Alvis TD 21 Saloon (1958-63)
The Alvis TD21 Saloon, introduced in 1958, was designed to elevate Alvis' reputation for **luxury and refinement**. It featured a **3.0-litre straight-six engine**, offering improved performance over its predecessor. Built by **Park Ward**, the TD21 boasted **elegant styling**, enhanced comfort, and advanced engineering, making it a desirable choice for discerning buyers. With its **smooth ride, high-quality craftsmanship, and refined driving experience**, the TD21 was expected to compete with the best British grand tourers of its time Review | Honest John - Honest John Classics](https://classics.honestjohn.co.uk/reviews/alvis/td21/).
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Popularity
The **Alvis TD21 Saloon (1958-63)** was **respected but not a global sales success**. It was primarily sold in the **UK and select European markets**, with limited exports elsewhere.
**Market Reach & Popularity**
- **United Kingdom** – The TD21 was well-received among British buyers, particularly those seeking a **refined post-war luxury car**.
- **Europe** – Some units were exported to **France, Switzerland, and Germany**, where Alvis had a niche following.
- **North America** – Very few TD21s made it to the **United States**, as British luxury cars faced stiff competition from domestic brands.
- **Australia & South Africa** – A handful of examples were exported, but they remained rare.
**Reasons for Limited Global Popularity**
- **High Price** – Positioned as a **premium luxury car**, limiting mass-market appeal.
- **Limited Production** – Only **1,069 units** were built, reinforcing its exclusivity.
- **Post-War Economy** – Many markets were still recovering from **WWII**, affecting demand for high-end vehicles.
Despite its **limited global reach**, the TD21 remains a **highly regarded classic**, appreciated for its **refined engineering and elegant design**.
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Overview: The Alvis TD21 was a pivotal model for Alvis in 1958, marking a significant shift in the company's approach to car production. It was a refined version of the TC 108G, with its bodywork now crafted by Park Ward, a subsidiary of Rolls-Royce, which ensured better quality, quantity, and pricing. This change allowed Alvis to produce cars more efficiently while maintaining the elegance and craftsmanship that defined the brand.
The TD21 was well-received for its improved visibility, passenger comfort, and luggage space. It also introduced technical advancements such as optional Lockheed disc brakes, a choice between a four-speed manual or a three-speed Borg Warner automatic transmission, and an upgraded engine that produced 115 bhp. These enhancements helped Alvis remain competitive in the luxury car market.
Ultimately, the TD21 played a crucial role in extending Alvis's car production for another decade, despite earlier concerns that the company might phase out its automobile division. It demonstrated Alvis's ability to adapt and innovate, ensuring its continued presence in the industry.
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COMMON FAULTS
Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel.
The Alvis TD 21, like many classic cars, has its share of common faults. Here are a few issues that owners and enthusiasts often encounter:
1. **Fuel Vaporization**: This can be a problem, especially in warmer weather. Modern petrol tends to vaporize at lower temperatures, causing issues with fuel delivery.
2. **Electrical Problems**: The electrical system can be prone to faults, including issues with the wiring, lights, and other electrical components.
3. **Cooling System Issues**: Overheating can be a problem, often due to a failing radiator or issues with the cooling system.
4. **Suspension Wear**: The suspension components can wear out and may need replacement or repair.
5. **Brake Problems**: The Dunlop disc brakes can cause problems as the hydraulic pots tend to corrode internally and can ultimately seize.
6. **Clutch Issues**: The clutch can slip or fail, often requiring replacement. These issues are typical for a car of its age and can be addressed with proper maintenance and restoration.
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Generations/Trim Levels
The Alvis TD 21 had two main generations:
1. **Series I (1958-1961)**: This initial version featured a 3.0-liter inline-six engine, a four-speed manual or three-speed automatic transmission, and a body designed by Park Ward. It had drum brakes initially, which were later upgraded to front disc brakes.
2. **Series II (1962-1963)**: This version saw further improvements, including four-wheel disc brakes, a five-speed ZF manual gearbox option, and some design tweaks like built-in fog lamps and aluminium door frames for reduced weight. These updates helped maintain the TD 21's appeal and performance throughout its production run.
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Designer/Dimensions
The **Alvis TD21** was designed by **Park Ward**, a subsidiary of Rolls-Royce, which ensured high-quality craftsmanship and production efficiency.
Here are its key dimensions:
- **Wheelbase:** 111.5 in (2,832 mm)
- **Length:** 188.5 in (4,788 mm)
- **Width:** 66 in (1,676 mm)
- **Height:** 57 in (1,448 mm)
- **Kerb weight:** ~1,511 kg (3,331 lbs)
Its elegant proportions and refined styling made it a standout grand tourer of its time.
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Where Manufactured
The **Alvis TD21 Saloon (1958-63)** was manufactured in **Coventry, England**, by **Alvis Cars**. The **bodywork** was crafted by **Park Ward**, a renowned coachbuilder known for its work with **Rolls-Royce and Bentley**. This partnership ensured **high-quality craftsmanship** and a **luxurious finish**, reinforcing the TD21’s status as a **prestige British automobile**.
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Production Total: The Alvis TD 21 had a total production of 1,069 units. This includes 784 Series I models and 285 Series II models.
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Price New: In 1960, a manual transmission Alvis TD21 was tested by *The Motor* magazine and was priced at **£2,827 including taxes**. Given that the TD21 was launched in late 1958, its price around that time would have been similar.
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Sales: The Alvis TD21 was a **sales success** for the company. Over **1,000 examples** were produced between 1958 and 1963, which was a strong number for a niche luxury car manufacturer like Alvis. The TD21 helped extend Alvis's car production for another decade, despite earlier concerns that the company might phase out its automobile division.
Its refined design, improved visibility, and technical advancements made it a desirable choice among affluent buyers, ensuring steady demand.
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Highest Sales Figures by Country
The **Alvis TD21 Saloon (1958-63)** had its highest sales figures in the **United Kingdom**, where it was primarily marketed as a **luxury post-war saloon**. While some units were exported, its global presence remained limited.
**Sales Breakdown by Region**
- **United Kingdom** – The largest market, with most TD21s sold domestically.
- **Europe** – Some units were exported to **France, Switzerland, and Germany**, where Alvis had a niche following.
- **North America** – Very few TD21s made it to the **United States**, as British luxury cars faced stiff competition from domestic brands.
- **Australia & South Africa** – A handful of examples were exported, but they remained rare.
Only **1,069 units** of the **TD21** were built, reinforcing its **exclusivity and collector appeal**.
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Historical Pricing Comparisons
The **Alvis TD21 (1958-63)** has seen **steady appreciation** in value, particularly among collectors who appreciate its **post-war British luxury appeal**.
**Historical Pricing Overview**
- **Lowest Recorded Sale**: **£360** (UK, since 2020).
- **Median Price (Since 2020)**: **£17,729** (UK, 2025).
- **Highest Recorded Sale**: **£124,320** (UK, historically).
- **Total Sales Value (Since 2020)**: **£1,846,843** across recorded transactions.
- **Sell-Through Rate**: **76%**, indicating strong demand for well-preserved examples.
**Market Trends**
- Prices have **gradually increased**, reflecting its **rarity and collector appeal**.
- The **Drophead Coupé** variant commands a **premium** over the standard saloon.
- **Original examples** with documented history are **highly sought after**.
Its **blend of British craftsmanship and post-war luxury** ensures its **continued desirability**.
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Most Favoured Colour
The **most favoured colour** for the **Alvis TD21 (1958-63)** was **Blue**, with **Green and Red** also being popular choices. Other colours seen on surviving examples include **Grey, Silver, Maroon, Cream, Gold, Beige, and Black**.
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Main Rivals (Price): In 1958, the Alvis TD21 competed with several luxury grand tourers in the UK market. Here are the approximate new prices of some of its main rivals at the time:
- **Jaguar Mk1 3.4** – Around **£1,700**
- **Aston Martin DB2/4 MkIII** – Around **£3,900**
- **Bentley S1** – Around **£4,500**
- **Bristol 406** – Around **£3,500**
- **Rolls-Royce Silver Cloud I** – Around **£6,000**
The TD21, priced at **£2,827**, positioned itself as a more affordable alternative to high-end luxury brands while still offering exclusivity and craftsmanship.
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Main Rivals (Performance)
Here’s how the main rivals of the **Alvis TD21** performed in 1958:
- **Jaguar Mk1 3.4** – **Top speed:** ~120 mph | **0-60 mph:** ~9.0 sec
- **Aston Martin DB2/4 MkIII** – **Top speed:** ~120 mph | **0-60 mph:** ~9.3 sec
- **Bentley S1** – **Top speed:** ~103 mph | **0-60 mph:** ~13.1 sec
- **Bristol 406** – **Top speed:** ~110 mph | **0-60 mph:** ~10.0 sec
- **Rolls-Royce Silver Cloud I** – **Top speed:** ~100 mph | **0-60 mph:** ~13.5 sec
The **Alvis TD21** itself had a **top speed of around 103 mph** and could accelerate from **0-60 mph in about 13.5 seconds**. It was positioned as a refined grand tourer rather than a high-performance sports car, offering a balance of luxury and respectable speed.
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Engines
The Alvis TD 21 was equipped with a **3.0-litre inline-six engine**. This engine was naturally aspirated, with an overhead valve configuration and two valves per cylinder. It produced around **115 horsepower (86 kW)** at 4000 rpm and a maximum torque of **206 Nm (152 lb-ft)** at 2500 rpm. The engine options included: - **4-speed manual transmission** from Austin-Healey - **3-speed automatic transmission** from BorgWarner - **5-speed manual transmission** from ZF (available in the Series II models) These options provided a blend of performance and flexibility for different driving preferences.
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Performance
The Alvis TD 21 offered respectable performance for its time. Here's what you could expect:
- **Top Speed**: Approximately **103 mph (166 km/h)**
- **Power**: Around **115 horsepower (86 kW)** at 4000 rpm
- **Acceleration**: 0 to 60 mph in around **13 seconds**
These performance characteristics made the TD 21 a desirable and sporty classic car.
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Historical Advertisements & Marketing Strategy
The **Alvis TD21 (1958-63)** was marketed as a **luxury British grand tourer**, emphasizing **craftsmanship, exclusivity, and refined performance**. Its advertising strategy focused on **elegance, prestige, and engineering excellence**, appealing to buyers who sought a **distinguished alternative to mainstream luxury brands**.
**Marketing Strategy**
- **Target Audience** – Positioned for **affluent professionals and enthusiasts** who valued **traditional British motoring**.
- **Advertising Channels** – Promoted in **prestige motoring magazines**, reinforcing its **high-end appeal**.
- **Key Selling Points**:
- **Smooth 3.0L straight-six engine** for refined performance.
- **Coachbuilt bodywork** by **Park Ward**, ensuring exclusivity.
- **Elegant styling** with subtle design refinements.
**Historical Advertisements**
- **Magazine Features** – The TD21 was advertised in **British motoring publications**, highlighting its **engineering advancements**.
- **Motor Show Presence** – Debuted at the **London Motor Show**, reinforcing its **luxury appeal**.
- **Luxury Positioning** – Advertisements emphasized its **high-quality materials and craftsmanship**, distinguishing it from mass-market rivals.
You can explore more details [here](https://bing.com/search?q=Alvis+TD21+historical+advertisements+marketing+strategy).
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Rarity & Collector Appeal
The **Alvis TD21 (1958-63)** is a **rare and highly desirable collector’s car**, particularly among enthusiasts who appreciate **post-war British luxury** and **coachbuilt craftsmanship**.
**Rarity Factors**
- **Limited Production** – Only **1,069 units** were built, reinforcing its exclusivity.
- **Surviving Numbers** – Many have been preserved, but original examples with **matching numbers and factory specifications** are increasingly rare.
- **Historical Significance** – Represents **Alvis’s transition into post-war luxury motoring**, making it an important piece of British automotive history.
**Collector Appeal**
- **Market Value Growth** – Prices have steadily appreciated, with well-preserved examples commanding **premium values**.
- **Investment Potential** – While not as extreme as some high-performance classics, its **rarity and elegance** make it a **strong investment**.
- **Motorsport Legacy** – Though not a racing car, its **engineering and prestige** make it a sought-after piece of **British motoring history**.
Its **blend of luxury, craftsmanship, and exclusivity** ensures its **continued desirability**. You can explore more details [here](https://bing.com/search?q=Alvis+TD21+rarity+collector+appeal).
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Recorded in UK 2025
Finding an exact number for Alvis TD21s recorded in the UK in 2025 is tricky, but sources suggest that the model remains a rare classic. Some individual TD21s are still registered and taxed, with records showing at least one example actively maintained.
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Target Age Group: The Alvis TD21 was primarily aimed at **affluent, mature buyers** who appreciated **luxury, craftsmanship, and understated elegance** in their automobiles. It was not a flashy sports car but rather a refined grand tourer, appealing to professionals, business executives, and enthusiasts who valued **comfort, prestige, and performance** in a well-built British automobile.
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Influence of Target Age Group:
The **target age group** for the **Alvis TD21 (1958-63)**—primarily **middle-aged professionals and enthusiasts**—had a significant influence on its **design, pricing, and marketing strategy**.
**Influence on Design**
- **Elegant Styling** – Tailored to buyers who valued **classic British craftsmanship** over flashy modern trends.
- **Refined Engineering** – The **3.0L straight-six engine** provided **smooth power delivery**, appealing to those who prioritized **comfort and reliability**.
- **Luxury Interior** – High-quality **leather upholstery and wood trim** reinforced its **premium status**.
**Influence on Pricing**
- **Premium Positioning** – Targeted **affluent buyers**, making it **more expensive** than many rivals.
- **Limited Production** – Alvis kept numbers low, reinforcing its **exclusivity**.
**Influence on Marketing**
- **Luxury-Focused Advertising** – Promoted in **prestige motoring magazines**, emphasizing its **refinement and craftsmanship**.
- **Motor Show Presence** – Debuted at the **London Motor Show**, reinforcing its **high-end appeal**.
- **Collector Appeal** – Marketed as a **distinguished British alternative** to **Rolls-Royce and Bentley**.
Despite its **engineering strengths**, the **TD21 remained a niche luxury vehicle**, appreciated by collectors rather than mass-market buyers. You can explore more details [here](https://bing.com/search?q=Alvis+TD21+influence+of+target+age+group).
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Parts Bin Engineering
The **Alvis TD21 (1958-63)** incorporated a mix of **bespoke components** and **parts bin engineering**, utilizing elements from other manufacturers to streamline production while maintaining its **luxury appeal**.
**Key Parts Bin Components**
- **Engine** – The **3.0L straight-six** was an Alvis design but shared similarities with other British luxury cars.
- **Transmission** – Featured a **four-speed manual gearbox**, with some units using **Borg-Warner automatic transmissions**.
- **Brakes** – **Girling drum brakes**, commonly found on **Jaguar and Rolls-Royce models**.
- **Suspension** – Utilized **independent front suspension**, a feature seen in other high-end British cars.
- **Interior Components** – Some **switchgear and gauges** were sourced from **British suppliers**, ensuring a blend of functionality and cost efficiency.
This approach allowed Alvis to **reduce development costs** while maintaining **high performance and exclusivity**. You can explore detailed parts listings [here](https://bing.com/search?q=Alvis+TD21+parts+bin+engineering).
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Spares/Specialists NI
For locating spares for your Alvis TD 21 in the UK and Ireland, you have several options:
1. **[Red Triangle](https://www.redtriangle.co.uk/parts-home/)**: The official supplier of genuine Alvis parts, offering a wide range of components manufactured to original specifications.
2. **[MEV Spares](https://www.mevspares.co.uk/Alvis-Car-Parts-All-Models/)**: Provides parts for various Alvis models, including the TD 21.
3. **[EU Spares](https://www.euspares.co.uk/original-parts/alvis/td/td-saloon/127835-21)**: Offers OEM-quality parts for the Alvis TD 21.
As for garage services in Northern Ireland, here are a few options:
1. **[Irish Hill Motors](https://www.whocanfixmycar.com/services/northern-ireland)**: Located in Eglinton, L.Derry, they offer a range of services and are RAC approved.
2. **[Link Autos](https://www.thomsonlocal.com/search/garage-services/northern-ireland)**: Based in Belfast, they provide various garage services.
3. **[Sprint Auto](https://www.thomsonlocal.com/search/garage-services/northern-ireland)**: Highly rated garage in Belfast, offering MOT, servicing, and more.
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Manufacturer Recommended
Engine Oil: The **Alvis TA21 (1950-55)** originally recommended **Castrol XL30**, a **monograde SAE 30 oil** suited for classic engines of the era. This oil provided **adequate lubrication** for the TA21’s **3.0L straight-six engine**, ensuring smooth operation and longevity.
**Modern Equivalents**
For modern use, **multigrade oils** with improved additives are preferred:
- **Castrol Classic XL30** – Direct replacement for the original monograde oil.
- **Penrite Classic Light 20W-60** – Offers better protection while maintaining classic engine characteristics.
- **Comma Classic 20W-50** – A widely available alternative with **high zinc content** for older engines.
- **Millers Classic 20W-50** – Designed for vintage cars, providing **enhanced wear protection**.
If you’re restoring a TA21, using a **high-zinc content oil** helps protect the **camshaft and bearings**, ensuring longevity.
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Transmission Oil:
The **Alvis TA21 (1950-55)** originally recommended **Castrol XL30**, a **monograde SAE 30 oil**, for its **manual gearbox**. This oil provided **smooth shifting and adequate lubrication** for the TA21’s **four-speed manual transmission**.
**Modern Equivalents**
For modern use, **multigrade oils** with improved additives are preferred:
- **Castrol Classic XL30** – Direct replacement for the original monograde oil.
- **Penrite Mild EP Gear Oil 80W-90** – Offers better protection while maintaining classic gearbox characteristics.
- **Comma Gear Oil EP80W-90** – A widely available alternative with **high zinc content** for older transmissions.
- **Millers Classic Gear Oil 80W-90** – Designed for vintage cars, providing **enhanced wear protection**.
If you’re restoring a TA21, using a **high-zinc content oil** helps protect the **synchromesh and bearings**, ensuring longevity.
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Tyres: The **Alvis TA21 (1950-55)** originally came equipped with **6.40x15 cross-ply tyres**. Since these are no longer widely available, modern **radial equivalents** are recommended for improved performance and durability.
**Modern Equivalent Tyres**
- **185VR15 Blockley Radial** – A high-quality replacement designed for classic cars.
- **185/80R15 Michelin XVS-P** – Offers excellent grip and period-correct styling.
- **185/80VR15 Dunlop Sport Classic** – A premium option with strong road-holding characteristics.
- **185/80R15 Vredestein Sprint Classic** – A well-balanced tyre for vintage motoring.
- **185/80R15 Pirelli Cinturato CA67** – A historically accurate radial alternative.
**Additional Considerations**
- **Inner Tubes** – The TA21 was originally fitted with **tube-type wheels**, so inner tubes are required unless the wheels have been converted to tubeless.
- **Ride Height & Handling** – Some owners prefer **185/80R15 tyres** to maintain the original stance and road feel.
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Petrol: The **Alvis TA21 (1950-55)** originally recommended **100-octane petrol**, which was common for high-compression engines of the era. However, modern fuels have changed significantly, and **suitable alternatives** are necessary to maintain performance and engine longevity.
**Modern Equivalent Petrol Grades**
- **Tesco Momentum 99** – A **high-octane (99 RON) fuel**, close to the original recommendation.
- **Shell V-Power** – A **premium unleaded (99 RON) fuel**, offering **clean combustion and enhanced additives**.
- **BP Ultimate 97** – A **97 RON fuel**, slightly lower than the original spec but still suitable with additives.
- **Esso Synergy Supreme+ 99** – A **99 RON fuel**, providing **ethanol-free options in some regions**.
**Recommended Additives**
Since modern fuels contain **ethanol**, which can affect classic fuel systems, using **lead replacement additives** is advisable:
- **Millers VSPe Power Plus** – Provides **lead replacement and ethanol protection**.
- **Castrol Valvemaster Plus** – Helps maintain **valve seat integrity**.
- **Frost Anti-Ethanol Additive** – Reduces **ethanol-related corrosion**.
You can explore more details [here](https://bing.com/search?q=Alvis+TA21+petrol+grade+recommendation+modern+equivalents).
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Racing
The Alvis TD 21 did not have a significant presence in competitive racing. Its design and performance were more focused on providing a luxurious and sporty driving experience for enthusiasts rather than on-track competition.
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Valuation
The value of an Alvis TD 21 can vary depending on its condition, originality, and provenance. Generally, you can expect prices to range from £16,092 for one in average condition** to £69,800 for well-preserved examples**. For cars in exceptional condition or with a notable history, the price can be higher, with some models fetching up to €200,000.
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Investment Assessment
The **Alvis TD21 Saloon (1958-63)** earns a **3 out of 5** rating as a financial investment. While it is a **rare and elegant post-war British luxury car**, its **market appreciation** has been steady rather than dramatic.
**Investment Rating Breakdown**
- **Rarity (4/5)** – With only **1,069 units** produced, it is relatively scarce.
- **Market Value Growth (3/5)** – Prices have **gradually increased**, but it lacks the explosive appreciation seen in high-performance classics.
- **Collector Appeal (3/5)** – Enthusiasts appreciate its **coachbuilt craftsmanship**, but it competes with more iconic British luxury cars.
- **Performance & Reputation (3/5)** – While refined, it was never a high-performance model, limiting its desirability among sports car collectors.
- **Historical Significance (4/5)** – Represents **Alvis’s transition into post-war luxury motoring**, making it an important piece of British automotive history.
Its **blend of rarity, craftsmanship, and understated luxury** ensures **continued desirability**, but it remains a **niche collector’s car** rather than a high-yield investment.
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Clubs
The **Alvis Owner Club (AOC)** is active in the UK and welcomes enthusiasts from Northern Ireland as well. The club caters to owners of all Alvis cars, including military vehicles, and provides support, events, and a community for those passionate about the marque. You don’t need to own an Alvis to become a member!
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