martin (United Kingdom)](https://cdnverify.www.astonmartin.com/en-gb/models/past-models/lagonda).

- **Limited Production**: Only **645 units** were built, making it a rare and collectible classic.

The Lagonda was a **high-risk, high-reward project** that helped Aston Martin survive a difficult financial period while pushing the boundaries of **design and technology**.

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COMMON FAULTS

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel.

The Aston Martin Lagonda, while a remarkable car, had its share of common faults:

- **Electrical Issues**: The Lagonda was known for its advanced electronics, but this also meant it had frequent electrical problems. The digital dashboard and other electronic components were prone to malfunctions](https://thecarinvestor.com/aston-martins-reliable/).

- **Transmission Failures**: Owners often reported issues with the transmission, which could be costly to repair](https://thecarinvestor.com/aston-martins-reliable/).

- **Wearable Parts**: Parts like the suspension and brakes wore out quickly, especially when the car was driven hard](https://thecarinvestor.com/aston-martins-reliable/).

- **High Maintenance Costs**: Due to its hand-built nature and the complexity of its systems, maintaining a Lagonda could be very expensive](https://thecarinvestor.com/aston-martins-reliable/).

Despite these issues, the Lagonda remains a cherished classic for its unique design and innovative features.

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Generations/trim Levels

The Aston Martin Lagonda had two main generations during its production run from 1974 to 1990:

First Generation (1974-1976)

- **Lagonda Series 1**: This was based on a lengthened Aston Martin V8 and had a more traditional design compared to its successor. Only seven units were produced, making it extremely rare.

Second Generation (1976-1990)

- **Lagonda Series 2**: Introduced in 1976, this generation featured the iconic wedge-shaped design by William Towns. It was the first production car to use a digital instrument panel.

- **Lagonda Series 3**: Launched in 1986, this version included minor updates and improvements, such as the use of cathode-ray tubes for the instrumentation.

- **Lagonda Series 4**: Introduced in 1987, this version had a more rounded design compared to the sharp lines of the Series 2 and 3.

Each generation had its own unique features and advancements, making the Lagonda a standout model in the luxury car market.

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Designer/Dimensions

The Aston Martin Lagonda, designed by William Towns, has the following dimensions:

- **Wheelbase**: 2,916 mm (114.8 in)

- **Length**: 5,282 mm (208.0 in)

- **Width**: 1,816 mm (71.5 in)

- **Height**: 1,302 mm (51.3 in)

William Towns was known for his futuristic and angular designs, and the Lagonda is a prime example of his work.

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Where Manufactured

The **Aston Martin Lagonda (1974–1990)** was manufactured at **Newport Pagnell**, located in **Buckinghamshire, England**. This facility was Aston Martin’s primary production site during that era and was renowned for its hand-built craftsmanship.

Every Lagonda—whether the early Series 1 or the later wedge-shaped Series 2 through 4—was assembled at Newport Pagnell, often at a pace of just **one car per week**. That slow, meticulous build process reflected the car’s bespoke nature and helped cement its reputation as one of the most exclusive luxury saloons of its time.

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Production Total: Aston Martin produced a total of 645 Lagonda cars between 1974 and 1990. 

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Price New: The Aston Martin Lagonda was priced at £14,040, including Purchase Tax, when it was launched in 1974. This made it one of the most expensive luxury saloons of its time. 

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Sales: The **Aston Martin Lagonda** (1974–90) had **mixed commercial success**. While it was a **financial lifeline** for Aston Martin in the **mid-1970s**, attracting deposits and boosting cash reserves, its **high price and unconventional design** limited widespread appeal. 

Only **645 units** were produced, making it a **rare and exclusive luxury saloon**. Despite its **bold styling and advanced technology**, reliability issues—especially with its **digital instrument panel**—affected its reputation Review | Honest John](https://classics.honestjohn.co.uk/reviews/aston-martin/lagonda/buying/). However, it found **strong demand in the Middle East**, where its futuristic design and exclusivity made it highly desirable.

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Highest Sales Figures by Country

While Aston Martin didn’t publish detailed country-by-country sales figures for the **Lagonda (1974–1990)**, we can piece together a reliable picture based on production data, export trends, and market focus during its 16-year run.

🌍 Likely Top Markets for the Lagonda

- **Middle East (especially Gulf States)**  

  The Lagonda was *hugely popular* in oil-rich nations like **Saudi Arabia, Kuwait, and the UAE**, where its futuristic styling and exclusivity resonated with luxury buyers. Aston Martin even tailored some features—like dual fuel fillers and upgraded air conditioning—for these climates.

- **United Kingdom**  

  As the home market, the UK accounted for a significant share of sales. As of 2022, **113 Lagondas remained registered in the UK**, though many are now on SORN (off-road) status.

- **United States**  

  The U.S. became a key export market from 1982 onward, once the Series 2 was modified to meet federal regulations. Despite its size and complexity, the Lagonda found a niche among American collectors and luxury buyers.

- **Switzerland & Germany**  

  These countries had a small but loyal following for high-end British saloons. Left-hand drive models were especially popular here.

- **Japan & Hong Kong**  

  A handful of Lagondas were exported to Asia, where their rarity and avant-garde design made them prized collector items.

With only **645 units** produced across all four series, the Lagonda remains one of the rarest full-size luxury saloons of its era. 

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Historical Pricing Comparisons: The **Aston Martin Lagonda** has seen fluctuating prices over the years, reflecting its rarity and appeal among collectors. Here’s a breakdown of its historical pricing:

- **Lowest Recorded Price**: £5,625  

- **Median Price**: £57,278  

- **Highest Recorded Price**: £337,500  

The price trend suggests that well-maintained examples continue to hold value, with some appreciating due to demand among enthusiasts. If you're looking for a valuation or market insights, platforms like **The Classic Valuer** provide detailed assessments.

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Most Favoured Colour

The most favoured colour for the **Aston Martin Lagonda (1974–1990)** was **Cannock Black**, followed closely by **British Racing Green** and **Royal Blue**, particularly during the Series 2 and Series 4 production years.

These darker, more formal hues aligned perfectly with the Lagonda’s avant-garde yet aristocratic image—especially in key markets like the Middle East and the UK, where understated luxury was prized. Metallic finishes such as **Old English Pewter**, **Edinburgh Silver**, and **Tudor Grey** were also popular among buyers seeking a futuristic yet dignified aesthetic.

🎨 Popular Factory Colours (Based on 1990 Paint Data)

- **Cannock Black**

- **British Racing Green**

- **Royal Blue**

- **Tudor Grey**

- **Old English Pewter**

- **Edinburgh Silver**

- **Lagonda Red** (a deep metallic crimson unique to the model)

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Main Rivals (Price)

Here are the approximate new prices of the main rivals of the Aston Martin Lagonda in 1974 in the UK: - 

**Jaguar XJ12**: £3,500 - 

**Mercedes-Benz 450 SEL**: £4,500 offered for £24,604](https://www.classic-trader.com/uk/cars/listing/mercedes-benz/s-class/450-sel/1974/413561) - 

**Rolls-Royce Silver Shadow**: £8,000 - 

**Maserati Quattroporte**: £7,500 

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Main Rivals (Performance)

The Aston Martin Lagonda (1974–1990) had a few key rivals in the ultra-luxury saloon segment—each offering their own take on opulence, performance, and eccentricity. Here's how they stacked up in terms of performance:

 🏁 **Main Rivals & Performance Comparison**

**1. Rolls-Royce Camargue (1975–1986)**

- **Engine:** 6.75L V8  

- **Power:** ~220–240 bhp (not officially quoted)  

- **0–60 mph:** ~10.5 seconds  

- **Top Speed:** ~120 mph (193 km/h)  

- **Transmission:** 3-speed automatic  

- **Character:** Smooth, torque-rich cruiser with a focus on refinement over outright speed

**2. Bristol 412 (1975–1986)**

- **Engine:** 6.5L or 5.9L Chrysler V8  

- **Power:** ~250–300 bhp (depending on spec)  

- **0–60 mph:** ~7.5–8.5 seconds  

- **Top Speed:** ~130–140 mph (209–225 km/h)  

- **Transmission:** 3-speed Torqueflite automatic  

- **Character:** Quirky, hand-built GT with convertible options and strong performance

**3. Maserati Quattroporte III (1979–1990)**

- **Engine:** 4.9L V8  

- **Power:** ~280–300 bhp  

- **0–60 mph:** ~7.0 seconds  

- **Top Speed:** ~140–145 mph (225–233 km/h)  

- **Transmission:** 3-speed automatic or 5-speed manual  

- **Character:** Italian flair with a sporty edge and luxurious cabin

**4. Mercedes-Benz 450 SEL 6.9 (1975–1981)**

- **Engine:** 6.9L V8  

- **Power:** 286 bhp  

- **0–60 mph:** ~7.4 seconds  

- **Top Speed:** ~140 mph (225 km/h)  

- **Transmission:** 3-speed automatic  

- **Character:** Technologically advanced with hydropneumatic suspension and autobahn authority

⚙️ **Aston Martin Lagonda (Series II–IV) for Comparison**

- **Engine:** 5.3L DOHC V8  

- **Power:** ~280–310 bhp (depending on carburetted or fuel-injected spec)  

- **0–60 mph:** ~6.5–8.8 seconds  

- **Top Speed:** ~140–149 mph (225–240 km/h)  

- **Transmission:** 3-speed automatic  

- **Character:** Avant-garde styling, cutting-edge (if temperamental) electronics, and a dramatic presence

The Lagonda was arguably the most radical in design and technology, while the Mercedes 6.9 was the most technically refined. The Camargue leaned into aristocratic comfort, and the Quattroporte brought Italian drama to the mix. 

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Engine/s

The Aston Martin Lagonda was fitted with a 5.3-liter V8 engine throughout its production run. Here are the details for each series:

- **Series 1**: The engine produced around 280 horsepower and 301 lb-ft of torque.

- **Series 2**: The engine was a 5.3-liter V8 with 280 horsepower.

- **Series 3**: This series featured a 5.3-liter V8 engine producing 300 horsepower.

- **Series 4**: The engine in this series was a 5.3-liter V8 with 285 horsepower.

These engines provided the Lagonda with impressive performance and power for a luxury saloon of its time.

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Performance

The Aston Martin Lagonda, with its 5.3-liter V8 engine, offered impressive performance for a luxury saloon of its time. Here are some key performance figures:

- **Top Speed**: Approximately 143 mph (230 km/h)

- **0-60 mph**: Around 6.2 seconds

- **Horsepower**: Between 280 to 300 hp, depending on the series

These figures made the Lagonda one of the fastest and most powerful luxury saloons of its era.

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Historical Advertisements & Marketing Strategy

It looks like there might be a little mix-up in the model years—there was no Aston Martin DBS produced between 1974 and 1990. The original **DBS** ran from **1967 to 1972**, after which it evolved into the **Aston Martin V8** (sometimes informally referred to as the AM V8), which carried the torch through the 1970s and into the late 1980s.

That said, if you're referring to the **marketing strategy and advertising of Aston Martin’s grand tourers during the 1974–1990 period**, particularly the **AM V8** and its derivatives, here's a breakdown of how Aston Martin positioned these cars during that era:

📸 Advertising Themes (1974–1990)

- **Understated British Luxury**: Ads emphasized *refinement over flash*, often showing the car in elegant countryside or urban settings. The tone was confident but never brash.

- **Performance with Poise**: Taglines like *“The most refined high-performance car in the world”* or *“Power without pomp”* were common—highlighting the V8’s muscle without alienating traditional buyers.

- **Print-Heavy Campaigns**: Aston Martin relied on high-end motoring magazines (e.g., *Autocar*, *Motor*, *Road & Track*) and luxury lifestyle publications to reach its niche audience.

- **Dealer-Driven Publicity**: Independent dealers often created their own brochures and local ads, sometimes with more flamboyant flair than the factory’s restrained tone.

🎯 Strategic Positioning

- **Exclusivity Through Scarcity**: With production volumes often under 100 cars per year, Aston Martin leaned into its boutique status. Ads rarely shouted—they whispered to those “in the know.”

- **Royal & Celebrity Endorsement**: Ownership by figures like Prince Charles and Roger Moore (off-screen) subtly reinforced the brand’s elite image.

- **Minimalist Branding**: Unlike Ferrari or Porsche, Aston Martin didn’t plaster its logo across merchandise or race cars. The mystique was part of the appeal.

- **No Mass-Market Push**: Aston Martin deliberately avoided mainstream advertising channels like TV or radio, reinforcing its image as a car for the discerning few.

Additional: Changes in Advertising Style

How the AM V8’s marketing evolved into the more globalized, Ford-era strategy of the DB7. 

Let’s dive into how Aston Martin’s marketing evolved from the handcrafted exclusivity of the **AM V8 era (1974–1990)** to the more global, brand-driven strategy of the **DB7 and Ford era (1994 onward)**. The shift is a masterclass in adapting heritage to modern market dynamics.

🧭 *1974–1990: The AM V8 Era – Whispered Prestige*

During this period, Aston Martin leaned into **discreet luxury** and **British craftsmanship**. Marketing was subtle, often relying on:

- **Print ads in high-end motoring and lifestyle magazines** like *Autocar*, *Motor*, and *Country Life*

- **Taglines** such as *“Power without pomp”* or *“The most refined high-performance car in the world”*

- **Imagery** that emphasized country estates, winding roads, and understated elegance

- **Dealer-led brochures** that varied in tone—some were flamboyant, others strictly formal

- **Minimal celebrity endorsement**, though ownership by Prince Charles and Roger Moore added organic cachet

The tone was clear: *If you know, you know.* Aston Martin wasn’t chasing volume—it was cultivating mystique.

🌍 *1994–2000s: The DB7 & Ford Era – Global Aspirations*

With Ford’s backing and the launch of the **DB7**, Aston Martin pivoted toward a **more accessible luxury image**:

- **Slicker, more polished advertising** with global reach—TV spots, glossy brochures, and cinematic visuals

- **Emphasis on design and performance**: Ian Callum’s styling was front and center, often paired with phrases like *“Beauty with a purpose”*

- **Broader demographic targeting**, including younger buyers and international markets (especially the U.S. and Asia)

- **Product placement** in films and media beyond Bond, reinforcing lifestyle appeal

- **Brand partnerships** with luxury fashion, watches, and travel—positioning Aston Martin as part of a broader luxury ecosystem

This era marked a shift from *bespoke British GT* to *aspirational global icon*.

🔁 *Key Contrast: Exclusivity vs. Accessibility*

| Feature                  | AM V8 Era (1974–90)             | DB7 Era (1994–2000s)                  |

|--------------------------|----------------------------------|----------------------------------------|

| **Tone**                 | Understated, aristocratic       | Aspirational, cosmopolitan             |

| **Channels**             | Print, dealer brochures         | TV, global print, digital              |

| **Target Audience**      | Established elites              | Younger professionals, global buyers   |

| **Brand Voice**          | Whispered prestige              | Confident sophistication               |

| **Volume Strategy**      | Ultra-low production            | Scaled-up (DB7 sold ~7,000 units/year) |

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Rarity & Collector Appeal

The **Aston Martin DBS (1967–1972)** has evolved from an underappreciated transitional model into a **coveted collector’s gem**, especially in its V8 and Vantage specifications. While it was once overshadowed by the DB5/DB6 and later AM V8s, its rarity, design pedigree, and cultural cachet have driven a steady rise in collector interest.

🔍 Rarity Highlights

- **Total Production**: Approximately **1,592 units**

  - **DBS 6-cylinder**: ~1,193 built

  - **DBS V8**: ~399 built

- **Manual V8 Vantage-spec cars** are among the rarest and most desirable.

- **Left-hand drive (LHD)** examples are especially scarce—only **181** LHD 6-cylinder DBS models were produced.

- Survivorship is lower than production suggests due to corrosion and restoration attrition, making **well-preserved or expertly restored cars** significantly rarer.

💎 Collector Appeal

- **Design Legacy**: William Towns’ angular styling has aged gracefully, now seen as a bold and elegant departure from the DB6’s curves.

- **Cultural Iconography**: Its role in *The Persuaders!* and its association with Roger Moore lend it a unique pop culture resonance.

- **Mechanical Heritage**: The DBS V8 introduced Tadek Marek’s legendary 5.3L V8, which became the backbone of Aston’s lineup for decades.

- **Investment Upside**: Values have appreciated sharply in the past decade, with top-tier V8s fetching over **£250,000** and 6-cylinder cars climbing steadily.

- **Connoisseur’s Choice**: The DBS appeals to collectors who appreciate subtlety, engineering lineage, and the final chapter of the David Brown era.

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Recorded in UK 2025 

As of today, there are still a few Aston Martin Lagondas recorded on UK roads. While exact numbers can fluctuate, it's estimated that around 20-30 of these unique vehicles are still in use. The Lagonda's distinctive design and advanced features for its time make it a cherished classic among car enthusiasts. 

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Target Age Group:

The **Aston Martin Lagonda (1974–1990)** was aimed squarely at a **wealthy, mature clientele**, typically in their **40s to 60s**, who valued exclusivity, avant-garde design, and cutting-edge luxury. This wasn’t a car for the young or the faint of wallet—it was a statement piece for those who had already arrived.

🎯 Target Demographic Profile

- **Affluent Executives & Industrialists**: The Lagonda’s price tag rivaled or exceeded that of a Rolls-Royce, making it accessible only to high-net-worth individuals.

- **Middle Eastern Royalty & Oil Magnates**: Especially during the 1980s, the Lagonda became a status symbol in the Gulf States, where its dramatic styling and bespoke options resonated with regional tastes.

- **British Aristocracy & Collectors**: In the UK, it appealed to traditional Aston Martin buyers who wanted a four-door alternative without sacrificing exclusivity.

- **Tech-Savvy Luxury Seekers**: The digital dashboard and touch-sensitive controls attracted buyers intrigued by futuristic innovation—despite its notorious unreliability.

🧠 Marketing Implications

- **Design Language**: William Towns’ wedge styling was bold and polarizing—perfect for buyers who wanted to stand out in a sea of conservative saloons.

- **Interior Focus**: The cabin was tailored for comfort and opulence, with deep leather, walnut veneers, and gadgetry that felt more spaceship than saloon.

- **Global Strategy**: Aston Martin tailored features like dual fuel fillers and upgraded air conditioning for hot-climate markets, especially the Middle East.

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Influence of Target Age Group:

The **target age group** for the Aston Martin Lagonda (1974–1990)—primarily affluent individuals in their 40s to 60s—had a profound influence on the car’s design, technology, and market positioning. Aston Martin wasn’t just building a luxury saloon; it was crafting a rolling statement tailored to the tastes and expectations of a very specific clientele.

🧠 Design & Engineering Influences

- **Avant-Garde Styling**: William Towns’ radical wedge design wasn’t aimed at youthful trend-chasers—it was for mature buyers who wanted to *stand out* in a sea of conservative saloons. The Lagonda’s bold lines projected wealth, confidence, and futurism.

- **Interior Innovation**: The digital dashboard, touch-sensitive controls, and lavish materials were designed to impress tech-curious executives and Middle Eastern elites who valued both opulence and novelty.

- **Comfort Over Sportiness**: Unlike Aston’s GTs, the Lagonda prioritized rear-seat space, ride comfort, and climate control—features that mattered to chauffeured owners and long-distance travelers.

🎯 Marketing & Brand Strategy

- **Exclusivity as a Virtue**: With production often limited to one car per week, Aston Martin leaned into scarcity. The Lagonda wasn’t just expensive—it was *rare*, and that appealed to buyers who wanted something their peers didn’t have.

- **Middle Eastern Focus**: The car’s popularity in the Gulf States shaped its spec—dual fuel fillers, upgraded air conditioning, and bespoke options were tailored to this high-spending, climate-specific market.

- **Understated British Prestige**: In the UK and Europe, the Lagonda was marketed as a dignified alternative to Rolls-Royce—less traditional, more avant-garde, but equally aristocratic.

🧩 Broader Impact

- The Lagonda helped redefine what a luxury saloon could be—**not just plush, but provocative**.

- It paved the way for future ultra-luxury sedans that blended **technology, exclusivity, and design drama**—think Bentley Mulsanne or even the Rolls-Royce Camargue.

- Its influence extended beyond Aston Martin, inspiring a generation of wedge-shaped design experiments across the industry.

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Parts Bin Engineering

The **Aston Martin Lagonda (1974–1990)** is a fascinating case of *parts bin engineering meeting bespoke ambition*. While its radical styling and digital dashboard screamed futurism, much of its mechanical and electrical underpinnings were sourced from a mix of in-house components and external suppliers—often shared with other British marques.

🧩 Key Examples of Parts Bin Engineering

- **Engine & Drivetrain**  

  - The Lagonda used the **5.3L Tadek Marek V8**, shared with the AM V8 and V8 Vantage.  

  - Early models featured **carburettors**, while later Series 3 and 4 cars used **Bosch fuel injection**—a system also seen in contemporary Mercedes-Benz and Porsche models.  

  - The **Chrysler Torqueflite 3-speed automatic** gearbox was a robust, widely used unit found in everything from Dodge trucks to Rolls-Royce Silver Shadows.

- **Brakes & Suspension**  

  - **Girling disc brakes** were shared with the AM V8 and other British luxury cars.  

  - Suspension components, including **wishbones and dampers**, were adapted from the Aston Martin V8 platform, with some parts interchangeable with Jaguar and Rover models.

- **Electrical System**  

  - The infamous **digital dashboard** (especially in Series 2) used early LED and vacuum fluorescent displays from suppliers like **Lucas and Smiths Industries**.  

  - Many relays, switches, and connectors were standard **Lucas** fare—also found in Jaguars, Triumphs, and even Land Rovers.

- **Interior & Trim**  

  - **Smiths gauges**, **heater controls**, and **switchgear** were often shared with other British cars of the era.  

  - Some **window motors and door handles** were sourced from Ford or Rover parts bins, particularly in later Series 4 cars.

- **Lighting & Mirrors**  

  - Headlamp units and side indicators were often **off-the-shelf Lucas items**, while **wing mirrors** were shared with contemporary Jaguars.

🛠️ Why It Worked (and Sometimes Didn’t)

- **Pros**:  

  - Easier servicing and parts sourcing today  

  - Lower development costs for a low-volume car  

  - Proven reliability of some components (e.g., Torqueflite gearbox)

- **Cons**:  

  - Inconsistencies in quality and integration  

  - Electrical gremlins due to mismatched systems  

  - Some parts now obscure due to limited production runs

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Spares/Specialists NI

For Aston Martin Lagonda spares in the UK and Ireland, you can check out the following sources:

- **HWM Aston Martin**: They offer a wide range of parts for the Lagonda, including body and interior parts, brakes, clutch and transmission, and more. You can find more details on their [website].

- **Aston Store**: Another great option for Lagonda parts, offering a variety of components such as body panels, engines, transmissions, and brakes. You can explore their inventory on their [website].

- **Auto Parts Pro**: They provide a comprehensive catalogue of Lagonda parts, including brakes, filters, suspension, and more. You can browse their offerings on their [website].

As for garage services in Northern Ireland, you can consider:

- **Andrew Lindsay Specialist Cars**: An independent Aston Martin and Jaguar specialist with over 20 years of experience. They offer a range of services, including maintenance and repairs. You can find more details on their [website].

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Manufacturer Recommended

Engine Oil: For the **Aston Martin Lagonda (1974–1990)**—particularly the Series 2 through Series 4 models powered by the 5.3L Tadek Marek V8—the factory recommended a **high-quality mineral-based multigrade oil**, typically in the **SAE 20W-50** range. This viscosity was ideal for the engine’s tolerances and operating temperatures, especially in the UK and Middle Eastern climates where many Lagondas were sold.

🛢️ Factory Recommendation

- **Oil Type:** Mineral-based multigrade

- **Viscosity:** SAE **20W-50**

- **Oil Capacity:** ~10.2–11.3 litres (depending on model year and sump design)

- **Change Interval:** Every **8,000 km** or **6 months**

✅ Modern-Day Equivalents

To maintain period-correct lubrication while benefiting from modern additive technology, these oils are highly recommended:

**Classic Mineral Oils**

- **Castrol Classic XL 20W-50** – Low-detergent, ZDDP-rich, ideal for flat-tappet cams

- **Penrite Classic 20W-50** – Designed for pre-1980s engines with seal-friendly additives

- **Millers Classic Pistoneeze 20W-50** – Excellent for engines with original tolerances

**Performance-Oriented Blends**

- **Motul 3000 20W-50** – Semi-synthetic with improved thermal stability

- **Rowe Vintage SAE 20W-50** – German-made, high-zinc content, tailored for heritage V8s

⚠️ Important Considerations

- **ZDDP Content**: Essential for protecting flat-tappet camshafts and older metallurgy

- **Seal Compatibility**: Avoid full synthetics unless the engine has been rebuilt with modern seals

- **Oil Filter**: Always replace with each oil change—Lagondas typically used a **Coopers Z27A** or equivalent

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Transmission Oil: For the **Aston Martin Lagonda (1974–1990)**, transmission oil specifications depended on whether the car was fitted with a **manual** or **automatic** gearbox. Most Lagondas—especially Series 2 through 4—were equipped with the **Chrysler Torqueflite 3-speed automatic**, though a few early Series 1 cars had manual transmissions.

⚙️ Factory-Recommended Transmission Oils

**Automatic (Chrysler Torqueflite 3-Speed)**

- **Original Spec:** *Dexron Type II or Type III* automatic transmission fluid (ATF)

- **Capacity:** ~8.5 litres

- **Change Interval:** Every 12,000–16,000 km (7,500–10,000 miles)

**Manual (ZF 5-speed, rare)**

- **Original Spec:** SAE **80W-90 GL-4** gear oil

- **Type:** Mineral-based, yellow-metal safe

- **Change Interval:** Every 16,000 km

 ✅ Modern-Day Equivalents

**For Automatic Transmissions**

- **Castrol Transmax Dex III Multivehicle** – Compatible with Dexron II/III specs  

- **Fuchs Titan ATF 3000** – High-quality mineral ATF for classic automatics  

- **Liqui Moly ATF Classic** – Designed for vintage automatics with period-correct friction characteristics  

- **Valvoline Dex/Merc ATF** – Widely available and suitable for Chrysler Torqueflite units

**For Manual Transmissions**

- **Red Line MT-90 (75W-90 GL-4)** – Excellent synchro performance and yellow-metal safe  

- **Penrite Mild EP Gear Oil (SAE 90 GL-4)** – Classic-friendly and period-correct  

- **Castrol Classic EP90** – Traditional mineral oil with GL-4 rating  

- **Rowe Hightec Vintage SAE 90** – Tailored for heritage drivetrains

 ⚠️ Important Notes

- **Avoid GL-5 oils** in manual gearboxes unless explicitly safe for brass synchros.

- **Do not use Dexron VI** in early Torqueflite units—it’s too thin and lacks the correct friction modifiers.

- Always check for **leak-prone seals** in older Lagondas before switching to modern ATFs, especially synthetics.

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Tyres: The **Aston Martin Lagonda (1974–1990)** was factory-fitted with a range of tyres that evolved over its production run, reflecting changes in styling, chassis tuning, and market expectations. While the earliest Series 1 cars shared components with the AM V8, the Series 2–4 models introduced wider, lower-profile tyres to complement their dramatic wedge styling and luxury saloon dynamics.

🛞 Factory-Recommended Tyres by Era

- **Early Series 1 (1974–1975)**  

  - *Tyre Size:* **225/70 VR 15**  

  - *Common Fitment:* Avon ACR3 or Pirelli Cinturato CN12

- **Series 2–3 (1976–1986)**  

  - *Tyre Size:* **235/70 VR 15**  

  - *Notable Fitment:* Michelin XVS Whitewall (asymmetric tread)

- **Series 4 (1987–1990)**  

  - *Tyre Size:* **255/60 VR 15**  

  - *Factory Fitment:* Pirelli Cinturato CN12 (shared with AM V8 Vantage)

✅ Modern-Day Equivalents

**225/70 VR 15**

- *Michelin XWX* – Period-correct and high-speed rated  

- *Avon Turbospeed ACR3* – Classic-friendly and widely used  

- *BF Goodrich Radial T/A* – More affordable, but lower speed rating

**235/70 VR 15**

- *Michelin XVS Whitewall* – Best handling in this size, asymmetric tread  

- *Avon Turbosteel* – Available in blackwall or whitewall  

- *BF Goodrich Radial T/A* – Budget-friendly alternative

**255/60 VR 15**

- *Pirelli Cinturato CN12* – Original fitment for late Lagondas and AM V8s  

- *Michelin Defender LTX M/S* – Modern touring tyre (not period-correct but usable)  

- *Cooper Cobra Radial GT* – Classic look, lower speed rating

🧰 Additional Notes

- **Innertubes**: Most Lagondas had *tubeless wheels*, but if tubes are needed:

  - *225/70 VR 15*: Michelin 15/17H  

  - *235/70 VR 15*: Michelin 15J  

- **Whitewall Options**: Michelin XVS and Avon Turbosteel offer whitewall variants for period-correct aesthetics.

- **Speed Ratings**: Stick with **V-rated or higher** tyres to match the car’s original performance envelope.

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Petrol: The **Aston Martin Lagonda (1974–1990)** was factory-specified to run on **high-octane leaded petrol**, typically rated at **98–100 RON**. This was essential for the 5.3L Tadek Marek V8 engine, especially in carburetted and early fuel-injected variants with compression ratios around 9.3:1.

⛽ Factory Recommendation

- **Fuel Type:** Leaded petrol  

- **Octane Rating:** 98–100 RON  

- **Compression Ratio:** ~9.3:1  

- **Fuel System:** Weber carburettors (early) or Bosch fuel injection (later)

✅ Modern-Day Equivalents

Since leaded fuel is no longer available, the best modern substitutes are **ethanol-free or E5 super unleaded fuels** with high octane ratings:

**Recommended Fuels**

- **Shell V-Power (99 RON, E5)** – Widely available and engine-friendly  

- **Esso Synergy Supreme+ (99 RON)** – Often ethanol-free in many UK regions  

- **BP Ultimate (97–98 RON, E5)** – Suitable for high-compression classics

**Additives to Use**

- **Millers VSPe Power Plus** – Adds lead substitute, octane boost, and ethanol protection  

- **Castrol Valvemaster Plus** – Protects valve seats and boosts octane  

- **Red Line Lead Substitute** – Especially useful for older V8s with flat-tappet cams

 ⚠️ Ethanol Considerations

- **Avoid E10 petrol** (10% ethanol) – It can degrade rubber fuel lines, seals, and carburettor components  

- **Use E5 Super Unleaded** – Contains up to 5% ethanol and is more stable for classic engines  

- **Esso Supreme+** is often ethanol-free despite being labeled E5—check regional availability

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Racing

N/A

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Valuation

The value of an Aston Martin Lagonda today can vary significantly based on its condition, history, and specific model. Generally, a well-maintained Lagonda can fetch anywhere from £50,000 to £150,000 or more at auctions and in the classic car market.

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Investment Assessment

On a scale of **1 to 5**, the **Aston Martin Lagonda (1974–1990)** earns a **3 out of 5** as a financial investment in 2025.

It’s a car that’s moved from curiosity to cult classic, but it still sits just below the top tier of blue-chip collectibles like the DB5 or Ferrari 365 GT4. Its rarity and design make it appealing, but its complexity and niche appeal temper its investment potential.

💼 Why It Scores a 3/5

- **✅ Rarity**: Only **645 units** were produced across all four series, making it one of the rarest luxury saloons of its era.

- **✅ Design Icon**: William Towns’ wedge styling has become a cult favourite, especially among collectors of '70s and '80s futurism.

- **✅ Rising Interest**: Values have increased steadily since the 2010s, with Series 4 cars seeing the sharpest appreciation.

- **⚠️ Maintenance Costs**: The complex electronics—especially in Series 2 and 3—can be a financial minefield. Restoration costs often exceed resale value.

- **⚠️ Niche Market**: Its appeal is strongest among design aficionados and collectors of the unusual, which limits liquidity compared to more mainstream classics.

If you’re drawn to the Lagonda for its uniqueness and are prepared for the upkeep, it can be a rewarding long-term hold. *****

Version with Highest Investment Potential

The **Aston Martin Lagonda Series 4 (1987–1990)** holds the **highest investment potential** among all Lagonda variants. While all Lagondas are rare and intriguing, the Series 4 stands out for its refined styling, improved reliability, and limited production—making it the most desirable to collectors and investors alike.

💎 Why the Series 4 Leads the Pack

- **Rarity**: Only **105 units** of the Series 4 were built, making it the rarest of all Lagonda generations.

- **Refined Styling**: William Towns softened the razor-edge design with a more modern, rounded nose, fixed headlights, and 16" alloy wheels—giving it broader appeal without losing its futuristic edge.

- **Improved Electronics**: The notoriously complex digital dashboard of earlier Series 2 and 3 models was simplified, improving reliability and reducing restoration headaches.

- **Build Quality**: As the final iteration, Series 4 cars benefited from incremental improvements in fit, finish, and materials.

- **Market Performance**: Series 4 examples have fetched **£100,000–£150,000+** at auction, with top-tier cars approaching **£200,000**, especially those with low mileage and strong provenance.

🧠 Collector Insight

- **Middle Eastern demand** for the Series 4 was strong, and many were ordered with bespoke options—making well-preserved UK or European-market cars even more desirable today.

- **Tickford-enhanced examples** or those with rare colours like *Lagonda Red* or *Old English Pewter* can command a premium.

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Clubs

Aston Martin owner clubs are active in Northern Ireland, and you’ve got a few great options to connect with fellow enthusiasts:

🏎️ **Aston Martin Owners Club (AMOC) – Area 2: Northern Ireland**

- This is the **official regional chapter** of the global AMOC.

- Offers **local events, drives, and social gatherings** tailored to owners in Northern Ireland.

- You can find details about upcoming events and contact the local representative on the [AMOC Northern Ireland page](https://amoc.org/Area2).

🌍 **Aston Martin Owners Club Ireland (Facebook Group)**

- A vibrant online community for owners across Ireland, including Northern Ireland.

- Shares **event updates, photos, and restoration stories**.

- Great for informal meetups and staying in touch with the broader Irish Aston Martin scene. You can check it out on [Facebook](https://www.facebook.com/groups/1827155114279990/).

🧭 Bonus: AMOC Tour of Ireland

- Occasionally, AMOC organizes **pan-Ireland tours** that include stops in Belfast, Enniskillen, and other Northern Irish locations.

- These are excellent opportunities to meet owners from across the UK and Ireland.

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HISTORY-ENVIRONMENT

PLEASE NOTE: The information provided below is given in averages across Northern Ireland at the date specified. Petrol reflect average prices for four star fuel in litres 

Road Tax: In 1974, the road tax for an Aston Martin Lagonda in the UK was approximately **£40 per year**. 

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Petrol: In 1974, the cost of four-star petrol in the UK was approximately **50 pence per gallon**, which is roughly **11 pence per litre**. 

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Insurance: In 1974, the average cost of insurance for an Aston Martin Lagonda in the UK was approximately **£200 per year**. £200 in 1974 is equivalent to approximately **£2,200** today. 

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COST OF LIVING UK In 1974, the average annual salary in the UK was approximately **£2,168**. £2,168 in 1974 is equivalent to approximately **£22,000** today. 

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In 1974, the average cost of a house in the UK was approximately **£10,000**. £10,000 in 1974 is equivalent to approximately **£110,000** today. 

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In 1974, the average price of a new car in the UK varied depending on the model and brand. Here are some examples: - **Ford Cortina**: £1,519 - 

**Austin Allegro**: £1,287 - 

**Jaguar XJ12**: £3,500 - 

**Rolls-Royce Silver Shadow**: £8,000 

These prices give you an idea of the range of costs for new cars in 1974. 

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In 1974, the average price of a loaf of bread in the UK was approximately **14.5 pence**. In 1974, the average price of a loaf of bread in the UK was approximately **14.5 pence**. 

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In 1974, the average price of a bus journey by the mile in the UK was approximately **2.5 pence**. 2.5 pence per mile in 1974 is equivalent to approximately **21 pence per mile** today. 

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In 1974, the average price of a taxi fare per mile in the UK ranged from approximately **17 pence to 22.5 pence**. 17 pence to 22.5 pence per mile in 1974 is equivalent to approximately **£1.50 to £2.00 per mile** today. 

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In 1974, the average cost per mile of a railway journey in the UK was approximately **1.5 pence**. 1.5 pence per mile in 1974 is equivalent to approximately **13 pence per mile** today. 

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In 2025, the average cost per mile of a railway journey in the UK is approximately **33 pence per mile**. In 2025, the average cost per mile of a car journey in the UK is approximately **33 pence per mile**. 

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In 1974, there were approximately **19 million vehicles** recorded on UK roads by the DVLA. As of 2025, there are approximately **41.4 million vehicles** on UK roads. 

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