Alfa Romeo Mito (2008-2018)

Overview: The Alfa Romeo MiTo was a significant model for Alfa Romeo, serving as the brand's entry into the supermini segment. Introduced in 2008, it was designed to appeal to younger buyers while maintaining Alfa Romeo’s signature **sporty styling and driving dynamics**. The MiTo shared its platform with the Fiat Grande Punto, making it a cost-effective way for Alfa Romeo to expand its lineup - autoevolution](https://www.autoevolution.com/alfa-romeo/mito/). 

One of its key innovations was the **Alfa DNA system**, which allowed drivers to select different driving modes—**Dynamic, Normal, and All-Weather**—to adjust the car’s performance. This feature reinforced Alfa Romeo’s reputation for **driver-focused engineering**. 

Despite its appeal, the MiTo was discontinued in **2018**, partly due to declining demand for **three-door hatchbacks**. However, it played an important role in keeping Alfa Romeo relevant in the compact car market and introduced many new customers to the brand. 

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COMMON FAULTS

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel.

Despite its sleek appearance and style, the **Alfa Romeo MiTo** has encountered several common problems reported by drivers. These include: 

1. **Timing Chain Issues**: Some MiTo models experience a rattling sound from the timing chain when starting up the car. This issue can lead to engine damage if left unaddressed. The average cost for timing chain replacement is around £852.41. 

2. **Gearbox Problems**: Drivers have complained about a noisy gearbox, especially in higher gears. Rapid wear in the sixth gear can cause this issue. If not repaired promptly, it may require an entirely new gearbox. The average cost for gearbox repair is approximately £271.95. 

3. **Turbo Failures**: The turbo seal is prone to failure, resulting in a noticeable loss of power during acceleration. Black smoke from the exhaust and the check engine light may also indicate this problem. 

4. **Steering Difficulties**: While less common, some MiTo owners have reported steering-related issues¹. Addressing these problems promptly can prevent further damage and costly repairs. 

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Generations 

The **Alfa Romeo MiTo** was marketed across a **single generation** from **2008 to 2018**.

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Body Style/Variants 

The **Alfa Romeo MiTo** was available in several variants during its production. Here are the main ones: 

1. **Turismo**: The entry-level trim. 

2. **Super**: A step up from the base model. 

3. **Speciale**: A sportier version. 

4. **Veloce**: The most performance-oriented model, featuring a 168bhp version of the 1.4-litre engine. Each variant offered a unique blend of features and performance characteristics.

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Designer/Dimensions

The **Alfa Romeo MiTo** was designed by **Juan Manuel Díaz** at **Centro Stile Alfa Romeo**. It was first introduced in **2008** and remained in production until **2018**.

Dimensions of the Alfa Romeo MiTo:

- **Wheelbase**: 2,511 mm (98.9 in)  

- **Length**: 4,063 mm (160.0 in)  

- **Width**: 1,721 mm (67.8 in)  

- **Height**: 1,446 mm (56.9 in)  

- **Kerb Weight**: 1,080–1,205 kg (2,381–2,657 lb)  

The MiTo was built on the **GM Fiat Small platform**, which it shared with the **Fiat Grande Punto**. It was designed to offer **sporty styling and dynamic handling** while remaining compact and practical.

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Production Total: The **Alfa Romeo MiTo** had a total production run of **293,428 units**. It was manufactured at **FCA's Mirafiori plant** in **Turin, Italy**, from **2008 to 2018**. 

It was a significant model for Alfa Romeo, introducing many new customers to the brand and offering a stylish, sporty alternative in the premium supermini segment. 

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Price New: The **Alfa Romeo MiTo** was launched in the UK in **2009**, with prices starting at around **£10,745** for the base model Review - Honest John](https://www.honestjohn.co.uk/alfa-romeo/mito/specs/). Higher-spec versions, such as those with **MultiAir engines** or the **Quadrifoglio Verde trim**, were priced significantly higher.

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Sales: The **Alfa Romeo MiTo** had a strong start, peaking at **62,122 sales in 2009**, but its numbers steadily declined over the years. By **2018**, its final year of production, sales had dropped to **9,198 units**. 

While it introduced many new customers to Alfa Romeo, it struggled against rivals like the **MINI Cooper, Audi A1, and Citroën DS3**, which consistently outsold it. A planned **five-door version** was scrapped due to disappointing sales. 

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Historical Pricing Comparison

Here’s a look at the **historical pricing** of the **Alfa Romeo MiTo** and its key rivals over the years:

**Alfa Romeo MiTo**  

- **2009**: Starting at **£10,745**  

- **2015**: Used prices ranged from **£5,750 to £9,355**  

- **2025**: Used prices vary depending on condition and mileage  

**Audi A1**  

- **2011**: Average used price **£5,028**  

- **2015**: Average used price **£9,226**  

- **2025**: New models priced around **£27,042**  

**Citroën DS3**  

- **2010**: Average used price **£2,527**  

- **2015**: Average used price **£5,345**  

- **2025**: Used prices vary depending on condition and mileage  

**Volkswagen Polo**  

- **2011**: Average used price **£4,730**  

- **2015**: Average used price **£7,717**  

- **2025**: New models priced around **£22,003**  

The **MiTo** was competitively priced when new but struggled against rivals like the **Audi A1** and **Volkswagen Polo**, which held their value better over time. 

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Rivals: The **2025 Alfa Romeo MiTo** competes with several compact cars in the UK market. Here are the estimated prices of its main rivals:

- **Ford Fiesta** – Known for its fun driving dynamics and practicality, the **2025 model** is expected to start at around **£18,000**.

- **Volkswagen Polo** – A well-built hatchback with efficient engines, priced from approximately **£19,500**.

- **Peugeot 208** – Stylish and packed with technology, with a starting price of about **£20,000**.

- **Audi A1** – A premium alternative with a more upscale interior, starting at **£22,500**.

The MiTo itself is priced between **£13,400 and £22,016**, making it a competitive option in the segment.

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The **Alfa Romeo MiTo** faced competition from several **premium superminis**, including the **Audi A1**, **Citroën DS3**, and **Volkswagen Polo**. Here's how they compared in terms of performance:

- **Alfa Romeo MiTo 1.3 JTDm Sprint**:  

  - **Power**: 85 bhp @ 3,500 rpm  

  - **Torque**: 200 Nm @ 1,500 rpm  

  - **0-60 mph**: 12.8 seconds  

  - **Top Speed**: 108 mph  

- **Audi A1 1.6 TDI Sport**:  

  - **Power**: 103 bhp @ 4,400 rpm  

  - **Torque**: 250 Nm @ 1,500 rpm  

  - **0-60 mph**: 10.3 seconds  

  - **Top Speed**: 118 mph  

- **Citroën DS3 e-HDi DSport**:  

  - **Power**: 110 bhp @ 3,600 rpm  

  - **Torque**: 270 Nm @ 2,000 rpm  

  - **0-60 mph**: 9.6 seconds  

  - **Top Speed**: 118 mph  

The MiTo was praised for its **Italian styling and sporty handling**, but rivals like the **Audi A1** and **Citroën DS3** offered **stronger performance figures**. 

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Engine/s 

The **Alfa Romeo MiTo** featured a range of engines during its production: 

1. **Petrol Engines**: - **1.4-litre (78hp)**: Basic option suitable for city driving. - **875cc TwinAir (105hp)**: Buzzier and more economical than the 1.4, with a growly engine note. - **1.4-litre MultiAir (140hp)**: Quicker, using a six-speed dual-clutch automatic gearbox. - **1.4-litre MultiAir (170hp)**: Top-spec Veloce model, also with a dual-clutch gearbox. - **1.4 LPG Turbo (120hp)**: An LPG option. 

2. **Diesel Engine**: - **1.3-litre turbocharged (95hp)**: The sole diesel choice, offering decent performance and efficiency. ***** 

Performance 

The Alfa Romeo MiTo (2008-2018) offers a range of performance options depending on the engine and trim level: 

1. **Petrol Engines**: - **1.4-litre MultiAir**: Available in various power outputs, including 135bhp and 170bhp. The 170bhp Veloce model is the quickest, achieving 0-62mph in 7.3 seconds. - **0.9-litre TwinAir**: This two-cylinder engine is more affordable but less powerful, taking 11.4 seconds to reach 62mph. 

2. **Diesel Engines**: - **1.3-litre JTDM**: Offers 94bhp and is the most fuel-efficient option, but it's relatively underpowered, taking 12.5 seconds to hit 62mph. 

3. **Driving Experience**: - The MiTo features Alfa's DNA system with three modes: Dynamic, Normal, and All-Weather, which adjust engine power and steering response. - While the MiTo is stylish and offers a sporty feel, it doesn't quite match the driver engagement and agility of competitors like the MINI. 

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Historical Advertisements & Marketing Strategy 

The **Alfa Romeo MiTo** had a distinctive marketing strategy that emphasized its **Italian heritage, sporty appeal, and premium positioning** in the supermini segment. Here’s a breakdown:

**Marketing Strategy**

- **Brand Positioning**: Alfa Romeo marketed the MiTo as a stylish, performance-oriented alternative to mainstream superminis, targeting younger drivers who wanted a **premium yet affordable** car.

- **Alfa DNA System**: A key selling point was the **Alfa DNA driving mode selector**, which allowed drivers to switch between **Dynamic, Normal, and All-Weather** settings—enhancing the car’s sporty appeal.

- **Emotional Branding**: Alfa Romeo leaned heavily on its **racing heritage**, using slogans like *“La Meccanica delle Emozioni”* (The Mechanics of Emotion) to highlight the MiTo’s **driving pleasure**.

- **Limited Editions & Special Models**: Alfa Romeo released **Quadrifoglio Verde** and **SBK editions**, reinforcing the MiTo’s connection to motorsport.

**Historical Advertisements**

Alfa Romeo produced several **TV commercials** and **digital campaigns** for the MiTo, often featuring **dynamic driving sequences** and **Italian flair**. Here are some notable examples:

- **[2018 Alfa Romeo MiTo Final Production TV Advert](https://www.youtube.com/watch?v=iOo1jRjiV5U)** – A rare final-year ad featuring the **MiTo Veloce**.

- **[2016 Alfa Romeo MiTo Commercial](https://www.youtube.com/watch?v=FcmoA3T2Ztc)** – One of the last official TV ads before production ended.

- **[MiTo SBK Extended TV Ad](https://www.youtube.com/playlist?list=PLb4u2m1i67duL01Q2nr6H_gLFai-px4qi)** – A special edition ad highlighting the **Superbike Championship** connection.

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Rarity & Collector Appeal

The **Alfa Romeo MiTo** is becoming increasingly rare, with only **16,217 units** still registered in the UK. While it wasn’t a runaway sales success, its **Italian styling, sporty DNA, and connection to Alfa Romeo’s heritage** make it an appealing choice for enthusiasts.

**Collector Appeal**

- **Limited Editions**: Special models like the **Quadrifoglio Verde** and **SBK editions** add exclusivity.

- **Styling Influence**: Its design was inspired by the **Alfa Romeo 8C Competizione**, giving it a unique aesthetic Review - Honest John](https://www.honestjohn.co.uk/alfa-romeo/mito/).

- **Driving Character**: The **DNA driving mode selector** and **MultiAir engines** provide a fun, engaging drive Review - Honest John](https://www.honestjohn.co.uk/alfa-romeo/mito/).

- **Rarity Factor**: As numbers decline, well-maintained examples may gain value among collectors.

While it’s not yet considered a **modern classic**, its rarity and Alfa Romeo’s cult following could make it a future collectible. 

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Recorded in UK 2025

As of **2025**, there are approximately **16,217 Alfa Romeo MiTo** models still registered in the UK. This number has been steadily declining as more units are retired or scrapped. 

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Target Age Group

The **Alfa Romeo MiTo** was primarily targeted at **young drivers**, particularly those in their **20s and early 30s**, who wanted a stylish, sporty, and premium-feeling supermini. Alfa Romeo positioned it as an alternative to cars like the **MINI Cooper, Audi A1, and Citroën DS3**, aiming to attract buyers who valued **Italian design and driving dynamics**.

However, ownership demographics varied. While many younger drivers were drawn to its **aggressive styling and performance**, some older enthusiasts also appreciated its **heritage and connection to Alfa Romeo’s racing DNA**.

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Influence of Target Age Group

The **target age group** for the **Alfa Romeo MiTo**—primarily **young drivers in their 20s and early 30s**—had a significant influence on its **design, marketing, and overall appeal**.

**Influence on Design**

- **Sporty Styling**: The MiTo was designed to be **aggressive and dynamic**, inspired by the **Alfa Romeo 8C Competizione**, appealing to younger buyers who wanted a car with **character**.

- **Compact Size**: As a **three-door hatchback**, it was aimed at urban drivers who valued **style and performance** over practicality.

- **Customization Options**: Alfa Romeo offered **bold color choices, unique trims, and personalization features**, catering to younger buyers who wanted individuality.

**Influence on Marketing**

- **Social Media & Digital Campaigns**: Alfa Romeo focused heavily on **online advertising**, targeting younger audiences through **social media and digital platforms**.

- **Performance-Oriented Messaging**: The **Alfa DNA driving mode selector** was a key selling point, emphasizing **sporty driving dynamics**.

- **Celebrity & Motorsport Tie-Ins**: Special editions like the **SBK Superbike Edition** reinforced the MiTo’s connection to **racing culture**, appealing to enthusiasts.

**Sales & Market Impact**

- **Mixed Success**: While the MiTo attracted younger buyers, it struggled against rivals like the **MINI Cooper and Audi A1**, which had stronger brand recognition.

- **Limited Practicality**: The lack of a **five-door version** limited its appeal to buyers needing more space, leading to declining sales over time.

- **Cult Following**: Despite its discontinuation, the MiTo retains a **loyal fanbase**, particularly among younger Alfa Romeo enthusiasts.

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Parts Bin Engineering

The **Alfa Romeo MiTo** borrowed several components from other manufacturers, primarily due to its shared platform with the **Fiat Grande Punto**. Here are some key parts sourced externally:

- **Platform & Chassis**: Based on the **GM Fiat Small platform**, which was also used for the **Fiat Grande Punto**.

- **Engines**: Many of its engines, including the **1.4 MultiAir** and **1.3 JTDm diesel**, were developed by **Fiat Powertrain Technologies**.

- **Gearboxes**: The **C635 manual and TCT automatic transmissions** were sourced from **Fiat Group**.

- **Suspension Components**: Some suspension elements were shared with **Fiat models**, though Alfa Romeo tuned them for a sportier feel.

- **Electronics & Infotainment**: The **Blue&Me infotainment system** was developed in collaboration with **Microsoft** and used across Fiat Group vehicles.

Despite these shared components, Alfa Romeo ensured the MiTo had a **distinctive driving experience**, with unique **steering, suspension tuning, and the Alfa DNA system**.

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Spares 

If you're looking for **Alfa Romeo MiTo** spare parts in the UK or Ireland, here are some options: 1. **Alfa Romeo Shop**: They offer a wide range of **genuine Alfa Romeo MiTo parts**. You can find everything from handbooks and service books to specific components like gear knobs and electric window switches. 

2. **BreakerLink**: This platform searches over hundreds of breaker yards within the UK and Ireland to find the **used Alfa Romeo MiTo parts** you require. Simply fill in the search box, and they'll do the hard work for you. 

3. **Breakeryard**: Another resource for **used and reconditioned MiTo parts**. You can find great quality components at affordable prices for your car, van, or 4x4. 

4. **123spareparts.co.uk**: Visit their website to find suitable parts for your **Alfa Romeo MiTo (955)** vehicle. 

5. **Autopartspro.co.uk**: They offer **fast and free shipping** for new MiTo parts. Check out their selection online. 

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Specialists 

Here are some Alfa Romeo specialists in the UK and Ireland: 

1. Donnelly Motorstore Mallusk o Location: Mallusk Way, Newtownabbey BT36 4AA o Phone: 028 9590 7860 o Website: Donnelly Motorstore Mallusk 

2. Love Alfa o Location: London, Kent, UK & Ireland o Phone: 0121 456 1212 o Website: Love Alfa 

3. Independent Alfa Romeo Specialists o Website: The Alfa Romeo Specialist Register. You can also use the Alfa Romeo Dealer Locator to find more specialists near you. 

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Racing 

The Alfa Romeo MiTo has had some involvement in racing, particularly in rallycross and modified car championships. For example, the MiTo RX has competed in the Italian rallycross championship. Additionally, a modified MiTo with 404 horsepower has participated in the Alfa Romeo Championship. However, the MiTo hasn't been a major player in mainstream racing series. Its racing success is more niche and specialized compared to some other Alfa Romeo models. History The Alfa Romeo MiTo RX is a specialized version of the MiTo designed for rallycross racing. This car has been modified extensively to compete in the FIA European Rallycross Championship. Here are some key details: 

1. **Engine and Performance**: The MiTo RX is equipped with a 1750cc Turbo engine, which provides significant power and torque suitable for the demanding conditions of rallycross. 

2. **Design and Modifications**: While the basic body of the MiTo remains, the car has undergone numerous modifications, including a specially designed gearbox and enhanced suspension to handle the rough terrain and high-speed maneuvers typical of rallycross. 

3. **Racing Success**: The MiTo RX has competed against other rallycross cars like the Audi A1 RX, showcasing its capabilities in various events. The MiTo RX is a testament to Alfa Romeo's engineering prowess and adaptability in motorsports. 

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Valuation 

The **Alfa Romeo MiTo 1.4 MultiAir (140bhp)** varies in price depending on **age, condition, and mileage**. Based on current UK listings, prices range from **£2,295 to £4,495** for well-maintained examples. 

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Clubs

There are **Alfa Romeo owners clubs** and enthusiast groups in **Northern Ireland**. Here are a few options:

- **[Alfa Romeo Forum - Northern Ireland Section](https://www.alfaowner.com/forums/northern-ireland.135/)**: A dedicated space for Alfa Romeo owners in Northern Ireland to discuss events, meetups, and car-related topics.

- **[Alfa Romeo Owners Club UK](https://aroc-uk.com/community/area-sections/)**: While not specific to Northern Ireland, this club has regional sections and organizes events across the UK.

- **[Club Alfa UK](https://www.clubalfa.co.uk/)**: A nationwide Alfa Romeo club that hosts events and discussions for enthusiasts.

You might also find local Alfa Romeo meetups through **dealerships like Donnelly Alfa Romeo in Mallusk**.