Alvis TE 21 Drophead (1963-66)

Overview: The **Alvis TE21**, introduced in **1963**, was a crucial evolution for Alvis, refining the successful TD21 while maintaining the company's reputation for **luxury, craftsmanship, and performance**. It featured a **more powerful 3.0L straight-six engine**, producing **130 bhp**, which improved its performance and ensured it remained competitive in the grand tourer market. 

One of its most distinctive design elements was the **stacked twin headlights**, which gave it a modern and fashionable look Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). The TE21 also introduced **power steering as an option in 1965**, making it more refined and easier to drive Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). Available as both a **saloon and drophead coupe**, it catered to a wide range of affluent buyers who valued exclusivity and British engineering Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). 

The TE21 helped **extend Alvis’s car production** into the mid-1960s, despite growing financial pressures. However, by **1967**, Alvis ceased car production and shifted its focus entirely to military vehicles Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). 

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COMMON FAULTS

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel.

The Alvis TE 21 Drophead, like many classic cars, has its share of common faults. Here are a few issues that owners and enthusiasts often encounter: 

1. **Electrical Problems**: The electrical system can be prone to faults, including issues with the wiring, lights, and other electrical components Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). 

2. **Cooling System Issues**: Overheating can be a problem, often due to a failing radiator or issues with the cooling system Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). 

3. **Suspension Wear**: The suspension components can wear out and may need replacement or repair Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). 

4. **Bodywork Problems**: The fiberglass body can develop cracks and imperfections over time, and the paintwork may need attention Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). 

5. **Engine Issues**: The engine is generally reliable, but it can experience problems such as oil leaks, smoky exhausts, and cooling system issues Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). These issues are typical for a car of its age and can be addressed with proper maintenance and restoration. 

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Generations/Trim Levels 

The Alvis TE 21 Drophead was part of the **Alvis Three Litre Series III** and was produced between 1963 and 1966. It was an updated version of the **1958 TD21** and was succeeded by the **TF21** in 1966 Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). 

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Designer/Dimensions

The **Alvis TE21** was designed by **Mulliner Park Ward**, a subsidiary of Rolls-Royce, which ensured high-quality craftsmanship and production efficiency. 

Here are its key dimensions:

- **Wheelbase:** 111.5 in (2,832 mm)

- **Length:** 189 in (4,800 mm)

- **Width:** 66 in (1,676 mm)

- **Height:** 60 in (1,524 mm)

- **Kerb weight:** ~1,470 kg (3,250 lbs)

Its elegant proportions and refined styling made it a standout grand tourer of its time. 

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Where Manufactured

The **Alvis TE21 Drophead (1963-66)** was manufactured in **Coventry, England**, by **Alvis Cars**. The **bodywork** was crafted by **Mulliner Park Ward**, a renowned coachbuilder known for its work with **Rolls-Royce and Bentley**. This partnership ensured **high-quality craftsmanship** and a **luxurious finish**, reinforcing the TE21’s status as a **prestige British automobile**.

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Production Total: The Alvis TE 21 Drophead had a total production of 352 units between 1963 and 1966. 

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Price New: The **Alvis TE21**, introduced in **1963**, was priced at approximately **£2,900** for a standard saloon model at the time. This positioned it as a luxury grand tourer, competing with high-end British marques like Aston Martin and Bentley.

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Sales: The **Alvis TE21**, produced between **1963 and 1966**, was a **moderate success** for Alvis, with **352 units** built. While it wasn't a mass-market vehicle, it maintained the company's reputation for **luxury, craftsmanship, and exclusivity**. The TE21 helped extend Alvis’s car production into the mid-1960s, despite growing financial pressures. However, by **1967**, Alvis ceased car production and shifted its focus entirely to military vehicles Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). 

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Highest Sales Figures by Country

The **Alvis TE21 Drophead (1963-66)** had its highest sales figures in the **United Kingdom**, where it was primarily marketed as a **luxury grand tourer**. While some units were exported, its global presence remained limited.

**Sales Breakdown by Region**

- **United Kingdom** – The largest market, with most TE21 Dropheads sold domestically.

- **Europe** – Some units were exported to **France, Switzerland, and Germany**, where Alvis had a niche following.

- **North America** – Very few TE21 Dropheads made it to the **United States**, as British luxury cars faced stiff competition from domestic brands.

- **Australia & South Africa** – A handful of examples were exported, but they remained rare.

Only **352 units** of the **TE21 Drophead** were built, reinforcing its **exclusivity and collector appeal**. 

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Historical Pricing Comparisons

The **Alvis TE21 Drophead (1963-66)** has seen **steady appreciation** in value, particularly among collectors who appreciate its **post-war British luxury appeal**.

**Historical Pricing Overview**

- **Lowest Recorded Sale**: **£9,281** (UK, since 2020).

- **Median Price (Since 2020)**: **£23,625** (UK, 2024).

- **Highest Recorded Sale**: **£34,500** (UK, historically).

- **Total Sales Value (Since 2020)**: **£187,428** across recorded transactions.

- **Sell-Through Rate**: **90%**, indicating strong demand for well-preserved examples.

**Market Trends**

- Prices have **gradually increased**, reflecting its **rarity and collector appeal**.

- The **Drophead Coupé** variant commands a **premium** over the standard saloon.

- **Original examples** with documented history are **highly sought after**.

Its **blend of British craftsmanship and post-war luxury** ensures its **continued desirability**. 

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Most Favoured Colour

The **most favoured colour** for the **Alvis TE21 Drophead (1963-66)** was **Blue**, followed by **Green and Grey**. Other colours seen on surviving examples include **Red, Beige, and Black**. 

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Main Rivals (Price): In **1963**, the **Alvis TE21** competed with several luxury grand tourers in the UK. Here are the approximate new prices of some of its main rivals at the time:

- **Jaguar Mk2 3.8** – Around **£1,700**

- **Aston Martin DB4** – Around **£4,000**

- **Bentley S3** – Around **£4,500**

- **Bristol 407** – Around **£3,800**

- **Rolls-Royce Silver Cloud III** – Around **£6,000**

The **Alvis TE21**, priced at **£2,900**, positioned itself as a more affordable alternative to high-end luxury brands while still offering exclusivity and craftsmanship. 

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Main Rivals (Performance)

Here’s how the **main rivals** of the **Alvis TE21** performed in **1963**:

- **Jaguar Mk2 3.8** – **Top speed:** ~125 mph | **0-60 mph:** ~8.5 sec

- **Aston Martin DB4** – **Top speed:** ~140 mph | **0-60 mph:** ~6.1 sec

- **Bentley S3** – **Top speed:** ~105 mph | **0-60 mph:** ~13.0 sec

- **Bristol 407** – **Top speed:** ~125 mph | **0-60 mph:** ~9.0 sec

- **Rolls-Royce Silver Cloud III** – **Top speed:** ~110 mph | **0-60 mph:** ~12.0 sec

The **Alvis TE21** itself had a **top speed of around 107 mph** and could accelerate from **0-60 mph in about 11.5 seconds**. It was positioned as a refined grand tourer rather than a high-performance sports car, offering a balance of **luxury and respectable speed**.

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Engines 

The Alvis TE 21 Drophead was fitted with a **3.0-litre inline-six engine**. This engine was naturally aspirated, with an overhead valve configuration and two valves per cylinder. It produced around **130 horsepower (97 kW)** at 5000 rpm and a maximum torque of **233 Nm (172 lb-ft)** at 3250 rpm. 

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Performance 

The Alvis TE 21 Drophead had impressive performance for its time. Here's what you could expect: - **Top Speed**: Approximately **107 mph (172 km/h)** - **Power**: Around **130 horsepower (97 kW)** at 5000 rpm - **Acceleration**: 0 to 60 mph in around **11 seconds** Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/) 

These performance characteristics made the TE 21 a desirable and sporty classic car. 

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Historical Advertisements & Marketing Strategy

The **Alvis TE21 Drophead (1963-66)** was marketed as a **luxury British grand tourer**, emphasizing **craftsmanship, exclusivity, and refined performance**. Its advertising strategy focused on **elegance, prestige, and engineering excellence**, appealing to buyers who sought a **distinguished alternative to mainstream luxury brands**.

**Marketing Strategy**

- **Target Audience** – Positioned for **affluent professionals and enthusiasts** who valued **traditional British motoring**.

- **Advertising Channels** – Promoted in **prestige motoring magazines**, reinforcing its **high-end appeal**.

- **Key Selling Points**:

  - **Smooth 3.0L straight-six engine** for refined performance.

  - **Coachbuilt bodywork** by **Mulliner Park Ward**, ensuring exclusivity.

  - **Elegant styling** with subtle design refinements.

**Historical Advertisements**

- **Magazine Features** – The TE21 was advertised in **British motoring publications**, highlighting its **engineering advancements** - motor-car.net](https://motor-car.net/british-makes/alvis/item/11900-te-21-1963-66).

- **Motor Show Presence** – Debuted at the **London Motor Show**, reinforcing its **luxury appeal** Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/).

- **Luxury Positioning** – Advertisements emphasized its **high-quality materials and craftsmanship**, distinguishing it from mass-market rivals.

You can explore more details [here](https://bing.com/search?q=Alvis+TE21+historical+advertisements+marketing+strategy). 

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Rarity & Collector Appeal

The **Alvis TE21 Drophead (1963-66)** is a **rare and highly desirable collector’s car**, particularly among enthusiasts who appreciate **post-war British luxury** and **coachbuilt craftsmanship**.

**Rarity Factors**

- **Limited Production** – Only **352 units** were built, reinforcing its exclusivity.

- **Surviving Numbers** – Many have been preserved, but original examples with **matching numbers and factory specifications** are increasingly rare Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/).

- **Historical Significance** – Represents **Alvis’s transition into post-war luxury motoring**, making it an important piece of British automotive history Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/).

**Collector Appeal**

- **Market Value Growth** – Prices have steadily appreciated, with well-preserved examples commanding **premium values**.

- **Investment Potential** – While not as extreme as some high-performance classics, its **rarity and elegance** make it a **strong investment**.

- **Motorsport Legacy** – Though not a racing car, its **engineering and prestige** make it a sought-after piece of **British motoring history**.

Its **blend of luxury, craftsmanship, and exclusivity** ensures its **continued desirability**. You can explore more details [here](https://bing.com/search?q=Alvis+TE21+rarity+collector+appeal). 

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Recorded in UK 2025

Finding an exact number for **Alvis TE21s** recorded in the UK in **2025** is tricky, but sources suggest that the model remains a rare classic. Some individual TE21s are still registered and taxed, with records showing at least **100 known survivors**.

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Target Age Group: The **Alvis TE21** was aimed at **affluent, mature buyers** who valued **luxury, craftsmanship, and exclusivity** in their automobiles. It was a refined grand tourer rather than a high-performance sports car, appealing to professionals, business executives, and enthusiasts who appreciated **comfort, prestige, and understated elegance** in a well-built British automobile Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). 

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Influence of Target Age Group:

The **target age group** for the **Alvis TE21 Drophead (1963-66)**—primarily **middle-aged professionals and enthusiasts**—had a significant influence on its **design, pricing, and marketing strategy**.

**Influence on Design**

- **Elegant Styling** – Tailored to buyers who valued **classic British craftsmanship** over flashy modern trends.

- **Refined Engineering** – The **3.0L straight-six engine** provided **smooth power delivery**, appealing to those who prioritized **comfort and reliability**.

- **Luxury Interior** – High-quality **leather upholstery and wood trim** reinforced its **premium status**.

**Influence on Pricing**

- **Premium Positioning** – Targeted **affluent buyers**, making it **more expensive** than many rivals.

- **Limited Production** – Alvis kept numbers low, reinforcing its **exclusivity**.

**Influence on Marketing**

- **Luxury-Focused Advertising** – Promoted in **prestige motoring magazines**, emphasizing its **refinement and craftsmanship**.

- **Motor Show Presence** – Debuted at the **London Motor Show**, reinforcing its **high-end appeal**.

- **Collector Appeal** – Marketed as a **distinguished British alternative** to **Rolls-Royce and Bentley**.

Despite its **engineering strengths**, the **TE21 remained a niche luxury vehicle**, appreciated by collectors rather than mass-market buyers. You can explore more details [here](https://bing.com/search?q=Alvis+TE21+influence+of+target+age+group).

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Parts Bin Engineering

The **Alvis TE21 Drophead (1963-66)** incorporated a mix of **bespoke components** and **parts bin engineering**, utilizing elements from other manufacturers to streamline production while maintaining its **luxury appeal**.

**Key Parts Bin Components**

- **Engine** – The **3.0L straight-six** was an Alvis design but shared similarities with other British luxury cars.

- **Transmission** – Featured a **four-speed manual gearbox**, with some units using **Borg-Warner automatic transmissions**.

- **Brakes** – **Girling drum brakes**, commonly found on **Jaguar and Rolls-Royce models**.

- **Suspension** – Utilized **independent front suspension**, a feature seen in other high-end British cars.

- **Interior Components** – Some **switchgear and gauges** were sourced from **British suppliers**, ensuring a blend of functionality and cost efficiency.

This approach allowed Alvis to **reduce development costs** while maintaining **high performance and exclusivity**. You can explore detailed parts listings [here](https://bing.com/search?q=Alvis+TE21+parts+bin+engineering). 

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Spares/Specialists NI 

For locating spares for your Alvis TE 21 Drophead in the UK and Ireland, you have several options: 

1. **Chris Prince**: Specializes in post-war Alvis cars and offers a comprehensive range of new and second-hand parts. 

2. **Classic Engine Parts**: Provides parts for various classic cars, including the Alvis TE 21 | Classic Engine Parts](https://www.classicengineparts.co.uk/vehicles/alvis-te21-1963-to-1966). 

3. **Red Triangle**: The official supplier of genuine Alvis parts, offering a wide range of components manufactured to original specifications. 

As for garage services in Northern Ireland, here are a few options: 

1. **Curry's Garage**: Located in Eglinton, L.Derry, they offer a range of services and are RAC approved. 

2. **Link Autos**: Based in Belfast, they provide various garage services. 

3. **Sprint Auto**: Highly rated garage in Belfast, offering MOT, servicing, and more. 

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Racing 

The Alvis TE 21 Drophead did not have a significant presence in competitive racing. Its design and performance were more focused on providing a luxurious and sporty driving experience for enthusiasts rather than on-track competition Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/). 

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Valuation 

The value of an Alvis TE 21 Drophead can vary depending on its condition, originality, and provenance. Generally, you can expect prices to range from £27,500 to £78,000 for well-preserved examples. For cars in exceptional condition or with a notable history, the price can be higher, with some models fetching up to £103,500. 

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Investment Assessment

The **Alvis TE21 Drophead (1963-66)** earns a **3 out of 5** rating as a financial investment. While it is a **rare and elegant post-war British luxury car**, its **market appreciation** has been steady rather than dramatic Review | Honest John](https://classics.honestjohn.co.uk/reviews/alvis/te21tf21/).

**Investment Rating Breakdown**

- **Rarity (4/5)** – With only **352 units** produced, it is relatively scarce.

- **Market Value Growth (3/5)** – Prices have **gradually increased**, but it lacks the explosive appreciation seen in high-performance classics.

- **Collector Appeal (3/5)** – Enthusiasts appreciate its **coachbuilt craftsmanship**, but it competes with more iconic British luxury cars.

- **Performance & Reputation (3/5)** – While refined, it was never a high-performance model, limiting its desirability among sports car collectors.

- **Historical Significance (4/5)** – Represents **Alvis’s transition into post-war luxury motoring**, making it an important piece of British automotive history.

Its **blend of rarity, craftsmanship, and understated luxury** ensures **continued desirability**, but it remains a **niche collector’s car** rather than a high-yield investment. 

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Clubs

The **Alvis Owner Club (AOC)** is active in the UK and welcomes enthusiasts from Northern Ireland as well. The club caters to owners of all Alvis cars, including military vehicles, and provides support, events, and a community for those passionate about the marque. You don’t need to own an Alvis to become a member!

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