Alvis TA21 (1950-55)

Overview: The **Alvis TA21**, introduced in **1950**, was a significant model for Alvis as it marked the company's transition into the post-war luxury car market. It replaced the **TA14**, which was based on pre-war designs, and introduced a **new 3.0L straight-six engine**, offering improved performance and refinement. 

The TA21 was Alvis's first post-war model to feature **independent front suspension** and **hydraulic brakes**, making it more advanced than its predecessor. It was available as a **four-door saloon** built by **Mulliners of Birmingham** and a **drophead coupe** by **Tickford**, catering to buyers who sought both elegance and practicality. 

This model helped Alvis establish itself as a **premium British automaker**, setting the foundation for later models like the **TC21 and TD21**. It also introduced an engine that would power Alvis cars until the company ceased car production in **1967**. 

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COMMON FAULTS

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel.

The **Alvis TA21** had a few common faults that owners and restorers have encountered over the years:

- **Head Gasket Issues** – The gasket could blow between cylinders **4 and 5**, leading to compression loss and overheating.

- **Clutch Judder** – Some cars experienced clutch judder on takeoff, often caused by **worn engine or gearbox mounts**, oil contamination, or uneven wear on the clutch components.

- **Fuel Vaporisation** – Like many classic cars, the TA21 could suffer from **fuel vaporisation**, especially in warm weather, leading to difficulty starting or engine hesitation.

- **Oil Consumption** – These cars could **use or lose a lot of oil** over long distances, requiring frequent checks and top-ups.

- **Ignition System Issues** – Problems with the **distributor drive gear** could lead to engine failure if improperly installed or if lubrication was compromised.

Despite these issues, the TA21 remains a well-engineered and highly regarded classic. 

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Generations/Trim Levels

The **Alvis TA21** was produced between **1950 and 1953** and did not have multiple generations in the way modern cars do. However, it was available in two main body styles:

- **Saloon** – Built by **Mulliners of Birmingham**, featuring a four-door design with classic British luxury styling.

- **Drophead Coupe** – Crafted by **Tickford**, offering a two-door convertible experience with elegant proportions.

Additionally, a small number of TA21 chassis were sent to **Graber in Switzerland**, where bespoke coachbuilt versions were created. These were highly exclusive and featured unique styling elements.

The TA21 was succeeded by the **TC21** in 1953, which introduced refinements and a more powerful engine. 

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Designer/Dimensions

The **Alvis TA21** was designed by **Mulliners of Birmingham**, which crafted the saloon bodywork, while **Tickford** was responsible for the **drophead coupe** version. 

Here are its key dimensions:

- **Wheelbase:** 111.5 in (2,832 mm)

- **Length:** 182 in (4,623 mm)

- **Width:** 66 in (1,676 mm)

- **Height:** 62.5 in (1,588 mm)

- **Kerb weight:** ~1,448 kg (3,192 lbs)

Its elegant proportions and refined styling made it a standout grand tourer of its time. 

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Where Manufactured

The **Alvis TA21 (1950-55)** was manufactured in **Coventry, England**, by **Alvis Cars**. The **saloon bodies** were built by **Mulliners of Birmingham**, while the **drophead coupé versions** were produced by **Tickford Limited**. This model marked Alvis’s transition into **post-war luxury motoring**, blending **refined engineering** with **traditional British craftsmanship**. 

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Production Total: The **Alvis TA21** was produced between **1950 and 1953**, with a total of **1,316 units** built. This included **302 drophead coupe versions** by Tickford. 

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Price New: In **1950**, the **Alvis TA21** was priced at approximately **£1,945 including taxes**. This positioned it as a luxury grand tourer, offering refinement and craftsmanship at a competitive price compared to its rivals.

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Sales: The **Alvis TA21**, produced between **1950 and 1953**, was a **moderate success** for Alvis, with **1,316 units** built. While it wasn't a mass-market vehicle, it helped Alvis transition into the post-war luxury car market and establish itself as a premium British automaker. The TA21 introduced a **new 3.0L straight-six engine**, independent front suspension, and hydraulic brakes, making it a significant step forward in refinement and performance. 

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Highest Sales Figures by Country

The **Alvis TA21 (1950-55)** had its highest sales figures in the **United Kingdom**, where it was primarily marketed as a **luxury post-war saloon**. While some units were exported, its global presence remained limited.

**Sales Breakdown by Region**

- **United Kingdom** – The largest market, with most TA21s sold domestically.

- **Europe** – Some units were exported to **France, Switzerland, and Germany**, where Alvis had a niche following.

- **North America** – Very few TA21s made it to the **United States**, as British luxury cars faced stiff competition from domestic brands.

- **Australia & South Africa** – A handful of examples were exported, but they remained rare.

Only **1,316 units** of the **TA21** were built, reinforcing its **exclusivity and collector appeal**. 

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Historical Pricing Comparisons

The **Alvis TA21 (1950-55)** has seen **steady appreciation** in value, particularly among collectors who appreciate its **post-war British luxury appeal**.

**Historical Pricing Overview**

- **Lowest Recorded Sale**: **£4,900** (Restored-Original, Canada, 2022).

- **Median Price (Since 2020)**: **£28,125** (UK, 2021).

- **Highest Recorded Sale**: **€29,750** (Project Condition, Netherlands, 2022).

- **Total Sales Value (Since 2020)**: **Varies by condition and provenance**.

- **Sell-Through Rate**: **Consistently strong for well-preserved examples**.

**Market Trends**

- Prices have **gradually increased**, reflecting its **rarity and collector appeal**.

- The **Tickford Drophead Coupé** variant commands a **premium** over the standard saloon.

- **Original examples** with documented history are **highly sought after**.

Its **blend of British craftsmanship and post-war luxury** ensures its **continued desirability**. 

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Most Favoured Colour

The **most favoured colour** for the **Alvis TA21 (1950-55)** was **Blue**, particularly in two-tone schemes like **Blue and Silver**. Other popular colours included **Maroon and Cream**, which were often chosen for restored examples. 

The **Tickford Drophead Coupé** models frequently featured **elegant two-tone paintwork**, enhancing their **luxury appeal**. 

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Main Rivals (Price): In **1950**, the **Alvis TA21** competed with several luxury grand tourers in the UK. Here are the approximate new prices of some of its main rivals at the time:

- **Jaguar MkV 3.5** – Around **£1,275**

- **Bentley MkVI** – Around **£3,800**

- **Bristol 401** – Around **£2,750**

- **Rolls-Royce Silver Dawn** – Around **£4,500**

- **Lagonda 2.6-Litre** – Around **£2,500**

The **Alvis TA21**, priced at **£1,945**, positioned itself as a refined and well-crafted alternative to high-end luxury brands while still offering exclusivity and performance. 

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Main Rivals (Performance)

Here’s how the **main rivals** of the **Alvis TA21** performed in **1950**:

- **Jaguar MkV 3.5** – **Top speed:** ~90 mph | **0-60 mph:** ~15.0 sec

- **Bentley MkVI** – **Top speed:** ~100 mph | **0-60 mph:** ~13.0 sec

- **Bristol 401** – **Top speed:** ~95 mph | **0-60 mph:** ~14.0 sec

- **Rolls-Royce Silver Dawn** – **Top speed:** ~95 mph | **0-60 mph:** ~14.5 sec

- **Lagonda 2.6-Litre** – **Top speed:** ~90 mph | **0-60 mph:** ~15.5 sec

The **Alvis TA21** itself had a **top speed of around 88.7 mph** and could accelerate from **0-60 mph in about 15.5 seconds**. It was positioned as a refined grand tourer rather than a high-performance sports car, offering a balance of **luxury and respectable speed**.

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Engine

The **Alvis TA21** was powered by a **3.0L straight-six engine**, which was a significant upgrade from its predecessor. Here are its key specifications:

- **Displacement:** 2,993 cc (3.0L)

- **Power Output:** **83 bhp** (62 kW)

- **Compression Ratio:** **7.0:1**

- **Carburettor:** Single **Solex**

- **Crankshaft:** **7-bearing** for improved smoothness

- **Timing Gears:** Located at the **rear of the cylinder block**

- **Top Speed:** **88.7 mph** (142.7 km/h)

- **0-60 mph Acceleration:** **15.5 seconds**

- **Fuel Consumption:** **19.5 mpg (UK)**

This engine was the foundation for Alvis’s later models, evolving over time to produce up to **150 bhp** in later versions. ***** 

Performance

The **Alvis TA21**, introduced in **1950**, offered respectable performance for a luxury grand tourer of its time. Here are its key performance figures:

- **Top speed:** ~88.7 mph (142.7 km/h)

- **0-60 mph acceleration:** ~15.5 seconds

- **Fuel consumption:** ~19.5 mpg (UK)

- **Power output:** **93 bhp** at 4,000 rpm

- **Torque:** **147 lb-ft** at 2,200 rpm

While not a high-performance sports car, the TA21 provided smooth power delivery and refinement, making it a comfortable and capable touring vehicle. 

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Historical Advertisements & Marketing Strategy

The **Alvis TA21 (1950-55)** was marketed as a **luxury post-war saloon**, emphasizing **British craftsmanship, refined engineering, and exclusivity**. Its advertising strategy focused on **elegance, performance, and prestige**, appealing to buyers who sought a **high-quality alternative to mainstream luxury brands**.

**Marketing Strategy**

- **Target Audience** – Positioned for **affluent professionals and enthusiasts** who valued **traditional British motoring**.

- **Advertising Channels** – Promoted in **automotive magazines and luxury lifestyle publications**, reinforcing its **prestige**.

- **Key Selling Points**:

  - **Smooth 3.0L straight-six engine** for refined performance.

  - **Coachbuilt bodywork** by **Mulliners and Tickford**, ensuring exclusivity.

  - **Elegant styling** with semi-recessed headlamps and flowing lines.

**Historical Advertisements**

- **Magazine Features** – The TA21 was advertised in **British motoring publications**, highlighting its **engineering advancements**.

- **Motor Show Presence** – Debuted at the **Geneva Motor Show in 1950**, reinforcing its **luxury appeal**.

- **Luxury Positioning** – Advertisements emphasized its **high-quality materials and craftsmanship**, distinguishing it from mass-market rivals.

Despite its **limited global reach**, the TA21 remains a **highly regarded classic**, appreciated for its **refined engineering and elegant design**. You can explore more details [here](https://bing.com/search?q=Alvis+TA21+historical+advertisements+marketing+strategy). 

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Rarity & Collector Appeal

The **Alvis TA21 (1950-55)** is a **rare and highly desirable collector’s car**, particularly among enthusiasts who appreciate **post-war British luxury** and **coachbuilt craftsmanship**.

**Rarity Factors**

- **Limited Production** – Only **1,316 units** were built, with just **302 Tickford Drophead Coupés**, making them especially scarce.

- **Surviving Numbers** – Many have been preserved, but original examples with **matching numbers and factory specifications** are increasingly rare.

- **Historical Significance** – Represents **Alvis’s transition into post-war luxury motoring**, blending **refined engineering** with **traditional British craftsmanship**.

**Collector Appeal**

- **Market Value Growth** – Prices have steadily appreciated, with well-preserved examples commanding **premium values**.

- **Investment Potential** – While not as extreme as some high-performance classics, its **rarity and elegance** make it a **strong investment**.

- **Motorsport Legacy** – Though not a racing car, its **engineering and prestige** make it a sought-after piece of **British motoring history**.

Its **blend of luxury, craftsmanship, and exclusivity** ensures its **continued desirability**. 

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Recorded in UK 2025

Finding an exact number for **Alvis TA21s** recorded in the UK in **2025** is tricky, but sources suggest that the model remains a rare classic. Some individual TA21s are still registered and taxed, with records showing at least **several known survivors**. 

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Target Age Group: The **Alvis TA21** was aimed at **affluent, mature buyers** who valued **luxury, craftsmanship, and exclusivity** in their automobiles. It was a refined grand tourer rather than a high-performance sports car, appealing to professionals, business executives, and enthusiasts who appreciated **comfort, prestige, and understated elegance** in a well-built British automobile. 

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Influence of Target Age Group:

The **target age group** for the **Alvis TA21 (1950-55)**—primarily **middle-aged professionals and enthusiasts**—had a significant influence on its **design, pricing, and marketing strategy**.

**Influence on Design**

- **Elegant Styling** – Tailored to buyers who valued **classic British craftsmanship** over flashy modern trends.

- **Refined Engineering** – The **3.0L straight-six engine** provided **smooth power delivery**, appealing to those who prioritized **comfort and reliability**.

- **Luxury Interior** – High-quality **leather upholstery and wood trim** reinforced its **premium status**.

**Influence on Pricing**

- **Premium Positioning** – Targeted **affluent buyers**, making it **more expensive** than many rivals.

- **Limited Production** – Alvis kept numbers low, reinforcing its **exclusivity**.

**Influence on Marketing**

- **Luxury-Focused Advertising** – Promoted in **prestige motoring magazines**, emphasizing its **refinement and craftsmanship**.

- **Motor Show Presence** – Debuted at the **Geneva Motor Show in 1950**, reinforcing its **high-end appeal**.

- **Collector Appeal** – Marketed as a **distinguished British alternative** to **Rolls-Royce and Bentley**.

Despite its **engineering strengths**, the **TA21 remained a niche luxury vehicle**, appreciated by collectors rather than mass-market buyers Review; Honest John - Honest John Classics](https://classics.honestjohn.co.uk/reviews/alvis/ta21/). 

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Parts Bin Engineering

The **Alvis TA21 (1950-55)** incorporated a mix of **bespoke components** and **parts bin engineering**, utilizing elements from other manufacturers to streamline production while maintaining its **luxury appeal**.

**Key Parts Bin Components**

- **Engine** – The **3.0L straight-six** was an Alvis design but shared similarities with other British luxury cars.

- **Transmission** – Featured a **four-speed manual gearbox**, with some units using **Borg-Warner automatic transmissions**.

- **Brakes** – **Girling drum brakes**, commonly found on **Jaguar and Rolls-Royce models**.

- **Suspension** – Utilized **independent front suspension**, a feature seen in other high-end British cars.

- **Interior Components** – Some **switchgear and gauges** were sourced from **British suppliers**, ensuring a blend of functionality and cost efficiency.

This approach allowed Alvis to **reduce development costs** while maintaining **high performance and exclusivity**. You can explore detailed parts listings [here](https://bing.com/search?q=Alvis+TA21+parts+bin+engineering). 

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Spares/Specialists NI

You have several options for sourcing **Alvis TA21 spares** in the UK and Ireland:

- **[MEV Spares](https://www.mevspares.co.uk/Alvis-Car-Parts-All-Models/)** – Offers a wide range of parts for Alvis models, including clutch, brakes, engine components, and suspension.

- **[Chris Prince](https://www.chrisprince.co.uk/)** – Specializes in post-war Alvis parts, including second-hand components that may no longer be available new.

- **[Red Triangle](https://www.redtriangle.co.uk/parts-home/)** – The official supplier of **genuine Alvis parts**, manufactured to original works drawings for guaranteed compatibility.

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There are several **garage services** in **Northern Ireland** that can help with **Alvis cars**, including maintenance, repairs, and restoration:

- **[Commons Brae Garage](https://www.bing.com/search?q=Commons%20Brae%20Garage&filters=local_ypid%3a%22YN1029x10449044347235568160%22)** – Located in **Belfast**, offering trusted car repair services.

- **[Fastfit Tyre & Car Servicing Centre](https://www.bellsfastfit.com/car-servicing-ni)** – Based in **Downpatrick**, providing comprehensive car servicing.

- **[Earley Engineering](https://classiccarwebsite.com/item/earley-engineering-limited/)** – Specializes in **Alvis restoration**, repairs, and competition preparation.

- **[Carrosserie](https://www.carrosserie.co.uk/classic-car-manufacturers/alvis-restoration)** – Experts in **classic Alvis restoration**, ensuring authenticity and quality.

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Manufacturer Recommended

Engine Oil: The **Alvis TA21 (1950-55)** originally recommended **Castrol XL30**, a **monograde SAE 30 oil** suited for classic engines of the era. This oil provided **adequate lubrication** for the TA21’s **3.0L straight-six engine**, ensuring smooth operation and longevity.

**Modern Equivalents**

For modern use, **multigrade oils** with improved additives are preferred:

- **Castrol Classic XL30** – Direct replacement for the original monograde oil.

- **Penrite Classic Light 20W-60** – Offers better protection while maintaining classic engine characteristics.

- **Comma Classic 20W-50** – A widely available alternative with **high zinc content** for older engines.

- **Millers Classic 20W-50** – Designed for vintage cars, providing **enhanced wear protection**.

If you’re restoring a TA21, using a **high-zinc content oil** helps protect the **camshaft and bearings**, ensuring longevity. **

Transmission Oil: The **Alvis TA21 (1950-55)** originally recommended **Castrol XL30** for its **manual gearbox**, a **monograde SAE 30 oil** suited for classic transmissions of the era. This oil provided **smooth shifting and adequate lubrication** for the TA21’s **four-speed manual transmission**.

**Modern Equivalents**

For modern use, **multigrade oils** with improved additives are preferred:

- **Castrol Classic XL30** – Direct replacement for the original monograde oil.

- **Penrite Mild EP Gear Oil 80W-90** – Offers better protection while maintaining classic gearbox characteristics.

- **Comma Gear Oil EP80W-90** – A widely available alternative with **high zinc content** for older transmissions.

- **Millers Classic Gear Oil 80W-90** – Designed for vintage cars, providing **enhanced wear protection**.

If you’re restoring a TA21, using a **high-zinc content oil** helps protect the **synchromesh and bearings**, ensuring longevity. 

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Tyres: The **Alvis TA21 (1950-55)** originally came equipped with **6.40x15 cross-ply tyres**. Since these are no longer widely available, modern **radial equivalents** are recommended for improved performance and durability.

**Modern Equivalent Tyres**

- **185VR15 Blockley Radial** – A high-quality replacement designed for classic cars.

- **185/80R15 Michelin XVS-P** – Offers excellent grip and period-correct styling.

- **185/80VR15 Dunlop Sport Classic** – A premium option with strong road-holding characteristics.

- **185/80R15 Vredestein Sprint Classic** – A well-balanced tyre for vintage motoring.

- **185/80R15 Pirelli Cinturato CA67** – A historically accurate radial alternative.

**Additional Considerations**

- **Inner Tubes** – The TA21 was originally fitted with **tube-type wheels**, so inner tubes are required unless the wheels have been converted to tubeless.

- **Ride Height & Handling** – Some owners prefer **185/80R15 tyres** to maintain the original stance and road feel.

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Petrol: The **Alvis TA21 (1950-55)** originally recommended **100-octane petrol**, which was common for high-compression engines of the era. However, modern fuels have changed significantly, and **suitable alternatives** are necessary to maintain performance and engine longevity.

**Modern Equivalent Petrol Grades**

- **Tesco Momentum 99** – A **high-octane (99 RON) fuel**, close to the original recommendation.

- **Shell V-Power** – A **premium unleaded (99 RON) fuel**, offering **clean combustion and enhanced additives**.

- **BP Ultimate 97** – A **97 RON fuel**, slightly lower than the original spec but still suitable with additives.

- **Esso Synergy Supreme+ 99** – A **99 RON fuel**, providing **ethanol-free options in some regions**.

**Recommended Additives**

Since modern fuels contain **ethanol**, which can affect classic fuel systems, using **lead replacement additives** is advisable:

- **Millers VSPe Power Plus** – Provides **lead replacement and ethanol protection**.

- **Castrol Valvemaster Plus** – Helps maintain **valve seat integrity**.

- **Frost Anti-Ethanol Additive** – Reduces **ethanol-related corrosion**.

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Racing

The **Alvis TA21** was primarily designed as a **luxury grand tourer**, rather than a competition car. However, Alvis had a history of motorsport involvement, and some TA21s were privately entered into **hill climbs and endurance events**. 

While it didn’t have a dedicated factory racing program, Alvis cars—including earlier models—had competed in events like the **Le Mans 24 Hours** and **British hill climb championships**. The TA21’s **smooth straight-six engine** and **independent front suspension** made it a capable touring car, but it wasn’t built for high-performance racing.

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Valuation

The value of an **Alvis TA21** in the UK in **2025** depends on its **condition, originality, and provenance**. Based on available sources:

- **Concours condition** (fully restored, showroom quality): **£40,000–£50,000**

- **Good condition** (well-maintained, minor imperfections): **£25,000–£35,000**

- **Project cars** (requiring restoration): **£10,000–£20,000**

Prices can vary depending on **rarity, history, and demand**. W

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Investment Assessment

The **Alvis TA21 (1950-55)** earns a **3 out of 5** rating as a financial investment. While it is a **rare and elegant post-war British luxury car**, its **market appreciation** has been steady rather than dramatic.

**Investment Rating Breakdown**

- **Rarity (4/5)** – With only **1,316 units** produced, it is relatively scarce, especially the **Tickford Drophead Coupé** variant.

- **Market Value Growth (3/5)** – Prices have **gradually increased**, but it lacks the explosive appreciation seen in high-performance classics.

- **Collector Appeal (3/5)** – Enthusiasts appreciate its **coachbuilt craftsmanship**, but it competes with more iconic British luxury cars.

- **Performance & Reputation (3/5)** – While refined, it was never a high-performance model, limiting its desirability among sports car collectors.

- **Historical Significance (4/5)** – Represents **Alvis’s transition into post-war luxury motoring**, making it an important piece of British automotive history.

Its **blend of rarity, craftsmanship, and understated luxury** ensures **continued desirability**, but it remains a **niche collector’s car** rather than a high-yield investment. 

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Clubs

The **Alvis Owner Club (AOC)** is active in the UK and welcomes enthusiasts from Northern Ireland as well. The club caters to owners of all Alvis cars, including military vehicles, and provides support, events, and a community for those passionate about the marque. You don’t need to own an Alvis to become a member!

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