Volvo 262 Coupe (1977-81)

Overview: The **Volvo 262C (1977–1981)** was a bold move for Volvo, marking its **first entry into the luxury coupe segment**. Designed by **Jan Wilsgaard**, the 262C was based on the **Volvo 260 series** but featured a **lowered roofline**, wide **C-pillars**, and a **distinctive vinyl-covered roof**, giving it a sleek, high-end appearance. 

Unlike most Volvos, the 262C was **built by Bertone in Italy**, adding an extra layer of exclusivity. It was powered by the **PRV V6 engine**, developed in collaboration with **Peugeot and Renault**, and came with **luxury features** like leather upholstery, air conditioning, and power accessories—unusual for Volvo at the time.

The 262C was aimed primarily at the **U.S. market**, competing with luxury coupes like the **Cadillac Eldorado** and **Mercedes-Benz 280 CE**. While it wasn’t a high-volume seller, it helped Volvo **expand its brand image**, proving that the company could produce stylish, high-end vehicles alongside its well-known practical models.

*****

COMMON FAULTS 

Please Note: Common Faults in Regularly Used Vehicles vs. Low-Mileage Stored Vehicles that have been used consistently over many years, accumulating approximately 10,000–12,000 miles annually, are more prone to common faults due to regular wear and tear. These issues typically arise from the natural aging of components subjected to frequent use, such as engine parts, suspension systems, brakes, and tires. In contrast, vehicles with low mileage that have been stored or preserved are likely to experience different types of issues. These vehicles are often better maintained to ensure their longevity and may avoid some of the typical wear-and-tear problems seen in regularly driven cars. However, they can still face unique challenges such as degradation of rubber seals, corrosion from prolonged inactivity, or fuel system issues caused by old or stagnant fuel. 

The Volvo 262C Coupe, while a unique and stylish classic car, did have some common faults that owners often encountered: 

1. **Rust Issues**: The bodywork, especially around the wheel arches and lower sections, was prone to rust. 

2. **Electrical Problems**: The electrical system could be unreliable, leading to issues with the lights, windows, and other electrical components. 

3. **Cooling System**: The cooling system was known to have problems, including radiator leaks and overheating. 

4. **Headroom**: Due to its unique design, the 262C had limited headroom, which could be uncomfortable for taller drivers and passengers. 

5. **Suspension**: The suspension system could be stiff and less comfortable compared to other luxury cars of the time. Despite these issues, the Volvo 262C remains a cherished classic for its distinctive design and collaboration with Bertone. ***** 

Generations/Trim Levels 

The Volvo 262C Coupe was produced in a single generation from 1977 to 1981. It was based on the Volvo 260 series and had a few variations in trim levels and specifications over the years. Here are the main details: ### Trim Levels and Specifications 

1. **Volvo 262C 2.7L V6** (1977-1981) - Engine: 2.7L PRV V6 - Transmission: 4-speed manual with overdrive or 3-speed automatic - Power: 140 HP - Features: Leather interior, wood trim, air conditioning, power windows, heated front seats, alloy wheels 

2. **Volvo 262C 2.8L V6** (1979-1981) - Engine: 2.8L PRV V6 - Transmission: 5-speed manual or 3-speed automatic - Power: 155 HP - Features: Similar to the 2.7L V6 model, with slight improvements in engine performance 

Special Edition - **Volvo 262C Solaire** (Convertible) - A limited edition convertible version created by Newport Conversions in California for Volvo's 25th anniversary in the United States. Only five units were made. The 262C was known for its distinctive design, including a lowered roofline, wide C-pillars, and luxurious interior features. It was a collaboration between Volvo and the Italian design house Bertone - autoevolution](https://www.autoevolution.com/volvo/262/). 

***** 

Designer/Dimensions 

The Volvo 262C Coupe was designed by **Jan Wilsgaard**, Volvo's chief designer. The car was produced in collaboration with the Italian design house Bertone, which handled the assembly in Turin, Italy. ### Dimensions of the Volvo 262C Coupe: - **Wheelbase**: 2,640 mm (103.9 in) - **Length**: 4,890 mm (192.5 in) - **Width**: 1,710 mm (67.3 in) - **Height**: 1,440 mm (56.7 in) - **Curb Weight**: 1,425–1,440 kg (3,141.6–3,174.7 lb) The 262C's unique design, with its lowered roofline and wide C-pillars, made it stand out among other luxury coupes of its time. 

***** 

Where Manufactured

The **Volvo 262 Coupe (1977-81)** was primarily assembled in **Turin, Italy**, by **Gruppo Bertone**. While the design was created by Volvo’s **Jan Wilsgaard**, Bertone handled the final assembly, including modifications to the roofline and luxury interior features. 

*****

Production Total: The Volvo 262C Coupe had a total production run of **6,622 units** from 1977 to 1981. This model was a unique collaboration between Volvo and the Italian design house Bertone, making it a distinctive and rare classic car.

*****

Price New: The Volvo 262C Coupe was priced at around **£12,000** when it was first introduced in the UK in 1977. This made it one of the more expensive and luxurious models in the Volvo lineup at the time.

*****

Sales: The **Volvo 262C**, produced between **1977 and 1981**, was a **luxury coupe** designed by **Jan Wilsgaard** and built by **Bertone in Italy**. It was based on the **Volvo 260 series** but featured a **lower roofline, wide C-pillars, and a distinctive design**. 

**Sales & Market Performance**

- **Total Production**: **6,622 units** were built.

- **Market Reception**: Initially aimed at the **U.S. luxury market**, competing with the **Cadillac Eldorado and Mercedes-Benz 280 CE**.

- **Limited Appeal**: While it had a **cult following**, it wasn’t a **mass-market success**, as Volvo was traditionally known for **practical estates rather than luxury coupes** – Monday Modern Classic | CCFS UK](https://www.classiccarsforsale.co.uk/blog/modern-classics/volvo-262c-monday-modern-classic).

- **Collector’s Status**: Today, the **262C** is considered a **rare and desirable classic**, with enthusiasts appreciating its **unique styling and Bertone craftsmanship**.

*****

Highest Sales Figures by Country

The **Volvo 262 Coupe (1977-81)** was primarily aimed at the **United States market**, where it saw its highest sales figures. About **half of the annual production** was earmarked for the U.S.. Other notable markets included **Sweden, Germany, and Canada**, where Volvo had a strong presence.

A total of **6,622 units** were produced, making it a relatively rare model compared to other Volvo offerings. 

*****

Historical Pricing Comparisons

The **Volvo 262 Coupe** has seen a **steady increase in value** among collectors, thanks to its **unique Bertone styling and rarity**. Here’s a look at its **historical pricing trends**:

**Historical Pricing Comparisons**

- **Lowest recorded sale**: **£1,146**  

- **Median price**: **£8,003**  

- **Highest recorded sale**: **£11,731**  

The **262 Coupe** remains a **highly sought-after classic**, with prices rising as enthusiasts recognize its **distinctive design and limited production**. 

*****

Most Favoured Colour

The **most popular colours** for the **Volvo 262 Coupe (1977-81)** included:

- **Silver Metallic with Black Vinyl Roof** – The original launch color and the most common choice.

- **Gold Metallic** – Introduced in later years, offering a more luxurious appearance.

- **Light Blue Metallic** – A rare but stylish option.

- **Black** – A sleek and understated choice.

A **special red version** was created for **Pehr G. Gyllenhammar**, Volvo’s CEO, featuring a unique **Turbo-style black trim**. You can explore more details on Volvo 262C colors [here](https://www.volvobertone.com/2enstory.html). 

*****

Main Rivals (Price): In 1977, the Volvo 262C Coupe had several rivals in the luxury car market. Here are some of the new prices of its main competitors in the UK at that time:

- **Rolls-Royce Corniche**: £31,998

- **Jaguar XJS**: £10,507

- **Mercedes-Benz 200**: £4,475

- **BMW 316**: £3,679

- **Lotus Esprit**: £7,883

- **Aston Martin V8**: £14,836

These prices reflect the diverse range of luxury cars available in the market during that period.

**

Main Rivals (Performance)

Here are the performance specifications of some of the main rivals of the Volvo 262C Coupe in 1977: 

• **Mercedes-Benz 450SL** - **Engine**: 4.5L V8 - **Power**: 180-225 HP - **Torque**: 220-240 lb-ft - **0-60 mph**: 9.5 seconds - **Top Speed**: 125 mph - **Fuel Consumption**: 14-16 mpg 

• **Jaguar XJS** - **Engine**: 5.3L V12 - **Power**: 285 HP - **Torque**: 294 lb-ft - **0-60 mph**: 7.6 seconds - **Top Speed**: 143 mph - **Fuel Consumption**: 12-15 mpg 

• **Rolls-Royce Corniche** - **Engine**: 6.75L V8 - **Power**: 220 HP - **Torque**: 330 lb-ft - **0-60 mph**: 10.5 seconds - **Top Speed**: 118 mph - **Fuel Consumption**: 10-12 mpg 

• **BMW 316** - **Engine**: 1.6L I4 - **Power**: 90 HP - **Torque**: 100 lb-ft - **0-60 mph**: 13.5 seconds - **Top Speed**: 103 mph - **Fuel Consumption**: 25-30 mpg 

• **Aston Martin V8** - **Engine**: 5.3L V8 - **Power**: 310 HP - **Torque**: 320 lb-ft - **0-60 mph**: 6.1 seconds - **Top Speed**: 160 mph - **Fuel Consumption**: 10-14 mpg 

These specifications highlight the diverse range of performance capabilities among luxury cars in 1977. Each model had its own unique strengths and appeal. 

***** 

Engine: The **Volvo 262 Coupe (1977-81)** featured a **2.7L PRV V6 engine**, developed in collaboration with **Peugeot, Renault, and Volvo**. Here are its key specifications:

- **Engine Type**: 2.7L **B27E** V6

- **Fuel System**: **Bosch fuel injection**

- **Horsepower**: **141-148 HP** @ 5700 rpm

- **Torque**: **160 lb-ft (218 Nm)**

- **Compression Ratio**: **9.5:1**

- **Aspiration**: **Naturally aspirated**

- **Drivetrain**: **Rear-wheel drive (RWD)**

- **Transmission**: **3-speed automatic or 4-speed manual with overdrive**

- **Fuel Tank Capacity**: **60L (15.9 gallons)**

The **B27E engine** was lightweight due to its **aluminum block and cylinder heads**, weighing under **150 kg**. 

*****

Performance 

The Volvo 262C Coupe, with its distinctive design and collaboration with Bertone, offered respectable performance for its time. Here are some key performance specifications: 

Performance Specifications - 

**Engine**: 2.7L PRV V6 (1977-1979) / 2.8L PRV V6 (1979-1981) - **Power**: 140 HP (2.7L) / 155 HP (2.8L) - **Torque**: 160 lb-ft (2.7L) / 169 lb-ft (2.8L) - **Transmission**: 4-speed manual with overdrive, 5-speed manual, or 3-speed automatic - **Top Speed**: Approximately 110 mph (177 km/h) - **0-60 mph (0-100 km/h)**: Around 10-11 seconds - **Fuel Consumption**: Approximately 18-20 mpg (combined) 

The 262C was known for its smooth ride and comfortable interior, making it a popular choice among luxury car enthusiasts. While it may not have been the fastest car on the road, its unique design and luxurious features set it apart from its competitors. 

***** 

Historical Advertisements & Marketing Strategy

The **Volvo 262 Coupe** was marketed as a **luxury grand tourer**, emphasizing its **Italian craftsmanship** and **exclusive design**. Built by **Bertone**, it was Volvo’s attempt to enter the **premium coupe segment**, competing with brands like **Mercedes-Benz and Cadillac**.

**Advertising & Marketing Strategy**

- **Luxury Positioning** – Volvo promoted the **262 Coupe** as a **high-end, stylish alternative** to traditional Volvo models.

- **Italian Craftsmanship** – Ads highlighted its **Bertone-built body**, **leather interior**, and **woodgrain accents**.

- **Exclusive Appeal** – With only **6,622 units produced**, Volvo marketed the **262 Coupe** as a **rare and prestigious vehicle**.

- **Target Market** – The car was aimed at **executives and luxury buyers**, particularly in the **U.S. market**.

Despite its **limited production**, the **262 Coupe** remains a **collector’s favorite**, admired for its **unique styling and rarity**.  

You can find more details on Volvo’s marketing evolution [here](https://www.auto-digest.com/shifting-gears-the-marketing-evolution-at-volvo/) and a historical perspective on the **262 Coupe** [here](https://www.media.volvocars.com/global/en-gb/media/pressreleases/206002/designed-in-sweden-and-built-in-italy-the-volvo-262c-turns-40).

*****

Rarity & Collector Appeal

The **Volvo 262 Coupe** is a **rare and highly collectible** classic, thanks to its **limited production and Bertone craftsmanship**. Produced between **1977 and 1981**, only **6,622 units** were built, making it a **scarce find today**.

**Rarity & Collector Appeal**

- **Limited Production** – With just **6,622 units**, the **262 Coupe** is one of Volvo’s **most exclusive models**.

- **Bertone Design** – Built in **Italy by Bertone**, it features a **lower roofline, wide C-pillars, and luxury interior**.

- **Market Value** – Prices for **well-maintained examples** have been rising, with some fetching **over £11,731**.

- **Celebrity Ownership** – A **262 Coupe owned by David Bowie** sold for **over £160,000** in 2018.

- **Investment Potential** – The **262 Coupe** is considered a **solid investment**, thanks to its **unique styling and increasing collector interest**.

Collectors appreciate the **262 Coupe** for its **blend of luxury, rarity, and Volvo durability**. It remains a **standout classic** in the world of vintage cars. 

*****

Recorded in  UK 2025

As of 2025, there are **3 Volvo 262C Coupes** still on the road in the UK. This model has become quite rare over the years, making it a cherished classic among car enthusiasts.

*****

Target Age Group

The **Volvo 262 Coupe** was designed to appeal to **luxury car buyers**, particularly in the **United States market**, where Volvo sought to compete with brands like **Cadillac and Mercedes-Benz**. 

**Target Age Group & Market Appeal**

- **Executives & Professionals** – The **262 Coupe’s premium styling and Bertone craftsmanship** made it attractive to **business leaders and high-income buyers**.

- **Luxury Enthusiasts** – Volvo positioned the **262 Coupe** as a **high-end grand tourer**, appealing to those who valued **comfort and exclusivity**.

- **Collectors & Niche Buyers** – Over time, the **262 Coupe** has gained popularity among **classic car enthusiasts**, thanks to its **limited production and unique design**.

The **262 Coupe** was a **bold departure** from Volvo’s traditional image, targeting a **more upscale audience** than its usual practical and safety-conscious buyers. 

*****

Influence of Target Age Group

The **target age group** for the **Volvo 262 Coupe** played a significant role in shaping its **design, marketing, and long-term appeal**. Volvo aimed the **262 Coupe** at **luxury car buyers**, particularly in the **United States**, where it competed with brands like **Cadillac and Mercedes-Benz**.

**Influence of Target Age Group**

- **Luxury-Oriented Design** – The **262 Coupe’s lowered roofline, wide C-pillars, and premium interior** were tailored to appeal to **executives and high-income buyers**.

- **Marketing Strategy** – Volvo positioned the **262 Coupe** as a **high-end grand tourer**, emphasizing its **Italian craftsmanship by Bertone** and **exclusive appeal**.

- **Limited Production** – With only **6,622 units built**, Volvo targeted a **niche audience** rather than mass-market buyers.

- **Long-Term Legacy** – The **262 Coupe’s unique styling** influenced later Volvo models, including the **780 Coupe**, which continued the **luxury-oriented design approach**.

The **262 Coupe** was a **bold departure** from Volvo’s traditional image, targeting a **more upscale audience** than its usual practical and safety-conscious buyers. 

*****

Parts Bin Engineering

**Parts bin engineering** is a strategy used by automakers to **reuse existing components** across multiple models, reducing costs and streamlining production. Volvo has historically embraced this approach, integrating **shared parts** from various manufacturers into its vehicles.

**Volvo’s Use of Parts Bin Engineering**

- **Shared Engines & Transmissions** – Volvo sourced **ZF automatic transmissions** and **Bosch fuel injection systems** for multiple models.

- **Platform Sharing** – The **Volvo 200, 700, and 900 series** shared structural elements, making repairs and upgrades easier.

- **Lighting & Electrical Components** – **Hella** supplied **headlights and taillights**, ensuring consistency across Volvo’s lineup.

- **Suspension & Braking Systems** – Volvo used **Sachs shock absorbers** and **ATE braking components** in various models.

This approach allowed Volvo to **maintain reliability while reducing development costs**, ensuring its cars remained **durable and easy to maintain**. 

You can find more details on **Volvo’s parts strategy** [here](https://odr.chalmers.se/bitstreams/fcb9fcc6-3049-4e98-8a54-918b5958be85/download) and a broader discussion on **parts bin engineering** [here](https://www.thetruthaboutcars.com/2006/05/we-dont-need-no-stinkin-badges/).

*****

Spares/Specialists NI 

For locating spares for the Volvo 262C Coupe in the UK and Ireland, you can check out the following sources: 

1. **eBay**: A wide range of parts for the Volvo 262C can be found on eBay. 

2. **Car and Classic**: This site often lists parts and accessories for classic cars, including the Volvo 262C. In Northern Ireland, there are several garage services available to help maintain your Volvo 262C Coupe: 

1. **Commons Brae Garage**: Located at 188 Saintfield Road, Belfast. 

2. **MJS Garage Services Ltd.**: Located at 194 Killyman Road, Dungannon. 

3. **McCormick's Garage**: Located at Unit 1, Glenford Way, Newtownards. 

4. **Down Garage Equipment**: Located at 109A Moneyreagh Road, Moneyreagh. These garages offer a range of services, including general repairs, servicing, and maintenance for classic cars. 

***** 

Manufacturer Recommended

Engine Oil: Volvo originally recommended **SAE 20W-40** or **SAE 10W-30** engine oil for the **262 Coupe (1977-81)**, depending on climate and driving conditions. These oils were typically **mineral-based** and met **API SD** or **API SE** standards.

For modern equivalents, here are some recommended options:

- **LIQUI MOLY Touring High Tech 20W-50** – A mineral-based oil suitable for classic engines.

- **Mobil 1 FS 0W-40** – A high-performance synthetic alternative.

- **Castrol GTX Classic 20W-50** – Designed for older engines with high mileage.

- **Valvoline VR1 Racing 10W-30** – A semi-synthetic option with enhanced protection.

You can explore more details on Volvo 262 Coupe oil recommendations [here](https://www.autodoc.co.uk/car-parts/engine-oil-12094/volvo/260/260-coupe-p262) and discussions on suitable oils [here](https://www.sparepartstore24.co.uk/volvo-spares/260-coupe-p262/6283/12094/engine-oil). 

**

Transmission Oil: Volvo originally recommended different transmission oils for the **262 Coupe (1977-81)** depending on the gearbox type:

- **Manual Transmission (M45, M46, M47)**: Volvo advised using **SAE 80W-90 GL-4 gear oil**.

- **Automatic Transmission (BW55)**: Recommended fluid was **Dexron II or III ATF**.

- **Differential Oil**: Suggested options included **80W-90 GL-5 gear oil**.

For modern equivalents, here are some recommended options:

- **Manual Transmission**:

  - **Red Line MT-90 75W-90** – A synthetic GL-4 gear oil for smoother shifts.

  - **Castrol Syntrans Multivehicle 75W-90** – A reliable GL-4 option.

  - **LIQUI MOLY GL-4+ 75W-90** – A high-quality mineral-based alternative cheap in online shop in ...](https://www.sparepartstore24.co.uk/spares/transmission-fluid/volvo/260-coupe-p262).

- **Automatic Transmission**:

  - **Mobil 1 Synthetic ATF** – A high-performance Dexron III alternative.

  - **Valvoline MaxLife ATF** – Designed for older automatic transmissions.

  - **Ford Type F ATF** – Some owners prefer this for smoother operation.

- **Differential Oil**:

  - **LIQUI MOLY GL-5 80W-90** – A high-quality gear oil for classic differentials.

  - **Mobil 1 Synthetic Gear Lube 75W-90** – A modern synthetic option.

You can explore more details on Volvo 262 Coupe transmission oil recommendations [here](https://www.manualslib.com/manual/576316/Volvo-262.html) and discussions on fluid choices [here](https://www.autodoc.co.uk/car-parts/gearbox-oil-and-transmission-oil-11915/volvo/260/260-coupe-p262). 

**

Tyres: Volvo originally recommended **185/70 R14** tyres for the **262 Coupe (1977-81)**. These tyres provided a balance of **comfort, grip, and handling**, making them well-suited for the coupe’s design.

For modern equivalents, here are some recommended options:

- **Michelin XAS 185/70 R14** – A period-correct tyre with excellent grip.

- **Vredestein Sprint Classic 185/70 R14** – A vintage-style tyre with modern performance.

- **Pirelli Cinturato CN36 195/70 R14** – A high-performance option for improved handling.

You can explore more details on Volvo 262 Coupe tyre recommendations [here](https://www.longstonetyres.co.uk/classic-car-tyres/volvo/260.html) and discussions on tyre sizing [here](https://www.volvoforums.org.uk/forum/technical-topics/-200-series-general/-200-series-sales/91953-262c-alloys-and-tyres). 

**

Petrol: Volvo originally recommended **91 RON leaded petrol** for the **262 Coupe (1977-81)**. Since leaded fuel is no longer available, most owners use **premium unleaded (95 or 98 RON)** with **lead replacement additives** to protect the valve seats – Monday Modern Classic; CCFS UK](https://www.classiccarsforsale.co.uk/blog/modern-classics/volvo-262c-monday-modern-classic).

For modern substitutes, here are some recommendations:

- **Unleaded Petrol**: Premium unleaded **95 or 98 RON** is the best alternative.

- **Lead Replacement Additives**: Products like **Castrol Valvemaster** or **Redex Lead Replacement** help protect valve seats.

- **Fuel Stabilizers**: If the car is stored for long periods, additives like **STA-BIL Fuel Stabilizer** can prevent fuel degradation.

You can explore more details on fuel substitutes [here](https://bing.com/search?q=modern+equivalents+for+Volvo+262+Coupe+1977-81+petrol+grade) and discussions on Volvo fuel options [here](https://www.autoevolution.com/volvo/262/). 

*****

Racing 

The Volvo 262C Coupe was primarily designed as a luxury grand tourer and was not specifically built for racing. However, it did have a few enthusiasts who modified and raced it in various events. The 262C's focus was more on providing a comfortable and stylish ride rather than high-performance racing capabilities. 

***** 

Valuation 

As of 2025, the value of a Volvo 262C Coupe in the UK varies depending on its condition and history. On average, a Volvo 262C in good condition is worth around **£8,003**. The highest recorded sale for this model was **£11,731**. 

***** 

Investment Assessment

The **Volvo 262 Coupe (1977-81)** would likely rank around **3.5 out of 5** as a financial investment. Here's why:

**Pros**:

- **Rarity** – With only **6,622 units produced**, the 262 Coupe is relatively scarce.

- **Unique Design** – The **Bertone-built body** and lowered roofline make it stand out - autoevolution](https://www.autoevolution.com/cars/volvo-262-c-1977.html).

- **Classic Status** – Increasing interest in **luxury coupes** has led to rising values – Monday Modern Classic | CCFS UK](https://www.classiccarsforsale.co.uk/blog/modern-classics/volvo-262c-monday-modern-classic).

**Cons**:

- **Moderate Appreciation Rate** – While values are rising, they **haven’t skyrocketed** like some classic sports cars – Monday Modern Classic; CCFS UK](https://www.classiccarsforsale.co.uk/blog/modern-classics/volvo-262c-monday-modern-classic).

- **Limited Performance Appeal** – The **PRV V6 engine** was not particularly powerful - autoevolution](https://www.autoevolution.com/cars/volvo-262-c-1977.html).

- **Niche Collector Market** – It appeals more to **Volvo enthusiasts** than general collectors.

If you’re investing purely for financial returns, there are **better classic car options**, but the **262 Coupe** is a **solid choice** for long-term enjoyment with potential for growth. 

*****

Clubs 

There are owners clubs for Volvo enthusiasts, including those who own the Volvo 262C Coupe, in Northern Ireland. One notable club is the [Volvo Owners' Club](https://www.volvoclub.org.uk/), which caters to all models and ages of Volvo cars. They offer membership benefits, events, and a community of Volvo enthusiasts. Additionally, you can check out local classic car clubs and forums, such as the [Volvo Owners Club Forum](https://www.volvoforums.org.uk/showthread.php?t=154831), where you can connect with other Volvo 262C owners and enthusiasts in Northern Ireland. 

*****